GupShup provides a transac onal messaging suite that allows companies to send SMS updates and alerts to customers regarding transactions, bookings, and account ac vity. It has over 50 million registered members and processes 4 billion SMS per month. The pla orm offers transac onal messaging solu ons for industries like banking, insurance, e-commerce, and travel to provide real- me customer updates and confirmations. It uses a scalable platform that supports high volumes of SMS, email, and voice messages with robust security and reliability.

1.
GupShup
Transac-onal
Suite

2. 50
MILLION+
Registered
Members
4
Billion
SMSes
per
month
Leading
mobile
marke>ng
vendor
with
25%market
share
25,000+
SMEs
on
board
500+
Brands
including
Pepsi,
Nokia,
Kelloggs,
Ford
and
Facebook
India’s
Largest
Mobile
Social
Network

3. Profiles
Mobile
Marke>ng
&
CRM
Communi>es
GupShup
Overview
Promo>onal
(Acquire)
Transac>onal
(Service)
Engagement
(Retain)

4. Profiles
Mobile
Marke>ng
&
CRM
Communi>es
Transac>onal
Messaging
Promo>onal
Transac>onal
(Service)
Engagement

5. Transac>onal
Messages
“Power
your
customers
with
instant
alerts
and
updates
”
Use
Cases
-­‐ BFSI:
SMS
updates
on
credits,
debits,
transfers,
EMIs
-­‐ Travel:
SMS
updates
for
>cket
booking,
cancella>on,
schedule
changes
-­‐ E-­‐commerce:
SMS
updates
on
your
online
transac>ons
Benefits
-­‐ Provide
World
class
service
levels
to
your
customers
-­‐ Keep
your
customers
up
to
date
-­‐ Enhanced
customer
service
How
it
works?
-­‐ Sign
up
with
us
on
hp://enterprise.smsgupshup.com
Features
-­‐ Easy
to
use
interface
-­‐ High
speed
of
delivery
-­‐ Rich
set
of
easy
to
integrate
APIs
-­‐ Detailed
reports
and
analy>cs
-­‐ Service
leveraging
experience
and
exper>se
-­‐ Reliable
and
scalable
infrastructure

6. Use
Cases

7. Alerts
Banks
-­‐ Credit
or
debit
card
transac-on
-­‐ Withdrawals
on
ATMs
-­‐ Payment
using
phone
banking
-­‐ EMI
payment
reminders
-­‐ Instant
balance
enquiry
using
SMS
Insurance
Companies
-­‐ Policy
renewal
reminders
-­‐ Premium
paid
confirma-on
-­‐ Updates
on
new
policies
Brokerage
Houses,
Commodi>es
&
Futures
-­‐ Market
alert
on
the
top
shares
-­‐ Buy/
Sell
updates
while
trading
-­‐ Bullion
&
Commodity
updates
Form
TA-­‐XXXXX
Your
A/c
XXXX0089
has
been
debited
by
INR
4000
at
POS
Shop
Form
TA-­‐XXXXX
The
Premium
for
INR
30,000
has
been
paid
for
your
policy
number
9890
Form
TA-­‐XXXXX
Market
at
4PM,
20th
Sept11,
Sensex:17099
(+353),
Midcap:
6429(+57)
10YR
G-­‐SEC:8.23%

8. Confirma>on
&
Updates
Reserva>on
Confirma>on
-­‐ Confirma-on
SMS
on
train
and
flight
booking
with
trip
ID
-­‐ Informa-on
in
flight/
train
delays
instantly
-­‐ Hotel
reserva-on
confirma-on
on
SMS
E-­‐Booking
&
Shopping
-­‐ Booking
conforma-on
on
SMS
on
online
purchases
Online
Recharge
-­‐ Get
instant
no-fica-ons
on
online
recharge
Form
TA-­‐XXXXX
Trip
ID:
1109132641
-­‐
29
Nov
11,
06:55,
Jetlite
111,
PNR
UIOKMU
Form
XXXXX
Your
order
number
is
8979.
You
will
receive
the
order
in
the
next
7
working
days
Form
TA-­‐XXXXX
You
have
successfully
recharged
your
Tata
Sky
no
6762
with
INR
300.

9. Informa>on
Car
Rentals
-­‐ Cab
booking
confirma-on
on
SMS
-­‐ Name
of
the
Cab
driver
and
phone
number
conveyed
using
SMS
Online
Directories
-­‐ The
callers
can
receive
an
SMS
instantly
post
an
enquiry
over
a
call
Payment
Gateways
-­‐ Instant
SMS
no-fica-on
the
moment
you
pay
the
bills
or
recharge
online
Form
TA-­‐XXXXX
Trip
ID:
1109132641
-­‐
29
Nov
11,
06:55,
Jetlite
111,
PNR
UIOKMU
Form
XXXXX
Your
order
number
is
8979.
You
will
receive
the
order
in
the
next
7
working
days.
Form
TA-­‐XXXXX
Your
amount
INR
10,000
rupees
has
been
deposited
to
BoA
A/c
no.xxxxxx.
In
dollars.

10. Service
Updates
Social
Networking
-­‐ No-fy
&
reply
using
SMS
as
a
status
update
or
reply
on
a
comment
Admin
&
HR
for
Large
Organiza>ons
-­‐ Inform
all
the
employees
using
SMS
in
case
of
emergency
-­‐ Manage
company
transporta-on
effec-vely
by
sending
the
transporta-on
details
Restaurants
-­‐ Send
an
alert
instantly
the
moment
you
select
a
food
item
online
or
on
a
call
Form
TA-­‐XXXXX
Rishi
Mathur
commented
on
your
status
Really? .
To
reply
to
the
comment
Form
TA
-­‐XXXXX
Dear
Employees,
the
office
bus
will
leave
at
5:30
today
dude
to
visarjan
Form
TA-­‐XXXXX
Your
order
for
a
Double
Cheese
Burst
pizza
has
been
confirmed.
Delivery
-me
30
mins.

