This document discusses video SEO and summarizes key points from a presentation by the CTO of Pixability. It finds that video is an underexploited SEO channel, with most YouTube videos getting low views. The best video marketers produce many diverse videos, publish on YouTube and their own sites, and optimize metadata, playlists and community engagement to promote videos. Data shows search and external links are top traffic sources to YouTube videos.
PixTV 23: YouTube for Marketers. From Killer Content to Astonishing Adwords.Pixability
To gain access to the full video recording, register for free access at:
http://pixvid.tv/Xy0zfi
YouTube has been around for years now, but many marketers skip it when developing their marketing strategy. That's too bad because YouTube can be a powerful tool for businesses to get seen. Theresa Moore and Rob Ciampa will be tackling the questions every YouTube marketer faces when developing a video strategy (hint: it's not all about production). From social marketing to AdWords, they will show you how to build a real audience and keep it.
Connect With Pixability:
Twitter | @pixability
Facebook | facebook.com/pixability
e-mail | info@pixability.com
phone | 1-888-PIX-VIDEO
Cellular telephone workshop given at NECC 2009 in Washington DC by Vicki Davis, classroom teacher and former General Manager for a cellular telephone market.
Creating and Delivering Rich Media and Video on the Web with Silverlight, Mic...goodfriday
Customer demands for richer UX, multi-platform support, and higher quality video are continually factors in cost of delivery. Learn how you can use Silverlight, Microsoft Expression Studio, ASP.NET and new features for Windows Server codename "Longhorn", separately or together to improve the end-user experience, reduce the cost of video and rich media delivery, and provide monetization opportunities for companies of all sizes.
PixTV 23: YouTube for Marketers. From Killer Content to Astonishing Adwords.Pixability
To gain access to the full video recording, register for free access at:
http://pixvid.tv/Xy0zfi
YouTube has been around for years now, but many marketers skip it when developing their marketing strategy. That's too bad because YouTube can be a powerful tool for businesses to get seen. Theresa Moore and Rob Ciampa will be tackling the questions every YouTube marketer faces when developing a video strategy (hint: it's not all about production). From social marketing to AdWords, they will show you how to build a real audience and keep it.
Connect With Pixability:
Twitter | @pixability
Facebook | facebook.com/pixability
e-mail | info@pixability.com
phone | 1-888-PIX-VIDEO
Cellular telephone workshop given at NECC 2009 in Washington DC by Vicki Davis, classroom teacher and former General Manager for a cellular telephone market.
Creating and Delivering Rich Media and Video on the Web with Silverlight, Mic...goodfriday
Customer demands for richer UX, multi-platform support, and higher quality video are continually factors in cost of delivery. Learn how you can use Silverlight, Microsoft Expression Studio, ASP.NET and new features for Windows Server codename "Longhorn", separately or together to improve the end-user experience, reduce the cost of video and rich media delivery, and provide monetization opportunities for companies of all sizes.
PixTV 21 Want More Views and Action? Do YouTube Right.Pixability
To gain access to the full video recording, register for free access at:
http://pixvid.tv/WgdOoQ
YouTube is the #1 video platform – by a mile. And it keeps getting better. It’s also an extremely powerful marketing platform. Together, you and YouTube become a marketing machine where regular and increasing views drive more business. Skeptical? We’re not. Not only have we analyzed more business YouTube channels than any other company on the planet, but we’ve also created and reengineered many more. We know what works.
For this webinar, we’ll share our research and distill effective YouTube strategy. We’re going to teach you how to do YouTube right, combining platform best practices with YouTube marketing essentials. It's a winning combo that's guaranteed to get both your views and business up.
Connect With Pixability:
Twitter | @pixability
Facebook | facebook.com/pixability
e-mail | info@pixability.com
phone | 1-888-PIX-VIDEO
YouTube Google+ Platform & Ad Offering OverviewNadia James
Educated LinkedIn's EMEA Sales Organization (Marketing, Talent & Sales Solutions) on alternative social media and digital offerings within the market. Objective of the training was to support sellers in practicing consultative selling.
E-Commerce Video Optimization, YouTube Conversion, & PPV Opportunities for In...Mark Robertson ⏩
This presentation was given at the 2010 video commerce summit. "Building on the Success of Video with New PPC and SEO Strategies" covers ecommerce website video seo, youtube SEO for ecommerce, and ppc/paid video placement opportunities with YouTube and youTube's promoted videos program.
