SlideShare a Scribd company logo
REFERRAL
MARKETING
BEST PRACTICES
Extole | acquire new customers at scale by rewarding existing customers
2015
2©2014 Extole Inc. All Rights Reserved. PROPRIETARY/CONFIDENTIAL
03 Introduction
05 Your Goal
06 Best Practices
17 Conclusion / How Extole Can Help
18 Appendix: Gigaom Survey Results
TABLE OF CONTENTS
3©2014 Extole Inc. All Rights Reserved. PROPRIETARY/CONFIDENTIAL
INTRODUCTION:
YOU CAN DO THIS
As a marketer, you have one goal above
all else: acquire new customers. How will
you do it? Referral marketing is one of your
most effective options. It's the third channel
alongside SEO and SEM, and it reaches
people who those channels can’t. Instead of
waiting for people to search for your brand,
it proactively reaches high-quality potential
customers through people they trust: their
friends who already know about you.
Referred customers have higher NPS scores
than customers who come through other
channels, along with high LTVs. They’re also
more likely to share referrals themselves,
which means a referral marketing creates a
self-sustaining flywheel effect.
At Extole, we've partnered with over 500
top brands to create referral programs.
That's a lot of very smart marketers. They’ve
taught us that referrals work best when
they’re integrated into a brand and visible
cross-channel, cross-platform, in-store and
everywhere people can see, hear, and interact
with a brand. They recognize that, while a
brand may not be right for everyone, almost
everyone knows someone who is right for their
brand. Follow their example and let people
who aren’t your customers introduce you to
people who should be.
“From my perspective,
referral customer acquisition
programs are table stakes
for Intuit online marketers,
and Extole has been a
great partner.”
Why? Because referral marketing relies on
everyday advocates, which means everyone
— not just your customers, but all your site
visitors and all the consumers who see your
marketing — can become one. The more often
and more prominently you encourage them all
to refer, the more advocates you’ll create. And
the more new customers they'll drive.
While referral marketing is a new channel,
mastering it doesn’t require a whole new set
of marketing skills. Success relies on the same
principles behind success in other direct
channels. The point of this guide is to give
you best practices for getting a great referral
program up and running quickly. Combine
them with the marketing knowledge you
already have, and you can reach and acquire a
better class of new customers, at scale, while
strengthening loyalty among the customers
you already have.
— Jenni Buchbinder
Group Manager, Social Marketing, Intuit
4©2014 Extole Inc. All Rights Reserved. PROPRIETARY/CONFIDENTIAL
Why you’re wired to be good at referrals
The good news is, if you’re a smart digital
marketer you already have the tools to be a
great referral marketer. Like SEO and SEM,
referral marketing is a direct marketing
channel. Determine your goal, create your
assets, test and refine to see what works best,
and scale your winners. Keep testing new
ideas. Acquire more customers. Generate
more revenue. You do this every day. Do it
with referrals and you reach a whole new
audience that you are not reaching with
other channels.
Referral marketing is different and
it works
Referral marketing is built on trust:
people trust the people they know, so
recommendations from those people matter.
Referrals turn these recommendations
into direct paths to purchase. Targeted,
personalized, and genuine content efficiently
drives people to become your customers.
In June 2014, Gigaom Research surveyed 300
digital marketers to learn what tactics they
used to hit their goals across the funnel, from
awareness to acquisition to conversion to
retention. They found that referral marketing
was so effective at acquiring customers that
almost 30% of marketers who use it acquire
over half their customers with it. (Fig. 1 at right.
See the Appendix for more survey data.)
“Using existing customers to reach new customers makes
sense for us because our audience is highly mobile. They’re
not sitting in front of their desktops. Extole makes it easy
to promote our program to them where and when it matters
most. We can turn brand awareness and brand affinity
into revenue.”
— Anna Sergeeva
Director of Marketing, Nomad
SHAREOFNEWCUSTOMERSFROMREFERRALMARKETING
0-10%
11-25%
26-35%
36-50%
Over 50%
Share of respondents listing referral marketing in top 3 (percent)
0.0 2.5 5.0 7.5 10.0 12.5 15.0 17.5 20.0 22.5 25.0 27.5 30.0
27
16
19
20
18
Figure 1: Referral marketing customer acquisition rates
