This document discusses moving from traditional crowdfunding models to "crowdadvocacy" models that empower citizens and increase their involvement in public life. It proposes using matchfunding, where institutional funds are used to multiply citizen donations, to reduce risks for projects. Matchfunding has been shown to increase success rates for campaigns. The document calls for bringing together stakeholders to co-create new crowdfunding scenarios and prototypes that make traditional fundraising more open and inclusive. It advocates for developing open-source, modular tools and training to facilitate social innovation through crowdsourcing, co-creation, funding, evaluation and incubation. The goal is to disrupt traditional impact models and multiply resources for communities.

1. FROM CROWDFUNDING TO
CROWDVOCACY…
Open standards for the commons
growth!

2. is [CROWDFUNDING] for [SOCIAL IMPACT]
Journalism goteo.cc/ctxt Audiovisual goteo.cc/cdtc
Social Causes and mutual support goteo.cc/correscales Privacy goteo.cc/gnupg

3. “El barómetro de una
sociedad más ética y
colaborativa”
-
European NGO of th
e
Year-EuropeanDem
ocraticCitizenshipAwards
byEuropeanCivicForum

4. CITIZENS
INFLUENCE IN
PUBLIC LIFE
CITIZENS
INVOLVEMENT
Crowdvocacy
Empowerment
Engagement
Awareness
“FROM CROWDFUNDING TO CROWDVOCACY”

5. Strike a match!
Fuente: https://digitalsocial.eu//
http://www.nesta.org.uk/sites/default/files/dsi_report.pdf

6. Matchfunding
TopicUna convocatoria temporal
para proyectos de temática
predefinida
CrowdCampañas que pongan
en valor proyectos apoyados por
la sociedad
Fundación
Una organización no lucrativa con comunidad
propia que vele por la transparencia
del proceso y aporte herramientas
y metodologías
MatchDinero institucional para
multiplicar las donaciones
ciudadanas
es:

8. Más fondos institucionales = Menor riesgo
Ante el 70% de éxito de las campañas de Goteo
aumenta hasta el…
90% cuando hay una institución implicada
A medida que se
desarrolla un proyecto…

9. DATAVIZ http://matchfunding.goteo.org/

10. API: http://developers.goteo.org/

12. Report, dataviz, storytelling, impact assessment…
Common language
???

13. SMART DONATION CERTIFICATES
Tax reliefs

14. SOCIAL RESPONSIBILITY WALLET
Decentralized Matching

15. Let’s share
impact!
ferranreyes@goteo.org

16. Support our civic and commons­oriented mission:
● Need ­ An EU­level framework to expand
matchfunding for specific EU calls
So citizens can decide where the value is, and how public
money is used
● Need ­ EC­supported training in both social and
commons­oriented entrepreneurship
So citizens can benefit from support and guidance in
development and innovation
● Need ­ Tax­exempt status for donations
So citizens can get fiscal advantages from supporting commons
initiatives

17. Bring crowd experts, developers and impact
foundations together with fundrasing agents,
ethical banks, social impact investors, along with
policy makers and philanthropists, and get them to
co-create new fundraising scenarios and prototypes.
With the objective of opening up traditional fundraising
mechanisms which are cryptic and elitist, and sharing them with
society and civic makers.

18. http://magazine.ouishare.net/es/2017/02/la-comunificadora-negocios-de-siempre/

20. TRANSPARENCY
CROWD
OPENNESS
OPEN CERTIFICATION
TRANSVERSAL VALUES
CROWD DISTRIBUTED QUALITY
AND IMPACT CHECK TOOLS TO FACILITATE SELF
AND CROWD-EVALUATION
Design thinking for disruptive impact Open matchfunding to multiply resources and community
DEVELOPMENT MODULE
Agile community process for open delivery
CROWDFUNDING MODULECO-CREATION MODULE
IMPACT & EVALUATION MODULE
R&D of indicators and datasets for scalability and (re)appropriation
Participation of Bottom-up Stakeholders
in minimum viable Product/ServiceCrowdsourcing + FundingSelection of Pilots
Build & Iterate
Fund by feature
Open Community & Co-fundIdentify & Ideate Share & Reuse
Selection of agents and themes for the pilots
> Co-design to ignite/merge networked
projects > Estimation of tasks/costs for growth
Crowdsourcing / Crowdfunding training
> Modular campaign building > Cloudfunding campaign
> Dissemination and awareness
Scrum introduction > Backlog co-definition
> Ignition hackathon > Co-development sprints
> Crowdauditing Restrospective
Open repository for documentation, apps, case studies, methodology
> Open certificates > Open Contracts > Datasets
> Dissemination and re-use
CROWDINCUBATION
AN OPENSOURCE MODULAR SET OF TOOLS, MATERIALS, METHODOLOGY
AND PRINCIPLES FOR INCREMENTAL SOCIAL INNOVATION.
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