PixTV 26: 50 Shades of YouTube - Dominating Your Competition with Video Conte...Pixability
To gain access to the full video recording, register for free access at:
http://pixvid.tv/TmUV4W
When marketer Anastasia Steele goes to YouTube, she encounters a business vehicle that is beautiful, brilliant, and intimidating. The unworldly, innocent Ana is startled to realize she wants YouTube, despite its enigmatic reserve, and finds she is desperate to get close to YouTube content marketing and YouTube advertising. Unable to resist Ana’s quiet beauty, wit, and independent spirit, YouTube wants her, too.
OK, time to put down the steamy romance novel. We’re going to collapse 50 shades of YouTube down to 2: YouTube content marketing and YouTube advertising. That’s all you need to know to drive dominating video campaigns in short order. In less than one hour, Pixability will share its world-class YouTube expertise and give you an actionable playlist. Stop looking for Christian Grey and start looking for raving fans on YouTube.
Connect With Pixability:
Twitter | @pixability
Facebook | facebook.com/pixability
e-mail | info@pixability.com
phone | 1-888-PIX-VIDEO
Pixability TV Episode 22: The 7 Habits of Highly Effective YouTube Marketers-...Pixability
To gain access to the full video recording, register for free access at:
http://pixvid.tv/XAgJWr
The top brands are top performers for a reason, but that doesn't mean they do everything right, and it doesn't mean you can't learn from them. We've analyzed the video marketing data from the top 100 brands; from their YouTube effectiveness to their search result performance. We've distilled the surprising results into 7 regular, actionable habits any marketer can adopt to improve their own video marketing strategy.
Connect With Pixability:
Twitter | @pixability
Facebook | facebook.com/pixability
e-mail | info@pixability.com
phone | 1-888-PIX-VIDEO
The Black Hole of Video Analytics- KISSmetrics / Viddler WebinarViddler Inc.
Eric McClatchy, Marketing Manager of Viddler, presented a video analytics webinar for KISSmetrics.
"The Black Hole of Video Analytics" prevents your ability to relate your video analytics to your website goals and metrics, severely limiting the insights your video analytics can bring.
Topics Covered:
- What is the "Black Hole"
- How to Avoid the "Black Hole"
- Advanced video reports and charts
- Experiments to improve video effectiveness
Video is quickly becoming an essential element of search engine marketing (SEM), and as technology continues to progress, the method for obtaining search rankings will evolve. Video has the potential to drive traffic and increase brand awareness—but marketers must first develop a clear understanding of how to optimize videos for Search Engines.
How to Optimize YouTube Videos - YouTube SEO - ReelSEO PresentationMark Robertson ⏩
http://bit.ly/cFLKJX - The following is my presentation detailing optimization tips and marketing tips for YouTube videos. I presented this at the Dallas Fort Worth Search Engine Marketing Association and was on a panel with Lane Shackleton of YouTube. The entire focus of my presentation is on practical tips, strategies, and tactics for taking full advantage of the opportunity with YouTube and video marketing and video SEO.
How and Why to Use Video in Your Marketing StrategyAffiliate Summit
This presentation is from Affiliate Summit East 2013 (August 18-20, 2013) in Philadelphia, PA). Session Description: We’ll explore why you should be using video and more importantly how to most effectively implement your video strategy across your various marketing channels.
Pixability TV Episode 16: No More Cats on Skateboards: Effective YouTube Stra...Pixability
To gain access to the full video recording, register for free access at:
http://pixvid.tv/Xy1FrJ
YouTube is one of the most powerful business marketing tools available today. Unfortunately, most companies do a lousy job using it. Too many organizations simply upload videos to YouTube, do nothing to leverage the power of the platform, and then complain loudly when nothing happens. Unlike posting videos of your favorite family pet doing something whimsical, you must take a different approach when using YouTube for business. The results can be dramatic.
This webinar examines the art and science of effective online video marketing with YouTube. The results are based on our experience with hundreds of users and our industry-leading studies of 3,000 YouTube businesses.