5©2014 Extole Inc. All Rights Reserved. PROPRIETARY/CONFIDENTIAL
YOUR GOAL:
MAKE REFERRALS
PART OF YOUR BRAND
The more integrated referrals are into
customers’ experience with your brand, the
more referrals are going to drive acquisition
and revenue for you. Why? Because ubiquity
equals greater awareness, and greater
awareness drives increased participation.
That’s why it’s important to make your referral
program easy for people to find, easy to use,
and compelling to participate in.
Take Uber’s program, for example. It’s
prominent: it gets a top-level menu spot in the
app (“Free Rides,” alongside a sharing icon),
along with promotion like the seasonal overlay
that greeted users when they opened their
apps around holiday time (third image at left).
It’s easy to use: one click on the menu item or
promo overlay takes you to the sharing screen,
where sharing just takes a single tap. And
it’s compelling: the reward for referring each
friend is a free ride. Uber encourages every
user to participate by making the referral
experience a quick, frictionless way to earn
something of value.
How can you build a program as good as this?
Follow these best practices.
6©2014 Extole Inc. All Rights Reserved. PROPRIETARY/CONFIDENTIAL
BEST PRACTICES
1. BUILD A SOLID FOUNDATION
The first step to building any referral program
is the same first step in building anything:
make sure you create a solid foundation. In
this case, that means setting up a campaign
that you can analyze, modify and, once you see
what works, expand into other channels.
Set goals. Define rewards. Determine where
you’ll present offers. Measure your results in
real time so you can optimize based on
what works.
Is your referral program actually a program?
Here’s a handy checklist:
q I can easily change referral rewards, creative copy, and promotional placements
q I can protect against fraud and deliver great customer service
q I can immediately gain insight into customer behavior and program performance
q I can create multiple campaigns targeted to different types of visitors or featuring
different offers and content
q I have a choice of incentives ranging from internal rewards like coupon codes or
loyalty points to external rewards like gift cards to cash equivalents like PayPal
q I have broad promotion capabilities — online, offline, and in mobile — to give
everyone an opportunity to refer
q I can model out performance, adjust costs, and optimize performance
7©2014 Extole Inc. All Rights Reserved. PROPRIETARY/CONFIDENTIAL
2. TEST YOUR PREMISES
(AND YOUR REWARDS)
Rewards don’t, in and of themselves,
determine whether someone will refer your
brand or product. But a reward will determine
whether someone will refer RIGHT NOW.
The right reward gives the extra push that
customers need to refer instead of putting
it off until later. It's important to test and
determine which reward gets the most people
to refer. You can even offer customers a choice
of rewards to drive the most conversions
among multiple segments.
Bigger isn’t always better
What rewards work best to motivate your
customers? One popular online marketplace
found that bigger isn’t always better. It tested
the size of the gift card it gave to its advocates.
While the $25 card ultimately came out ahead,
the $10 card beat out both $15 and $20 options
before losing in the final A/B test.
It’s not just size that matters
Don’t just test the size of rewards. Test the
type. We’ve seen product discounts or credits
drive 45% more sharing than Amazon Gift
Cards. But we’ve also seen gift cards crush
free product rewards by driving 50% more
customers. The moral of the story? You know
it already: test.
$10 $20
$15 $25
8©2014 Extole Inc. All Rights Reserved. PROPRIETARY/CONFIDENTIAL
3. GIVE DIFFERENT FOLKS DIFFERENT
STROKES
Your customers don’t move to the beat of
just one drum. They refer at different rates,
to different friends. Recognize this and use it
to your advantage. Like with other marketing
initiatives, you can successfully motivate
different segments of your customer base with
targeted messaging, creative, and rewards.
Give customers the chance to share where
they’re most likely to see it, whether that’s
in-store, in print, digitally, or a cross-channel
combination.
Coddle your top everyday advocates
Referral marketing isn’t affiliate marketing. In
fact, in retail, spending on affiliate marketing
is falling while spending on referrals is rising.
Advocates and affiliates differ in another key
way: advocates aren’t waiting for you to cut
a commission check every month. They’re
people, customers who happen to do you
the huge favor of driving extra revenue.
You reward them in return. Treat your top
