The document summarizes three video contests run by Cisco over two years to showcase best practices in social media marketing. The earliest contest in 2008 focused on video syndication and blogger outreach. Subsequent contests employed more social media channels like Twitter and targeted college students. The most recent contest in 2010 received 178 submissions and 5.9 million video views through improved promotion using social media influencers, paid advertising, and a live announcement event. Key lessons highlighted optimizing resources, engagement, and collaboration to sustain momentum in video contests.
Social networking platforms can help businesses in three key ways:
1) They allow companies to build online communities around their products and services to increase sales, cut costs, and improve communications with customers and partners.
2) Companies can use social networking tools to host virtual events and meetings to engage with audiences while reducing costs compared to traditional in-person events.
3) Franchise companies can provide a unified social media presence for local franchisees through a centralized platform that maintains brand consistency while allowing regional autonomy.
Videasa Online Video Production Portfolio and YouTube CampaignsVideasa LLC
A selection of client internet video campaign work executed during the past six months. The majority of our video marketing and advertising campaigns were distributed and promoted on YouTube, targeted video sharing and upload sites, and popular social media destinations like Facebook, MySpace, Linkedin, Mashable and SlideShare.
The document discusses co-creation branding, which involves firms collaborating with customers on an ongoing basis to jointly create value. It outlines the benefits of co-creation such as emerging market opportunities and higher customer loyalty. Challenges include overcoming resistance to change and shifting mindsets. Examples provided include Unilever's evolution to co-creation and case studies of participatory marketing campaigns by brands like Dove and Doritos that stimulated growth. The implications of co-creation for businesses, consumers, and society are also examined.
The document proposes several marketing strategies for a brand called Kunalipa, including using augmented reality to turn the logo into a multidimensional visualization, building an online community for fans, crowdsourcing ideas from loyal customers, creating a social gaming platform called KunalipaVille, generating publicity from a fake celebrity sex tape featuring the brand, developing a mobile app called iKunalipa, allowing customers to check-in at locations for rewards, and using QR codes for easy access to website content.
Crowdsourcing vs. Experience Co-Creation @daniel_eggerDaniel Egger
This document compares crowdsourcing and experience co-creation as two emerging concepts for sustainable innovation processes. Crowdsourcing involves outsourcing tasks or problems to an unknown group via the internet in order to generate and refine ideas. Experience co-creation focuses on integrating customers and stakeholders into the innovation process to create personalized experiences that form emotional connections. It can lead to more robust ideas and a win-win situation for all parties involved through collaborative innovation platforms and continuous engagement. While both approaches have benefits, experience co-creation may result in higher quality ideas through cultural sensitization and integration of diverse perspectives.
Social Business - The Business Value in Social NetworksBilal Jaffery
Social networks are everywhere. In fact you are probably reading this message on one right now.
As these systems continue to reach into the very fabric of our existence, businesses are increasingly realizing the value in social collaboration. Join Bilal Jaffery,
(Worldwide Social Media & Competitive Marketing Leader, IBM ISV & Developer Relations) and Daryl Pereira (Web and Social Media Manager, IBM ISV & Developer Relations) on an exploration into how businesses are finding real value in social media. You'll see how social networks within the workplace can make us more efficient and knowledgeable, and how a social business breaks down barriers between prospects, customers and its extended ecosystem.
Online video is becoming increasingly important for marketing. Some key points:
- Views of online videos are growing rapidly, with over 48 hours of new video uploaded to YouTube every minute.
- Companies are seeing measurable business impacts from using video, such as increased website traffic, leads generated, and engagement on social media.
- The document provides 7 steps for creating successful marketing videos, such as choosing the right type of video, optimizing it for sharing and search, and including a clear call to action.
Social networking platforms can help businesses in three key ways:
1) They allow companies to build online communities around their products and services to increase sales, cut costs, and improve communications with customers and partners.
2) Companies can use social networking tools to host virtual events and meetings to engage with audiences while reducing costs compared to traditional in-person events.
3) Franchise companies can provide a unified social media presence for local franchisees through a centralized platform that maintains brand consistency while allowing regional autonomy.
Videasa Online Video Production Portfolio and YouTube CampaignsVideasa LLC
A selection of client internet video campaign work executed during the past six months. The majority of our video marketing and advertising campaigns were distributed and promoted on YouTube, targeted video sharing and upload sites, and popular social media destinations like Facebook, MySpace, Linkedin, Mashable and SlideShare.
The document discusses co-creation branding, which involves firms collaborating with customers on an ongoing basis to jointly create value. It outlines the benefits of co-creation such as emerging market opportunities and higher customer loyalty. Challenges include overcoming resistance to change and shifting mindsets. Examples provided include Unilever's evolution to co-creation and case studies of participatory marketing campaigns by brands like Dove and Doritos that stimulated growth. The implications of co-creation for businesses, consumers, and society are also examined.
The document proposes several marketing strategies for a brand called Kunalipa, including using augmented reality to turn the logo into a multidimensional visualization, building an online community for fans, crowdsourcing ideas from loyal customers, creating a social gaming platform called KunalipaVille, generating publicity from a fake celebrity sex tape featuring the brand, developing a mobile app called iKunalipa, allowing customers to check-in at locations for rewards, and using QR codes for easy access to website content.
