"Selfie stories”: big data and personal narratives in Instagram.
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This is my presentation for the ePatients' panel at the Medicine 2.0 conference (Med2) held at Torremolinos last 10th of October. My intervention was focused on the cultural and sociel relevance of Instagram as a privileged site for deploying narratives of the self, as well as the selfie as a primer form of self expression and its applications in Health. Through my presentation I tried to dismantle some of the stereotypes regarding the selfie, showing its complexities, some relevant research on Instagram and selfies and our research proposal, combining quantitative and qualitative methods. This research proposal has been developed by the research group Mediaccions #digital culture, based in the IN3 and the Open University of Catalonia
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This document discusses research into how technologies can facilitate creative choices during different stages of media projects through co-creation processes. It aims to (1) study co-creation and optional thinking in creative works, (2) develop a co-creation methodology allowing for efficient design and development, and (3) create a support platform for co-creation workflows between creators and industries. The key areas of innovation discussed are production, user experience, and product design processes.
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(1) The document discusses a proposed research project on how technologies facilitate creative choice through co-creation processes during different stages of media projects.
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(1) The document discusses a proposed research project on how technologies facilitate creative choice through co-creation processes during different stages of media projects.
(2) The project would develop a co-creation methodology to establish efficient design processes allowing creators and industries to engage users in shaping creative experiences.
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- 1. "Selfie stories”: big data and personal narratives in Instagram. Antoni Roig (UOC/ IN3) Information and Communication Sciences Department Mediaccions, digital culture research group Medicine 2.0 Conference. Torremolinos, 10th October, 2014
- 2. First, a disclaimer Errrr….I’m a cultural researcher!!!
- 3. Mediaccions research group: an overview Mediaccions #digital culture is an interdiciplinary research group at the Open University of Catalonia devoted to the study of the different manifestations and practices related to digital culture and communication. Research scope Interdisciplinary approach Cultural anthropology Media and communication Art and Design Art, Science and Technology Studies Social transformations Cultural practices Emergent media forms Research lines • Co-creation and participation in cultural production. • Transmedia and new narratives • Social engagement and creativity • Co-design and projections of the future
- 9. Selfies? Why selfies? •Not just related to youth, insanity, narcissism, sex or celebrities •There are multiple practices under the ‘selfie’ moniker •Selfies are social and everyday •Selfies are perceived as personal timelines, present and ‘authentic’ •Instagram is a prime site for self storytelling and personal narratives [From a study on how a certain demographic of highly skilled professionally successful, well-educated, urban women, uses Facebook and Instagram for self-portrayal] -> “endlessly constructed self’, ‘curated portrayal’, ‘communication through likes’ (Marianne Aerni, 2014)
- 10. Instagram: the big data approach
- 11. Personal narratives and health
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- 13. Selfies as life stories
- 14. Selfie stories: our approach Focus on personal narratives and continuous self-construction of the self. Two main targets: -Intensive uses. -Specific uses Combination of quantitative and qualitative approach, 3 phases: (1) Using Big Data analysis for broader uses through general and specific tags (selfie-related tags), geolocalization and popularity in a given time span. -> continuous flow analysis -> evolution of a tag cloud through time. (2) Ethnographical approach to narrative flows and intensive users -> interrelation with big data approach
- 15. Selfie stories: our approach (3) Identification and analysis of specific practices and contexts: -Hypothesis: the selfie, as a form of expression of the self and articulator of personal narratives, configures different collective practices and can foster new ones. - Working target fields: immigration, health and education. Researchers involved Elisenda Ardèvol, Pau Alsina, Matteo Casteliardi, Begoña Enguix, Antoni Roig, Gemma San Cornelio
- 16. Smile!! Thank you!! www.newmediapractices.net http://www.mediaccions.net/ @mediacciones @toniroigtelo aroigt@uoc.edu