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The Crowdsourcing
1
Certificat en Marketing Digital et Web 2.0
25 March 2014
Serge Van Oudenhove
“The term social refers to the interaction of
organisms with other organisms and to their
collective co-existence, irrespective of whether
they are aware of it or not, and irrespective of
whether the interaction is voluntary or
involuntary.
Wikipedia
2
“An economy or economic system consists of
the production, distribution or trade, and
consumption of limited goods and services by
different agents in a given geographical location”
Wikipedia
3
HOW DID
WE GET
HERE ?
4
TIME
MACHINE
5
6
7
8
9
10
11
13
April 30th
1993
14
15
“The WorldWideWeb (W3) is a
wide-area hypermedia information retrieval
initiative aiming to give universal access to a
large universe of documents.”
CERN (1993)
16
World Wide Web
WWW became free and available for everyone
• Open Universal Acces to information
• http://info.cern.ch/hypertext/WWW/TheProject.html
• Verry high rate of adoption
• E-commerce, Search Engine and Social Media Emergence
17
18
1994
199819
20
2004
IT’S
GOING
FAST !
21
The social economy: Unlocking value and productivity through social technologies
http://www.mckinsey.com/insights/high_tech_telecoms_internet/the_social_economy22
23
1,8 Billion
Social Network Users
24
VERRY
FAST !!!
25
26
27
2014
28
29
30
TECHNOLOGICAL
TRENDS
31
32
WEB 2.0
• Web as a platform
• Collective Intelligence
 Collaborative network effect
• RSS syndication
• Saas
Tim O’Reilly (2004)
Web 1.0 Web 2.0
Content Management System Wikis
Personal Website Blogging
Publishing Participation
Search Engine Application
Domain naim SOASOE
Free Freemium
Directories Tagging
Taxonomie Folksonomie
License Saas
Server Cloud Computing
O’Reilly Tim, “What is Web 2.0: Design Patterns and Business Models for the Next Generation of Software”,
Communication & Strategies, (2007)
The Social Technologies
33
The Social Technologies
34
The Enterprise 2.0
35
The Cloud
36
37
38
39
Big-Data
40
“Every two days now we create as much
information as we did from the dawn of civilization
up until 2003...
…That’s something like 5 exabytes of data”
Eric Schmidt, Google CEO (2010)
41
The Rise of the mobile
42
SOCIOLOGICAL
TRENDS
43
The Digital Natives44
45
The Collective Intelligence
“Collective intelligence is shared or group intelligence
that emerges from the collaboration, collective efforts, and
competition of many individuals and appears in consensus
decision making. ”
WIKIPEDIA
46
47
48
49
50
51
Why the Many Are Smarter
Than the Few
and How Collective Wisdom Shapes
Business, Economies, Societies and Nations.
James Surowiecky
Not all crowds are wise…
52
The Wisdom of Crowds
53
The 4 conditions to form a wise crowd
• Diversity of opinion
• Independence
• Decentralization
• Aggregation
Application of the Wisdom of Crowds
• Crowdsourcing and Crowdfunding
• Open Innovation
• Open Source
• Problem Solving Method
• Prediction Market
54
55
Why the Collaboration
should be limited to within
the « Four Walls » of the
organisation ?
56
http://www.scoop.it/t/open-innovation-2-0/p/1193878688/crowdsourcing-evolution
57
Crowdsourcing :Why the Power of the Crowd Is Driving the Future of Business, Jeff Howe (2008)
58
59
https://www.youtube.com/watch?v=-38uPkyH9vI
60
61
62
Cloud Labor
“Leveraging of a distributed virtual labor pool, available on-
demand to fulfill a range of tasks from simple to complex.
Crowdsourcing is used to connect labor demand and supply”
Crowdsourcing.org
Cloud Labor
http://www.freelancer.com/
63
https://www.odesk.com/
Cloud Labor
64
65
Crowd Creativity
“Tapping of creative talent pools to design and develop
original art, media or content.
Crowdsourcing is used to tap into online communities of
thousands of creatives to develop original products and
concepts, including photography, advertising, film, video
production, graphic design, apparel, consumer goods, and
branding concepts” Crowdsourcing.org
Crowd Creativity
http://fr.99designs.be/
66
Crowd Creativity
https://www.scoopshot.com
67
Crowd Creativity
https://www.olapic.com/
68
Crowd Creativity
http://www.jelli.com/
69
Crowd Creativity
https://www.audiodraft.com/
70
71
Open Innovation
“Use of sources outside of the entity or group to generate,
develop and implement ideas. In a world of widely distributed
knowledge, where the boundaries between a firm and its
environment have become more permeable, companies
cannot afford to rely entirely on their own research and
ideas to maintain a competitive advantage”
Crowdsourcing.org
Open Innovation
72
Open Innovation
https://www.innocentive.com/
73
Open Innovation
http://www.openideo.com/
74
Open Innovation
http://www.openideo.com/
75
Open Innovation
http://lego.cuusoo.com/
76
Open Innovation
http://lego.cuusoo.com/
77
Open Innovation
http://www.ideastorm.com/
78
79
Distributed Knowledge
“Development of knowledge assets or information resources
from a distributed pool of contributors. Crowdsourcing is
used to develop, aggregate, and share knowledge and
information through open Q&A, user-generated knowledge
systems, news, citizen journalism, and forecasting”
Crowdsourcing.org
Distributed Knowledge
https://fr.wikipedia.org
80
Distributed Knowledge
http://www.quora.com/
81
Distributed Knowledge
http://www.imdb.com/
82
Distributed Knowledge
http://www.tomnod.com/nod/
83
84
85
Crowdfunding
“Financial contributions from online investors, sponsors or
donors to fund for-profit or non-profit initiatives or
enterprises. Crowdfunding is an approach to raising capital
for new projects and businesses by soliciting contributions
from a large number of stakeholders”
Crowdsourcing.org
Crowdfunding
• Equity-Based Model
• Lending-Based Model
• Rewards-Based Model
• Donation-Based Model
86
Equity-Based Model
https://www.wiseed.com/fr
87
Equity-Based Model
https://www.mymicroinvest.com/
88
Lending-Based Model
https://www.lookandfin.com/fr/accueil-12/
89
Lending-Based Model
http://www.kiva.org/
90
Reward-Based model
https://www.kickstarter.com/
91
Reward-Based model
http://www.kisskissbankbank.com/
92
Donation-Based model
http://www.crowdrise.com/
93
TO CONCLUDE
94
95
Thanks for
your
Attention
96
More Information
http://www.crowdsourcing.org/
97

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