This document discusses the growing Hispanic consumer market in the United States. It notes that the Hispanic population and buying power are growing rapidly, with Hispanic buying power projected to increase 50% from 2010 to 2015. Additionally, it summarizes that Hispanics are heavy moviegoers, make up a large portion of key demographics like children, and debunks some myths about Hispanics having low incomes or being late adopters of technology. The document emphasizes that Hispanics represent a significant consumer market that businesses should focus on engaging.
Hispanic Consumer Insights on Real Estate Homebuying OYE! Intelligence
Eric Diaz, CFO of OYE! Business Intelligence presented on the Hispanic consumer in the real estate market when purchasing a home for the Hispanic Association of Real Estate Professionals (HAREP) in Arizona.
This analysis covers over 10,000 Hispanic verified conversations gathered from over 80,000 posts gathered from Facebook, Twitter, Blogs and the web at large about Netflix Originals’ in the drama section.
Marketing to Hispanic shoppers is rapidly changing. This deck outlines key trends for reaching the Hispanic shopper on mobile and social, as well as key demographic insights.
Hispanic Consumer Insights on Real Estate Homebuying OYE! Intelligence
Eric Diaz, CFO of OYE! Business Intelligence presented on the Hispanic consumer in the real estate market when purchasing a home for the Hispanic Association of Real Estate Professionals (HAREP) in Arizona.
This analysis covers over 10,000 Hispanic verified conversations gathered from over 80,000 posts gathered from Facebook, Twitter, Blogs and the web at large about Netflix Originals’ in the drama section.
Marketing to Hispanic shoppers is rapidly changing. This deck outlines key trends for reaching the Hispanic shopper on mobile and social, as well as key demographic insights.
Vdopia multicultural mobile marketing report 2013 salomon dayan
Vdopia, Inc.(mobile video and rich media advertising platform), announced the second installment in the Vdopia Mobile Insights (VMI) Series – VMI Multicultural Marketing Report. Focusing on African Americans and Hispanics 2013, the report takes an in-depth look at the mobile advertising ecosystem, including data related to mobile advertising trends, habits, spending power and more.
Infographic: Multicultural Marketing Industry Survey 2014Joinville
Trends and demographics form the 1st ever conducted survey on the marketers inside the multicultural marketing industry. Now in the form of an infographic!
This presentation was given by Environics Research Group (www.environics.ca) Environics Analytics (www.environicsanalytics.ca) and Maple Diversity (www.maplediversity.ca) at the Direct Marketing Breakfast Seminar August 2013
Creating Content for Millennials: Why It Matters + Strategies for SuccssNewsCred
Millennials are the most sought-after — and difficult to understand — demographic for marketers today. With purchasing power expected to hit $1.4 trillion by 2020, it’s imperative that brands connect and engage with this audience through content marketing.
Facebook F8 2015: What you need to know - Sound Bitessalomon dayan
This deck is a compilation of my notes and several articles related to the Facebook F8 Developers Conference 1st day keynote that took place in SF on 03/26
This presentation talks about ingredients that make a brilliant marketing campaign. It also points out some of the best marketing campaigns wooed consumers in the Indian market and abroad.
Vdopia multicultural mobile marketing report 2013 salomon dayan
Vdopia, Inc.(mobile video and rich media advertising platform), announced the second installment in the Vdopia Mobile Insights (VMI) Series – VMI Multicultural Marketing Report. Focusing on African Americans and Hispanics 2013, the report takes an in-depth look at the mobile advertising ecosystem, including data related to mobile advertising trends, habits, spending power and more.
Infographic: Multicultural Marketing Industry Survey 2014Joinville
Trends and demographics form the 1st ever conducted survey on the marketers inside the multicultural marketing industry. Now in the form of an infographic!
This presentation was given by Environics Research Group (www.environics.ca) Environics Analytics (www.environicsanalytics.ca) and Maple Diversity (www.maplediversity.ca) at the Direct Marketing Breakfast Seminar August 2013
Creating Content for Millennials: Why It Matters + Strategies for SuccssNewsCred
Millennials are the most sought-after — and difficult to understand — demographic for marketers today. With purchasing power expected to hit $1.4 trillion by 2020, it’s imperative that brands connect and engage with this audience through content marketing.
Facebook F8 2015: What you need to know - Sound Bitessalomon dayan
This deck is a compilation of my notes and several articles related to the Facebook F8 Developers Conference 1st day keynote that took place in SF on 03/26
This presentation talks about ingredients that make a brilliant marketing campaign. It also points out some of the best marketing campaigns wooed consumers in the Indian market and abroad.
2018 State of Hispanic Homeownership Report by NAHREP GREATER LAS VEGAS Jesse B. Lucero
NAHREP has released its 9th annual State of Hispanic Homeownership Report. In addition to the regular analysis on homeownership trends, this year’s report also includes recommendations on marketing strategy to more effectively reach the Hispanic consumer. Get your copy today!
On the Rise: The Growing Influence of the Hispanic ShopperAlcance Media Group
The Hispanic market is a bright spot in the U.S. grocery shopping landscape. The fastest growing ethnic segment in the U.S. has massive buying power and broad influence that extends well beyond its own ethnic group.