advocates differently from the rest. Give
them something extra-special that they can’t
get anywhere else. Product exclusives...extra
discounts...insider access...the opportunities
are boundless. Be creative. Surprise and
delight them!
Referral marketing
Affiliate marketing
Share of retail marketers
19% 21% 22% 24% 25%
24%
21%
21%
24%
Will spend more
Will spend less
SPENDONTACTICSVS.LASTYEAR
9©2014 Extole Inc. All Rights Reserved. PROPRIETARY/CONFIDENTIAL
4. YOUR CUSTOMERS ARE ON MOBILE.
BE RESPONSIVE TO THEM.
In case you haven’t noticed — probably
because your nose is buried in one all the
time — smartphones are everywhere. Mobile
devices now account for at least 55% of
Internet traffic, so how can your brand *not* be
on mobile?
Having a referral program that is
automatically responsive to mobile users
lets your customers easily refer friends
whenever and wherever they’re on your site.
It’s a no-brainer.
10©2014 Extole Inc. All Rights Reserved. PROPRIETARY/CONFIDENTIAL
5. NUKE YOUR MICROSITE
Microsites were the darling of the Internet...
before mobile became dominant. Now they’re
like warmed-over buffets: edible, but far from
advisable. Instead, keep people on your page
at all times by showing the sharing experience
as part of it.
Customers are 300% more likely to share when
the sharing experience appears on the same
page vs. on a dedicated landing page.
When coming from an offsite call to action,
like an email, customers are 8% more likely to
share from a lightbox landing experience than
from a dedicated landing page.
6. MAKE SHARING AUTOMATIC (WELL,
ALMOST)
Your post-purchase thank you page is
the perfect place to present the referral
opportunity. After all, your customer was
just excited enough to spend money on your
product and is now full of anticipation about
receiving it. You can make it even more
likely they’ll refer by automatically popping
the sharing experience over this page. Our
internal data show it can increase conversions
per impression by 16x.
11©2014 Extole Inc. All Rights Reserved. PROPRIETARY/CONFIDENTIAL
7. REMIND NEW CUSTOMERS: WE’RE
ALL FRIENDS HERE
Admit it: going somewhere new can be
intimidating. The same goes for checking out
a new brand or product that a friend tells you
about. Even though they’ve been personally
introduced, reassure your customers’ friends
that they’re in the right place. Boost your
referral conversion rate by 3% just by showing
potential new customers that you know who
sent them your way.
Similar to autopopping a share experience
on your thank you page, autopop critical info
for new customers when they hit your friend
landing page. Our suggestion: show the name
of the advocate who sent them, instructions
for how to purchase/claim a reward, and the
coupon code required (if necessary) , like in
the friend welcome popup at right.
8. PRESUME PARTICIPATION
Give a personalized sharing link to all your
existing customers and every new customer.
Personalizing the link makes your customers
feel special and more likely to share. Associate
the link with each person in your CRM so you
can easily drive personalized sharing in all
campaigns and communications. This helps
you drive revenue every time you speak to
your customers.
12©2014 Extole Inc. All Rights Reserved. PROPRIETARY/CONFIDENTIAL
9. GO GLOBAL
If your brand serves customers beyond U.S.
borders, your referral program should reach
beyond U.S. borders, too. Make it easy for your
customers to share with everyone they know,
everywhere, by presenting the opportunity
in the language(s) of your potential new
customers, like in the screenshot at left.
10.REWARD SUCCESS QUICKLY
There’s nothing worse than unfulfilled
expectation. When you offer a reward to
advocates for referring new customers and
they do just that, hold up your end of the
bargain quickly. Issuing rewards as soon as
possible after a friend converts doesn’t just
deliver customer satisfaction; it also helps
your referrals go viral by raising advocates’
excitement about the program.
13©2014 Extole Inc. All Rights Reserved. PROPRIETARY/CONFIDENTIAL
11. DON’T KEEP YOUR PROGRAM
A SECRET
Referral marketing experts know that telling
people about the referral opportunity,
consistently and visibly, is the single biggest
key to driving referrals. This simple fact
separates the superstars who acquire 40% of
their customers through referrals from the
mere stars who get 5 - 15%.
Need some inspiration? Here's a rule of
thumb: use all your owned assets, like your
website, existing emails, and even packaging,
first. They're easy. Then think about paid
media, particularly retargeting and direct mail.
Put referral CTAs on your packaging
