Rather than just relying on one channel to target and engage with prospects, campaigns typically have better success when multiple channels are combined together.
Just when you thought Instagram couldn’t get any more awesome, the social networking platform rolled out Instagram Ads platform-wide.
Boasting a user base of over 400 million, the announcement flung open the door for marketers to use ads to reach customers in exciting new ways.
10 Reasons why you should Consider Snapchat for your BusinessReal-Time OutSource
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The document outlines 10 reasons why brands should consider using Snapchat for marketing. It notes that Snapchat has over 100 million users, many of whom are younger, mobile audiences that brands want to reach. Some key benefits highlighted include the ability to easily engage audiences on Snapchat through contests and videos, target campaigns to specific demographics, and build a brand voice through more personal interactions. The document ultimately argues that Snapchat provides a large potential audience and fun ways for brands to connect with customers.
Outsourcing social media is recommended for three main reasons:
1. It allows business owners to delegate non-critical tasks and avoid wasting time, as owners spend on average 4 billion hours per year on delegatable tasks.
2. Outsourcing provides budget predictability by eliminating unexpected costs associated with in-house social media teams like overtime, sick coverage, or sudden software purchases.
3. Experts should handle specialized functions like social media, as outsourcing allows owners to surround themselves with specialist expertise instead of trying to learn every function themselves or relying on inexperienced hires.
This document discusses various marketing channels and tactics for brand building, including blogging, search engine optimization, social media marketing, presentations, podcasts, video content, brochures, direct mail, email, corporate gifts, events, and trade shows. Blogging is recommended because search engines prioritize frequently updated blog content and blogs offer an informal way to communicate with customers and employees. Search engine optimization optimizes websites to increase traffic by making sites more organized and substantive. Social media allows brands to engage with customers, gain advocates, and manage their reputation online over the long term. Videos are very engaging and help sell products or services using sight, sound and emotion to convince prospects. Trade shows provide professional pride, perspective and relationship building that the
Google was onto something when they realized that people would enjoy engaging with their favorite brands via live-streaming, Google Hangouts On Air channels. It wasn’t long before other companies figured out there was future in real-time video interaction and developed their own social video streaming products, like Periscope and Meerkat.
Mobile live-streaming is a hot new trend that you definitely don’t want to miss.
So what’s so great about it?
A lot - for example, adding streaming into your brand’s marketing strategy:
Real-time marketing (RTM) may seem like a spiffy new concept but it’s actually been around since the mid-90s. It was right about then companies discovered that, in some cases, months- or years-long marketing campaigns hamstrung their ability to be on the cutting edge of industry trends. Shorter campaigns and delivery cycles meant brands could be more adaptive to customers.
Real-time marketing languished in the background behind more traditional methods and then burst on the scene in the early 2000’s with the advent of social media. Suddenly it was possible to find out what customers were talking about and respond in hours or minutes instead of months or days.
Take these examples, for instance.
● Warburton’s Bakery launched a short but memorable RTM campaign and got caught up in baby fever when Prince George was born.
● Arby’s turned music star Pharrell’s unusual hat into an opportunity to gather charitable donations.
â—Ź Several companies used the method at the 2014 World Cup to promote their brands and engage customers.
— Nike Soccer (@nikesoccer) May 24, 2014
Now that brands realize they can capture the ear of the customer on social channels, there is a growing trend to take real-time marketing even further. Using consumer analytics and big data pulled from social channels, call center activity, mobile app activity, purchase history, and more, companies are poised to deliver individualized customer experiences.
As marketing expert Katrina Conn notes, “It's far more beneficial to understand what your customers are doing now, where they are located, and how they are engaging with your brand (which channels and devices) - all of this data allows the marketer to understand their customer's current context and update their profile which in turn enables them to engage customers with hyper-personalized communications that fit their needs in the present moment.”
The history of real-time marketing may still be young, but it’s clear that existing and emerging technology combined with the new immediacy of customer expectation means the method is here to stay.
The document discusses how advertising agencies need to embrace real-time marketing by creating their own content channels on social media and other platforms to stay relevant in a world where content is constantly being produced and consumed. It recommends that agencies start by creating social media profiles and curating real-time content for their own clients and customers to understand real-time marketing. Examples are given of agencies already embracing this approach through their Facebook pages.
Just when you thought Instagram couldn’t get any more awesome, the social networking platform rolled out Instagram Ads platform-wide.
Boasting a user base of over 400 million, the announcement flung open the door for marketers to use ads to reach customers in exciting new ways.
10 Reasons why you should Consider Snapchat for your BusinessReal-Time OutSource
Â
The document outlines 10 reasons why brands should consider using Snapchat for marketing. It notes that Snapchat has over 100 million users, many of whom are younger, mobile audiences that brands want to reach. Some key benefits highlighted include the ability to easily engage audiences on Snapchat through contests and videos, target campaigns to specific demographics, and build a brand voice through more personal interactions. The document ultimately argues that Snapchat provides a large potential audience and fun ways for brands to connect with customers.
