The document discusses video SEO and how to effectively market videos online. It notes that people are watching more online videos, with YouTube being the second largest search engine. There are two definitions of video SEO - using video to boost traditional SEO or improving video views on platforms like YouTube. The document provides tips on the four steps of video marketing - creating engaging content in different formats and lengths, publishing on YouTube and your website, promoting videos on social media with relevant hashtags and playlists, and tracking video performance metrics. It emphasizes the importance of video SEO, including optimizing metadata, publishing regularly, and engaging communities.
PixTV 23: YouTube for Marketers. From Killer Content to Astonishing Adwords.Pixability
To gain access to the full video recording, register for free access at:
http://pixvid.tv/Xy0zfi
YouTube has been around for years now, but many marketers skip it when developing their marketing strategy. That's too bad because YouTube can be a powerful tool for businesses to get seen. Theresa Moore and Rob Ciampa will be tackling the questions every YouTube marketer faces when developing a video strategy (hint: it's not all about production). From social marketing to AdWords, they will show you how to build a real audience and keep it.
Connect With Pixability:
Twitter | @pixability
Facebook | facebook.com/pixability
e-mail | info@pixability.com
phone | 1-888-PIX-VIDEO
Ubermore is a communications consultancy that takes a strategic approach to growing businesses in a digital connected world.
We help businesses identify and develop the most effectives means of achieving their objectives we ask four fundamental questions.
PixTV 23: YouTube for Marketers. From Killer Content to Astonishing Adwords.Pixability
To gain access to the full video recording, register for free access at:
http://pixvid.tv/Xy0zfi
YouTube has been around for years now, but many marketers skip it when developing their marketing strategy. That's too bad because YouTube can be a powerful tool for businesses to get seen. Theresa Moore and Rob Ciampa will be tackling the questions every YouTube marketer faces when developing a video strategy (hint: it's not all about production). From social marketing to AdWords, they will show you how to build a real audience and keep it.
Connect With Pixability:
Twitter | @pixability
Facebook | facebook.com/pixability
e-mail | info@pixability.com
phone | 1-888-PIX-VIDEO
Ubermore is a communications consultancy that takes a strategic approach to growing businesses in a digital connected world.
We help businesses identify and develop the most effectives means of achieving their objectives we ask four fundamental questions.
PixTV 21 Want More Views and Action? Do YouTube Right.Pixability
To gain access to the full video recording, register for free access at:
http://pixvid.tv/WgdOoQ
YouTube is the #1 video platform – by a mile. And it keeps getting better. It’s also an extremely powerful marketing platform. Together, you and YouTube become a marketing machine where regular and increasing views drive more business. Skeptical? We’re not. Not only have we analyzed more business YouTube channels than any other company on the planet, but we’ve also created and reengineered many more. We know what works.
For this webinar, we’ll share our research and distill effective YouTube strategy. We’re going to teach you how to do YouTube right, combining platform best practices with YouTube marketing essentials. It's a winning combo that's guaranteed to get both your views and business up.
Connect With Pixability:
Twitter | @pixability
Facebook | facebook.com/pixability
e-mail | info@pixability.com
phone | 1-888-PIX-VIDEO
YouTube Google+ Platform & Ad Offering OverviewNadia James
Educated LinkedIn's EMEA Sales Organization (Marketing, Talent & Sales Solutions) on alternative social media and digital offerings within the market. Objective of the training was to support sellers in practicing consultative selling.
E-Commerce Video Optimization, YouTube Conversion, & PPV Opportunities for In...Mark Robertson ⏩
This presentation was given at the 2010 video commerce summit. "Building on the Success of Video with New PPC and SEO Strategies" covers ecommerce website video seo, youtube SEO for ecommerce, and ppc/paid video placement opportunities with YouTube and youTube's promoted videos program.
How to Optimize YouTube Videos - YouTube SEO - ReelSEO PresentationMark Robertson ⏩
http://bit.ly/cFLKJX - The following is my presentation detailing optimization tips and marketing tips for YouTube videos. I presented this at the Dallas Fort Worth Search Engine Marketing Association and was on a panel with Lane Shackleton of YouTube. The entire focus of my presentation is on practical tips, strategies, and tactics for taking full advantage of the opportunity with YouTube and video marketing and video SEO.