Connect With Pixability:
Twitter | @pixability
Facebook | facebook.com/pixability
e-mail | info@pixability.com
phone | 1-888-PIX-VIDEO
Video, Video Everywhere: Innovations and High Impact Ad Solutions on Any ScreenMichael Zarcone
With the fast growth of online video content and in-stream video ad spending, more and more marketers are seeing video become an essential component of their marketing mix. These campaigns can be created within a wider range of formats than television and can include highly interactive, rich features and functionalities to ensure consumer engagement. And, with devices and technology advancing to a greater extent than ever before, the future game plan for marketers is simple: video everywhere.
The down side to running these campaigns typically lies within the creation process, which can be extremely time consuming when dealing with a large variety of publishers. So any production efficiencies become priceless in the eyes of marketers today.
During this 30 minute webinar PointRoll’s Director of Creative Technology, Todd Pasternack will review:
• PointRoll’s vast array of In-Stream video formats
• Best practices and recommendations when planning your next In-Stream video campaigns
• Three high level steps when getting ready to deploy your In-Stream campaigns
• PointRoll’s NEW InTagration video creation technology
Pixability Presentation FutureM 2013 Mythbusting: Engineering a Viral VideoPixability
Presentation at FutureM Boston 2013.
Spoiler: We don't recommend trying to do viral. It's not good for your brand, your marketing dollars, and your career.
Full report available at: http://pixvid.tv/1erXLtF - With our powerful video marketing software and team of YouTube experts, Pixability recently completed the marketing and media industry's most comprehensive study of the world's top 100 global brands and their use of YouTube as a marketing and advertising platform. Analyzing 1,378 channels, more than 250,000 videos, and over 9.5 billion views, we were able to distill critical lessons that are applicable to other global brands, eCommerce companies, and their agencies. The study also reveals major, striking shifts in the use of online video. Digital marketing and advertising professionals will not only find these movements important to their strategy, but they will also find the lessons immediately applicable to their execution.
PixTV 21 Want More Views and Action? Do YouTube Right.Pixability
To gain access to the full video recording, register for free access at:
http://pixvid.tv/WgdOoQ
YouTube is the #1 video platform – by a mile. And it keeps getting better. It’s also an extremely powerful marketing platform. Together, you and YouTube become a marketing machine where regular and increasing views drive more business. Skeptical? We’re not. Not only have we analyzed more business YouTube channels than any other company on the planet, but we’ve also created and reengineered many more. We know what works.
For this webinar, we’ll share our research and distill effective YouTube strategy. We’re going to teach you how to do YouTube right, combining platform best practices with YouTube marketing essentials. It's a winning combo that's guaranteed to get both your views and business up.
Connect With Pixability:
Twitter | @pixability
Facebook | facebook.com/pixability
e-mail | info@pixability.com
phone | 1-888-PIX-VIDEO
YouTube Google+ Platform & Ad Offering OverviewNadia James
Educated LinkedIn's EMEA Sales Organization (Marketing, Talent & Sales Solutions) on alternative social media and digital offerings within the market. Objective of the training was to support sellers in practicing consultative selling.
E-Commerce Video Optimization, YouTube Conversion, & PPV Opportunities for In...Mark Robertson ⏩
This presentation was given at the 2010 video commerce summit. "Building on the Success of Video with New PPC and SEO Strategies" covers ecommerce website video seo, youtube SEO for ecommerce, and ppc/paid video placement opportunities with YouTube and youTube's promoted videos program.
PixTV 26: 50 Shades of YouTube - Dominating Your Competition with Video Conte...Pixability
To gain access to the full video recording, register for free access at:
http://pixvid.tv/TmUV4W
When marketer Anastasia Steele goes to YouTube, she encounters a business vehicle that is beautiful, brilliant, and intimidating. The unworldly, innocent Ana is startled to realize she wants YouTube, despite its enigmatic reserve, and finds she is desperate to get close to YouTube content marketing and YouTube advertising. Unable to resist Ana’s quiet beauty, wit, and independent spirit, YouTube wants her, too.
OK, time to put down the steamy romance novel. We’re going to collapse 50 shades of YouTube down to 2: YouTube content marketing and YouTube advertising. That’s all you need to know to drive dominating video campaigns in short order. In less than one hour, Pixability will share its world-class YouTube expertise and give you an actionable playlist. Stop looking for Christian Grey and start looking for raving fans on YouTube.