Outsourcing social media is recommended for three main reasons:
1. It allows business owners to delegate non-critical tasks and avoid wasting time, as owners spend on average 4 billion hours per year on delegatable tasks.
2. Outsourcing provides budget predictability by eliminating unexpected costs associated with in-house social media teams like overtime, sick coverage, or sudden software purchases.
3. Experts should handle specialized functions like social media, as outsourcing allows owners to surround themselves with specialist expertise instead of trying to learn every function themselves or relying on inexperienced hires.
This document discusses various marketing channels and tactics for brand building, including blogging, search engine optimization, social media marketing, presentations, podcasts, video content, brochures, direct mail, email, corporate gifts, events, and trade shows. Blogging is recommended because search engines prioritize frequently updated blog content and blogs offer an informal way to communicate with customers and employees. Search engine optimization optimizes websites to increase traffic by making sites more organized and substantive. Social media allows brands to engage with customers, gain advocates, and manage their reputation online over the long term. Videos are very engaging and help sell products or services using sight, sound and emotion to convince prospects. Trade shows provide professional pride, perspective and relationship building that the
Google was onto something when they realized that people would enjoy engaging with their favorite brands via live-streaming, Google Hangouts On Air channels. It wasn’t long before other companies figured out there was future in real-time video interaction and developed their own social video streaming products, like Periscope and Meerkat.
Mobile live-streaming is a hot new trend that you definitely don’t want to miss.
So what’s so great about it?
A lot - for example, adding streaming into your brand’s marketing strategy:
Real-time marketing (RTM) may seem like a spiffy new concept but it’s actually been around since the mid-90s. It was right about then companies discovered that, in some cases, months- or years-long marketing campaigns hamstrung their ability to be on the cutting edge of industry trends. Shorter campaigns and delivery cycles meant brands could be more adaptive to customers.
Real-time marketing languished in the background behind more traditional methods and then burst on the scene in the early 2000’s with the advent of social media. Suddenly it was possible to find out what customers were talking about and respond in hours or minutes instead of months or days.
Take these examples, for instance.
● Warburton’s Bakery launched a short but memorable RTM campaign and got caught up in baby fever when Prince George was born.
● Arby’s turned music star Pharrell’s unusual hat into an opportunity to gather charitable donations.
â—Ź Several companies used the method at the 2014 World Cup to promote their brands and engage customers.
— Nike Soccer (@nikesoccer) May 24, 2014
Now that brands realize they can capture the ear of the customer on social channels, there is a growing trend to take real-time marketing even further. Using consumer analytics and big data pulled from social channels, call center activity, mobile app activity, purchase history, and more, companies are poised to deliver individualized customer experiences.
As marketing expert Katrina Conn notes, “It's far more beneficial to understand what your customers are doing now, where they are located, and how they are engaging with your brand (which channels and devices) - all of this data allows the marketer to understand their customer's current context and update their profile which in turn enables them to engage customers with hyper-personalized communications that fit their needs in the present moment.”
The history of real-time marketing may still be young, but it’s clear that existing and emerging technology combined with the new immediacy of customer expectation means the method is here to stay.
The document discusses how advertising agencies need to embrace real-time marketing by creating their own content channels on social media and other platforms to stay relevant in a world where content is constantly being produced and consumed. It recommends that agencies start by creating social media profiles and curating real-time content for their own clients and customers to understand real-time marketing. Examples are given of agencies already embracing this approach through their Facebook pages.
The document discusses various methods for promoting campaigns, including television advertisements, direct mail, email messages, magazines/newspapers, newsletters, posters, radio announcements, and web pages. Television advertisements, direct mail, email messages, magazines/newspapers, radio announcements can reach wide audiences. Newsletters and posters must be placed where the target audience will notice them. Effective web pages add social networking features so audiences can like and follow the campaign online. The document also provides tips for making campaigns stand out using shock, threats, catchy music, enigmas, or powerful supporters.
Brandscaping involves marketing partnerships between brands with shared customer demographics. It is a successful strategy for several reasons:
1) Cross-promotional social media campaigns that include multiple brands usually cost the same as a single brand campaign but reach a larger audience.
2) Brands can pool resources to create content like videos or infographics that individual brands could not produce alone.
3) Customers enjoy discovering new ways to use their favorite products, especially when brands that complement each other form partnerships.
Brandscaping makes brands seem more approachable than worried about competition. It is a way for brands to network and engage with thought leaders in their industry. When done correctly, brandscaping can significantly
This document provides tips and advice for using social media effectively for business purposes. It emphasizes the importance of defining marketing goals and strategies, understanding your target audience, and establishing brand pillars or guidelines for content. Specific tips include using visuals, responding to comments, scheduling posts, creating events, and optimizing profiles. The document also cautions against oversharing or posting without purpose. Overall it stresses the need for a comprehensive marketing plan beyond just social media.
