The document outlines an agenda for a conference on mobile technologies and SMS solutions, including facts about global mobile phone usage, examples of business and customer relationship applications of SMS, and an SMS gateway solution offered by myClick Technologies to help rural banks improve customer communications. The myClick SMS gateway allows banks to send and receive SMS messages to interact with customers regarding accounts, loans, reminders and inquiries.

1. Mel Yuson, President
myClick Technologies, Inc.
2009 RBAP-MABS National Round table Conference
May 12-13, 2009
Hyatt Hotel and Casino
Manila

2. Agenda
I. Facts of Mobile Phone Usage
II. Business Applications using SMS
III. Customer Relationship Management using SMS
IV. myClick’s SMS Gateway Solution
V. How to avail of the SMS solution
VI. Q & A

3. Facts : Mobile Phone use world Wide
• 4 billion mobile phone subscribers – as of
January 2009 .
• 2 times as many people had mobile phones as
had credit cards or TV sets.
• 3 times as many mobile phone subscribers as
users of internet or fixed phone lines

4. Facts : Mobile Phone use world Wide
• 4 times as many mobile phones as
personal laptops, desktops and servers
combined.
Accessibility
• 91% of mobile phone users keep there 9%
mobile phone within arms reach 24
hours a day 365 days a year. 18%
36%
2.5B SMS/Texting
91%
• Over 2.5 billion people are active users
of SMS (text messaging) compared to = 46%
only 1.2 billion active PC internet
users. 365/24/7
Cellhone Users
Only 36%
• Only 18% of the world population can remaining with no
access.
1.2B Internet Users
be reached by the internet compared
to 46% of the population that can be
reached by SMS.

5. Business Application
using
SMS

6. Sales, Products and Marketing
1. Sales Promotions
2. 'Text & Win' competitions
3. Quotations
4. Orders
5. Vending Sales
6. Prepaid Coupons and Virtual Vouchers
7. Discount Coupons and Vouchers
8. Virtual Gifts
9. Auction Bidding
10. Daily Mobile Content (Premium)
11. Mobile Content Sales
12. Access Codes for Premium Material Online
13. Marketing and PR Campaigns
14. eMail Newsletter Promotion

7. Customer Services and Relationship
Management
1. Greetings
2. Reminders
3. Collection Notifications
4. Short surveys
5. Customer Profile Update
6. Account Status Information
7. Anonymous Feedback
8. Result Notifications
9. Campaign Status Updates
10. Customer Service Complaints Channel
11. Customer Satisfaction Measurement

8. Business Process Management and Internal
Administration
1. Debt Collection
2. Appointment Notifications and Reminders
3. Sales Force Reporting
4. Applications and Placements
5. Acceptance Notifications
6. Salary Notifications
7. Recruitment
8. Managing Field Workers
9. Organizational / Business Unit Alerts
10. Project Status Updates

9. Information Technology and System Administration
1. Password Confirmations
2. Malfunction alerts
3. Remote Monitoring Text Alerts
4. Virus Notifications
5. System Failure Alerts

10. Financial Services
1. Credit Checks
2. Cash Transfers
3. Stock Prices Updates
4. Banking Transactions Alerts
5. Short Term Loans
6. Instant Short Term Insurance / Policies
7. Share trading
9. ATM Cash Alerts

11. Customer Relationship
Management for Rural Banks
using SMS

12. Deposit Related SMS Service
ACCOUNT OPENING
Welcome SMS for newly opened
accounts
TIME/SPECIAL SAVINGS DEPOSITS
Reminder for Maturing TDs
Roll over SMS on the day of maturity
CURRENT/DEMAND DEPOSITS
Reminder to cover insufficient funds
SMS for returned checks (client)
SMS for returned checks deposited to
the client accounts

13. Loan Related SMS Service
ACCOUNT OPENING
Welcome SMS when banks received
loan application
LOAN APPLICATION
Thank you SMS for applying loan
Loan status inquiry (client initiated)
Loan approval status (positive)
Loan approval status (negative)
LOANS MONITORING
Repayment reminders (positive)
Missed payment reminders (negative)
Maturing loan reminders (+/-)
Thank you SMS for fully payment of
loans

14. Non-Financial Related SMS Service
PERSONALIZED REMINDERS
Birthday
Anniversary
Congratulatory
Bereavement
NON-PERSONALIZED REMINDERS
New products and services
New branch and OBOs
announcements
Bank activities e.g anniversaries,
events, marketing blitz
OTHERS
Holiday reminders
RBAP and other related
announcements

15. myClick’s SMS Solutions

16. PRODUCT DESCRIPTION
CLICKSOFTWARE® SMS Gateway System is a
software solution that enables you to send and
receive SMS and short messages over a cellular
network to connect to an application. The system
is capable of extracting data from your
applications via your parameterized text message
and send it back to the requesting party.
SMS Gateway System is also a plug-and- play
application that instantly enables your application
SMS transaction ready.

17. HOW DOES IT WORK ?

18. LOAN APPROVAL(OR DISAPPROVAL) NOTIFICATION:
1
System periodically check loan database for
status approve. When approved, it will send a
predefined SMS message to the customer
using the customer database 2
Telco
receives
SMS
Customer receives
3
the notification of
BANK loan
From ABC Rural Bank: Mr. Santos your loan
was approved, please contact (543-1234 for
details.

19. INQUIRY: TIME DEPOSIT MATURITY
TDAcctNo: 10987
1
Send from an ordinary cell number
2
Telco
receives
SMS
6
Mr. Santos, your TD (10987) SMS request will be
will mature on May 16, 2009.) received by the SMS
3 Gateway System and
For more info please call
process the request
0822243261 and look for
Joelan SMS Gateway system
Inquirer will receive the info 4 extracts info from the
demanded database
SMS Gateway system
5 converts data back to SMS
format and sends back to
inquiring or requesting
party
BANK

20. PRODUCT FEATUES
• Create your address book
 Create and Manage contact list and
info
 Group level creation
• SMS Blasting and broadcasting
• Auto-Telco recognizer
• Data Import/Export as your address
book input or your SMS message
• Email browser-like SMS Inbox
• Message uploading for scheduled
messages (i.e birthdays, notices, etc.)

21. How can the Rural Banks
avail themselves of this
SMS Solution?

22. SMS Solution Packages
SUBCRIPTION (WEB-BASED)
1 month free trial
Regular Price:
Monthly subscription of PHP 1,500
(No locked in period)
Special Discounted Price:
For First 25 Rural Banks P 1,000 / month
(No locked in period)

23. SMS Solution Packages
OUTRIGHT PURCHASE
Install SMS solution at the bank site at the PC/
Server provided by the bank
SRP: P 185,000 (with 1 GSM Modem)
- with 1 month free trial (web-based)
Special Discounted Price: P 140,000
- with 1 GSM modem
- 1 month free trial (web-based)

24. Business Proposition
• sing SMS Web-Based Solution Breakeven
U
Point: (P 1500/month subscription)
• 375 borrowers @ weekly reminders, or
• 500 borrowers @ bi-monthly reminders, or
• 1000 borrowers @ monthly reminders
• sing
U

25. You may get your
application for 1
month free trial
web-based
subscription at our THANK YOU!
booth outside!
Sign-up Now!!