Personal Information
Organization / Workplace
Greater Boston Area, MA United States
Occupation
CEO at Zensight
Industry
Technology / Software / Internet
Website
bradterrell.com
About
I'm co-founder and CEO of Zensight, a predictive sales intelligence software startup that tackles every sales person’s most pressing and fundamental challenge - delivering the valuable and relevant insights that advance and accelerate sales.
Previously, I was VP & General Manager of IBM's Big Data Platform business, with global responsibility for sales, marketing, and product strategy across a product portfolio that included Netezza, BigInsights (Hadoop-based analytics), InfoSphere Streams, Vivisimo, and IBM’s Smart Analytics System.
Prior to joining IBM through the Netezza acquisition, I launched and grew Netezza’s digital media business to over $100 million in annual revenue, making i...
Tags
netezza
attribution analysis
intuit
behavioral targeting
website analysis
funnel-aware messaging
analytics
aol
data analysis
campaign
media planning
advertising
optimization
aol advertising
yield management
data warehouse
yield optimization
See more
Presentations
(2)Likes
(22)The Other 99% of a Data Science Project
Eugene Mandel
•
7 years ago
How I got 2.5 Million views on Slideshare (by @nickdemey - Board of Innovation)
Board of Innovation
•
9 years ago
Transforming Business at the Intersection of Marketing & Technology
Mayur Gupta
•
10 years ago
Google Analytics Attribution
MashMetrics
•
11 years ago
Selling at the speed of Trust
Gary Ambrosino
•
12 years ago
Customer Journey Analytics and Big Data
McKinsey on Marketing & Sales
•
11 years ago
2013 Future of Cloud Computing - 3rd Annual Survey Results
Michael Skok
•
10 years ago
Loving the intranet - User adoption. Sam Marshall ClearBox
Sam Marshall
•
12 years ago
The SaaS business model
David Skok
•
13 years ago
Mike Nolet - Automated Trading: Beyond the Hype. #ATSNL
IAB Netherlands
•
11 years ago
Designing the perfect display monetization dashboard (public)
Ian Thomas
•
12 years ago
Leon Zemel: Achieving Big Marketing Goals Through Big Data
[x+1]
•
13 years ago
Brad Terrell: Marketing in Real Time: Technology & Data Imperative
[x+1]
•
13 years ago
DISPLAY LUMAscape
LUMA Partners
•
13 years ago
NCDM 2010 - Target Customers Effectively Through Advanced Analytics - Netezza - Intuit
Brad Terrell
•
13 years ago
AOL Advertising on Price/Volume Analytics for Advanced Bid Optimization and Inventory Management
Brad Terrell
•
14 years ago
You're a Rock Star: Building Thought Leadership Through Social Networking
Jay Baer
•
14 years ago
Recommendation Engine Demystified
NYC Predictive Analytics
•
13 years ago
NoSQL at Twitter (NoSQL EU 2010)
Kevin Weil
•
14 years ago
Display Advertising's New Wave
Jonathan Mendez
•
14 years ago
What Makes the Boston Start-Up Scene Special?
Jeffrey Bussgang
•
14 years ago
Ad Age Keynote - First Draft
fredwilson
•
15 years ago
Personal Information
Organization / Workplace
Greater Boston Area, MA United States
Occupation
CEO at Zensight
Industry
Technology / Software / Internet
Website
bradterrell.com
About
I'm co-founder and CEO of Zensight, a predictive sales intelligence software startup that tackles every sales person’s most pressing and fundamental challenge - delivering the valuable and relevant insights that advance and accelerate sales.
Previously, I was VP & General Manager of IBM's Big Data Platform business, with global responsibility for sales, marketing, and product strategy across a product portfolio that included Netezza, BigInsights (Hadoop-based analytics), InfoSphere Streams, Vivisimo, and IBM’s Smart Analytics System.
Prior to joining IBM through the Netezza acquisition, I launched and grew Netezza’s digital media business to over $100 million in annual revenue, making i...
Tags
netezza
attribution analysis
intuit
behavioral targeting
website analysis
funnel-aware messaging
analytics
aol
data analysis
campaign
media planning
advertising
optimization
aol advertising
yield management
data warehouse
yield optimization
See more