8 ways chatbots help nonprofits expand outreach and increase donor engagementDonorbox
Â
Do you want to get the most out of the fundraising season? You need to know the magic words that increase donations. But they don’t have to be spoken by a person. Since over half of global internet users are on Facebook, chatbots can be a great engagement tool. Here’s how you can use them to engage donors.
This document provides tips for creating effective email marketing campaigns. It recommends (1) teaching customers how to whitelist your email address so messages go to their primary inbox tab, (2) keeping emails simple with one link and no images, and (3) asking customers to set up a filter to route your emails to the primary tab. It also stresses the importance of a clear call to action and informative subject lines that tell readers what to expect in the email.
Now hear this.
Podcasting's been around for more than ten years now, and even though that’s the equivalent of 1,000 internet years, it's showing no signs of losing popularity. In fact, the percentage of podcast listeners has doubled since 2008 and a whopping one-third of all Americans 12 years or older have listened to at least one podcast in their lifetime.
Social media has been around long enough and has a good enough track record as a great way to engage customers that no one really doubts its potential as a marketing medium.
As social engagement matures, one of the key questions now is how to offer content that people love and want to share with others.
Social Media Marketing for Restaurants: 21 tipsWishpond
Â
Do you work for, manage or own an eating establishment? Do you want to know how to use social media to market your restaurant?
It’s a common problem - restaurants want to be engaging with their clientele; they want to use social tools to get more patrons walking through their doors - but they just don’t know how.
Adding social media to your marketing mix can hugely increase awareness about your restaurant, generate motivated engagement with your food, and get you more customers in your door.
In this presentation, I'll show you 21 actionable tactics and tips for using Facebook, Instagram and Twitter to market to your customers.
Brands and consumers alike love collecting Facebook Likes on their posts, shares, and Pages. Sometimes, though, clicking the Like button is as awkward as leaving your friend’s high five lingering in mid-air. Fortunately, The Social Network recently rolled out Reactions, five new emoticons that give people a wider range of ways to communicate their post responses in a single click.
The new Reactions have been a big hit with users, and here’s why brands should love them too.
Facebook is all about the sharing: pictures of your puppy, memories of your wedding, invitations to parties and stories of your summer. Brands want to get in on the action too, but ever since The Social Network began cracking down on companies asking followers to share their content, it’s become increasingly difficult to capture the analytics that drive marketing decisions.
Fortunately, the sharing experience is still alive and well between brands and their Facebook followers. It’s all about creating content that makes your fans want to show it to others organically, i.e. without you expressly suggesting it.
This document provides an overview of social media and keys to success in using social media. It defines social media as online conversations that are organic and allow individuals to influence brands. It discusses major social media tools like Facebook, blogs, microblogging and video sharing. It also outlines myths about social media and provides three takeaway messages about the influence of peer discussions, participating in conversations transparently and honestly.
The document discusses various methods for promoting campaigns, including television advertisements, direct mail, email messages, magazines/newspapers, newsletters, posters, radio announcements, and web pages. It notes that television ads can promote brand awareness, direct mail and email can be customized for specific audiences, print media allows wide reach, newsletters/posters must stand out, radio can reach many, and web pages/social media enable interaction and sharing. Effective techniques include using shock value, threats, catchy music, puzzles, and endorsements from influential people.
The Latest Updates to Instagram and what they mean for Business!Real-Time OutSource
Â
Instagram has recently updated their logo, color scheme, and business tools. They introduced a new simplified logo and black and white color scheme. Instagram also added promoted posts, improved analytics, targeting tools, a click-to-call contact button, and additional contact information options for business profiles. These changes aim to enhance Instagram's marketing capabilities for businesses.
Recent estimates put the number of social networking sites just north of 500, though many are already shuttered or don’t attract enough users to remain viable in the face of behemoths like Facebook and Instagram. When designing or revamping your brand’s social media presence, it’s tough to know which social platforms are best for your business and which may not bring you the best return on your investment.
Let’s take a look at some factors that can help you make the best choice for your brand.
Once upon a time social media was just for people who wanted to catch up with college chums or trade pictures of their lunch. Now it’s a treasure trove of opportunity for brands who want to connect and engage with customers. Today 77 percent of Fortune 500 companies manage at least one Twitter account and 70 percent are on Facebook. A whopping 93 percent of marketers turn to social media to enhance their marketing strategies.
Twitter allows for effective networking with influencers, celebrities, and those sharing common interests. The document recommends two key strategies for maximizing one's Twitter presence: 1) Give shout outs to favorite events, brands, media, and personalities, which can lead to engagement from those entities; and 2) Create a blog, podcast or video show about topics of passion and use Twitter to connect with potential guests by tagging and requesting interviews in a non-spammy way, which allows dreams of connecting with heroes to come true.