Will there be enough Spanish Speakers in US to sustain a Hispanic Media Industry in the years to come?. Multiple trends suggest that Spanish Speaking population will keep growing, therefore opportunities for Spanish media in US will do so, but relevant Media for Latinos goes beyond language
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Buenastardes.Thank you for having us here today, it really is Nielsen’s pleasure to be amongst such a distinguished group of leaders and to be part of today’s business awards luncheon. When we first talked to Pilar and the New America Alliance about what a partnership with them would look like, we immediately knew that this was an opportunity for both of our organizations to bring our respective resources together and address the question of the Hispanic impact. For most of us in this room, this is nothing new, we have been talking about the Hispanic impact for most of our lives. You are all entrepenuers, business leaders, community investors and for the past decade or more you have been at the forefront , guiding corporations, setting the tone for latinoagendas,estimating our buying power and even explaining to a well intended colleague, the difference between the word Hispanic and Latino. Well the truth is that no matter what you call yourself, there is a decidelylatin beat this is driving the growth and vitality of in our company and we want to partner with you to ensure that as a research company that your stories, our stories as a latino community are part of the media, financial, leadership, corporate dialogues that takes place when decisions latinos are being made. You see most of you probably know nielsen as the tv ratings company. The company that can tell you that 100 million people watched the superbowl, the company that can measure every 2.7 seconds of what you watch on TV and the company that NCIS and Dancing with the Stars were the highest rated shows last week. However we are also the company that can tell you that in the US, there is approximately 117 B in ad spending, the company that can tell you that our Cuban singer Pitbull had the 6th most listened to song on the radio last week, that the movie Fast Five with XXXX is amongst the most purchased DVD’s this week and that the average person will spend 3 hours, 43 minutes and 16 seconds on google this month. So you see, as we sat talking to Pilar about what type of partnership, we knew that we had to figure out a way to combine that data wealth of information and share it with you. But the biggest challenge is not sorting out through this data, the biggest challenge is one that we all encounter, one that at time stresses us out upsets people, the challenge is that we have to get this to you during lunch, so bear with us as we show you some very latino specific information. I want to introduce you to my fellow Peruana, one of the best investments Nielsen has ever done.
Myth #2:Why do people think Latinos don’t have any income? Truth be told, you saw that 50 % growth in five years, By 2015, Hispanics purchasing power will be larger than 8 economies in the world. Not just that, here in the US, we already rank the 12 largest global economy, somewhere between Italy and Spain.
And myth # 3. For people who don’t think we are connected….
And the face of america is changing. We are 50 million strong, 1 in every 6. You probably recognize some of them. Maria de Pilar Avila (Washington DC)Moctesuma Esparza (CA)Lillian Lopez Rodriguez (NY)Dr. Ana Gil-Garcia (IL)- Fullbright Scholar and Professor at Northeastern Illinois UniversityRichard J. Noriega (TX) –CEO of AVANCE, nonprofit for early childhood educationAlberto Cardenas (FL)- Attorney at Law and Op-Ed Columnist for El DiarioCreate slide that has an image of the 23rd and 25th largest country with a circle of latino flags saying 24 below it. Italy and South Africa
Average home spends over 5 hours per day watching TV. However, viewing patterns are very different among ethnic groups.Black/African American lead the way, with over 7:12 hours of daily viewing; more than 30% have 4+ TV sets, overindex in premium cable subscription.while Asians watch the least TV, only 3:14 hours. Hispanics at 4:35 hours is slightly below average and underindex on cable subscriptionWhile total time viewing varies, what WE watch is also different. General drama leads genre charts viewing across all groups, but is even more important for Hispanics (45 of top 100 programs) likely novelas. However, the 2nd spot is different. For White and Asians, it goes to Comedies; but for Black, is general variety (which includes x) and for Hispanics, Sports.For Hispanics, viewing Spanish or English programming varies by language use at home. A18-49 in ED homes (29%) watched primarily English (97% of time), while those on SD homes (42%) watch 78% of time in Spanish Language Media. Hispanics in homes that speak both English and Spanish (29%), spend half the time in each language (49 SL vs 51%EL) How does your TV campaign match ethnic viewing?
Average home spends over 5 hours per day watching TV. However, viewing patterns are very different among ethnic groups.Black/African American lead the way, with over 7:12 hours of daily viewing; more than 30% have 4+ TV sets, overindex in premium cable subscription.while Asians watch the least TV, only 3:14 hours. Hispanics at 4:35 hours is slightly below average and underindex on cable subscriptionWhile total time viewing varies, what WE watch is also different. General drama leads genre charts viewing across all groups, but is even more important for Hispanics (45 of top 100 programs) likely novelas. However, the 2nd spot is different. For White and Asians, it goes to Comedies; but for Black, is general variety (which includes x) and for Hispanics, Sports.For Hispanics, viewing Spanish or English programming varies by language use at home. A18-49 in ED homes (29%) watched primarily English (97% of time), while those on SD homes (42%) watch 78% of time in Spanish Language Media. Hispanics in homes that speak both English and Spanish (29%), spend half the time in each language (49 SL vs 51%EL) How does your TV campaign match ethnic viewing?
Source February 2011 Video Census for Video streaming - Megapanel77% of American Homes are online. However, online penetration and what people do online is different across groups. Asian Americans are the most connected population, with 89% of homes being online, while 62% of Hispanic homes and 67% of African American homes have internet in the home.Time spent also varies significantly among groups, as well as what you do. Asians spent the most, with over 37 hours, and Hispanics 26 hours.However, video streaming is more popular with ethnic groups, with Asians streaming over 9 Hours per month, Hispanics with 6+ Hrs and African americans with a little less than 6 hours. Vs only 4.5 hrs for total us.Multicultural groups are also more active in social networks. Hispancis and African American spend 1 hour more than the average US online person, with over 8 hours per month.Regarding Social networks, Hispanics are 54% most likely to visit myspace. African Americans 30% more likely to tweet; Asians, 26% and Hispanics 15% more than the average american. and. Facebook is well represented across all groups and Linkedin is very popular with Asians (index 147) but significantly underpenetrated by Hispanics or African Americans. (index of 67 and 69)