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THE LAUNCHPROJECT DHARTI Amphibious 19
Group 3: PR Team
Kunal Mittal
Krishananu Gautam
Faizan alandkar
Essan Dass
Saleha Fatima
Sabby Dani
Amit Yadav
Aayush Solanki
Dharti A 19 - specifications
• An Amphibious Tank having smart Buoyancy Control
• Drones bomb
• 360* rotating Dual gun, Automatic grenade launcher
• Un manned, Remote controlled System
• Gross Weight 18.3 Tonnes
• Smoke Grenade Launchers
• Range 4000m
• Missile Launcher
• Anti mines
• Blades helps in Bringing it out in trapped situations
• Capable of Locking Targets
Target Market/ Customer
Market
• Indian market
• Global
Customers
• Indian Defence System
• Other countries Tanks and arms manufacturers but only under make
in India concept
• Foreign imports
Promotional Techniques
• Reaching through
Newsletters
Defence Magazines
Newspapers
Audio visual
Blogs
Email marketing
As per the Guide lines Defence Act 1903
Terms and conditions
• Technology won’t be shared
• Deals will be done only under make in India ideology
• The tanks to be manufactured will be manufactured only in India
• No issue of spare parts and any other body part of the tank
• Issue of Limited ammunition at a particular time
• As per the guidelines of Defence Act 1903.
• National Anthem

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integrated marketing communiction for the launch of a new product

  • 1. THE LAUNCHPROJECT DHARTI Amphibious 19 Group 3: PR Team Kunal Mittal Krishananu Gautam Faizan alandkar Essan Dass Saleha Fatima Sabby Dani Amit Yadav Aayush Solanki
  • 2. Dharti A 19 - specifications • An Amphibious Tank having smart Buoyancy Control • Drones bomb • 360* rotating Dual gun, Automatic grenade launcher • Un manned, Remote controlled System • Gross Weight 18.3 Tonnes • Smoke Grenade Launchers • Range 4000m • Missile Launcher • Anti mines • Blades helps in Bringing it out in trapped situations • Capable of Locking Targets
  • 3. Target Market/ Customer Market • Indian market • Global Customers • Indian Defence System • Other countries Tanks and arms manufacturers but only under make in India concept • Foreign imports
  • 4. Promotional Techniques • Reaching through Newsletters Defence Magazines Newspapers Audio visual Blogs Email marketing As per the Guide lines Defence Act 1903
  • 5.
  • 6.
  • 7.
  • 8.
  • 9. Terms and conditions • Technology won’t be shared • Deals will be done only under make in India ideology • The tanks to be manufactured will be manufactured only in India • No issue of spare parts and any other body part of the tank • Issue of Limited ammunition at a particular time • As per the guidelines of Defence Act 1903.