This document provides an introduction and overview of Facebook advertising. It discusses why Facebook advertising is effective, the different types of Facebook ads that can be created, and provides instructions on how to set up each type of ad. The 11 types of Facebook ads are described in detail, including boosted posts, promoting a page, sending people to a website, increasing website conversions, getting app installs, and increasing app engagement. The guide aims to explain all the basics needed to get started with creating and managing a successful Facebook ad campaign.
The document discusses Facebook's new Reach Generator tool which allows small businesses to significantly expand their social media reach. It guarantees reaching 75% of fans per month and 50% weekly, compared to the average of 16% currently. The Reach Generator works by promoting business posts and ads to all fans' newsfeeds simultaneously, maximizing viral sharing. It provides enhanced reporting and opportunities to test different content and time periods. Using the Reach Generator and engaging fans daily is positioned as a game-changing way for small businesses to grow through social media marketing.
Capitol Broadcasting Company - Boost Your Business - October 2011WRAL
Â
The document discusses how businesses can integrate social media into their marketing plans. It provides tips on using different social media platforms like Facebook, Twitter, and location-based services. It emphasizes that social media should be part of an overall marketing strategy and businesses should engage audiences by sharing relevant content and encouraging interactions on social media.
Digital PR involves using online and social media channels to engage with customers and influence perceptions of a brand. It is about managing conversations and reputation through positive relationships. Measuring the impact of digital PR can be done by looking at metrics like website traffic, social media engagement, and how conversations online link to changes in search behavior. Successful digital PR requires an understanding of online communities and using social media as a tool for real-world connections rather than just broadcasting messages.
The document discusses various methods for promoting campaigns, including television advertisements, direct mail, email messages, magazines/newspapers, newsletters, posters, radio announcements, and web pages. Television advertisements, direct mail, email messages, magazines/newspapers, radio announcements can reach wide audiences. Newsletters and posters must be placed where the target audience will notice them. Effective web pages add social networking features so audiences can like and follow the campaign online. The document also provides tips for making campaigns stand out using shock, threats, catchy music, enigmas, or powerful supporters.
Brandscaping involves marketing partnerships between brands with shared customer demographics. It is a successful strategy for several reasons:
1) Cross-promotional social media campaigns that include multiple brands usually cost the same as a single brand campaign but reach a larger audience.
2) Brands can pool resources to create content like videos or infographics that individual brands could not produce alone.
3) Customers enjoy discovering new ways to use their favorite products, especially when brands that complement each other form partnerships.
Brandscaping makes brands seem more approachable than worried about competition. It is a way for brands to network and engage with thought leaders in their industry. When done correctly, brandscaping can significantly
This document provides tips and advice for using social media effectively for business purposes. It emphasizes the importance of defining marketing goals and strategies, understanding your target audience, and establishing brand pillars or guidelines for content. Specific tips include using visuals, responding to comments, scheduling posts, creating events, and optimizing profiles. The document also cautions against oversharing or posting without purpose. Overall it stresses the need for a comprehensive marketing plan beyond just social media.
8 ways chatbots help nonprofits expand outreach and increase donor engagementDonorbox
Â
Do you want to get the most out of the fundraising season? You need to know the magic words that increase donations. But they don’t have to be spoken by a person. Since over half of global internet users are on Facebook, chatbots can be a great engagement tool. Here’s how you can use them to engage donors.
This document provides tips for creating effective email marketing campaigns. It recommends (1) teaching customers how to whitelist your email address so messages go to their primary inbox tab, (2) keeping emails simple with one link and no images, and (3) asking customers to set up a filter to route your emails to the primary tab. It also stresses the importance of a clear call to action and informative subject lines that tell readers what to expect in the email.
Now hear this.
Podcasting's been around for more than ten years now, and even though that’s the equivalent of 1,000 internet years, it's showing no signs of losing popularity. In fact, the percentage of podcast listeners has doubled since 2008 and a whopping one-third of all Americans 12 years or older have listened to at least one podcast in their lifetime.
Social media has been around long enough and has a good enough track record as a great way to engage customers that no one really doubts its potential as a marketing medium.
As social engagement matures, one of the key questions now is how to offer content that people love and want to share with others.
Social Media Marketing for Restaurants: 21 tipsWishpond
Â
Do you work for, manage or own an eating establishment? Do you want to know how to use social media to market your restaurant?
It’s a common problem - restaurants want to be engaging with their clientele; they want to use social tools to get more patrons walking through their doors - but they just don’t know how.
Adding social media to your marketing mix can hugely increase awareness about your restaurant, generate motivated engagement with your food, and get you more customers in your door.
In this presentation, I'll show you 21 actionable tactics and tips for using Facebook, Instagram and Twitter to market to your customers.
Brands and consumers alike love collecting Facebook Likes on their posts, shares, and Pages. Sometimes, though, clicking the Like button is as awkward as leaving your friend’s high five lingering in mid-air. Fortunately, The Social Network recently rolled out Reactions, five new emoticons that give people a wider range of ways to communicate their post responses in a single click.
The new Reactions have been a big hit with users, and here’s why brands should love them too.
