The document summarizes cultural differences that can create barriers in the workplace. It discusses how ethnicity, gender, and age can impact perceptions and decision making. It also outlines some common cultural barriers like ethnocentrism, stereotypes, and differences in language and nonverbal communication. The document provides examples of how behaviors and symbols can be interpreted differently across cultures. It concludes with some solutions to cultural barriers like learning about other cultures, accommodating differences, and diversity training.
Role of cultural differences in contemporary worldmumer4449
What is Culture? How Culture is effected & What is the impact of effected culture on Modern World? What are the Dimensions that modifies/changes Culture? Problems that are caused by Culture? What is Dress Code in America?
Role of cultural differences in contemporary worldmumer4449
What is Culture? How Culture is effected & What is the impact of effected culture on Modern World? What are the Dimensions that modifies/changes Culture? Problems that are caused by Culture? What is Dress Code in America?
Social and cultural Environment - International Business - Manu Melwin Joymanumelwin
The socio-cultural fabric is an important environmental factor that should be analysed while formulating business strategies. The cost of ignoring the customs, traditions, taboos, tastes and preferences, etc., of people could be very high.
"Cultural Awareness" will help work globally, save your marriage and get deliveries on time.
This talk refers "culture codes" and the eponymous book by Clotaire Rapaille, as well as Samuel Huntington's "Clash of Civilizations" world model.
Social and cultural Environment - International Business - Manu Melwin Joymanumelwin
The socio-cultural fabric is an important environmental factor that should be analysed while formulating business strategies. The cost of ignoring the customs, traditions, taboos, tastes and preferences, etc., of people could be very high.
"Cultural Awareness" will help work globally, save your marriage and get deliveries on time.
This talk refers "culture codes" and the eponymous book by Clotaire Rapaille, as well as Samuel Huntington's "Clash of Civilizations" world model.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
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Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Safalta Digital marketing institute in Noida, provide complete applications that encompass a huge range of virtual advertising and marketing additives, which includes search engine optimization, virtual communication advertising, pay-per-click on marketing, content material advertising, internet analytics, and greater. These university courses are designed for students who possess a comprehensive understanding of virtual marketing strategies and attributes.Safalta Digital Marketing Institute in Noida is a first choice for young individuals or students who are looking to start their careers in the field of digital advertising. The institute gives specialized courses designed and certification.
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A Survey of Techniques for Maximizing LLM Performance.pptx
Cross cultural comm.pptx
1. Here is a story…….
It was 1990 – USA
FORD cars had fatal accidents – cars overturning after a particular speed
Cars fitted with Bridgestone tyres showing the problem- treads peeling
off- vehicles rolled over
Ford Motor Corp. : Mr. Jacques Naseer (CEO)
Bridgestone/Firestone : Mr. Masatoshi Ono (CEO)
Mr. Naseer made public appearance – apologized
Mr. Masatoshi did not make public appearance – hugely criticized
Lost his job!
Why ????????
Cultural Issues!!
2. What is Culture?
• The sum total of tradition, values, symbols, norms, behaviour, belief and attitude of a
particular region of people.
• Cultural Diversity in workplace
• Workplace environment: workforce has different needs, interests, abilities, cultural
background
• Develop Cultural Sensitivities: Awareness, appreciation and honest caring about another
individual’s culture
Core Cultural Dimension
Cultural Ethnicity/Race
Age
Gender
3. 1. Ethnicity/Race
• Ethnic: National or Racial group of people
• Race: People who share the same language, history, characteristics, or who have
particular physical characteristics
• Increased interaction – decrease cultural differences
2. Gender
• Male and Female respond to each other differently.
• Middle East: highly conservative
• USA: open culture
• India: Mixed Culture
• In most part of the world MEN take decisions
• US: corporate culture: TEAMWORK
4. 3. Age
• Affect how people perceived the world and what they value
• Different age group has different perceptions.
• This Perception changes according to their cultures
Cultural Barriers
1. Cultural Relativism & Ethnocentrism
Cultural Relativism: Compares the values and behaviours of different culture and
usually means judging them against standards of right and wrong from your own
culture
Ethnocentrism: It is the inherent belief that your own cultural traditions and
values are correct and superior.
People are ethnocentric.
5. • Ethnocentric people look down upon people from other cultures, making them feel
undervalued.
• It affects conversations negatively between people of two different cultures as they
would uncomfortable with each other holding a conversation.
2. Stereotypes
• People believe the idea that all people in one culture are alike; behavior,
perception, characteristics are all the same.
• Japanese are workaholic, a young man can never be an inspiring leader, Americans
go for multiple marriages etc.
• each culture has similarities and differences
• Stereotypes can also turn into prejudices and prevent positive communication
• People in America take the fork on the left hand while eating to which the Arabians
dislike, as they know the left hand is used only for toilet purposes.
6. 3. Language
• English is a Business language
• Accent, Pronunciation of English is different
• KFC’s slogan “finger lickin’ good” – Chinese translation “eat your finger off”.
• ‘bathroom’ in British is ‘loo’.
• Chevrolet’s car Nova - in Spanish “no va” means “does not go” or “it doesn’t run”.
• CNN had to tie up with an Indian news channel to compete with BBC’s presence in
India.
• Petrol, full stop, and lift in India are gasoline, period and elevator in United States
• muffins, wafers, candies, and cookies are getting popular in urban India.
7. 4. Nonverbal language
• Nonverbal signals vary as much as spoken languages do.
• greetings vary from a bow to handshake, or from a hug to rub cheek or nose
• Not understanding cultural differences in nonverbal messages causes communication
problems.
• Japanese consider crossing one’s legs while sitting to be impolite or vulgar; preferred way
of sitting is both feet on the floor with knees together.
• Thumbs up in India and America is approval but in Iran and Ghana it is vulgar.
• In America, Germany, Canada people feel uncomfortable if standing too close while
talking but Japanese and Middle East closeness is appreciated during conversation.
• ‘OK’ sign means ‘all right’ in the US; it is vulgar in Singapore and means ‘nothing’ in
France.
• ‘Form a circle with fingers to indicate OK’ is good in India but in Brazil and Germany,
this is an obscene, in Japan it is money.
8. Cultural Barriers Solution
• Learn About Different Cultures
• Accommodate Cultural Differences
• Diversity Training
• Knowledge Sharing
9. Contextual Model or Cultural Context
What is Context?
The social setting/ the environment. The environment mean are you from a highly
populated place or from a lowest populated place and so on.
Eg. mourning in death of a person
High Context and Low Context Cultures
High context: India, China, Japan, Mexico, Greece, Brazil etc
Low Context: Most European countries, US, Australia, Canada
10. High Context
1. Indirect common patterns
2. Fewer words, more non-verbal sign
3. Simple message
4. Reliance on Long-term relationship
5. Long-term view of time
6. Appointment time (flexible)
7. Values Family and group authority
8. Face is more important than business /
importance to power and position
9. Information obtained through private
network
10. Extremely religious
Low Context
1. Direct / specific communication
2. High value on words
3. Logical message with technical details
4. Short term personal relationship
5. Short-term view of time
6. Emphasis on punctuality
7. Individualism valued
8. Ideas and people assured as equal
9. Information readily accessible with
others
10. Believe in self