Social fundraising utilizes social networks and online tools to engage donors and raise funds. It empowers individuals to fundraise within their own networks, as people are 100 times more likely to donate when asked by someone they know. The document introduces givezooks, an online fundraising platform that allows non-profits to create campaigns, link donations to impacts, empower supporters to fundraise, and track donations and analytics. It provides examples of how givezooks has helped non-profits significantly increase their online donations.

1. Social Fundraising with
givezooks!
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2. What is Social Fundraising?
Social Fundraising is the intersection of
social networking and online fundraising.
Co-Workers
Otherwise known as the Obama model, peer‐to‐peer Family
fundraising or people to people fundraising, social
fundraising is the evolution of online fundraising to
encompass web 2.0 techniques.
Individuals are 100x more likely to give when
asked by someone they know, according to a Friends Nonprofit
report About Microphilanthropy.
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3. The Donate Button hasn’t worked
• Online donations = online
fundraising
• Why only 10% online?
• Donors want choice
• How do new donors find you?
• Donate buttons are static
• Treats donors like a transaction
versus engaging a supporter
• One-way engagement model
• ‘Hidden’ on your website
• To find new donors outreach needs
to go to where people are...
givezooks! confidential 2010
Tuesday, May 25, 2010 3

4. So - what has worked?
Be specific - show impact
• Personal Storytelling
• People are moved to action by the
stories of your organization’s
accomplishments
• Linking impact to action
• Show how even a small donation can
have an impact
• Show Progress
• Let people know the goal and how
they can help close the gap
givezooks! confidential 2010
Tuesday, May 25, 2010 4

5. So - what has worked?
Be specific - show impact
• Personal Storytelling
• People are moved to action by the
stories of your organization’s
accomplishments
• Linking impact to action
• Show how even a small donation can
have an impact
• Show Progress
• Let people know the goal and how
they can help close the gap
givezooks! confidential 2010
Tuesday, May 25, 2010 5

6. So - what has worked?
Empowering people...
• Empower your supporters
• Let them tell others why they are involved
• Allow your supporters to do more than
donate -- promote, fundraise
• Expanding your donor base
• Allow supporters to reach out to their
personal networks
• People are 100 times more likely to give
when asked by someone they know
(About MicroPhilanthropy)
givezooks! confidential 2010
Tuesday, May 25, 2010 6

7. So - what has worked?
Empowering people...
• Empower your supporters
• Let them tell others why they are involved
• Allow your supporters to do more than
donate -- promote, fundraise
• Expanding your donor base
• Allow supporters to reach out to their
personal networks
• People are 100 times more likely to give
when asked by someone they know
(About MicroPhilanthropy)
givezooks! confidential 2010
Tuesday, May 25, 2010 7

8. Introducing givezooks!
“Big organization” style fundraising
for community-based nonprofits
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9. givezooks! - your online fundraising platform
Campaign Wish List Grassroots Events
Sponsors
Personalize Link Impact Empower Involve
to Action
givezooks! confidential 2010
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10. Personalize your message with Campaigns
givezooks! confidential 2010
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11. Personalize your message with Campaigns
givezooks! confidential 2010
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12. Link Impact to Action with Wish Lists
givezooks! confidential 2010
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13. Link Impact to Action with Wish Lists
givezooks! confidential 2010
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14. Empower your supporters with Grassroots
givezooks! confidential 2010
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15. Empower your supporters with Grassroots
givezooks! confidential 2010
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16. Empower your supporters with Grassroots
givezooks! confidential 2010
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17. Involve your supporters with online Events
givezooks! confidential 2010
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18. Promoting your story...
Use the web - not just your website...
Wish List Events
Campaign Grassroots
Sponsors
givezooks! confidential 2010
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19. Collecting and analyzing donations
Giving Options Thank You Letter Analytics
Wire Transfers
Stock Transfers
Mailed Donations
Pledges
Gift Cards
Recurring Donations
Wish List Events
Campaign Grassroots
Sponsors
givezooks! confidential 2010
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20. Success Stories
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21. Customer Success
Serving Nonprofits across Multiple Sectors... Average Online
Donation
$400
B
D
ishop
garcia
iego
High School
$27,617,055
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22. givezooks! Success Story - Bishop Garcia Diego
$1.85M raised since 6/08 using givezooks!
Campaigns Wish Lists Events Grassroots
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23. givezooks! Success Story- Santa Barbara Botanic Garden
Disaster Recovery Campaign
•First 15 hrs - $8000 raised
•Average donation: $142
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24. Pricing
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25. Pricing
$129/mo. ($1419/yr. )
$249/mo. ($2739/yr. )
$499/mo. ($5489/yr.)
givezooks! confidential 2010
Tuesday, May 25, 2010 25

26. Credit Card Processing
‣If you already accept credit cards, chances are we can integrate
with your existing solution
* * *
‣If you do not accept credit cards, our partner Axia offers a turnkey
solution
*
$15/month
2.2% Transaction Fee (Visa & MC)
3.0% Transaction Fee (AMEX)
$0.30 per transaction
* Supports recurring donations
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27. Optional Service Packs
Event Setup JumpStart Social Media JumpStart
Campaign,
Event
& Wish List
or
Event
Grassroots
$99
one-time fee
$199
one-time fee
$299
one-time fee
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28. Summary
• It’s not just for the ‘big guys’ anymore....
• Impact and empowerment moves people to action
• Find new donors via new promotion channels
• Options increase the likelihood of increased donations
• Increase your capacity by tapping supporters, corporations
• It’s easy - no hardware - no software - or IT help required
• We develop the software - you develop your donor base
givezooks! confidential 2010
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29. Questions
About givezooks! Contact us
www.givezooks.com 866-622-8817
or
@givezooks
sales@givezooks.com
facebook.com/givezooks
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