Facebook is all about the sharing: pictures of your puppy, memories of your wedding, invitations to parties and stories of your summer. Brands want to get in on the action too, but ever since The Social Network began cracking down on companies asking followers to share their content, it’s become increasingly difficult to capture the analytics that drive marketing decisions.
Fortunately, the sharing experience is still alive and well between brands and their Facebook followers. It’s all about creating content that makes your fans want to show it to others organically, i.e. without you expressly suggesting it.
This document provides an overview of social media and keys to success in using social media. It defines social media as online conversations that are organic and allow individuals to influence brands. It discusses major social media tools like Facebook, blogs, microblogging and video sharing. It also outlines myths about social media and provides three takeaway messages about the influence of peer discussions, participating in conversations transparently and honestly.
The document discusses various methods for promoting campaigns, including television advertisements, direct mail, email messages, magazines/newspapers, newsletters, posters, radio announcements, and web pages. It notes that television ads can promote brand awareness, direct mail and email can be customized for specific audiences, print media allows wide reach, newsletters/posters must stand out, radio can reach many, and web pages/social media enable interaction and sharing. Effective techniques include using shock value, threats, catchy music, puzzles, and endorsements from influential people.
The Latest Updates to Instagram and what they mean for Business!Real-Time OutSource
Â
Instagram has recently updated their logo, color scheme, and business tools. They introduced a new simplified logo and black and white color scheme. Instagram also added promoted posts, improved analytics, targeting tools, a click-to-call contact button, and additional contact information options for business profiles. These changes aim to enhance Instagram's marketing capabilities for businesses.
Recent estimates put the number of social networking sites just north of 500, though many are already shuttered or don’t attract enough users to remain viable in the face of behemoths like Facebook and Instagram. When designing or revamping your brand’s social media presence, it’s tough to know which social platforms are best for your business and which may not bring you the best return on your investment.
Let’s take a look at some factors that can help you make the best choice for your brand.
Once upon a time social media was just for people who wanted to catch up with college chums or trade pictures of their lunch. Now it’s a treasure trove of opportunity for brands who want to connect and engage with customers. Today 77 percent of Fortune 500 companies manage at least one Twitter account and 70 percent are on Facebook. A whopping 93 percent of marketers turn to social media to enhance their marketing strategies.
Twitter allows for effective networking with influencers, celebrities, and those sharing common interests. The document recommends two key strategies for maximizing one's Twitter presence: 1) Give shout outs to favorite events, brands, media, and personalities, which can lead to engagement from those entities; and 2) Create a blog, podcast or video show about topics of passion and use Twitter to connect with potential guests by tagging and requesting interviews in a non-spammy way, which allows dreams of connecting with heroes to come true.
This document provides an introduction and overview of Facebook advertising. It discusses why Facebook advertising is effective, the different types of Facebook ads that can be created, and provides instructions on how to set up each type of ad. The 11 types of Facebook ads are described in detail, including boosted posts, promoting a page, sending people to a website, increasing website conversions, getting app installs, and increasing app engagement. The guide aims to explain all the basics needed to get started with creating and managing a successful Facebook ad campaign.
The document discusses Facebook's new Reach Generator tool which allows small businesses to significantly expand their social media reach. It guarantees reaching 75% of fans per month and 50% weekly, compared to the average of 16% currently. The Reach Generator works by promoting business posts and ads to all fans' newsfeeds simultaneously, maximizing viral sharing. It provides enhanced reporting and opportunities to test different content and time periods. Using the Reach Generator and engaging fans daily is positioned as a game-changing way for small businesses to grow through social media marketing.
Capitol Broadcasting Company - Boost Your Business - October 2011WRAL
Â
The document discusses how businesses can integrate social media into their marketing plans. It provides tips on using different social media platforms like Facebook, Twitter, and location-based services. It emphasizes that social media should be part of an overall marketing strategy and businesses should engage audiences by sharing relevant content and encouraging interactions on social media.
Digital PR involves using online and social media channels to engage with customers and influence perceptions of a brand. It is about managing conversations and reputation through positive relationships. Measuring the impact of digital PR can be done by looking at metrics like website traffic, social media engagement, and how conversations online link to changes in search behavior. Successful digital PR requires an understanding of online communities and using social media as a tool for real-world connections rather than just broadcasting messages.
The importance of digital marketing lies in the fact that it is inexpensive and offers a plethora of options to connect with potential customers all around the world. Content marketing, email marketing, and social media marketing all help to raise brand recognition and enlighten clients about your products/services.
An impactful social media marketing guide that will help you build an impressive brand on various social media channels. The guide helps to start your social media journey.
Startup and social media how to effectively execute your social media marketi...Dr. Deepika Salwankar
Â
Today, we live in the world built around content and chaos. All brands, with any kind of budget want to get their message across to the same consumer through social media. In a world that is fighting for the 8-second attention span of a consumer, it’s easy for a startup to get overwhelmed while figuring out a social media strategy. Creating a brand presence and breaking through the clutter may not be an easy task, but it can get easier if you follow the five key steps.