Pixability TV Episode 16: No More Cats on Skateboards: Effective YouTube Stra...Pixability
To gain access to the full video recording, register for free access at:
http://pixvid.tv/Xy1FrJ
YouTube is one of the most powerful business marketing tools available today. Unfortunately, most companies do a lousy job using it. Too many organizations simply upload videos to YouTube, do nothing to leverage the power of the platform, and then complain loudly when nothing happens. Unlike posting videos of your favorite family pet doing something whimsical, you must take a different approach when using YouTube for business. The results can be dramatic.
This webinar examines the art and science of effective online video marketing with YouTube. The results are based on our experience with hundreds of users and our industry-leading studies of 3,000 YouTube businesses.
Connect With Pixability:
Twitter | @pixability
Facebook | facebook.com/pixability
e-mail | info@pixability.com
phone | 1-888-PIX-VIDEO
The Black Hole of Video Analytics- KISSmetrics / Viddler WebinarViddler Inc.
Eric McClatchy, Marketing Manager of Viddler, presented a video analytics webinar for KISSmetrics.
"The Black Hole of Video Analytics" prevents your ability to relate your video analytics to your website goals and metrics, severely limiting the insights your video analytics can bring.
Topics Covered:
- What is the "Black Hole"
- How to Avoid the "Black Hole"
- Advanced video reports and charts
- Experiments to improve video effectiveness
How and Why to Use Video in Your Marketing StrategyAffiliate Summit
This presentation is from Affiliate Summit East 2013 (August 18-20, 2013) in Philadelphia, PA). Session Description: We’ll explore why you should be using video and more importantly how to most effectively implement your video strategy across your various marketing channels.
Pixability TV Episode 22: The 7 Habits of Highly Effective YouTube Marketers-...Pixability
To gain access to the full video recording, register for free access at:
http://pixvid.tv/XAgJWr
The top brands are top performers for a reason, but that doesn't mean they do everything right, and it doesn't mean you can't learn from them. We've analyzed the video marketing data from the top 100 brands; from their YouTube effectiveness to their search result performance. We've distilled the surprising results into 7 regular, actionable habits any marketer can adopt to improve their own video marketing strategy.
Connect With Pixability:
Twitter | @pixability
Facebook | facebook.com/pixability
e-mail | info@pixability.com
phone | 1-888-PIX-VIDEO
PixTV 26: 50 Shades of YouTube - Dominating Your Competition with Video Conte...Pixability
To gain access to the full video recording, register for free access at:
http://pixvid.tv/TmUV4W
When marketer Anastasia Steele goes to YouTube, she encounters a business vehicle that is beautiful, brilliant, and intimidating. The unworldly, innocent Ana is startled to realize she wants YouTube, despite its enigmatic reserve, and finds she is desperate to get close to YouTube content marketing and YouTube advertising. Unable to resist Ana’s quiet beauty, wit, and independent spirit, YouTube wants her, too.
OK, time to put down the steamy romance novel. We’re going to collapse 50 shades of YouTube down to 2: YouTube content marketing and YouTube advertising. That’s all you need to know to drive dominating video campaigns in short order. In less than one hour, Pixability will share its world-class YouTube expertise and give you an actionable playlist. Stop looking for Christian Grey and start looking for raving fans on YouTube.
Connect With Pixability:
Twitter | @pixability
Facebook | facebook.com/pixability
e-mail | info@pixability.com
phone | 1-888-PIX-VIDEO
Video is quickly becoming an essential element of search engine marketing (SEM), and as technology continues to progress, the method for obtaining search rankings will evolve. Video has the potential to drive traffic and increase brand awareness—but marketers must first develop a clear understanding of how to optimize videos for Search Engines.
7 Habits of Highly Effective YouTubers: Actionable Tactics to Step up Your Yo...BLASTmedia
Julie Perry of BLASTmedia presents "7 Habits of Highly Effective YouTubers: Actionable Tactics to Step Up Your YouTube Game Immediately" at the Masters of Business Online (MBO) Conference in Indianapolis. This presentation includes tips for YouTube channel development & optimization, YouTube video content optimization (YTO), branding and cross-promotion tactics, socialization within the YouTube community, YouTube audience development, and running YouTube advertising via the new Google AdWords for Video / TrueView advertising platform.
DMAWest 2018 - Using Video to Market Your DestinationMark Rudyk
Learn best practices for video, what destinations use video in unique and new ways to promote, plus how influencers equip for the final product they make.