Connect With Pixability:
Twitter | @pixability
Facebook | facebook.com/pixability
e-mail | info@pixability.com
phone | 1-888-PIX-VIDEO
Pixability TV Episode 22: The 7 Habits of Highly Effective YouTube Marketers-...Pixability
To gain access to the full video recording, register for free access at:
http://pixvid.tv/XAgJWr
The top brands are top performers for a reason, but that doesn't mean they do everything right, and it doesn't mean you can't learn from them. We've analyzed the video marketing data from the top 100 brands; from their YouTube effectiveness to their search result performance. We've distilled the surprising results into 7 regular, actionable habits any marketer can adopt to improve their own video marketing strategy.
Connect With Pixability:
Twitter | @pixability
Facebook | facebook.com/pixability
e-mail | info@pixability.com
phone | 1-888-PIX-VIDEO
The Black Hole of Video Analytics- KISSmetrics / Viddler WebinarViddler Inc.
Eric McClatchy, Marketing Manager of Viddler, presented a video analytics webinar for KISSmetrics.
"The Black Hole of Video Analytics" prevents your ability to relate your video analytics to your website goals and metrics, severely limiting the insights your video analytics can bring.
Topics Covered:
- What is the "Black Hole"
- How to Avoid the "Black Hole"
- Advanced video reports and charts
- Experiments to improve video effectiveness
Video is quickly becoming an essential element of search engine marketing (SEM), and as technology continues to progress, the method for obtaining search rankings will evolve. Video has the potential to drive traffic and increase brand awareness—but marketers must first develop a clear understanding of how to optimize videos for Search Engines.
How to Optimize YouTube Videos - YouTube SEO - ReelSEO PresentationMark Robertson ⏩
http://bit.ly/cFLKJX - The following is my presentation detailing optimization tips and marketing tips for YouTube videos. I presented this at the Dallas Fort Worth Search Engine Marketing Association and was on a panel with Lane Shackleton of YouTube. The entire focus of my presentation is on practical tips, strategies, and tactics for taking full advantage of the opportunity with YouTube and video marketing and video SEO.
How and Why to Use Video in Your Marketing StrategyAffiliate Summit
This presentation is from Affiliate Summit East 2013 (August 18-20, 2013) in Philadelphia, PA). Session Description: We’ll explore why you should be using video and more importantly how to most effectively implement your video strategy across your various marketing channels.
Pixability TV Episode 16: No More Cats on Skateboards: Effective YouTube Stra...Pixability
To gain access to the full video recording, register for free access at:
http://pixvid.tv/Xy1FrJ
YouTube is one of the most powerful business marketing tools available today. Unfortunately, most companies do a lousy job using it. Too many organizations simply upload videos to YouTube, do nothing to leverage the power of the platform, and then complain loudly when nothing happens. Unlike posting videos of your favorite family pet doing something whimsical, you must take a different approach when using YouTube for business. The results can be dramatic.
This webinar examines the art and science of effective online video marketing with YouTube. The results are based on our experience with hundreds of users and our industry-leading studies of 3,000 YouTube businesses.
Connect With Pixability:
Twitter | @pixability
Facebook | facebook.com/pixability
e-mail | info@pixability.com
phone | 1-888-PIX-VIDEO
Video, Video Everywhere: Innovations and High Impact Ad Solutions on Any ScreenMichael Zarcone
With the fast growth of online video content and in-stream video ad spending, more and more marketers are seeing video become an essential component of their marketing mix. These campaigns can be created within a wider range of formats than television and can include highly interactive, rich features and functionalities to ensure consumer engagement. And, with devices and technology advancing to a greater extent than ever before, the future game plan for marketers is simple: video everywhere.
The down side to running these campaigns typically lies within the creation process, which can be extremely time consuming when dealing with a large variety of publishers. So any production efficiencies become priceless in the eyes of marketers today.
During this 30 minute webinar PointRoll’s Director of Creative Technology, Todd Pasternack will review:
• PointRoll’s vast array of In-Stream video formats
• Best practices and recommendations when planning your next In-Stream video campaigns
• Three high level steps when getting ready to deploy your In-Stream campaigns
• PointRoll’s NEW InTagration video creation technology
Pixability Presentation FutureM 2013 Mythbusting: Engineering a Viral VideoPixability
Presentation at FutureM Boston 2013.
Spoiler: We don't recommend trying to do viral. It's not good for your brand, your marketing dollars, and your career.