Crowdsourcing vs. Experience Co-Creation @daniel_eggerDaniel Egger
This document compares crowdsourcing and experience co-creation as two emerging concepts for sustainable innovation processes. Crowdsourcing involves outsourcing tasks or problems to an unknown group via the internet in order to generate and refine ideas. Experience co-creation focuses on integrating customers and stakeholders into the innovation process to create personalized experiences that form emotional connections. It can lead to more robust ideas and a win-win situation for all parties involved through collaborative innovation platforms and continuous engagement. While both approaches have benefits, experience co-creation may result in higher quality ideas through cultural sensitization and integration of diverse perspectives.
Social Business - The Business Value in Social NetworksBilal Jaffery
Social networks are everywhere. In fact you are probably reading this message on one right now.
As these systems continue to reach into the very fabric of our existence, businesses are increasingly realizing the value in social collaboration. Join Bilal Jaffery,
(Worldwide Social Media & Competitive Marketing Leader, IBM ISV & Developer Relations) and Daryl Pereira (Web and Social Media Manager, IBM ISV & Developer Relations) on an exploration into how businesses are finding real value in social media. You'll see how social networks within the workplace can make us more efficient and knowledgeable, and how a social business breaks down barriers between prospects, customers and its extended ecosystem.
Online video is becoming increasingly important for marketing. Some key points:
- Views of online videos are growing rapidly, with over 48 hours of new video uploaded to YouTube every minute.
- Companies are seeing measurable business impacts from using video, such as increased website traffic, leads generated, and engagement on social media.
- The document provides 7 steps for creating successful marketing videos, such as choosing the right type of video, optimizing it for sharing and search, and including a clear call to action.
A whitepaper I conceived and developed for one of my clients, ITN Productions, on the growing importance of video in B2B marketing and its use as a corporate storytelling medium.
Markigence - Intensive Analysis of BrandsMarkigence
This is the Case Study prepared by Markigence Communications. No part of this analysis can be duplicated via any means without the prior written authentication from the office of Markigence Communications.
The document summarizes several social media marketing case studies by Markigence Communications. It describes challenges, strategies, and results for various brands. Key points include building online communities, engaging users through contests and content, and increasing brand awareness on social platforms like Facebook.
The document discusses social media case studies for two brands. For the first brand, the strategy built a community of 20,000 members in 9 weeks through an integrated social media campaign around the theme of "Stop@Nothing". Contests and viral videos on Facebook helped reinforce the brand's message. For the second brand, the strategy built a community of 72,000 members in 3 months around the theme of "Take a Fresh View of Life" through contests and applications on Facebook revolving around the brand's characters.
The document discusses Cisco Telepresence and collaboration solutions. It describes Cisco's vision for unified communications and collaboration through platforms that integrate voice, video, and social networking tools. The document outlines some of the business benefits of collaboration including increased productivity, cost savings, and improved customer intimacy. It also presents Cisco's portfolio of collaboration solutions including Telepresence, conferencing, messaging, and mobile applications.
The document discusses several case studies of social media marketing campaigns. It describes challenges faced by various brands, the strategies employed using social media, and the positive results achieved including increased brand awareness, larger engaged communities, and higher consumer participation through contests and interactive content. Key tactics included contests, viral videos, strategic media buying, and developing applications to promote brand messaging.
The document discusses social media case studies for brand marketing. It describes challenges of reviving brand recall and positioning for a shoe brand among youth through social media. The strategies implemented included contests on Facebook, promotional videos, and an application around a missing mascot campaign. These efforts helped build a large online community engaged with the brand's theme.
What is the game? How is it changing? Who are the innovators? How to innovate in today’s world ... inspiring keynote from Peter Fisk, first presented in Budapest, January 2012
Monster TV - Youtube Gadget by Runtime SolutionsVinita Daki
The document proposes a Monster TV Youtube gadget to position Monster.com as India's first career channel for job seekers. The gadget would allow users to choose a "Monster buddy" career path and watch related videos, tips, and links within Youtube. It also includes interactive ecards and promotions to generate connections between employers and job seekers. The goal is to reinforce Monster.com's message of helping people "Find Better" jobs through an engaging digital experience.
Presentación DAS 2016 Horticultores y Graneros 2016LGerardo Tarriba
Este documento describe los beneficios de instalar un sistema de drenaje agrícola para mejorar las condiciones del suelo y aumentar la productividad de los cultivos. Un sistema de drenaje permite eliminar el exceso de humedad, bajar el nivel freático, expulsar sales y mejorar la estructura del suelo. Esto se traduce en mayores rendimientos, calidad y oportunidad de la producción agrícola.
This document discusses payroll management systems and how they can automate payroll processes for companies. It explains that payroll management systems calculate paychecks by gathering employee timekeeping and attendance data, accounting for taxes, deductions, and other factors. The system then generates paychecks, reducing the time spent on payroll. Various modules for time tracking, performance reviews, recruiting, and human resources management are also summarized. It concludes that cloud-based payroll management software provides scalable solutions to handle payroll tasks for small and medium-sized businesses.
The document discusses capacitors and capacitance. It begins by explaining how charge is stored in a capacitor's dielectric and how capacitors charge and discharge. It then defines the farad unit of capacitance and discusses typical capacitor types like ceramic, electrolytic, and their coding. The document also covers topics like measuring capacitance, connecting capacitors in parallel and series, and the energy stored in a capacitor's electrostatic field.