Pixability Presentation FutureM 2013 Mythbusting: Engineering a Viral VideoPixability
Presentation at FutureM Boston 2013.
Spoiler: We don't recommend trying to do viral. It's not good for your brand, your marketing dollars, and your career.
Full report available at: http://pixvid.tv/1erXLtF - With our powerful video marketing software and team of YouTube experts, Pixability recently completed the marketing and media industry's most comprehensive study of the world's top 100 global brands and their use of YouTube as a marketing and advertising platform. Analyzing 1,378 channels, more than 250,000 videos, and over 9.5 billion views, we were able to distill critical lessons that are applicable to other global brands, eCommerce companies, and their agencies. The study also reveals major, striking shifts in the use of online video. Digital marketing and advertising professionals will not only find these movements important to their strategy, but they will also find the lessons immediately applicable to their execution.
PixTV 21 Want More Views and Action? Do YouTube Right.Pixability
To gain access to the full video recording, register for free access at:
http://pixvid.tv/WgdOoQ
YouTube is the #1 video platform – by a mile. And it keeps getting better. It’s also an extremely powerful marketing platform. Together, you and YouTube become a marketing machine where regular and increasing views drive more business. Skeptical? We’re not. Not only have we analyzed more business YouTube channels than any other company on the planet, but we’ve also created and reengineered many more. We know what works.
For this webinar, we’ll share our research and distill effective YouTube strategy. We’re going to teach you how to do YouTube right, combining platform best practices with YouTube marketing essentials. It's a winning combo that's guaranteed to get both your views and business up.
Connect With Pixability:
Twitter | @pixability
Facebook | facebook.com/pixability
e-mail | info@pixability.com
phone | 1-888-PIX-VIDEO
YouTube Google+ Platform & Ad Offering OverviewNadia James
Educated LinkedIn's EMEA Sales Organization (Marketing, Talent & Sales Solutions) on alternative social media and digital offerings within the market. Objective of the training was to support sellers in practicing consultative selling.
E-Commerce Video Optimization, YouTube Conversion, & PPV Opportunities for In...Mark Robertson ⏩
This presentation was given at the 2010 video commerce summit. "Building on the Success of Video with New PPC and SEO Strategies" covers ecommerce website video seo, youtube SEO for ecommerce, and ppc/paid video placement opportunities with YouTube and youTube's promoted videos program.
How to Optimize YouTube Videos - YouTube SEO - ReelSEO PresentationMark Robertson ⏩
http://bit.ly/cFLKJX - The following is my presentation detailing optimization tips and marketing tips for YouTube videos. I presented this at the Dallas Fort Worth Search Engine Marketing Association and was on a panel with Lane Shackleton of YouTube. The entire focus of my presentation is on practical tips, strategies, and tactics for taking full advantage of the opportunity with YouTube and video marketing and video SEO.
Pixability TV Episode 16: No More Cats on Skateboards: Effective YouTube Stra...Pixability
To gain access to the full video recording, register for free access at:
http://pixvid.tv/Xy1FrJ
YouTube is one of the most powerful business marketing tools available today. Unfortunately, most companies do a lousy job using it. Too many organizations simply upload videos to YouTube, do nothing to leverage the power of the platform, and then complain loudly when nothing happens. Unlike posting videos of your favorite family pet doing something whimsical, you must take a different approach when using YouTube for business. The results can be dramatic.
This webinar examines the art and science of effective online video marketing with YouTube. The results are based on our experience with hundreds of users and our industry-leading studies of 3,000 YouTube businesses.
Connect With Pixability:
Twitter | @pixability
Facebook | facebook.com/pixability
e-mail | info@pixability.com
phone | 1-888-PIX-VIDEO
The Black Hole of Video Analytics- KISSmetrics / Viddler WebinarViddler Inc.
Eric McClatchy, Marketing Manager of Viddler, presented a video analytics webinar for KISSmetrics.
"The Black Hole of Video Analytics" prevents your ability to relate your video analytics to your website goals and metrics, severely limiting the insights your video analytics can bring.
Topics Covered:
- What is the "Black Hole"
- How to Avoid the "Black Hole"
- Advanced video reports and charts
- Experiments to improve video effectiveness
How and Why to Use Video in Your Marketing StrategyAffiliate Summit
This presentation is from Affiliate Summit East 2013 (August 18-20, 2013) in Philadelphia, PA). Session Description: We’ll explore why you should be using video and more importantly how to most effectively implement your video strategy across your various marketing channels.