Full report available at: http://pixvid.tv/1erXLtF - With our powerful video marketing software and team of YouTube experts, Pixability recently completed the marketing and media industry's most comprehensive study of the world's top 100 global brands and their use of YouTube as a marketing and advertising platform. Analyzing 1,378 channels, more than 250,000 videos, and over 9.5 billion views, we were able to distill critical lessons that are applicable to other global brands, eCommerce companies, and their agencies. The study also reveals major, striking shifts in the use of online video. Digital marketing and advertising professionals will not only find these movements important to their strategy, but they will also find the lessons immediately applicable to their execution.
PixTV 25: YouTube Advertising - 5 and a Half Things Brands, Marketers, and Ag...Pixability
To gain access to the full video recording, register for free access at:
http://pixvid.tv/VWUMDo
We know more than a few things about YouTube Advertising. In fact, we’ve put together some powerful and effective campaigns that delivered results 500% higher than our closest competition. We also know that most marketers and agencies just aren’t doing it right. Good thing we can help.
In this hard-hitting, no-fluff webinar, we’ll show you how to:
-Incorporate organic optimization to accelerate paid search
-Execute effective advertising and seeding strategies
-Determine which ad formats work best
-Move from broadcast mentality to hyper-targeting
-Avoid ad-buying scams and black hat techniques
So, what’s the ½? Sign up and you’ll learn more about the critical piece that ties it all together.
Connect With Pixability:
Twitter | @pixability
Facebook | facebook.com/pixability
e-mail | info@pixability.com
phone | 1-888-PIX-VIDEO
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
FIA officials brutally tortured innocent and snatched 200 Bitcoins of worth 4...jamalseoexpert1978
Farman Ayaz Khattak and Ehtesham Matloob are government officials in CTW Counter terrorism wing Islamabad, in Federal Investigation Agency FIA Headquarters. CTW and FIA kidnapped crypto currency owner from Islamabad and snatched 200 Bitcoins those worth of 4 billion rupees in Pakistan currency. There is not Cryptocurrency Regulations in Pakistan & CTW is official dacoit and stealing digital assets from the innocent crypto holders and making fake cases of terrorism to keep them silent.
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
buy old yahoo accounts buy yahoo accountsSusan Laney
As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
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In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Auditing study material for b.com final year students
The Art and Science of Video SEO
1. The
Art
(and
Science)
of
Video
SEO
SEO
Meetup
October
2011
Andreas
Goeldi
CTO,
Pixability
2. Pixability:
Quick
Background
• Provides
complete
soluKons
for
online
video
markeKng
– ProducKon
and
online
markeKng
services
– SoLware
plaNorm
• MIT
spin-‐off
headquartered
in
Cambridge,
MA
• 500
clients,
over
1,000
videos
produced
• Some
of
our
clients:
3. Why
Video
SEO?
1. People
are
watching
more
and
more
videos
online.
2. YouTube
is
now
the
second-‐largest
search
engine
in
the
world.
3. Video
is
not
overused
(yet)
from
an
SEO
perspecKve.
4. What’s
Video
SEO?
Two
possible
definiKons:
1. Using
video
to
increase
the
effecKveness
of
your
tradiKonal
SEO.
2. Improve
the
view
numbers
on
your
video
markeKng
content,
e.g.
on
YouTube.
• They
both
feed
into
each
other.
5. Where
we
get
our
data:
Pixability
Video
Grader
www.onlinevideograder.com
Measures the
effectiveness of video
marketing:
• Use of video on
company website
• SEO results
• Effectiveness of
company YouTube
channel
• Data from 3000+
marketing channels
8
6. What
to
expect:
Total
Views
Per
Video
Online Video
1.5%
0.2%
Grader Result
<100
8.8%
between
100
and
1000
27.6%
between
1000
and
10000
24.1%
between
10000
and
100000
between
100,000
and
1,000,000
37.8%
>1000000
• 65%
of
YouTube
videos
get
fewer
than
1000
views
• Only
1.7%
get
more
than
100,000
views
Sample
basis:
MarkeKng-‐oriented
YouTube
channels
(not
private
users)
7. The
four
steps
of
video
markeKng
1. Create
2. Publish
3. Promote
4. Track
Repeat
9. The
Best
Video
Marketers
Produce
Many
Videos
Online Video
Average
Number
of
YouTube
Videos
per
Channel
Grader Result
200
181
180
160
140
120
100
80
60
40
29
20
0
Top
QuarKle
Boeom
QuarKle
Source:
Pixability
Online
Video
Grader
10. The
Best
Video
Marketers
Produce
More
Different
Video
Types
Online Video
Grader Result
Average
shortest
video
Average
longest
video
29s
Best
Channels
1190s
(Top
QuarKle)
81s
Worst
Channels
364s
(Boeom
QuarKle)
Length
(seconds)
• The
most
successful
YouTube
channels
use
a
broader
range
of
video
lengths.
