Pitching is the sound of retail,Arvind internet, Organisational Profile, Profile of an area manager of Gujarat, Omni Channel Operations, performance, process, Task assigned, task Achieved

1. INDUSTRY INTERNSHIP PROJECT
2017-19 Batch
Title of the project: Omni Channel for better customer Experience and retail Profitability
Submitted by:
Name of the Student: Kunal Mittal
Roll No. : 1719PGDM0849
Program : Marketing- M5
Batch : 2017-19
Name of Company: Arvind Internet Ltd…
Name of the Company Guide: Mr. Pratikshit Pandey
Company Guide Designation: Regional Head
Name of the Faculty Guide: Prof. Josraj Arakkal
Institute for Technology and Management
Plot No. 25 / 26, Institutional Area,
Sector – 4, Kharghar, Navi Mumbai

2. Objective of the Study
The Study based on :
• Customer Experience with omni channel
• to analyse the problems associated with omni Retail
• to recommend ideas to overcome the Problems faced by different Brands.
Omni retail provides a solution to Size, Colour & Style related issues of a customer. Every store gets
a size set and when the store faces a stockout situation than Arvind internet intervenes with an
Omni Solution.

3. Scope and coverage of the study
• Retail Exposure
• To work with “Tech Jira” Tech support
• To understand the “role of an Area manager in Omni Retail”
• To find solution to problems a store incurs while going omni
• To analyse performance of different brands and pushing them to achieve targets

4. Organisational Profile
• Arvind Internet is a division of Arvind Ltd…(Arvind Mills), Headquarters in Bangalore
• Provides Omni Channel services to external brands for better customer experience.
• Proprietary technology stack connects inventory and customers across the online and offline
channels.
• Adopted by over 30 leading brands in India.
• The in-store technology delivers features like save-the-sale and endless aisle
• It works on “all inventory - one store theory”.

5. Onboard Brands
Arvind Internet Providing Omni Channel Service to 30 External Brands

6. Task Assigned/ Performed
(Duration 1 April- 30 April)
• Task Assigned
• Undergo training
• Visit stores
• Give feedback
• Task Achieved
• Filled Checklist
• Completed Training
• Observed staff
• Regular Check
• Process Of Task Achieved
• Training was a classroom session
• Visited stores daily
• Used team viewer
• Observed staff
• Connected store & Tech support

7. Task Assigned/ Achieved
Duration(1may- 24 August)
• Task Assigned
• Getting New stores onboard
• Solve Tech issues
• Taking Follow ups
• Attending MRM
• Process of task achieved
• Arranged classroom sessions
• Sending mails
• Connecting Brands
• Discussing Performance
• Task Achieved
• Trained stores
• Solved promos, inventory
issues
• Arranging Pickups

8. Ordering
A B
Fast moving Fast MovingSlow Moving Slow Moving
OOS
Customer Demand
Fulfilling
(Customer will receive product at door steps)
Process Description
• Ensures Liquidation of Stock
• Order is placed using a link (Ordering Store)
www.som.omuni.com
• Order is Fulfilled using a link (Fulfilling Store)
www.oms.omuni.com

9. • Using a user name and Password Stores will Log in to their Digital
Catalogue to place an order
Type Login Credentials

10. Digital
Catalogue
Scan or
manually type
Barcode
Select
Size and
then Add
to Bag
Log in Customer:
 New
customer
needs to
register
 Old
customer
direct log in

11.  Change Pin code
 Add Address
 Agent Name
 Apply Promo
 Choose Standard
Delivery or Collect from
store
Choose Mode of
Payment
Place Order

12. Fulfilling Process…..

13. Top 10 Stores Pan India

14. Levi’s
20
15 12 15 15
25
12 12 15 15 15 15
10 12 10 12 12
124
59 58
41 41
35 32
25 24
20
15 13 13 12 12
8 7
0
20
40
60
80
100
120
140
Target Achievement Month Of July
42 Items order In a Single
Day

15. 12,000
20,000
13,000
18,000
15,000
12,000 12,000 12,000 12,000
25,000
10310
3500
15059
1300
13985
5180
2650
12850
1140
15049
0
5,000
10,000
15,000
20,000
25,000
30,000
Mufti Jamnagar Mufti Virtuous
Mall
Mufti Vapi Mufti Parla Point Mufti Iscon mall Mufti Himalaya
Mall
Mufti Reliance
Mega Mall
Mufti Crystal
Mall
Mufti Eva Mall Mufti
Ahmedabad One
Mall
Target Achievement Month Of July

16. 13,500
52,000
26,600
6,500
47,600
55,400
0
10,000
20,000
30,000
40,000
50,000
60,000
Rajkot CG ROAD Alpha One
Target Achievement Column1

17. Ordering sheet

18. Tech Support
Following requests were made and each request is given
a ticket number starting with TES-1015
Tech Support Jira

19. Conclusion
• Omni Idea is New to the customer
• Omni Channel Retail is an emerging business
• Logistics is Core to Omni Business
• Pitching Should be effective
• Staff needs to be confident
• Targets should be relevant
• Tech support needs to be more Prompt

20. Recommendations
• Needs to Improve Logistics
• CRM Operations Needs management
• Well Conversant staff
• Interface can be more user friendly
• Targets Should be set Properly

21. Learnings
• Logistics is an essence of Omni Business
• Pitching is the sound of Retail
• Multi brand Outlet effect business
• EOSS can Prove an ocean of opportunities
• Walk ins Very Crucial
• Staff Resist to Pitch