Pixability TV Episode 22: The 7 Habits of Highly Effective YouTube Marketers-...Pixability
To gain access to the full video recording, register for free access at:
http://pixvid.tv/XAgJWr
The top brands are top performers for a reason, but that doesn't mean they do everything right, and it doesn't mean you can't learn from them. We've analyzed the video marketing data from the top 100 brands; from their YouTube effectiveness to their search result performance. We've distilled the surprising results into 7 regular, actionable habits any marketer can adopt to improve their own video marketing strategy.
Connect With Pixability:
Twitter | @pixability
Facebook | facebook.com/pixability
e-mail | info@pixability.com
phone | 1-888-PIX-VIDEO
PixTV 26: 50 Shades of YouTube - Dominating Your Competition with Video Conte...Pixability
To gain access to the full video recording, register for free access at:
http://pixvid.tv/TmUV4W
When marketer Anastasia Steele goes to YouTube, she encounters a business vehicle that is beautiful, brilliant, and intimidating. The unworldly, innocent Ana is startled to realize she wants YouTube, despite its enigmatic reserve, and finds she is desperate to get close to YouTube content marketing and YouTube advertising. Unable to resist Ana’s quiet beauty, wit, and independent spirit, YouTube wants her, too.
OK, time to put down the steamy romance novel. We’re going to collapse 50 shades of YouTube down to 2: YouTube content marketing and YouTube advertising. That’s all you need to know to drive dominating video campaigns in short order. In less than one hour, Pixability will share its world-class YouTube expertise and give you an actionable playlist. Stop looking for Christian Grey and start looking for raving fans on YouTube.
Connect With Pixability:
Twitter | @pixability
Facebook | facebook.com/pixability
e-mail | info@pixability.com
phone | 1-888-PIX-VIDEO
Video is quickly becoming an essential element of search engine marketing (SEM), and as technology continues to progress, the method for obtaining search rankings will evolve. Video has the potential to drive traffic and increase brand awareness—but marketers must first develop a clear understanding of how to optimize videos for Search Engines.
7 Habits of Highly Effective YouTubers: Actionable Tactics to Step up Your Yo...BLASTmedia
Julie Perry of BLASTmedia presents "7 Habits of Highly Effective YouTubers: Actionable Tactics to Step Up Your YouTube Game Immediately" at the Masters of Business Online (MBO) Conference in Indianapolis. This presentation includes tips for YouTube channel development & optimization, YouTube video content optimization (YTO), branding and cross-promotion tactics, socialization within the YouTube community, YouTube audience development, and running YouTube advertising via the new Google AdWords for Video / TrueView advertising platform.
DMAWest 2018 - Using Video to Market Your DestinationMark Rudyk
Learn best practices for video, what destinations use video in unique and new ways to promote, plus how influencers equip for the final product they make.
Pixability Presentation FutureM 2013 Mythbusting: Engineering a Viral VideoPixability
Presentation at FutureM Boston 2013.
Spoiler: We don't recommend trying to do viral. It's not good for your brand, your marketing dollars, and your career.
Full report available at: http://pixvid.tv/1erXLtF - With our powerful video marketing software and team of YouTube experts, Pixability recently completed the marketing and media industry's most comprehensive study of the world's top 100 global brands and their use of YouTube as a marketing and advertising platform. Analyzing 1,378 channels, more than 250,000 videos, and over 9.5 billion views, we were able to distill critical lessons that are applicable to other global brands, eCommerce companies, and their agencies. The study also reveals major, striking shifts in the use of online video. Digital marketing and advertising professionals will not only find these movements important to their strategy, but they will also find the lessons immediately applicable to their execution.
PixTV 25: YouTube Advertising - 5 and a Half Things Brands, Marketers, and Ag...Pixability
To gain access to the full video recording, register for free access at:
http://pixvid.tv/VWUMDo
We know more than a few things about YouTube Advertising. In fact, we’ve put together some powerful and effective campaigns that delivered results 500% higher than our closest competition. We also know that most marketers and agencies just aren’t doing it right. Good thing we can help.