Dokumen ini membahas tentang gerak pada dua dan tiga dimensi, termasuk gerak dengan percepatan konstan, gerak peluru yang menghasilkan parabola, dan gerak melingkar beraturan. Dokumen ini menjelaskan konsep vektor posisi, kecepatan, dan percepatan serta rumus-rumus yang terkait dengan ketiga variabel kinematika tersebut pada satu, dua, dan tiga dimensi.
Marechal DX decontactors are designed for hazardous areas with 'de' protection mode. The Marechal DX plugs & sockets comply with the ATEX 94/9/CE Directive.
Marechal ATEX DX plugs and sockets can be used in zones 1 & 2 (gas) and zones 21 & 22 (dust). The DX decontactors are also certified according to IECEx standards.
Marechal DX ATEX Plugs & Sockets Mechanical Specifications:
Marechal IP65 plug and socket-outlet with 'de' protection mode for hazardous areas (ATEX) with integral switching device, comply with BECMA international standard.
Marechal DX ATEX Plugs & Sockets features:
Ex II2 G D Ex DE IIC
IP65 Water & dust tight
Integrated load break switch
Locking in On/Off positions by keying axis
Marechal DX1 Decontactor Metal Plug and Socket Features:
Rated current (with wiring according to standard): 20A
Maximum Voltage: 750V
IP Protection Lid Closed: IP65
IP Protection Connected Plug: IP65
Shock Resistance: IK10
Ambient Temperature: -25°C to +60°C
Atex Zones: 1 & 2 21 & 22
This document provides a quiz on life cycles to test students' knowledge of SOL 2.4 in science. The quiz contains multiple choice and fill-in-the-blank questions about the life cycles of plants, insects, frogs and humans. It tests students' understanding of the key stages in each life cycle.
La ONU es una organización internacional formada por la mayoría de los países del mundo para promover la cooperación internacional y prevenir conflictos.
Daniel Sheehan - Implications of Extraterrestrial Contact - New Paradigm Inst...Exopolitics Hungary
The Octave of Worldviews and the Philosophical, Theoretical and Public Policy Implications of Extraterrestrial Contact.
1/3. Defining and Exploring Our Worldviews
2/3. The Implications of Extraterrestrial Consciousness
3/3. Embracing the Arrival of the COSMIC HUMAN
Source: lawyer Daniel Peter Sheehan, NewParadigmInstitute.org
The document describes the MAGRAV POWER device, which uses plasma energy rather than electrons alone. It functions as a power factor corrector for electrical systems and coats systems with plasma, making them energy sources. Safety instructions are provided, such as not getting it wet, overloading beyond 2KW, or connecting polarity incorrectly. It can be connected to a home electrical grid, vehicle battery, or other systems to provide plasma energy benefits, but always consult an electrician and introduce load gradually.
Keshe Foundation - Magrav Technology Health Applications 116pagesExopolitics Hungary
The document provides instructions for creating and using Nano Health Wires (NHW) for experimental medical purposes. It advises that NHW involve nano-coated copper wires, plastic tubes, and beads. Instructions are given for construction and use, including pointing the wires to areas of pain on reflexology maps and sending good intentions. Safety warnings note this is only for testing, risks are unknown, and approval/claims have not been established. Diagrams show reflexology maps and theories of energy and magnetic fields related to NHW use.
A whitepaper I conceived and developed for one of my clients, ITN Productions, on the growing importance of video in B2B marketing and its use as a corporate storytelling medium.
Markigence - Intensive Analysis of BrandsMarkigence
This is the Case Study prepared by Markigence Communications. No part of this analysis can be duplicated via any means without the prior written authentication from the office of Markigence Communications.
The document summarizes several social media marketing case studies by Markigence Communications. It describes challenges, strategies, and results for various brands. Key points include building online communities, engaging users through contests and content, and increasing brand awareness on social platforms like Facebook.
The document discusses social media case studies for two brands. For the first brand, the strategy built a community of 20,000 members in 9 weeks through an integrated social media campaign around the theme of "Stop@Nothing". Contests and viral videos on Facebook helped reinforce the brand's message. For the second brand, the strategy built a community of 72,000 members in 3 months around the theme of "Take a Fresh View of Life" through contests and applications on Facebook revolving around the brand's characters.
The document discusses Cisco Telepresence and collaboration solutions. It describes Cisco's vision for unified communications and collaboration through platforms that integrate voice, video, and social networking tools. The document outlines some of the business benefits of collaboration including increased productivity, cost savings, and improved customer intimacy. It also presents Cisco's portfolio of collaboration solutions including Telepresence, conferencing, messaging, and mobile applications.
The document discusses several case studies of social media marketing campaigns. It describes challenges faced by various brands, the strategies employed using social media, and the positive results achieved including increased brand awareness, larger engaged communities, and higher consumer participation through contests and interactive content. Key tactics included contests, viral videos, strategic media buying, and developing applications to promote brand messaging.
The document discusses social media case studies for brand marketing. It describes challenges of reviving brand recall and positioning for a shoe brand among youth through social media. The strategies implemented included contests on Facebook, promotional videos, and an application around a missing mascot campaign. These efforts helped build a large online community engaged with the brand's theme.
