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integrated marketing communiction for the launch of a new product
1. THE LAUNCHPROJECT DHARTI Amphibious 19
Group 3: PR Team
Kunal Mittal
Krishananu Gautam
Faizan alandkar
Essan Dass
Saleha Fatima
Sabby Dani
Amit Yadav
Aayush Solanki
2. Dharti A 19 - specifications
• An Amphibious Tank having smart Buoyancy Control
• Drones bomb
• 360* rotating Dual gun, Automatic grenade launcher
• Un manned, Remote controlled System
• Gross Weight 18.3 Tonnes
• Smoke Grenade Launchers
• Range 4000m
• Missile Launcher
• Anti mines
• Blades helps in Bringing it out in trapped situations
• Capable of Locking Targets
3. Target Market/ Customer
Market
• Indian market
• Global
Customers
• Indian Defence System
• Other countries Tanks and arms manufacturers but only under make
in India concept
• Foreign imports
4. Promotional Techniques
• Reaching through
Newsletters
Defence Magazines
Newspapers
Audio visual
Blogs
Email marketing
As per the Guide lines Defence Act 1903
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9. Terms and conditions
• Technology won’t be shared
• Deals will be done only under make in India ideology
• The tanks to be manufactured will be manufactured only in India
• No issue of spare parts and any other body part of the tank
• Issue of Limited ammunition at a particular time
• As per the guidelines of Defence Act 1903.