In this hard-hitting, no-fluff webinar, we’ll show you how to:
-Incorporate organic optimization to accelerate paid search
-Execute effective advertising and seeding strategies
-Determine which ad formats work best
-Move from broadcast mentality to hyper-targeting
-Avoid ad-buying scams and black hat techniques
So, what’s the ½? Sign up and you’ll learn more about the critical piece that ties it all together.
Connect With Pixability:
Twitter | @pixability
Facebook | facebook.com/pixability
e-mail | info@pixability.com
phone | 1-888-PIX-VIDEO
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Thinking of getting a dog? Be aware that breeds like Pit Bulls, Rottweilers, and German Shepherds can be loyal and dangerous. Proper training and socialization are crucial to preventing aggressive behaviors. Ensure safety by understanding their needs and always supervising interactions. Stay safe, and enjoy your furry friends!
This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
MATATAG CURRICULUM: ASSESSING THE READINESS OF ELEM. PUBLIC SCHOOL TEACHERS I...NelTorrente
In this research, it concludes that while the readiness of teachers in Caloocan City to implement the MATATAG Curriculum is generally positive, targeted efforts in professional development, resource distribution, support networks, and comprehensive preparation can address the existing gaps and ensure successful curriculum implementation.
The simplified electron and muon model, Oscillating Spacetime: The Foundation...RitikBhardwaj56
Discover the Simplified Electron and Muon Model: A New Wave-Based Approach to Understanding Particles delves into a groundbreaking theory that presents electrons and muons as rotating soliton waves within oscillating spacetime. Geared towards students, researchers, and science buffs, this book breaks down complex ideas into simple explanations. It covers topics such as electron waves, temporal dynamics, and the implications of this model on particle physics. With clear illustrations and easy-to-follow explanations, readers will gain a new outlook on the universe's fundamental nature.
Safalta Digital marketing institute in Noida, provide complete applications that encompass a huge range of virtual advertising and marketing additives, which includes search engine optimization, virtual communication advertising, pay-per-click on marketing, content material advertising, internet analytics, and greater. These university courses are designed for students who possess a comprehensive understanding of virtual marketing strategies and attributes.Safalta Digital Marketing Institute in Noida is a first choice for young individuals or students who are looking to start their careers in the field of digital advertising. The institute gives specialized courses designed and certification.
for beginners, providing thorough training in areas such as SEO, digital communication marketing, and PPC training in Noida. After finishing the program, students receive the certifications recognised by top different universitie, setting a strong foundation for a successful career in digital marketing.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
How to Build a Module in Odoo 17 Using the Scaffold MethodCeline George
Odoo provides an option for creating a module by using a single line command. By using this command the user can make a whole structure of a module. It is very easy for a beginner to make a module. There is no need to make each file manually. This slide will show how to create a module using the scaffold method.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
2. Why
Video
SEO?
1. People
are
watching
more
and
more
videos
online.
2. YouTube
is
now
the
second-‐largest
search
engine
in
the
world.
3. Video
is
not
overused
(yet)
from
an
SEO
perspecIve.
3. What’s
Video
SEO?
Two
possible
definiIons:
1. Using
video
to
increase
the
effecIveness
of
your
tradiIonal
SEO.
2. Improving
the
view
numbers
on
your
video
markeIng
content,
e.g.
on
YouTube.
• They
both
feed
into
each
other.
4. Where
we
get
our
data:
Pixability
Video
Grader
www.onlinevideograder.com
Measures the
effectiveness of video
marketing:
• Use of video on
company website
• SEO results
• Effectiveness of
company YouTube
channel
• Data from 3000+
marketing channels
8
5. What
to
expect:
Total
Views
Per
Video
Online Video
1.5%
0.2%
Grader Result
<100
8.8%
between
100
and
1000
27.6%
between
1000
and
10000
24.1%
between
10000
and
100000
between
100,000
and
37.8%
1,000,000
>1000000
• 65%
of
YouTube
videos
get
fewer
than
1000
views
• Only
1.7%
get
more
than
100,000
views
Sample
basis:
MarkeIng-‐oriented
YouTube
channels
(not
private
users)
6. The
four
steps
of
video
markeIng
1. Create
2. Publish
3. Promote
4. Track
Repeat
8. The
Best
Video
Marketers
Produce
Many
Videos
Online Video
Average
Number
of
YouTube
Videos
per
Channel
Grader Result
200
181
180
160
140
120
100
80
60
40
29
20
0
Top
QuarIle
Boaom
QuarIle
Source:
Pixability
Online
Video
Grader
9. The
Best
Video
Marketers
Produce
More
Different
Video
Types
Online Video
Grader Result
Average
shortest
video
Average
longest
video
29s
Best
Channels
1190s
(Top
QuarIle)
81s
Worst
Channels
364s
(Boaom
QuarIle)
Length
(seconds)
• The
most
successful
YouTube
channels
use
a
broader
range
of
video
lengths.
