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Nurture MENA- Become Intercultural Savyy
- 1. BECOME INTERCULTURAL COMMUNICATION SAVVY ByImaneh Ameli 6.9.2016
- 2. 2 intercultural communication State ofconfusion in
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- 4. andcross-culturalunderstanding ThedifferencebetweenInterculturalCommunication Cross-Cultural: relating todifferent cultures or comparison between them = cross-cultural understanding. Happens for specific reason such as doing business , international events, educational programs, etc. Differences are understood and acknowledged Changes happens for individuals and it is mostly one way 4
- 5. 5 Intercultural: taking placebetween cultures, or derived from different cultures = intercultural communication. Deeper than cross-cultural relations, and no one is usually left unchanged. There is a mutual interest in interacting It is ”communication” because it is bidirectional (functioning in two directions) Intercultural Communication
- 6. Dobusinessinternationallyand workinaninternationalplace 6 If you don’taim to integrate, use your cross- cultural understanding when doing business internationally. (short term projects) Depending on your objectives:
- 7. 7 Use your interculturalcommunication abilities while working and living in another country or in your country in an international atmosphere with people from different cultures altogether interacting all the time.
- 8. Becomeacultural dimensionsanalyst 8 Visible cultural differences Invisible cultural differences •Communication styles • Attitudes towards conflict • Decision making style • Beliefes • Values • Expectations • Attitudes
- 9. 9 Becomeacultural dimensionsanalyst When two peopletalk together in another language with different cultural mindset, they interpret things based on their thinking frame. The more different we think the more misunderstanding happens Different systems of interpretation
- 10. 10 Becomeacultural dimensionsanalyst Hofstede cultural dimensions •Individualismvs.collectivism • Highpowerdistancevs.lowpower distance • Shorttermorientationvs.longterm orientation • Masculinityvs.femininity • Uncertainty avoidancevs.uncertainty tolerance • Indulgencevs.Restraint
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- 12. 12 Becomeacultural dimensionsanalyst High context culturevs. low context culture (Hall) • Less focus on verbal interactions • More focus on non-verbal interactions • Using indirect style • More reliant on hierarchies • Context is more important • Silence/long pauses are more valued • More focus on verbal interactions • Less focus on non verbal interactins • Mainly use direct style • Value equal status • Words are more important • Silence is viewed uncomfortable
- 13. 13 Becomeacultural dimensionsanalyst The way differentcultures manage time (Hall) Monochronic vs. Polychronic Cultures • Completing one task at a time • There is a time to play and a time to work • Value punctuality, completing tasks, and keeping to schedules. • See time in linear way • Are low context and need information • More flexible about time schedules • Integrating task-oriented activities with socio-emotional ones • Maintaining relationships and socializing are more important than accomplishing tasks. • See time in a more holistic manner • Multitasking and are not bothered by phone calls or interruptions • Are high context and already have information
- 14. Ourattitude matters 14 What if weaccept the host culture and retain the home culture at the same time? Integration would be the result But if we accept the host culture and reject the home culture, we will be assimilated If we reject both we will be marginalized and if we just stick to the home culture we will be separated from the society.
- 15. 15 John berry modelof acculturation Accept Host culture Reject Host culture Reject Home culture Retain Home culture Assimilation Marginalization Integration Separation
- 16. Practical recommendations 16 • Different generationshave different attitudes so do not simplify everything to the general characteristics of a certain culture • Consider the personality of the people. • When you feel that you are encountering racism, always give benefits of the doubt. It might be due to poor communication skills and language barriers. • It’s always your attitudes and communication skills that matter! and kindness is appreciated in all cultures
- 17. 17 Resources: • Lost InTranslation: Cross Cultural Communication Strategies https://www.youtube.com/watch?v=tKo-Y0DkhDM • Geert Hofstede https://geert-hofstede.com/national-culture.html • Edward T. Hall, “Understanding cultural Differences: Germans, French, and Americans” (Yarmouth, ME: International Press, 1990) • http://study.com/academy/lesson/high-context-culture-definition-examples-quiz.html • Journal of Intercultural Communication http://www.immi.se/intercultural/ • http://www.ccsu.edu/ddesignation/files/acculturation_strategies_worksheet.pdf CROSS-CULTURAL vs. INTERCULTURAL, Mari D. González
- 18. 18 Thank you! Imaneh Ameli Projectassistant at Tredea Oy imaneh.ameli@tredea.fi 040 635 8850