The document discusses Facebook's new Reach Generator tool which allows small businesses to significantly expand their social media reach. It guarantees reaching 75% of fans per month and 50% weekly, compared to the average of 16% currently. The Reach Generator works by promoting business posts and ads to all fans' newsfeeds simultaneously, maximizing viral sharing. It provides enhanced reporting and opportunities to test different content and time periods. Using the Reach Generator and engaging fans daily is positioned as a game-changing way for small businesses to grow through social media marketing.