This document provides tips on marketing for startups using content and social media. It discusses setting attainable goals and KPIs, understanding competitors to learn from them, creating and sharing interesting content to give value to customers, using different social media platforms cohesively, and using various amplification methods like influencer marketing and paid social media advertising in a targeted way. The key messages are to help customers with useful content to earn their trust over time, know your target audience deeply, and focus marketing efforts on those most receptive while growing awareness in wider groups.
Social media maximizes the marketing model in several ways:
1. It allows for highly targeted advertising based on a user's interests, connections, and demographic information available on their social profile.
2. It provides numerous media options to reach customers and tools to measure performance across channels.
3. Marketing on social media is performance-based, allowing measurement of key metrics like cost per click or cost per acquisition.
4. Social media engagement is interactive and human-centric, appealing to both sides of the brain.
This document provides an overview of buzz networking and social media marketing. It defines buzz networking as creating excitement about a product through online marketing. Social media marketing utilizes social media platforms as a marketing tool to create buzz and spread content that users will share, increasing brand exposure. The document outlines various social media platforms like Facebook, Twitter, LinkedIn and YouTube and how they can be used for social media marketing. It also discusses advantages like increased traffic, disadvantages like decreased productivity and interactive marketing strategies like viral marketing and pop-up ads. A case study shows how Samsung used social media for customer support. A survey found most people are aware of and interested in learning more about buzz networking and social media marketing.
Follow our Linkedin Page: @marketing infographics
A beginners Guide to Social Media, why does a company need Social Media, tips and guidelines, key stats and demographics, Strategies and tactics for success, recommended tools, facebook, twitter, linkedin, pinterest
Welcome to The Beginner's Guide to Social Media!
"Social media" is a way for people to communicate and interact online. While it has been around since the dawn of the World Wide Web, in the last 10 years or so we've seen a surge in both the number and popularity of social media sites. It's called social media because users engage with (and around) it in a social context, which can include conversations, commentary, and other user-generated annotations and engagement interactions.
Source: http://moz.com/beginners-guide-to-social-media
Welcome to The Beginner's Guide to Social Media! Whether you're new to social media or just looking to close a few
knowledge gaps, we're glad you stopped by. By now, we've all heard how valuable—even essential—social media can be.
Whether your current sentiment leans more toward enthusiasm or trepidation, there's no way around the fact that social
media is a far more complex field than it first seems. Diving in without a sense for what it's like can be overwhelming, and
building a network that provides real value takes both savvy and hard work, but fear not—we're here to help! We hope you'll
find this to be one of the most comprehensive social media resources available, and that no matter what your skill level is,
there's plenty in here to help you improve your social presence. What are we waiting for? Let's dive in!
Angelique Hernandez discusses the rise of content marketing as a trend in the marketing industry. She cites three main reasons for its growth: 1) consumers are overwhelmed with advertising messages so content marketing allows brands to connect without speaking at consumers; 2) it changes how brands spend resources by focusing on owned and earned media in addition to paid media; 3) data from content marketing gives insights into what type of content resonates best with target audiences so brands can improve future content. Hernandez predicts content marketing will continue growing exponentially as it becomes the standard for brands to have more control over their messaging and relationships with consumers.
Holistic Digital Marketing Manifesto: Why Combine Services?Daniel Martin
Â
This document outlines the importance of a holistic digital marketing strategy that incorporates search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing. It discusses how digital interactions have changed and customers now research online across multiple channels before purchases. It emphasizes focusing marketing efforts on niche audiences and exploiting overlaps between digital channels. For each channel - SEO, PPC, and social media - it provides 3 principles for an effective approach and highlights the benefits of an integrated strategy that combines the different channels. The document promotes working with AWD for their transparency, accountability, and ability to provide measurable results and reporting.
The document discusses whether traditional marketing techniques are becoming less effective compared to digital marketing in the modern era. It explores how marketing and advertising have evolved over the last 100 years, from traditional print ads and flyers to modern digital techniques using social media and online platforms. Through an interview with a social media marketer and survey results, the document finds that most modern audiences respond better to targeted digital ads on social media rather than traditional offline marketing, as people now spend much more time online. It concludes that digital marketing will continue to overtake traditional marketing in effectiveness due to the advantages of analytics, targeting, and accessibility of online ads.
7 Ways to Blend Social Media and Traditional MarketingPratik Kumar Singh
Â
The document discusses seven ways to blend social media and traditional marketing for small businesses. It recommends promoting social media addresses on all print materials to drive people online. Print ads can showcase social media mentions and reviews to amplify buzz. QR codes integrate print and digital by linking to websites. Offline promotions can offer online benefits, like a photo on social media. Print can also be used to build email lists and engage customers on social media through rewards. All employees should inform customers of social media profiles. Cross-promotion between channels is important.