• This
corresponds
to
a
broader
range
of
different
video
types
–
anything
from
quick
promoKons
to
long-‐form
educaKonal
videos.
Source:
Pixability
Online
Video
Grader
12. Publish:
Where
To
Put
Your
Video
Your
Video
“Posting” “Hosting”
Public video sharing Dedicated player on your
platforms website
13. PosKng:
PlaNorm
Market
Share
• YouTube
is
by
far
the
dominant
plaNorm
• Special
case:
Facebook
Source:
Compete.com
14. HosKng
Video
on
Your
Website:
Professional
HosKng
Service
or
YouTube
Player?
HosGng
Service
YouTube
Player
(Brightcove,
WisGa,
etc.)
• Free
• More
control
over
player
• Views
count
for
YouTube
• Beeer
analyKcs
SEO
• Higher
video
quality
• Google
video
SEO
through
video
sitemaps
For best SEO results use both.
16. Public
PlaNorms:
What
Can
You
Influence?
“Posted” Videos “Hosted” Videos
Public video sharing Dedicated player on your site
platforms
1. Metadata: Titles,
description texts,
tags
2. Playlists
3. Participate in the
community
4. Paid ads Search Engine
5. Conversion elements
17. Traffic
Sources
for
YouTube
Videos
Online Video
Traffic
source
Grader Result
40%
34%
35%
30%
25%
21%
20%
15%
13%
13%
12%
10%
7%
5%
0%
Other
Embedded
External
links
Search
Paid
Mobile
YouTube
player
on
(incl.
social
adverKsing
pages
external
site
media)
Source:
Sample
of
Pixability
clients
18. YouTube
Metadata
Title
Make it crisp. First 5-6 words
appear in search results
Thumbnail
Only 3 to choose from. Faces
and clearly recognizable
things work best.
Description text
Should be 100+ words and
keyword-rich.
Tags
Essential for search and
“related videos” traffic
19. The
Best
YouTube
Marketers
Do
Their
SEO
Homework
Average
Tags
per
Video
16
15
14.76
14
13.3
13
12.3
12
11.5
11
10.7
Tags
10
9.2
9
8
<100
between
100
between
1000
between
between
>1000000
and
1000
and
10000
10000
and
100,000
and
100000
1,000,000
• The
more
successful
videos
consistently
use
more
tags
and
more
targeted
Ktles
and
descripKon
texts.
Source:
Pixability
Online
Video
Grader
20. YouTube
Playlists
• Help
your
viewers
find
related
videos.
• Show
up
prominently
in
search
results.
Easier
to
get
found
than
with
individual
videos.
• Can
combine
your
own
and
other
people’s
videos.
21. Important
Traffic
Source:
Related
Videos
Related Videos
Selected by YouTube’s algorithm
algorithms Paid Ad
based mainly on tags tags
similar Selected by
matching tags
22. The
Best
YouTube
Marketers
Use
Social
Media
to
Get
Traffic
7,000
Online Video
Grader Result
6,175
6,000
5,000
4,000
Top
QuarKle
3,000
Boeom
QuarKle
2,000
1,295
1,000
24
13
-‐
Facebook
Shares
Tweets
Source:
Pixability
Online
Video
Grader
23. Social
Media
Video
Tips
• YouTube:
Engage
in
the
community
– Subscribe
to
other
people’s
channels.
You
will
appear
on
their
channel
page.
– Accept
(most)
friend
invites
– Be
generous
with
“liking”,
“favoriKng”
and
adding
other
people’s
videos
to
your
playlists.
• Facebook:
Use
video
on
your
pages
and
wall
streams
– Use
a
Welcome
tab
with
a
video
message.
– Embed
YouTube
videos,
don’t
upload
to
Facebook.
