The document provides an overview of the rise of crowdsourcing and related technological and sociological trends from 1993 to the present. It discusses the emergence of the World Wide Web in 1993 and its opening to the public. Key developments discussed include the rise of e-commerce, search engines, social media, cloud computing, big data, mobile technology, and the concept of collective intelligence. Models of crowdsourcing like cloud labor, crowd creativity, open innovation, distributed knowledge, and crowdfunding are explained.

1. The Crowdsourcing
1
Certificat en Marketing Digital et Web 2.0
25 March 2014
Serge Van Oudenhove

2. “The term social refers to the interaction of
organisms with other organisms and to their
collective co-existence, irrespective of whether
they are aware of it or not, and irrespective of
whether the interaction is voluntary or
involuntary.
Wikipedia
2

3. “An economy or economic system consists of
the production, distribution or trade, and
consumption of limited goods and services by
different agents in a given geographical location”
Wikipedia
3

4. HOW DID
WE GET
HERE ?
4

5. TIME
MACHINE
5

6. 6

7. 7

8. 8

9. 9

10. 10

11. 11

13. 13

14. April 30th
1993
14

15. 15

16. “The WorldWideWeb (W3) is a
wide-area hypermedia information retrieval
initiative aiming to give universal access to a
large universe of documents.”
CERN (1993)
16

17. World Wide Web
WWW became free and available for everyone
• Open Universal Acces to information
• http://info.cern.ch/hypertext/WWW/TheProject.html
• Verry high rate of adoption
• E-commerce, Search Engine and Social Media Emergence
17

18. 18
1994

19. 199819

20. 20
2004

21. IT’S
GOING
FAST !
21

22. The social economy: Unlocking value and productivity through social technologies
http://www.mckinsey.com/insights/high_tech_telecoms_internet/the_social_economy22

23. 23

24. 1,8 Billion
Social Network Users
24

25. VERRY
FAST !!!
25

26. 26

27. 27

28. 2014
28

29. 29

30. 30

31. TECHNOLOGICAL
TRENDS
31

32. 32
WEB 2.0
• Web as a platform
• Collective Intelligence
 Collaborative network effect
• RSS syndication
• Saas
Tim O’Reilly (2004)
Web 1.0 Web 2.0
Content Management System Wikis
Personal Website Blogging
Publishing Participation
Search Engine Application
Domain naim SOASOE
Free Freemium
Directories Tagging
Taxonomie Folksonomie
License Saas
Server Cloud Computing
O’Reilly Tim, “What is Web 2.0: Design Patterns and Business Models for the Next Generation of Software”,
Communication & Strategies, (2007)

33. The Social Technologies
33

34. The Social Technologies
34

35. The Enterprise 2.0
35

36. The Cloud
36

37. 37

38. 38

39. 39

40. Big-Data
40

41. “Every two days now we create as much
information as we did from the dawn of civilization
up until 2003...
…That’s something like 5 exabytes of data”
Eric Schmidt, Google CEO (2010)
41

42. The Rise of the mobile
42

43. SOCIOLOGICAL
TRENDS
43

44. The Digital Natives44

45. 45
The Collective Intelligence
“Collective intelligence is shared or group intelligence
that emerges from the collaboration, collective efforts, and
competition of many individuals and appears in consensus
decision making. ”
WIKIPEDIA

46. 46

47. 47

48. 48

49. 49

50. 50

51. 51
Why the Many Are Smarter
Than the Few
and How Collective Wisdom Shapes
Business, Economies, Societies and Nations.
James Surowiecky

52. Not all crowds are wise…
52

53. The Wisdom of Crowds
53
The 4 conditions to form a wise crowd
• Diversity of opinion
• Independence
• Decentralization
• Aggregation

54. Application of the Wisdom of Crowds
• Crowdsourcing and Crowdfunding
• Open Innovation
• Open Source
• Problem Solving Method
• Prediction Market
54

55. 55

56. Why the Collaboration
should be limited to within
the « Four Walls » of the
organisation ?
56

57. http://www.scoop.it/t/open-innovation-2-0/p/1193878688/crowdsourcing-evolution
57

58. Crowdsourcing :Why the Power of the Crowd Is Driving the Future of Business, Jeff Howe (2008)
58

59. 59

60. https://www.youtube.com/watch?v=-38uPkyH9vI
60

61. 61

62. 62
Cloud Labor
“Leveraging of a distributed virtual labor pool, available on-
demand to fulfill a range of tasks from simple to complex.
Crowdsourcing is used to connect labor demand and supply”
Crowdsourcing.org

63. Cloud Labor
http://www.freelancer.com/
63

64. https://www.odesk.com/
Cloud Labor
64

65. 65
Crowd Creativity
“Tapping of creative talent pools to design and develop
original art, media or content.
Crowdsourcing is used to tap into online communities of
thousands of creatives to develop original products and
concepts, including photography, advertising, film, video
production, graphic design, apparel, consumer goods, and
branding concepts” Crowdsourcing.org

66. Crowd Creativity
http://fr.99designs.be/
66

67. Crowd Creativity
https://www.scoopshot.com
67

68. Crowd Creativity
https://www.olapic.com/
68

69. Crowd Creativity
http://www.jelli.com/
69

70. Crowd Creativity
https://www.audiodraft.com/
70

71. 71
Open Innovation
“Use of sources outside of the entity or group to generate,
develop and implement ideas. In a world of widely distributed
knowledge, where the boundaries between a firm and its
environment have become more permeable, companies
cannot afford to rely entirely on their own research and
ideas to maintain a competitive advantage”
Crowdsourcing.org

72. Open Innovation
72

73. Open Innovation
https://www.innocentive.com/
73

74. Open Innovation
http://www.openideo.com/
74

75. Open Innovation
http://www.openideo.com/
75

76. Open Innovation
http://lego.cuusoo.com/
76

77. Open Innovation
http://lego.cuusoo.com/
77

78. Open Innovation
http://www.ideastorm.com/
78

79. 79
Distributed Knowledge
“Development of knowledge assets or information resources
from a distributed pool of contributors. Crowdsourcing is
used to develop, aggregate, and share knowledge and
information through open Q&A, user-generated knowledge
systems, news, citizen journalism, and forecasting”
Crowdsourcing.org

80. Distributed Knowledge
https://fr.wikipedia.org
80

81. Distributed Knowledge
http://www.quora.com/
81

82. Distributed Knowledge
http://www.imdb.com/
82

83. Distributed Knowledge
http://www.tomnod.com/nod/
83

84. 84

85. 85
Crowdfunding
“Financial contributions from online investors, sponsors or
donors to fund for-profit or non-profit initiatives or
enterprises. Crowdfunding is an approach to raising capital
for new projects and businesses by soliciting contributions
from a large number of stakeholders”
Crowdsourcing.org

86. Crowdfunding
• Equity-Based Model
• Lending-Based Model
• Rewards-Based Model
• Donation-Based Model
86

87. Equity-Based Model
https://www.wiseed.com/fr
87

88. Equity-Based Model
https://www.mymicroinvest.com/
88

89. Lending-Based Model
https://www.lookandfin.com/fr/accueil-12/
89

90. Lending-Based Model
http://www.kiva.org/
90

91. Reward-Based model
https://www.kickstarter.com/
91

92. Reward-Based model
http://www.kisskissbankbank.com/
92

93. Donation-Based model
http://www.crowdrise.com/
93

94. TO CONCLUDE
94

95. 95

96. Thanks for
your
Attention
96

97. More Information
http://www.crowdsourcing.org/
97