There’s a moment when your customer is even
more joyful about your product than the one
when she just purchased: the moment she first
holds it in her hand. Before she opens it, tell
her where to go to refer a friend.
It’s easy!
Here’s my contact information:
Sammi Salesperson
AAA Folsom
2405 Iron Point Rd, Ste 130
Folsom
(555) 555-5555
sammi.salesperson@goAAA.com
License No. XX-xxxx
You can also refer people online at:
http://refer.go.aaa.com/ssalesperson
*Referrals must purchase a qualifying insurance policy. Each qualifying policy purchase earns $20 in gift
rewards. Qualifying policies include: Auto, Home, Specialty and Renters Insurance. Limit one $20 gift
reward per policy per household. Offer good for California residents only. AAA NCNU employees, other
than AAA NCNU employees who work for Auto Guardian, and licensed insurance agents are not eligible.
This program may be changed or cancelled by AAA NCNU at any time in its sole discretion. Insurance
products offered in California by AAA Northern California Insurance Agency, License #0175868. The
provider of AAA Auto and Home Insurance is CSAA Insurance Group, a AAA Insurer. Specialty Insurance
is made available through Lighthouse Risk & Insurance Solutions, Inc. © 2014 AAA Northern California,
Nevada & Utah. All rights reserved.
1
2
3
Tell your friends, family and colleagues to call me, send me an
email or come by my AAA branch for a free, no-obligation quote
on auto or home insurance.
Ask them to mention your name or email address or bring in one
of these referral cards.
You’ll get $20 in gift rewards each time someone you refer
purchases AAA Insurance. You can choose rewards from Amazon,
Home Depot, Walmart, Starbucks or iTunes.
111470_15711_15025
14©2014 Extole Inc. All Rights Reserved. PROPRIETARY/CONFIDENTIAL
DON’T KEEP YOUR PROGRAM A SECRET
(CONT'D)
Put them in your product
Because you’re rarely as top-of-mind as
when your customer is using your product.
Drop them into emails
Your brand sends email for everything from
transaction confirmations to marketing
newsletters. Including a referral opportunity
gives these emails the power to acquire new
customers. Dedicated promotional emails
about your referral program (like the one at
left) are also an easy, effective way to drive
participation.
15©2014 Extole Inc. All Rights Reserved. PROPRIETARY/CONFIDENTIAL
DON’T KEEP YOUR PROGRAM A SECRET
(CONT'D)
Give them to your people
If you have employees or partners who
interact with customers, have them spread
the word about your referral program. Some
companies arm customer-support agents on
Twitter with links to tweet after successful
support interactions. Other give their
salespeople CTAs to put on their cards.
Put a familiar face in an unfamiliar place
You know who your website visitors are. Try
retargeting them on Facebook by importing
them into a custom audience group.
(Bonus pro tip! Make referral URLs simple and
memorable, especially when displaying them
offline.)
Sharing is caring! Invite a
friend to try TurboTax Online
and you’ll get a $10 Amazon.
com Gift Card tax.sh/1fzKzmX
TurboTax @turbotax Feb 19
16©2014 Extole Inc. All Rights Reserved. PROPRIETARY/CONFIDENTIAL
12.TIMING IS EVERYTHING
Here’s something else you already know
about marketing: your best chance of getting
someone to take action is to talk to them when
they’re most likely to listen. When asking for
referrals, keep the following in mind.
Mondays and Thursdays are
your friends
Thursdays drive the most referral shares
during the week, while Mondays yield the
highest conversion rates on those shares and
clicks. (You knew there had to be a reason to
like Mondays.)
Start your month off right
Shares, clicks and conversions are generally
higher than average in the first third of the
month and well below average in the last
third. Beware the last week of the month!
Conversions tend to take a nosedive then.
Make any time special time
Try a quarterly special for top advocates,
a Friends and Family promotion, or a time-
limited special offer. A week of double rewards
can drive two to five times your standard
weekly conversions.
M T W T F SS
January
M T W T F SS
17©2014 Extole Inc. All Rights Reserved. PROPRIETARY/CONFIDENTIAL
CONCLUSION: SEE?
YOU KNEW YOU COULD
DO THIS.
How Extole Can Help You
Extole enables brands to acquire new, high
value customers at scale with our referral
marketing platform. We have helped over 500
brands build successful referral marketing
programs. With our simple, turnkey solution,
marketers can create a complete, efficient, and
reliable acquisition channel by encouraging
their customers to refer new customers.
www.extole.com | www.extole.com/blog