What is the game? How is it changing? Who are the innovators? How to innovate in today’s world ... inspiring keynote from Peter Fisk, first presented in Budapest, January 2012
Monster TV - Youtube Gadget by Runtime SolutionsVinita Daki
The document proposes a Monster TV Youtube gadget to position Monster.com as India's first career channel for job seekers. The gadget would allow users to choose a "Monster buddy" career path and watch related videos, tips, and links within Youtube. It also includes interactive ecards and promotions to generate connections between employers and job seekers. The goal is to reinforce Monster.com's message of helping people "Find Better" jobs through an engaging digital experience.
Presentación DAS 2016 Horticultores y Graneros 2016LGerardo Tarriba
Este documento describe los beneficios de instalar un sistema de drenaje agrícola para mejorar las condiciones del suelo y aumentar la productividad de los cultivos. Un sistema de drenaje permite eliminar el exceso de humedad, bajar el nivel freático, expulsar sales y mejorar la estructura del suelo. Esto se traduce en mayores rendimientos, calidad y oportunidad de la producción agrícola.
This document discusses payroll management systems and how they can automate payroll processes for companies. It explains that payroll management systems calculate paychecks by gathering employee timekeeping and attendance data, accounting for taxes, deductions, and other factors. The system then generates paychecks, reducing the time spent on payroll. Various modules for time tracking, performance reviews, recruiting, and human resources management are also summarized. It concludes that cloud-based payroll management software provides scalable solutions to handle payroll tasks for small and medium-sized businesses.
The document discusses capacitors and capacitance. It begins by explaining how charge is stored in a capacitor's dielectric and how capacitors charge and discharge. It then defines the farad unit of capacitance and discusses typical capacitor types like ceramic, electrolytic, and their coding. The document also covers topics like measuring capacitance, connecting capacitors in parallel and series, and the energy stored in a capacitor's electrostatic field.
Dokumen ini membahas tentang gerak pada dua dan tiga dimensi, termasuk gerak dengan percepatan konstan, gerak peluru yang menghasilkan parabola, dan gerak melingkar beraturan. Dokumen ini menjelaskan konsep vektor posisi, kecepatan, dan percepatan serta rumus-rumus yang terkait dengan ketiga variabel kinematika tersebut pada satu, dua, dan tiga dimensi.
Marechal DX decontactors are designed for hazardous areas with 'de' protection mode. The Marechal DX plugs & sockets comply with the ATEX 94/9/CE Directive.
Marechal ATEX DX plugs and sockets can be used in zones 1 & 2 (gas) and zones 21 & 22 (dust). The DX decontactors are also certified according to IECEx standards.
Marechal DX ATEX Plugs & Sockets Mechanical Specifications:
Marechal IP65 plug and socket-outlet with 'de' protection mode for hazardous areas (ATEX) with integral switching device, comply with BECMA international standard.
Marechal DX ATEX Plugs & Sockets features:
Ex II2 G D Ex DE IIC
IP65 Water & dust tight
Integrated load break switch
Locking in On/Off positions by keying axis
Marechal DX1 Decontactor Metal Plug and Socket Features:
Rated current (with wiring according to standard): 20A
Maximum Voltage: 750V
IP Protection Lid Closed: IP65
IP Protection Connected Plug: IP65
Shock Resistance: IK10
Ambient Temperature: -25°C to +60°C
Atex Zones: 1 & 2 21 & 22
This document provides a quiz on life cycles to test students' knowledge of SOL 2.4 in science. The quiz contains multiple choice and fill-in-the-blank questions about the life cycles of plants, insects, frogs and humans. It tests students' understanding of the key stages in each life cycle.
La ONU es una organización internacional formada por la mayoría de los países del mundo para promover la cooperación internacional y prevenir conflictos.
Daniel Sheehan - Implications of Extraterrestrial Contact - New Paradigm Inst...Exopolitics Hungary
The Octave of Worldviews and the Philosophical, Theoretical and Public Policy Implications of Extraterrestrial Contact.
1/3. Defining and Exploring Our Worldviews
2/3. The Implications of Extraterrestrial Consciousness
3/3. Embracing the Arrival of the COSMIC HUMAN
Source: lawyer Daniel Peter Sheehan, NewParadigmInstitute.org
The document describes the MAGRAV POWER device, which uses plasma energy rather than electrons alone. It functions as a power factor corrector for electrical systems and coats systems with plasma, making them energy sources. Safety instructions are provided, such as not getting it wet, overloading beyond 2KW, or connecting polarity incorrectly. It can be connected to a home electrical grid, vehicle battery, or other systems to provide plasma energy benefits, but always consult an electrician and introduce load gradually.
Keshe Foundation - Magrav Technology Health Applications 116pagesExopolitics Hungary
The document provides instructions for creating and using Nano Health Wires (NHW) for experimental medical purposes. It advises that NHW involve nano-coated copper wires, plastic tubes, and beads. Instructions are given for construction and use, including pointing the wires to areas of pain on reflexology maps and sending good intentions. Safety warnings note this is only for testing, risks are unknown, and approval/claims have not been established. Diagrams show reflexology maps and theories of energy and magnetic fields related to NHW use.
The document discusses L'Hopital's rule, which is a technique for evaluating indeterminate forms, where the limit of a quotient of two functions results in the undefined form of 0/0 or infinity/infinity. It explains that L'Hopital's rule allows the derivative of the numerator and denominator to be taken to determine the limit. Several examples are provided to demonstrate applying L'Hopital's rule to evaluate various indeterminate forms. The document also notes some limitations of L'Hopital's rule, such as only applying it as long as the resulting expression remains indeterminate.