• TwiTer:
Announce
every
new
video
with
a
“[VIDEO]”
tag
• LinkedIn:
Use
updates
with
video
(add
YouTube
videos
as
aeachments)
24. Paid
YouTube
Campaigns
(“Promoted
Videos”)
• Managed much like
AdWords.
• Fairly attractive
keyword pricing
(often 1/10 of
comparable AdWords
keyword)
• Can be used for
both search and
display ads
(“related videos”)
• YouTube likes
popular videos --
more paid views
might help SEO.
25. Increasing
Conversion
Rates
Pop-up
(available for paid
YouTube campaigns)
Link
as first element of
description text
Plus:
Clear
call-‐to-‐acGon
in
the
video
itself
26. Video
SEO
on
Your
Website:
What
Can
You
Influence?
“Posted” Videos “Hosted” Videos
Public video sharing Dedicated player on your site
platforms
1. Metadata:
plenty of text
around videos
2. Video sitemaps
3. Traditional
SEO
Search Engine
27. Gekng
your
hosted
videos
on
Google:
Video
Sitemaps
<?xml
version="1.0"
encoding="UTF-‐8"?>
<urlset
xmlns="hep://www.sitemaps.org/schemas/sitemap/0.9"
xmlns:video="hep://www.google.com/ format • XML-based file
schemas/sitemap-‐video/1.1">
<url>
that tells Google
<loc>hep://www.pixability.com</loc>
where your videos
<video:video>
<video:content_loc>hep://embed.wisKa.com/deliveries/c28c42869ae2cc00674a3c630vcba7c3c0b8d2/ live and what they are
file.mp4</video:content_loc>
<video:thumbnail_loc>hep://embed.wisKa.com/deliveries/
about.
2dc014807ea405cd774ad18046e111211542861e/file.jpg</video:thumbnail_loc>
<video:Ktle>Video
helps
you
sell
more
-‐-‐
Video
ediKng
and
markeKng
service</video:Ktle>
the file
• Create
<video:descripKon>Producing
high-‐quality
online
video
to
enhance
sales
and
markeKng
is
now
aor through
manually s
easy
as
1,
2,
3.
Video
is
one
of
the
most
effecKve
ways
to
market
your
company.
It
will
increase
traffic
to
your
site,
improve
conversion
rates
and
will
get
you
more
sales.
Professional
video
your be
expensive,
Kme-‐
used
to
video hosting
consuming
and
difficult
to
create.
Not
any
longer.
Pixability
makes
it
easy
and
affordable
to
produce
videos
that
you
can
use
on
your
website,
on
Youtube
or
on
social
media
sites
like
Facebook.
Register on
service. We
will
send
you
an
easy-‐to-‐use
Flip
cam,
you
shoot
whatever
footage
you
want,
send
the
cam
back
in
the
pre-‐
addressed
envelope
that
we
provide
and
we
will
give
you
back
professionally
Googlewith
music,
done
video,
Webmaster
transiKons,
Ktles
and
your
logo.
We
will
also
help
you
publish
your
video
on
plaNorms
like
Youtube
in
the
most
effecKve
way.</video:descripKon>
Tools.
<video:publicaKon_date>2010-‐10-‐26T21:55:10+00:00</video:publicaKon_date>
<video:family_friendly>yes</video:family_friendly>
• Bing uses mRSS.
<video:duraKon>46</video:duraKon>
<video:tag>pixability</video:tag>
<video:tag>video
markeKng</video:tag>
<video:tag>video
ediKng</video:tag>
<video:tag>youtube
markeKng</video:tag>
</video:video>
</url>
29. Summary:
The
Most
Important
Tips
1. Produce
a
lot
of
videos
with
different
topics,
different
lengths
and
different
styles.
2. Put
them
on
YouTube
and
your
website.
Other
plaNorms
are
secondary.
3. Use
social
media
and
the
YouTube
community
to
promote
them.
4. Do
your
SEO
homework
with
tags,
descripKon
texts
and
strong
Ktles.
5. Consider
paid
YouTube
campaigns.
6. Use
video
sitemaps
for
videos
on
your
website.
7. Rinse
and
repeat…
30. Some
Resources
• Pixability’s
video
SEO
primer:
www.pixability.com/seoguide
• ReelSEO:
www.reelseo.com
• YouTube
Playbook:
hep://www.youtube.com/creators/playbook.html