hello@extole.com
(877) 739 - 8653
Referral marketing may be the newest
acquisition channel. It reaches and acquires
customers that other channels can’t, with
extremely relevant, personal and trustworthy
messages. But you don’t have to learn an
entirely new set of skills to know how to be
great at it. The same basics apply to referral
marketing that apply to the other channels
you’ve had to master in your career.
In order to make your referral program
succeed for your brand, make sure it’s easy to
find, easy to use, and worth your customers’
while. The more you get people to notice the
program, the more likely they are to check it
out. The simpler and more rewarding it is to
use, the more people will use it. And the more
people use it, the more they’ll get their friends
to use it, too. You scale referral marketing
using the same principles you use to scale
your other direct channels.
In other words, you already have the skills to
take the referral marketing crown. Go. Take it.
And when you're ready to become an expert,
we’ll be here for you at extole.com.
18©2014 Extole Inc. All Rights Reserved. PROPRIETARY/CONFIDENTIAL
APPENDIX:
THE NUMBERS
SAY "DO THIS
NOW"
Gigaom Research's June 2014 report,
"Workhorses and dark horses: digital tactics
for customer acquisition" details the results of
a survey of 300 digital marketers regarding
the tactics they used to hit their goals across
the funnel, from awareness to acquisition
to conversion to retention. They found that
marketers’ main goal is acquisition (Fig. 2)
and that referral marketing is one of the most
effective tactics for achieving it.
In August 2014, Extole asked similar questions
of just over 300 retail digital marketers. The
results were nearly the same: acquisition is
retail marketers’ primary goal, followed closely
by retention (Fig. 3), and referral marketing is
a top tactic for hitting both goals.
Awareness
Acquisition
Conversion
Retention
Share of respondents saying “extremely” or “fairly” important (Percent)
0 10 20 30 40 50 60 70 80 90 100
84
72
91
90
IMPORTANCEOFDIGITALMARKETINGOBJECTIVES
Figure 2: Digital marketing goals
ACQUISITIONANDRETENTIONARETOPGOALS
Awareness
Acquisition
Conversion
Retention
Share of respondents ranking objective as "fairly" or "extremely" important
76.0% 78.8% 81.5% 84.3% 87.0%
85%
84%
86%
77%
Figure 3: Retail marketing goals
19©2014 Extole Inc. All Rights Reserved. PROPRIETARY/CONFIDENTIAL
SHAREOFNEWCUSTOMERSFROMREFERRALMARKETING
0-10%
11-25%
26-35%
36-50%
Over 50%
Share of respondents listing referral marketing in top 3 (percent)
0.0 2.5 5.0 7.5 10.0 12.5 15.0 17.5 20.0 22.5 25.0 27.5 30.0
27
16
19
20
18
Referral marketing drives acquisition
Of the four funnel goals, Gigaom found
that marketers believe referrals are most
effective at driving acquisition and
conversion (Fig. 4). And almost half the
marketers who use referral marketing
acquire more than a third of their
customers with it (Fig. 5). That’s double the
percentage of customers they acquire
with email.
43% of referral marketing
users acquire more than
35% of their new customers
with it
REFERRALMARKETINGMOSTEFFECTIVEATACQUISITION&CONVERSION
Awareness
Acquisition
Conversion
Retention
Share of respondents (Percent)
0 5 10 15 20 25 30 35
26
31
31
23
Figure 4: Referral marketing effectiveness in funnel
Figure 5: Referral marketing customer acquisition rates
20©2014 Extole Inc. All Rights Reserved. PROPRIETARY/CONFIDENTIAL
For retail, it also drives retention
Referrals help retailer marketers retain
customers as well as acquire them (Figs. 6, 7).
Retail marketers believe referral marketing
provides additional benefits for their existing
customers and followers, too.
54% say referrals are a way to
reward existing customers
50% say referrals are a way
for their existing customers
to share rewards with
their friends
46% say referrals help
capitalize on their social
follower base
social media marketing
referral marketing
search engine optimization
email marketing
display advertising
paid search
digital video advertising
mobile advertising
affiliate marketing
content marketing
Share of respondents listing program in top 3
0% 13% 25% 38% 50%
16%
18%
22%
22%
24%
27%
31%
32%
32%
50%
MOSTEFFECTIVEATACQUIRINGCUSTOMERS
Figure 6: Retail marketing acquisition techniques
email marketing
social media marketing
referral marketing
mobile advertising
display advertising
digital video advertising
search engine optimization
affiliate marketing
content marketing
paid search
Share of respondents listing program in top 3
0% 15% 30% 45% 60%
11%
18%
18%
20%
22%
23%
27%
29%
46%
51%
MOSTEFFECTIVEATRETAININGCUSTOMERS
Figure 7: Retail marketing retention techniques