Dokumen tersebut membahas tentang berbagai model pembelajaran inovatif seperti model pembelajaran kooperatif, model pembelajaran berbasis masalah, model pembelajaran inkuiri, dan model pembelajaran langsung. Dokumen ini juga menjelaskan sintaks atau tahapan pelaksanaan masing-masing model pembelajaran tersebut.
Katrina Strathmann wrote a letter to the Chair of the Council on Environmental Quality voicing her opposition to President Bush's withdrawal from the Kyoto Protocol. She argues that the greenhouse gases responsible for global warming are accelerating climate change. As an American citizen who contributes to over 25% of the world's greenhouse gas emissions, she urges the Council to advise President Bush to reverse his decision and adhere to the Kyoto treaty in order to provide a cleaner environment for current and future generations in America and around the world.
Stremx.io is a platform that aims to boost engagement for advertising and marketing activities through interactive digital services and platforms. It provides strategic and results-oriented services that connect brands to customers in an integrated manner. The platform offers various benefits like online and social brand TV, video and animation design, video bundles, gamifying videos and learning materials. It allows users to design, share and reach targets by leveraging digital art. Content can be published on corporate channels and made interactive to boost ROI. The platform ignites creative strategies and designs that drive brand engagement and ROI.
The document discusses strategies for maximizing the effectiveness of marketing budgets. It recommends defining a clear growth priority based on data, identifying specific consumer behaviors to influence, and attaching a monetary value. It also suggests building on existing consumer behaviors, thinking in terms of touchpoints rather than media, timing messages to circumstances, choosing partners carefully, briefing creatively with passion, recycling creative assets, and continuously measuring and adjusting campaigns. The overall message is that focusing marketing efforts on a specific priority, understanding consumer behavior, and adapting campaigns iteratively can help optimize a marketing budget.
How To Strategize, Plan And Execute A Ve FinalKelly Graham
The document discusses strategies for planning and executing a successful virtual event. It covers defining a virtual event, developing a strategy, creating a methodology blueprint, and measuring success. The strategy involves understanding the audience, setting objectives, developing a measurement plan, using various promotion tactics, allocating proper resources, and embracing new metrics. The methodology blueprint involves marking the audience, assessing objectives and goals, developing a strategy, reviewing technology, and rebalancing as needed.
This document provides an overview and guide to digital video advertising. It discusses the size and growth of the digital video advertising market, trends in the industry, the digital video advertising landscape and key players. It also covers topics like video ad formats and units, online video platforms, creative decisions, pricing models, video ad tech, audience data and measurement, mobile video, video automation, and challenges in the digital video space. The guide is intended to help publishers, marketers and brands understand the evolving video landscape and provide best practices.
Managing a Global Digital Community for Content CreationCrowdsourcing Week
How can digital communities be built, nurtured, rewarded and motivated for a win-win proposition? Here is a primer on managing crowdsourced output.
By Bruno Pellegrini, Userfarm. Presented at Crowdsourcing Week Brussels 2014. More info: http://crowdsourcingweek.com/
Presentation given to the AdSchool group on Thursday, 10th May 2012.
This presentation includes an introduction to digital, trends from 2011 and predictions for the remainder of 2012.
adtech SF 2012 Startup spotlight new video platforms dotstudiozad:tech
1) The presentation discusses the "prosumer", a professional consumer who is interested in a true dialogue with brands rather than one-way advertising.
2) Dotstudioz creates products and services that tap into the prosumer's values and influence potential, such as a white label CMS called Dotstudio Pro that manages and tracks video across platforms.
3) A campaign example is described where Scion launches a short film contest for brands, leveraging participants' influence through a Viral Swagger plugin that tracks video engagement and social sharing to award points redeemable for prizes.
Building a community with social media and web 2.0 a cisco product launch c...Việt Long Plaza
The document outlines Cisco's strategy for launching its new Aggregation Service Router (ASR) 1000 through an online and social media campaign. The campaign involved generating buzz through user videos, games, and communities on platforms like YouTube, Facebook, and Second Life to drive registrations for the virtual launch event. The goal was to showcase the "fun" side of Cisco and increase their online presence and share of voice through an integrated web 2.0 and social media strategy.
At syd13 Willie Pang & Nathan Ruff- Alphabird/ Urban GeekGavin Stewart
Native advertising allows brands to sponsor content in ways that resemble the format and style of the publisher's other articles and content. It can benefit consumers by providing relevant content, brands by helping their messages spread naturally, and publishers by generating revenue. The document discusses how UFC aligned movie themes with tough athletes through a video that garnered over 200,000 views, and how Xbox drove over 100,000 views of its E3 video content through social and editorial promotion, ranking highly on YouTube charts.
Allied Digital Group built a community of 60,000+ technology decision makers and business decision makers for Cisco India on social media platforms. They introduced Cisco's social media presence on Facebook, LinkedIn and Twitter. Through innovative content, contests, events and other engagement strategies, they were able to invite, engage and retain the target audience on Cisco's behalf. This led to increased brand awareness for Cisco's products and solutions in India, and the social media program was recognized as one of the best in the Asia Pacific region.
Dibakar Das Roy provides information about himself through a diagram showing different ways to access information on his work, interests, and belief system. This includes links to a YouTube video and Current TV segment about himself, as well as his resume and book. He has experience in marketing and advertising in India and is currently pursuing a creative brand management degree. He is interested in social causes, theater, and using technology for communication. His objective is to be a brand representative who is proficient in both the artistic and technical aspects of branding.