• This
corresponds
to
a
broader
range
of
different
video
types
–
anything
from
quick
promoIons
to
long-‐form
educaIonal
videos.
Source:
Pixability
Online
Video
Grader
11. Publish:
Where
To
Put
Your
Video
Your
Video
“Posting” “Hosting”
Public video sharing Dedicated player on your
platforms website
12. PosIng:
Plagorm
Market
Share
• YouTube
is
by
far
the
dominant
plagorm
• Special
case:
Facebook
Source:
Compete.com
13. HosIng
Video
on
Your
Website:
Professional
HosIng
Service
or
YouTube
Player?
HosGng
Service
YouTube
Player
(Brightcove,
WisGa,
etc.)
• Free
• More
control
over
player
• Views
count
for
YouTube
• Beaer
analyIcs
SEO
• Higher
video
quality
• Google
video
SEO
through
video
sitemaps
For best SEO results use both.
15. Public
Plagorms:
What
Can
You
Influence?
“Posted” Videos “Hosted” Videos
Public video sharing Dedicated player on your site
platforms
1. Metadata: Titles,
description texts,
tags
2. Playlists
3. Participate in the
community
4. Paid ads Search Engine
5. Conversion elements
16. Traffic
Sources
for
YouTube
Videos
Online Video
Traffic
source
Grader Result
40%
34%
35%
30%
25%
21%
20%
15%
13%
13%
12%
10%
7%
5%
0%
Other
Embedded
External
links
Search
Paid
Mobile
YouTube
player
on
(incl.
social
adverIsing
pages
external
site
media)
Source:
Sample
of
Pixability
clients
17. YouTube
Metadata
Title
Make it crisp. First 5-6 words
appear in search results
Thumbnail
Only 3 to choose from. Faces
and clearly recognizable
things work best.
Description text
Should be 100+ words and
keyword-rich.
Tags
Essential for search and
“related videos” traffic
18. The
Best
YouTube
Marketers
Do
Their
SEO
Homework
Average
Tags
per
Video
16
15
14.76
14
13.3
13
12.3
12
11.5
11
10.7
Tags
10
9.2
9
8
<100
between
100
between
1000
between
between
>1000000
and
1000
and
10000
10000
and
100,000
and
100000
1,000,000
• The
more
successful
videos
consistently
use
more
tags
and
more
targeted
Itles
and
descripIon
texts.
Source:
Pixability
Online
Video
Grader
19. YouTube
Playlists
• Help
your
viewers
find
related
videos.
• Show
up
prominently
in
search
results.
Easier
to
get
found
than
with
individual
videos.
• Can
combine
your
own
and
other
people’s
videos.
20. Important
Traffic
Source:
Related
Videos
Related Videos
Selected by YouTube’s algorithm
algorithms Paid Ad
based mainly on tags tags
similar Selected by
matching tags
21. The
Best
YouTube
Marketers
Use
Social
Media
to
Get
Traffic
7,000
Online Video
Grader Result
6,175
6,000
5,000
4,000
Top
QuarIle
3,000
Boaom
QuarIle
2,000
1,295
1,000
24
13
-‐
Facebook
Shares
Tweets
Source:
Pixability
Online
Video
Grader
22. Social
Media
Video
Tips
• YouTube:
Engage
in
the
community
– Subscribe
to
other
people’s
channels.
You
will
appear
on
their
channel
page.
– Accept
(most)
friend
invites.
– Be
generous
with
“liking,”
“favoriIng,”
and
adding
other
people’s
videos
to
your
playlists.
• Facebook:
Use
video
on
your
pages
and
wall
streams
– Use
a
Welcome
tab
with
a
video
message.
– Embed
YouTube
videos;
don’t
upload
directly
to
Facebook.