More Related Content

What's hot

Leading in leaner times
Leading in leaner timesLeading in leaner times
Leading in leaner times
Jonty Fisher
 
Beyond Lead Generation: How to Close the Sale Online and Grow your B2B e-Comm...
Beyond Lead Generation: How to Close the Sale Online and Grow your B2B e-Comm...Beyond Lead Generation: How to Close the Sale Online and Grow your B2B e-Comm...
Beyond Lead Generation: How to Close the Sale Online and Grow your B2B e-Comm...
Joe Rawlinson
 
Inbound marketing methodology
Inbound marketing methodologyInbound marketing methodology
Inbound marketing methodology
brightseed
 
A truly untapped marketing channel
A truly untapped marketing channelA truly untapped marketing channel
A truly untapped marketing channel
Semrush
 
Complete Guide to Facebook Advertising
Complete Guide to Facebook AdvertisingComplete Guide to Facebook Advertising
Complete Guide to Facebook Advertising
Allan V. Braverman
 
How To Measure ROI For Social Media
How To Measure ROI For Social MediaHow To Measure ROI For Social Media
How To Measure ROI For Social Media
Vanina Delobelle
 
Snapchat pay for replay and lenses: why should brands care?
Snapchat pay for replay and lenses: why should brands care?Snapchat pay for replay and lenses: why should brands care?
Snapchat pay for replay and lenses: why should brands care?
Ogilvy Consulting
 
How did affiliate marketing start
How did affiliate marketing startHow did affiliate marketing start
How did affiliate marketing start
jessbrown1496
 
Ibm 10 marketing trends for 2016
Ibm 10 marketing trends for 2016Ibm 10 marketing trends for 2016
Ibm 10 marketing trends for 2016
Pascal Stolz
 
Career builder - Opportunities in Digital Marketing Era
Career builder - Opportunities in Digital Marketing EraCareer builder - Opportunities in Digital Marketing Era
Career builder - Opportunities in Digital Marketing Era
Abdul Nafey
 
Mobile Marketing 101
Mobile Marketing 101Mobile Marketing 101
Mobile Marketing 101
Michael Barber
 
Social Media Strategy for 2018
Social Media Strategy for 2018Social Media Strategy for 2018
Social Media Strategy for 2018
Chris Snider
 
Internet marketing project_report
Internet marketing project_reportInternet marketing project_report
Internet marketing project_report
Subrat Dash
 
NYT Engagement Workshop Parts 1 and 2
NYT Engagement Workshop Parts 1 and 2NYT Engagement Workshop Parts 1 and 2
NYT Engagement Workshop Parts 1 and 2
Amy Jo Kim
 
PR Advanced 2015: Content Creation & Viral Marketing
PR Advanced 2015: Content Creation & Viral MarketingPR Advanced 2015: Content Creation & Viral Marketing
PR Advanced 2015: Content Creation & Viral Marketing
Brianna Vieira
 
Boost Your Online Reputation with Perkville & Yelp
Boost Your Online Reputation with Perkville & YelpBoost Your Online Reputation with Perkville & Yelp
Boost Your Online Reputation with Perkville & Yelp
Taylor Micaela Davis
 
The Definitive Guide to Influencer Marketing – Everything You Need to Know
The Definitive Guide to Influencer Marketing – Everything You Need to KnowThe Definitive Guide to Influencer Marketing – Everything You Need to Know
The Definitive Guide to Influencer Marketing – Everything You Need to Know
Influencer Marketing Hub
 