11. GupShup
Placorm
Features
• Scalable
&
Modular
• Single
easy
to
integrate
plakorm
for
Voice,
Email
&
SMS
messaging
• High
quality
SLAs
• Infrastructure
-­‐
highly
secure,
robust
&
reliable
Connec>vity
&
Capacity
• Mul--­‐carrier
support.
• SMS:
12.6
Cr
per
day
• Email:
1.7Cr
per
day
• Voice:
6.25L,
30Sec
calls
per
day
Mul>-­‐format
support
• Upload
formats
-­‐
.xls,
.xlsx,
.csv,
.zip
(
containing
.xlsx/.xls/.csv
)
Real-­‐>me
repor>ng
• Clear,
Transparent,
Detailed
reports
• Delivery
and
Latency
report
across
operators
and
loca-ons
• Real-­‐-me
predic-ve
analy-cs
Compliance
• 100%
TRAI
compliance
13X7
Support
-­‐
Dedicated
account
managers
for
large
accounts
SMS,
Voice,
Email
Operator
Gateways
External
Interface
(
SMS,
Email,
Website)
Voice
(HTTP/
HTTPS)
SMS
(SMPP)
Email
(HTTP/
HTTPS)
Gateways
Analy>cs
Messaging
Modules
Sender
Scheduler
Scrubber
Core
Customer
Input

12. How
does
it
work?

13. Log
in

14. Select
the
message
tab

15. Chose
your
template

16. Go
to
the
custom
tab

17. Custom
Templates

18. Select
file

19. Upload
&
Post

20. Congratula>ons!
You
are
on
your
way
to
providing
world
class
service
levels
to
your
customer

21. Key
Differen>ators

22. Experience
and
exper>se
SLAs
Commitment
and
Tracking:
-­‐
Automated
Push
messaging
-­‐
99.99%
System
Up-me
-­‐
Outage
No-fica-on
Mechanism
Performance
Guarantee:
-­‐
Delivery
success
rate
is
95%
if
the
number
is
accurate
and
the
inbox
of
recipient
is
not
full
-­‐
Success
percentage
of
delivery
reports
99%
on
almost
all
days
-­‐
End-­‐to-­‐end
delivery
-melines
Delivery
Commitment:
-­‐
More
Reliable
infrastructure
and
higher
delivery
rate
than
any
other
service
provider
-­‐
Real-­‐-me,
transparent
and
detailed
analy-cs
available
-­‐
Query
turn-­‐around
-me
within
2
hours

23. Escala>on
matrix
4-­‐8
hours
CTO,
VP
2-­‐4
hours
Head
Support,
Na>onal
Head
Corporate
Sales
1-­‐2
-­‐
hours
Technical
Support
contact
0-­‐1
hours
-­‐
Enterprise
Support
Help
Desk
13x7
phone
and
email
and
SMS
enterprise
support
available.
Enterprise
24x7
EMERGENCY
phone
access
to
senior
management
if
essen>al.

24. Compliance
Penalty
against
Mul>ple
message
delivery
&
Invalid
SMS:
Junk
characters,
XML,
HTML
string,
unless
these
are
sent
from
the,
drop
in
delivery
-­‐
These
can
be
included
in
the
commercials,
though
instances
of
such
are
very
rare
and
usually
due
to
operator
issue
or
mistakes
by
the
client
in
the
API
call.
NDNC
Regula>on:
Our
NDNC
database
and
scrubbing
technology
is
the
best
in
India,
even
beoer
than
that
with
any
operator
as
we
have
our
own
product
“Scrubber”
that
scrubs
2
million
numbers
in
4
seconds.

25. hp://enterprise.smsgupshup.com
Easy
to
use
interface

26. Modular
Scalable
&
Reliable
System
Architecture

27. Success
Stories

28. UTI
Mutual
Funds
Goal:
To
all
the
people
who
invested
in
UTI
Mutual
fund
get
a
transac-onal
insta-­‐alert
on
their
mobile
phone.
Target
Audience:
People
who
have
invested
in
UTI
MF
Mechanics:
The
people
who
had
invested
would
get
an
alert
on
their
mobile
phones
about
the
premium
they
paid.
Since
these
messages
are
These
messages
are
transac-onal
in
nature
and
the
details
of
the
transac-on
are
instantly
conveyed
to
the
investor
by
an
SMS
No-fica-on
in
seconds.
Key
Observa>ons:
The
investors
were
informed
and
the
also
subscribed
to
investor
updates
and
market
updates.
UTI
Mutual
Funds
is
India’s
top
mutual
fund
investment
company
among
mutual
fund
companies

29. Facebook
Goal:
To
extend
the
service
to
mobile
phones
by
sending
no-fica-ons
on
SMS.
Target
Audience:
All
the
users
of
facebook
Mechanics:
The
people
on
the
facebook
page,
there
is
a
service
which
states
Sign
up
for
alerts
on
Mobile .
This
service
is
powered
by
us.
Facebook
encouraged
people
to
subscribe
to
this
service
by
which
they
could
be
informed
about
the
no-fica-on
and
can
update
statuses
and
comment
back.
Key
Observa>ons:
There
are
over
7
million
users
across
India
who
are
using
this
service.
Facebook
is
a
social
u;lity
that
connects
people
with
friends
and
others
who
work,
study
and
live
around
them

30. Our
Experience
Spans
Across
Sectors