An overview of exactly how Double 7 Boutique can customize a New Media Campaign for you that will take your business to the next level. Email D7B@DOUBLE7FILM.COM for more information. We look forward to partnering with you!
This document is a rate card and sponsorship package for "The Chat Room" online radio show. It outlines various advertising and sponsorship opportunities including banner ads, commercials, mentions, and an annual charity event sponsorship package for $2,500. Advertising rates range from $25 for a 5-second mention to $1,175 per month for a package including infomercials and billboards. The rate card emphasizes the long-term benefits of advertising on the archived show across various online platforms.
Dave Duarte - Intergrate web & mobile into your marketing mix - Net Prophet 2009RAMP Group
The document discusses integrating web and mobile into marketing strategies. It notes that mobile phones outnumber other technologies in South Africa and that SA ranks highly for mobile web access globally. It then covers some key aspects of digital marketing campaigns, including reach, direct ROI, measurability, stickiness, and immediacy. The document contrasts the industrial economy model of large upfront investments in mass media campaigns with the attention economy approach of focusing on relevance. It emphasizes that annoying and intrusive marketing does not work and that the best digital marketing is useful, relevant and timely.
The document discusses integrating web and mobile into marketing strategies. It notes that mobile phones outnumber other technologies in South Africa and that SA ranks highly for mobile web access globally. It then covers some key aspects of digital marketing campaigns, including reach, direct ROI, measurability, stickiness, and immediacy. The document contrasts the industrial economy model of large upfront investments in mass media with the attention economy approach of focusing on relevance. It emphasizes that annoying and intrusive marketing does not work and that the best digital marketing is useful, relevant and timely.
Social Media Mini Case Studies from Around CiscoPetra Neiger
This document outlines strategies that Cisco has used to engage audiences through social media. It discusses how Cisco generated over 500 meeting requests and 172 new leads through an interactive campaign in Latin America. It also describes how Cisco reduced lead response time from 5 days to 1 day through social tagging. The document provides several other examples of successful social media campaigns run by Cisco that increased engagement, leads, and brand awareness.
The document discusses strategies for social media marketing. It emphasizes keeping content fresh, using seasonal campaigns and offers, focusing on images and usability, and cultivating customer loyalty. It outlines a process involving creative concepts, content production and distribution, and feedback. The goals are to engage customers, increase search engine rankings and brand awareness through an ongoing process of concept, content, distribution, and monitoring feedback.
Similar to Marketing 2.0: Evolution of Contest Marketing at Cisco (20)
1) Cisco's 5G platform promises significant improvements in network performance including 10x increases in data rates, 20x reductions in latency, and 7.5x increases in cell site capacity.
2) 5G networks will need to support growing mobile traffic and new services enabled by technologies like IoT. They will also need to lower costs and support cloud platforms.
3) Cisco's 5G PowerX platform is a cloud-native, programmable, and automated network that connects everyone and everything from cloud to client through converged core, network slicing, edge computing, and other innovations.
The document discusses the benefits of network automation for service providers. It notes that automation can deliver 30% higher revenue from faster time to value, 70% lower costs from operational efficiencies, and 40% better customer satisfaction from faster remediation. The need for automation is driven by rapid traffic growth, an explosion of devices and users, and increasing complexity. The document introduces Cisco's Crosswork automation solution, which uses tools like Cisco NSO, WAE, and Change Automation to provide closed-loop automation across various network operations disciplines for multi-vendor environments. Specific automation use cases discussed include intent-based networking, data centralization, improving quality of experience, accelerating issue identification and remediation times, and ongoing network
Cisco will be at OFC, the world’s premier optical event again showcasing our industry leading Packet Optical Convergence innovations and solutions. We encourage you to be part of the experience by visiting our Exposition booth (#3109) where you can interact with Cisco demonstrations, technical experts and Cisco Service Provider executives.
[Infographic] Cisco Visual Networking Index (VNI): Mobile-Connected Devices p...Cisco Service Provider
This Cisco Visual Networking Index (VNI) Global Mobile Data Traffic Forecast infographic provides some of the global and regional highlights from the updated study that covers forecast for 2014 to 2019.
For more information, please tweet us @CiscoVNI and follow our hashtag #VNI, and visit: http://cs.co/vnilpss.
[Infographic] Cisco Visual Networking Index (VNI): Mobile Users GrowthCisco Service Provider
This Cisco Visual Networking Index (VNI) Global Mobile Data Traffic Forecast infographic provides some of the global and regional highlights from the updated study that covers forecast for 2014 to 2019.
For more information, please tweet us @CiscoVNI and follow our hashtag #VNI, and visit: http://cs.co/vnilpss.
Software innovations are needed to handle the increasing amounts of data being processed at the network edge. New technologies allow for more visibility and control over network traffic through real-time telemetry and segment routing. Automating configuration, policies, and software upgrades through standard-based data models helps networks run more efficiently and dependably to keep pace with growing mobility and data usage.