Using Psychology to Increase e-Commerce Conversion
Using Psychology to Increase e-Commerce ConversionUsing Psychology to Increase e-Commerce Conversion
Using Psychology to Increase e-Commerce Conversion
Joe Rawlinson
 
7 Beginner Steps To Affiliate Marketing
7 Beginner Steps To Affiliate Marketing7 Beginner Steps To Affiliate Marketing
7 Beginner Steps To Affiliate Marketing
MohamedElKhammariElK
 
Affiliate Marketing Guide - What Is Affiliate Marketing
Affiliate Marketing Guide - What Is Affiliate MarketingAffiliate Marketing Guide - What Is Affiliate Marketing
Affiliate Marketing Guide - What Is Affiliate Marketing
Ilya Bilbao
 

What's hot (20)

Leading in leaner times
Leading in leaner timesLeading in leaner times
Leading in leaner times
 
Beyond Lead Generation: How to Close the Sale Online and Grow your B2B e-Comm...
Beyond Lead Generation: How to Close the Sale Online and Grow your B2B e-Comm...Beyond Lead Generation: How to Close the Sale Online and Grow your B2B e-Comm...
Beyond Lead Generation: How to Close the Sale Online and Grow your B2B e-Comm...
 
Inbound marketing methodology
Inbound marketing methodologyInbound marketing methodology
Inbound marketing methodology
 
A truly untapped marketing channel
A truly untapped marketing channelA truly untapped marketing channel
A truly untapped marketing channel
 
Complete Guide to Facebook Advertising
Complete Guide to Facebook AdvertisingComplete Guide to Facebook Advertising
Complete Guide to Facebook Advertising
 
How To Measure ROI For Social Media
How To Measure ROI For Social MediaHow To Measure ROI For Social Media
How To Measure ROI For Social Media
 
Snapchat pay for replay and lenses: why should brands care?
Snapchat pay for replay and lenses: why should brands care?Snapchat pay for replay and lenses: why should brands care?
Snapchat pay for replay and lenses: why should brands care?
 
How did affiliate marketing start
How did affiliate marketing startHow did affiliate marketing start
How did affiliate marketing start
 
Ibm 10 marketing trends for 2016
Ibm 10 marketing trends for 2016Ibm 10 marketing trends for 2016
Ibm 10 marketing trends for 2016
 
Career builder - Opportunities in Digital Marketing Era
Career builder - Opportunities in Digital Marketing EraCareer builder - Opportunities in Digital Marketing Era
Career builder - Opportunities in Digital Marketing Era
 
Mobile Marketing 101
Mobile Marketing 101Mobile Marketing 101
Mobile Marketing 101
 
Social Media Strategy for 2018
Social Media Strategy for 2018Social Media Strategy for 2018
Social Media Strategy for 2018
 
Internet marketing project_report
Internet marketing project_reportInternet marketing project_report
Internet marketing project_report
 
NYT Engagement Workshop Parts 1 and 2
NYT Engagement Workshop Parts 1 and 2NYT Engagement Workshop Parts 1 and 2
NYT Engagement Workshop Parts 1 and 2
 
PR Advanced 2015: Content Creation & Viral Marketing
PR Advanced 2015: Content Creation & Viral MarketingPR Advanced 2015: Content Creation & Viral Marketing
PR Advanced 2015: Content Creation & Viral Marketing
 
Boost Your Online Reputation with Perkville & Yelp
Boost Your Online Reputation with Perkville & YelpBoost Your Online Reputation with Perkville & Yelp
Boost Your Online Reputation with Perkville & Yelp
 
The Definitive Guide to Influencer Marketing – Everything You Need to Know
The Definitive Guide to Influencer Marketing – Everything You Need to KnowThe Definitive Guide to Influencer Marketing – Everything You Need to Know
The Definitive Guide to Influencer Marketing – Everything You Need to Know
 
Using Psychology to Increase e-Commerce Conversion
Using Psychology to Increase e-Commerce ConversionUsing Psychology to Increase e-Commerce Conversion
Using Psychology to Increase e-Commerce Conversion
 
7 Beginner Steps To Affiliate Marketing
7 Beginner Steps To Affiliate Marketing7 Beginner Steps To Affiliate Marketing
7 Beginner Steps To Affiliate Marketing
 
