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CHANCES
Creativity, choices, co-creation and
agency in complex media projects.
Digital interventions Symposium RMIT - IN3 – UOC
7th
June, 2013
Main objective:
Research on how technologies are facilitating
creative choice during the different stages of a
media project through co-creation processes.
Co-creation
Choice
Different strategies to provide audiences
with tools to engage in decision-making
processes to actually shape specific
outcomes of a creative experience
Agreement between a project
promoter and a collectivity of
engaged users, willing to
contribute to significant parts
of the project, in a workflow
defined in terms of
transparency and mutual
recognition (Deuze, 2008;
Banks and Potts, 2010)
Participation of consumers
along with producers in the
creation of value in the
marketplace (Zwass, 2010).
Key areas of innovation:
Production
User experience
Product
design processes,
conceptualization of
content, formats,
interaction,
configuration, user
capabilities and user
interfaces…
(NESTA's Hidden Innovation Report, 2008).
Co-creation strategies that facilitate choice
Across different stages (design, development, object experience,
further creations)
Among different
agents:
industries,
individual
creators/
promoters,
communities
(1) research on co-creation and optional thinking in
creative projects
(2) deployment of a co-creation methodology which
will allow for efficient processes of design and
development to establish a profitable, solid and
trustful co-creation relationship
(3) development of a support platform aimed at both
creators and industries, where multiple co-creation
workflows would take place.
Academic and professional expertise:
- Learning technologies into design and storytelling
user experiences.
- Creativity and innovation in cultural production.
- Participatory projects in the creative industries.
- Interactive storytelling.
- Crossmedia experience design.
- Remix and DIY cultures.

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CHANCES RMIT presentation

  • 1. CHANCES Creativity, choices, co-creation and agency in complex media projects. Digital interventions Symposium RMIT - IN3 – UOC 7th June, 2013
  • 2. Main objective: Research on how technologies are facilitating creative choice during the different stages of a media project through co-creation processes.
  • 3. Co-creation Choice Different strategies to provide audiences with tools to engage in decision-making processes to actually shape specific outcomes of a creative experience Agreement between a project promoter and a collectivity of engaged users, willing to contribute to significant parts of the project, in a workflow defined in terms of transparency and mutual recognition (Deuze, 2008; Banks and Potts, 2010) Participation of consumers along with producers in the creation of value in the marketplace (Zwass, 2010).
  • 4. Key areas of innovation: Production User experience Product design processes, conceptualization of content, formats, interaction, configuration, user capabilities and user interfaces… (NESTA's Hidden Innovation Report, 2008).
  • 5.
  • 6. Co-creation strategies that facilitate choice Across different stages (design, development, object experience, further creations) Among different agents: industries, individual creators/ promoters, communities
  • 7. (1) research on co-creation and optional thinking in creative projects (2) deployment of a co-creation methodology which will allow for efficient processes of design and development to establish a profitable, solid and trustful co-creation relationship (3) development of a support platform aimed at both creators and industries, where multiple co-creation workflows would take place.
  • 8. Academic and professional expertise: - Learning technologies into design and storytelling user experiences. - Creativity and innovation in cultural production. - Participatory projects in the creative industries. - Interactive storytelling. - Crossmedia experience design. - Remix and DIY cultures.