• TwiTer:
Announce
every
new
video
with
a
“[VIDEO]”
tag
• LinkedIn:
Use
updates
with
video
(add
YouTube
videos
as
aaachments.)
23. Paid
YouTube
Campaigns
(“Promoted
Videos”)
• Managed much like
AdWords.
• Fairly attractive
keyword pricing
(often 1/10 of
comparable AdWords
keyword)
• Can be used for
both search and
display ads
(“related videos”)
• YouTube likes
popular videos --
more paid views
might help SEO.
24. Increasing
Conversion
Rates
Pop-up
(available for paid
YouTube campaigns)
Link
as first element of
description text
Plus:
Clear
call-‐to-‐acGon
in
the
video
itself
25. Video
SEO
on
Your
Website:
What
Can
You
Influence?
“Posted” Videos “Hosted” Videos
Public video sharing Dedicated player on your site
platforms
1. Metadata:
plenty of text
around videos
2. Video sitemaps
3. Traditional
SEO
Search Engine
26. Gejng
your
hosted
videos
on
Google:
Video
Sitemaps
<?xml
version="1.0"
encoding="UTF-‐8"?>
<urlset
xmlns="hap://www.sitemaps.org/schemas/sitemap/0.9"
xmlns:video="hap://www.google.com/ format • XML-based file
schemas/sitemap-‐video/1.1">
<url>
that tells Google
<loc>hap://www.pixability.com</loc>
where your videos
<video:video>
<video:content_loc>hap://embed.wisIa.com/deliveries/c28c42869ae2cc00674a3c630vcba7c3c0b8d2/ live and what they are
file.mp4</video:content_loc>
<video:thumbnail_loc>hap://embed.wisIa.com/deliveries/
about.
2dc014807ea405cd774ad18046e111211542861e/file.jpg</video:thumbnail_loc>
<video:Itle>Video
helps
you
sell
more
-‐-‐
Video
ediIng
and
markeIng
service</video:Itle>
the file
• Create
<video:descripIon>Producing
high-‐quality
online
video
to
enhance
sales
and
mmanually aorasy
as
arkeIng
is
now
s
e
1,
2,
3.
Video
is
one
of
the
most
effecIve
ways
to
market
your
company.
It
will
increase
traffic
to
ythrough
our
site,
improve
conversion
rates
and
will
get
you
more
sales.
Professional
video
used
to
video hosting
yourffordable
to
be
expensive,
Ime-‐consuming
and
difficult
to
create.
Not
any
longer.
Pixability
makes
it
easy
and
a
produce
videos
that
you
can
use
on
your
website,
on
Youtube
or
on
social
media
sites
like
FRegister on
service. acebook.
We
will
send
you
an
easy-‐to-‐use
Flip
cam,
you
shoot
whatever
footage
you
want,
send
the
cam
back
in
the
Google Webmaster
pre-‐addressed
envelope
that
we
provide
and
we
will
give
you
back
professionally
done
video,
with
music,
transiIons,
Itles
and
your
logo.
We
will
also
help
you
publish
your
video
on
plagorms
like
Youtube
in
the
most
effecIve
way.</video:descripIon>
Tools.
<video:publicaIon_date>2010-‐10-‐26T21:55:10+00:00</video:publicaIon_date>
<video:family_friendly>yes</video:family_friendly>
• Bing uses mRSS.
<video:duraIon>46</video:duraIon>
<video:tag>pixability</video:tag>
<video:tag>video
markeIng</video:tag>
<video:tag>video
ediIng</video:tag>
<video:tag>youtube
markeIng</video:tag>
</video:video>
</url>
28. Summary:
The
Most
Important
Tips
1. Produce
a
lot
of
videos
with
different
topics,
different
lengths,
and
different
styles.
2. Put
them
on
YouTube
and
your
website.
Other
plagorms
are
secondary.
3. Use
social
media
and
the
YouTube
community
to
promote
them.
4. Do
your
SEO
homework
with
tags,
descripIon
texts,
and
strong
Itles.
5. Consider
paid
YouTube
campaigns.
6. Use
video
sitemaps
for
videos
on
your
website.
7. Rinse
and
repeat…
29. Some
Resources
• Pixability’s
video
SEO
primer:
www.pixability.com/seoguide
• ReelSEO:
www.reelseo.com
• YouTube
Playbook:
hap://www.youtube.com/creators/playbook.html