Operating costs decrease and agility increases, allowing you to react quickly to new market opportunities.
http://www.cisco.com/web/offers/sp04/simplifying-operations/index.html?KeyCode=000947566
Service creation is simpler and delivery is faster, allowing you to react quickly to new market opportunities.
http://www.cisco.com/web/offers/sp04/entering-new-markets/index.html?KeyCode=000947734
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This white paper examines the consumer trends affecting cable access networks and the projections for how the network and services will evolve in the coming years. It provides a long-term economic analysis of an evolved access network using the Cisco cBR-8, compared with competitive Advanced Telecommunications Computing Architecture (ATCA) platforms. And it demonstrates how MSOs will be able to meet capacity and service demands over the next several years at a 40-percent savings in hardware, space, and power costs.
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Odoo 17 CRM allows us to track why we lose sales opportunities with "Lost Reasons." This helps analyze our sales process and identify areas for improvement. Here's how to configure lost reasons in Odoo 17 CRM
A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
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Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
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How to Build a Module in Odoo 17 Using the Scaffold Method
Marketing 2.0: Evolution of Contest Marketing at Cisco
1. Marketing 2.0
Evolution of Contest
Marketing at Cisco
A Case Study From Cisco Marketing Organization‟s
Perspective
September 2010
1
2. „What If Your TV Could..?”
Digital Cribs
„Heaven
or Hell‟
http://bit.ly/d7O4nj
www.ciscocontest.com
„Why I Want Cisco
Telepresence‟
http://bit.ly/9eUAdI
2
3. The following case study compares three video contests led
by three different organizations within Cisco over the past two
years who collaborated to showcase best practices and the
overall impact of social media video contests on marketing.
Please keep in mind that there are several differentiating
factors between the three contests as new social media
channels such as Twitter, Facebook, and LinkedIn have
developed and been more heavily used by businesses over
the past two years.
3
4. Cisco Service Provider Game Marketing
Contest Comparison
Digital Cribs “Why I Want Cisco “What If Your
“Heaven or Hell‟ Telepresence” TV Could…?”
Contest 10/28/2008-11/28/2008 06/23/2009-10/09/2009 05/13/2010-07/13/2010
Launch Dates 1 month 3.5 months 2 months
Create a video 3 minutes Create a video 3 minutes Create a video 3 minutes
Contest Details or less or less or less
Global program Global program Global program
Contest Location Online Online Online
Contest Focus Awareness Product Awareness Awareness
Get fun, creative, technology
Drive end user driven viral
Generate video submissions, video submissions from
communication about Cisco
Contest Objectives awareness & views of all consumers to help increase
Telepresence using video
Digital Cribs video content perception of Cisco as a leader
submissions.
in the video space
(2) USD$10,000 (2) USD $3000 (1) USD$10,000
Prize Structures
(10) USD$500 (2) USD$1000 (3) USD$500
TOTAL= USD$25,000 TOTAL= USD$8,000 TOTAL= USD$11,500
+5 hours free Telepresence
4
5. Cisco Service Provider Contest Marketing
Marketing Comparison
Digital Cribs “Why I Want Cisco “What If Your TV
“Heaven or Hell” Telepresence” Could….?”
Promotional Budget
$63,500 $25,000 $20,000
(excl. prizes)
Traditional and social
Introduced internally first to
Introduction Method Traditional and social Traditional and social encourage pass-along also
included „seeded videos‟ created
at local events
LinkedIn & Twitter added to
the promotional mix
Tweeted ideas to spark
people‟s imagination
Heavy focused on video Vibrant media advertising Targeted outreach to non-
Unique Marketing syndication of submitted traditional Cisco segments via
videos Contest promotion internally social media and live locations
Techniques Used for (Mommy blogger outreach,
Each Campaign Blogger outreach to traditional Contest promoted in executive certain schools)
Cisco segments Blogs
Poster created for email
distribution and displayed in
local businesses and schools
Promotion integrated into
events and conferences
5
6. Cisco Service Provider Contest Marketing
Contest Comparison
Digital Cribs “Why I Want Cisco “What If Your TV
“Heaven or Hell” Telepresence” Could….?”
Total Accepted
Video Submissions
50 25 178
Total Video Views
(over entire contest 350,000 32,000 5,900,000
period)
Average Views per
Day (scaled to
account for varying 11,700 views per day 300 views per day 98,000 views per day
duration)
6
7. By the “What If Your TV Could…” campaign, we learned how
to promote a contest at less than 1/3 the cost of the “Heaven
or Hell” promotional budget and reached more people
BUT…
How well did the new marketing techniques used for the “What
If Your TV Could…” contest work?
7
8. We Planted the Seed by Creating a Cisco
TV Contest Brand…
Twitter. New Account
@CiscoContest
Objective
Contest-specific account
Follow targeted audience
Results
155 followers in 10 weeks
Total reach: 488,636
174 Tweets
* Twitter only. Excludes 1000‟s of mommy blogger followers, write-ups in many
other online publications and blogs, and Facebook.
8
9. …Which Many Have Embraced:
WOM* Promotion Appeared on Over 47 Sites
*WOM = word of mouth
9
10. Mommy Bloggers: 12 Influential
Bloggers
Objective
Increase reach by engaging a pre-determined set of
influential mommy bloggers
Ask to promote contest to their followers, and submit
their own video for Flip giveaways
Results
Over 1,293 comments on mommy blogger sites
Generated 307 hits to
the Contest web page
Total Reach: 122,786
10
12. College and Specialty School Outreach
Objective
Reach students in media
programs to encourage video
submissions
Mail posters (email and US
post) for distribution on campus
Results
Reached over 65,000 students
Drove over 1,200+ visitors to
contest page
12
13. Targeted Outreach via Posters at Colleges,
Specialty Schools and Businesses
Traditional methods help seed the contest even in the
virtual world.
