Creating a digital strategy that aims to successfully market your business via social media tends to be incredibly challenging. Not only is it difficult to ascertain what kind of content is needed, and what frequency but it can also be frustrating to understand what platform to put all of that content on?

1. 3 Reasons To Start Using Instagram More
Serious

2. Creating a digital strategy that aims to
successfully market your business via
social media tends to be incredibly
challenging. Not only is it difficult to
ascertain what kind of content is
needed, and what frequency but it can
also be frustrating to understand what
platform to put all of that content on?
One of the biggest players in social media marketing is Instagram, but it seems
like small businesses are increasingly reticent to adopt it as a main social media
platform, eschewing it for more traditional venues such as Facebook.
However, Instagram provides businesses with incredible marketing value - here
are a few reasons why you should incorporating Instagram more into digital
strategies.

3. Forbes recently titled Instagram as social media's "rising star" for business,
and for good reason. The user engagement on Instagram is far better and
provides a real way to connect with users overall.
Better data than Facebook
Plus, it provides far more granular
data insights than Facebook, which
can really help clarify overall digital
strategies to ensure they are on
target.

4. Arguably a more creative outlet, Instagram really allows for businesses and
users to connect on a more creative level, and really demonstrate what
makes a business unique. Twitter and Facebook can often be too reliant on
text, which might lose a user faster.
Allows for more creativity
Instead, think of Instagram as one
more facet of your business where
you can not only highlight what
makes it unique but also give users
a sneak peek on who is involved in
the backend of the business to
make it more interactive.

5. Targeted advertising, or rather, sponsored content on Instagram tend to
have a much better reach than oversaturated platforms such as Twitter and
Facebook. By using the right combination of text to couple with the image,
you can create amazing sponsored content.
Targeted advertising is much more intuitive
This will likely see better
user engagement since
Instagram's advertising
tools is a bit more intuitive.
That, combined with the
analytics Instagram
provides, makes it an
incredibly lucrative
investment in terms of
marketing.

6. Interested in learning more about Instagram, social media marketing, and
how we can help you create and manage a successful social media strategy?
Please contact us today.

7. Interested in learning more about Instagram, social media marketing, and
how we can help you create and manage a successful social media strategy?
Please contact us today.