In this course we cover Inbound Marketing Philosophy, Inbound Marketing Methodology and Inbound Marketing Tools. Created for business owners and agency owners this guide will not only help you understand what Inbound Marketing is, but how to put into practice for your brand.
Created by @jonathanhinshaw, www.ebwaycreative.com
View the full video presentation online at - http://www.ebwaycreative.com/ebway-creative-blog/what-is-inbound-marketing
Cloudnames - A Guide to Social Media MarketingLeyla Ok
Â
This document provides an overview of social media marketing strategies. It discusses how social media marketing can help businesses by engaging customers, building brand awareness, converting leads, gaining customer feedback, developing products and services, and increasing revenue. The document recommends developing a social media strategy that uses a variety of channels like Facebook, Twitter, LinkedIn, Instagram and Pinterest to effectively reach target audiences. It also discusses how Cloudnames can help businesses with social media marketing through services like managed web design packages and social media marketing management.
What is Inbound Marketing? A Comprehensive, Downloadable Training PresentationHubSpot
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This document provides an overview of inbound marketing, including its philosophy, methodology, and tools. The philosophy is that inbound marketing focuses on creating educational content to attract potential customers to a website rather than interrupting them with ads. The methodology involves attracting website visitors with content, converting them into leads by gathering contact information, closing leads into customers through email nurturing, and delighting customers to become brand promoters. Key tools include blogging, social media, search engine optimization, landing pages, forms, email automation, and customer relationship management integrations.
This document discusses digital word-of-mouth marketing. It begins by explaining that people trust recommendations from friends and family more than traditional marketing. Now with social media, word-of-mouth exchanges occur publicly online through blogs, tweets, forums and reviews. It then describes several types of digital word-of-mouth marketing like referral programs, influencer marketing, brand ambassadors, affiliate marketing and user-generated content. The benefits are discussed like lower costs than other strategies and quick spread among audiences. Downsides include lack of message control and unpredictability. An example is given of how Instant Pot grew through sending products to influencers who published content, leading to the creation of Facebook groups where users shared recipes.
Similar to How to Combine Direct Mail and Social Media (20)
Print is still alive! Here’s how to give life to your Printed Marketing Mater...Birch Print
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In our recent Slideshare we revealed the evidence to show that not only is print still very much alive but it is also of great value to your business.
Now you know the gap in your business that Print Marketing can fill, and what the advantages of including print in your campaigns are, we’re going to let you in on the secrets to standing out!
11 Essential Time Management Tips for MarketersBirch Print
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With so many different deadlines and departments relying on you, we know that time management is easier said than done. However, we’ve compiled eleven essential time management tips that will hopefully make your marketing life a little less stressful.
Sustainable Direct Marketing – does it actually exist?Birch Print
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Yes. Sustainable direct marketing exists. From reducing paper waste to leaner manufacturing processes, there are a number of ways that companies can achieve sustainability in their direct marketing campaigns; which is great news for both your business and the environment.
How will GDPR affect Direct Mail Marketing?Birch Print
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One of the biggest news stories to hit the headlines recently is GDPR. Everyone seems to be talking about it and with penalties of up to 4% of worldwide revenue for failing to comply, it’s clear that businesses in the UK will be substantially affected. What the issue is at the moment, is that guides and resources on the matter seem to be creating more questions than answers.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Gokila digital marketing| consultant| Coimbatoredmgokila
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Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
 List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
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Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
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In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
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At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
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Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
2. THEY ALL HAVE THE SAME GOAL.
FINDING WHERE YOUR PROSPECTS
ARE AND ENGAGING WITH THEM
ACROSS THOSE CHANNELS
CROSS CHANNEL MARKETING IS EFFECTIVE
Rather than just relying on one channel to target and engage with prospects, campaigns
typically have better success when multiple channels are combined together.
Labelled as cross channel marketing, multi channel marketing, omni-channel marketing etc.,
they all have the same goal. Finding where your prospects are and engaging with them across
those channels
3. WHY DOES A MULTI CHANNEL APPROACH WORK?
There are many reasons why this works so well. Firstly, people differ with the channels they
are more receptive to receiving communications from. Finding out the preferred channel for
each customer persona is a powerful position to be in. You will see an improvement in
responsive rates and an overall boost in your campaign.
Secondly there is the channel medium. Different types of messages have a better success
rate on different channels. For short, punchy messages, SMS text messages should be your
go to. Longer, thought provoking messages would be better portrayed over email.
MULTI CHANNEL MARKETING IS GREAT BUT IT DOES HAVE ITS CHALLENGES.
IF THIS IS NEW TO YOU, WE WOULD RECOMMEND STARTING OFF WITH TWO
CHANNELS. AND, AS IF BY MAGIC, THIS ARTICLE WILL LOOK HOW TO COMBINE
TRADITIONAL WITH DIGITAL MARKETING METHODS, SPECIFICALLY DIRECT MAIL
AND SOCIAL MEDIA.
.
