The document highlights effective marketing campaigns from various brands in India and abroad, emphasizing the importance of creativity, believability, and engagement. It showcases notable examples, including Coca-Cola's 'Coke Studio' and advertisement strategies from Amul and others, demonstrating how impactful storytelling and innovative promotions can drive brand success. Overall, it illustrates the elements that contribute to brilliant marketing and branding activities.

1. BRILLIANT MARKETING CAMPAIGNS
Marketing and Branding Activities: India and Abroad

2. Ingredients of Brilliant Marketing
 Low predictability and high attention spans
 Right mix of creativity, business insight, a well
thought out implementation plan
 Believability; provide substantial evidence
 A good story; focus on content
 Give your promotion a shelf life; make it stay on
the radar

3. TNT: A Dramatic Surprise on a Quiet Square
 To launch the high quality TV channel TNT in
Belgium they placed a big red push button on an
average Flemish square of an average Flemish
town. A sign with the text “Push to add drama”
invited people to use the button. And then they
waited…
 Video on YouTube

4. Coca Cola
 From the streets of Paris to the villages of Western
Africa, Coca-Cola is everywhere.
 But when the drink was first introduced, it only
sold 9 glasses per day
 How did the little company from Atlanta become
the world's most popular soft drink?
 Brilliant marketing and customer engagement
 Some of its recent campaigns follow:

5. Coca Cola: Friendship Machine
 Video on YouTube

6. Coca Cola: Reasons to Believe
 Video on YouTube for campaign aired in India.

7. Coca Cola: Coke Studio
 Coke Studio is a confluence of music genres
 Pakistani and Indian versions adapted from the
original Brazilian show named ’Estúdio Coca-
Cola’
 Has been successful in driving consumer
engagement towards the brand
 Videos on YouTube

8. Coca Cola: Thanda Matlab… Aamir Khan
 Yaara da tashan on
YouTube
 Thande ka tadka..
Paanch… on YouTube

9. Pepsi: Change the Game
 Change the game ad with Ranbir Kapoor on
YouTube

10. Amul: TVC, Print and Outdoor Ads
 Mero Gaon Katha Parey on YouTube
 Amul… The taste of India on YouTube
 Amul print and outdoor ads on Amul Website

11. The Hindu vs TOI
 Times of India hit at The Hindu with this ad.
 Revenge is the purest form of emotion. The Hindu
hit back with 3.
 Ad campaign 1.
 Ad campaign 2.
 Ad campaign 3.

12. Surf Excel: Daag achche hai
 Kid beats a water puddle. Video on YouTube
 Kid acts like a dog. Video on YouTube

13. Airtel
 Har ek friend jaroori hota hai
 Video on YouTube

14. Vodafone
 ZooZoo Superman 3G
 Video on YouTube

15. Happy Dent- White
 Chewing gum for a sparkling smile
 Video on YouTube

16. Naukri.com: Hari Sadu
 Video on YouTube

17. P&G: Product Sponsors of Moms
 Video on YouTube