13
14. Paid Promotion on Social Media Channel
Objective
To extend the reach of the contest
via social media channels
Strategy
8 sub-campaigns for test
and deployment
The 2 strategies to place media
within Facebook are based on cost-per-click and
cost-per-thousand impressions payment methods
Results
• 203.5 Million impressions – with slightly over
50,000 converting to the landing pages and
campaign visitors
• The ROI for this program has been 3-4X the
performance of similar programs
• The net CPM basis was $0.08 per 1,000 impressions
vs. $0.63 + for comparable “Cisco” programs
14
15. 2008 2009 2010
Digital Cribs “Why I Want Cisco “What If Your TV
“Heaven or Hell” Telepresence”” Could…?”
Global tax laws must be Announcing more than 1 winner Duration of contest is very
considered for contest marketing was a good idea but a higher- important to sustain momentum
and legal terms and conditions value grand prize augmented
with more smaller prizes would Blogger and college outreach were
Multiple prizes helped boost have helped boost participation very effective and helped increased
awareness and video submissions awareness
Determining stakeholders is crucial
Clearly identify your target audience to contest success Go-to-market strategy was fully
prior to contest to ensure promoting integrated and worked well
to relevant outlets Promotional spend critical behind
success of campaign Not only did introducing the contest
Promotional spend helped increase internally first helped with testing
awareness of the contest Created an easy-to-remember URL but it also helped increase “pass
along” effect
Video syndication and blogger Ensure contest rules are put-in-
outreach helped promote contest place early on to (example: using Creating an event to announce
the popularity vote to create a winners not only helped extend the
community and spread virally) life of the contest but also provided
a platform to share Cisco‟s vision of
video, thus directly tying back the
contest to related solutions
Early seeding with sample videos
submissions spurred ideas and
provided content
from day 1
15
16. Live UStream Event Combined with Talk2Cisco
Cisco‟s Murali Nemani, Director of Video
Solutions Marketing, Cisco Service Provider
Marketing, will announce the contest winners
and discuss Cisco‟s role in helping to develop
new television platforms that give consumers
more of what they want.
Objective
Use opportunity to announce via a live social stream broadcast to position Cisco
as a thought leader in the video market & to give „share of voice‟ to the greater
community.
Impact?
Achieved 15x playback rate during the post-live broadcast period
Tweets around live broadcast reached over 50,000 followers on Twitter
16
17. Contest + Event Combo Has Exceeded
Expectations for Cisco TV Contest…
Video submissions: 178
Video requests (# of times videos were viewed):
5,900,000
Comments/Ratings Average: 22,000 ratings,
1,000+ comments
Event attendees: 1,609 attendees
Total reach: 488,636
…BUT we wish we had known or done a few things sooner
17
18. 9 Lessons Learned
1. Test: Test and test front and back end web functionality and video loading in all browsers. (If
your contest requires a certain browser, make sure you state it up front)
2. Metrics and Rules: Ensuring that clear metrics and contest rules are established before you
begin your program.
3. Start of promotion: Beginning blogger outreach one week prior to the contest versus during
the contest will help further increase word-of-mouth marketing.
4. Resources: Estimating amount of time and effort it takes to sustain social media momentum
throughout the contest period.
5. Continued Momentum: Lining up team members dedicated to engaging in social media long
term and splitting the workload among them. Making this part of somebody‟s job
responsibilities, hiring part-time and/or temporary help would help further.
6. Timing of announcement: Leaving two weeks before announcing winner in order to get
winners on Telepresence.
7. Budget: Promotional spend is critical to the success of the campaign. Don‟t underestimate
budget. A video contest including promotional spend and building out the website costs an
average of $100,000.
8. Prizes: Make sure the prizes are motivating & the contest is FUN.
9. Collaboration: Willingness to learn from and share with each other to develop a successful
benchmark.
18
19. Many Thanks to…
Doug Webster, Robert Barlow, Murali Nemani, Deborah Strickland, Sara Cicero, Stacy Melillo Spognardi, Mike Kisch, Richard
Mullen, Jeffrey Marusak, Steve Lau, Paul Lanyi, LaSandra Brill, Heike Stabenow, Karen Snell, Dennis Marpuri, Petra Neiger,
Leslie Lau, Don Nelson, David Deans, Rhoda Rosales, Martin Hardee, Alex Pista, Brian Gin, Patricia Klein, Stephen Liu,
Merwin Shanmugasundaram, Janet Starkey Wallin, and Lindsay Kniffin of Cisco for their contributions to this presentation and
partnership on the Contest.
A very big thank you to everyone who promoted the contest using social media channels.
Supporting Agencies:
3Marketeers-Social Media Support & Facebook Ads
New Marketing Labs-Social Media Support
Somnio-Video Design
Solution Set-Back end vendor
The Platform-Front end vendor
Artua LLC / "STK BIS" LLC-”TV” logo designer
By Zoya Fallah
zfallah@cisco.com
19
Digital Cribs: 350,000 / (1 month x 30 days)= about 11,700 views per dayTP: 32,000 / (3.5 months x 30 days)= about 305 views per dayTV Contest: 5,900,000= (2 months x 30 days)= about 98,000 views per day
Reach: 137 followers (1st gen) + 488499 2nd gen followers (as of 7/20/2010)