4. ...THIS METHOD CAN BE USED WITH YOUR DIRECT MAIL CAMPAIGNS.
ACTIVELY INVITE PEOPLE TO START A CONVERSATION WITH YOU ON
DIFFERENT CHANNELS. IN YOUR NEXT MAIL CAMPAIGN INCLUDE YOUR
SOCIAL MEDIA HANDLES AND MAYBE THROW IN A HASHTAG OR TWO.
HOW DIRECT MAIL CAN BE USED TO START
A CONVERSATION ON SOCIAL MEDIA
How many times have you been watching your favourite TV show, cup of tea in hand,
and a #hashtag appears in the corner of the screen? This is a great way to encourage
engagement and for the TV networks to collect and share viewers opinions.
By using a single tag, responses can be monitored in real time...
5. USING A QR CODE IN
DIRECT MAIL
There has been a lot of debate in the industry over whether QR
(otherwise known as quick response) codes are effective
anymore. We would argue yes! Whilst not everyone has a QR
reader installed on their phone, some people do.
DON’T IGNORE THIS. ADDING A QR CODE TO DIRECT MAIL ISN’T A BIG
TASK AND IS AN EASY WAY TO GET PEOPLE TO ENGAGE WITH YOUR
BUSINESS OVER SOCIAL MEDIA. WHY NOT TRY CREATING A FACEBOOK
LANDING PAGE WITH A SPECIAL OFFER? LANDING PAGES ARE A GREAT
WAY TO ENCOURAGE MORE CONVERSIONS AS THERE ARE LESS
DISTRACTIONS ON A PAGE COMPARED TO YOUR BUSINESS PROFILE.
6. FOR EXAMPLE, YOU COULD SEND OUT SUNFLOWER SEEDS AND
INSTRUCTIONS, SAYING WHOEVER GROWS THE HIGHEST SUN FLOWER
WINS! TO ENTER PEOPLE MUST SHARE PHOTOS OF THEIR FLOWERS
OVER FACEBOOK AND TWITTER WITH THE HASHTAG
#SUNFLOWERCOMPBIRCH.
WHO DOESN’T LOVE A COMPETITION?
Competitions are a tried and tested way of capturing prospects’ attention. Come on,
who doesn’t love the chance to win something? Why not promote a competition
through direct mail, but actually run the competition on social media
7. GET YOUR HANDS ON A PROJECTOR AND SCREEN, AND SHOW
PEOPLE THEIR TWEETS AND INTERACTION WITH A LIVE TWITTER
WALL. INCENTIVISE PEOPLE TO ENGAGE BY OFFERING A PRIZE TO
THE BEST TWEET OF THE NIGHT.
RUN A CROSS-CHANNEL EVENT
Events are another great way of combining tradition with digital marketing
methods. Why not send out handwritten personal invites for a special event.
Encourage engagement over social media by asking people to tweet during the
event using a hashtag. company… a lot!
8. ...FOR EXAMPLE, USE FACEBOOK,
TWITTER ETC. TO REALLY GET TO
KNOW PEOPLE AND WHAT THEY
CARE ABOUT. THEN SEND OUT
MAIL AND PROMOTIONAL ITEMS
THAT RESONATE WITH THEM.
TIME TO GET PERSONAL…
Personal and targeted campaigns have much better success rates than generalised
ones. Direct mail can be uber tailored to the prospects’ interests that are listed on
their social media sites...
9. PROMOTION,
PROMOTION,
PROMOTION,
SAVING OUR BEST IDEA TILL LAST. DRUMROLL PLEASE… USE
DIRECT MAIL TO SEND OUT A SALE OR PROMOTION BUT ONLY
OPEN IT UP TO THOSE WHO FOLLOW YOU ON A CHOSEN
PLATFORM. WE WOULD RECOMMEND CHOOSING A PLATFORM
THAT HAS YOUR LEAST FOLLOWERS AND ENGAGEMENT…
A GREAT WAY TO BUMP UP SOME NUMBERS!
10. IF YOU DO DECIDE TO GIVE ONE OF OUR SUGGESTIONS A TRY, OR HAVE
A GREAT IDEA YOURSELF, PROMISE US THAT YOU’LL DO ONE THING…
TRACK! TRACK THE SUCCESS OF YOUR CAMPAIGN, SEE WHAT WORKS,
WHAT DOESN’T AND AREAS THAT NEED A BIT OF TWEAKING!
UNTIL NEXT TIME… HAVE A GREAT DAY!
WRAPPING UP
Sadly, that brings us to the end of our blog, we hope you have found it useful and you’re now
eager to try out some of our ideas! Come on… we dare you!
Whatever term you prefer, multi, cross or omni, give it a try as others have and with great
success too, “73% of marketers state that cross channel marketing had a major impact on
conversion rates” - Salesforce
11. TO READ OUR BLOG ON
THIS SUBJECT, VISIT:
www.birchprint.co.uk/blogs
THANK YOU!