Affiliate Marketing Guide - What Is Affiliate Marketing
Affiliate Marketing Guide - What Is Affiliate MarketingAffiliate Marketing Guide - What Is Affiliate Marketing
Affiliate Marketing Guide - What Is Affiliate Marketing
 

Viewers also liked

The Referral Engine
The Referral EngineThe Referral Engine
The Referral Engine
Duct Tape Marketing
 
How Top Brands Use Referral Programs to Drive Customer Acquisition
How Top Brands Use Referral Programs to Drive Customer AcquisitionHow Top Brands Use Referral Programs to Drive Customer Acquisition
How Top Brands Use Referral Programs to Drive Customer Acquisition
Kissmetrics on SlideShare
 
Referral Program Marketing Statistics
Referral Program Marketing StatisticsReferral Program Marketing Statistics
Referral Program Marketing Statistics
Referral SaaSquatch
 
Presentation4
Presentation4Presentation4
Presentation4
Sameer Mathur
 
Private Label Overview
Private Label OverviewPrivate Label Overview
Private Label Overview
BillDegenhardt
 
Employee referral system
Employee referral systemEmployee referral system
Employee referral system
Amresh Kumar Panda
 
6 Referral Marketing Best Practices To Turn Customers Into Word-Of-Mouth Mark...
6 Referral Marketing Best Practices To Turn Customers Into Word-Of-Mouth Mark...6 Referral Marketing Best Practices To Turn Customers Into Word-Of-Mouth Mark...
6 Referral Marketing Best Practices To Turn Customers Into Word-Of-Mouth Mark...
G3 Communications
 
TCS: Competitive Intelligence Tools - Tools Presentation Part 1
TCS: Competitive Intelligence Tools - Tools Presentation Part 1TCS: Competitive Intelligence Tools - Tools Presentation Part 1
TCS: Competitive Intelligence Tools - Tools Presentation Part 1
Roland Frasier
 
Private label brands & New Retail Enviornment
Private label brands & New Retail EnviornmentPrivate label brands & New Retail Enviornment
Private label brands & New Retail Enviornment
Nitesh Singh Patel
 
PRIVATE LABEL BRAND
PRIVATE LABEL BRANDPRIVATE LABEL BRAND
PRIVATE LABEL BRAND
vikask2153
 
9 Ways to Optimize Your Referral Flow
9 Ways to Optimize Your Referral Flow9 Ways to Optimize Your Referral Flow
9 Ways to Optimize Your Referral Flow
Mattan Griffel
 
Referral marketing
Referral marketingReferral marketing
Referral marketing
Piyush Parashar
 
TCS: Ecommerce Tools - Ecommerce Marketing Tools + Amazon Tools
TCS: Ecommerce Tools - Ecommerce Marketing Tools + Amazon ToolsTCS: Ecommerce Tools - Ecommerce Marketing Tools + Amazon Tools
TCS: Ecommerce Tools - Ecommerce Marketing Tools + Amazon Tools
Roland Frasier
 
How to Decrease Costly User Acquisition Costs The Uber Way
How to Decrease Costly User Acquisition Costs The Uber WayHow to Decrease Costly User Acquisition Costs The Uber Way
How to Decrease Costly User Acquisition Costs The Uber Way
Sociable Labs
 
Customer Acquisition Cost and Lifetime Value (CAC & LTV)
Customer Acquisition Cost and Lifetime Value (CAC & LTV)Customer Acquisition Cost and Lifetime Value (CAC & LTV)
Customer Acquisition Cost and Lifetime Value (CAC & LTV)
Sarah Wilz, M.Ed
 
retailing-private label
retailing-private labelretailing-private label
retailing-private label
welcometofacebook
 
TCS: Analytics Tool, Influencer Marketing Analytics Tools + Retargeting Tools
TCS: Analytics Tool, Influencer Marketing Analytics Tools + Retargeting ToolsTCS: Analytics Tool, Influencer Marketing Analytics Tools + Retargeting Tools
TCS: Analytics Tool, Influencer Marketing Analytics Tools + Retargeting Tools
Roland Frasier
 
Private labels
Private labelsPrivate labels
Private labels
Vikas Marwaha
 
Referral Marketing: How To Influence Social Buying Behaviour
Referral Marketing: How To Influence Social Buying BehaviourReferral Marketing: How To Influence Social Buying Behaviour
Referral Marketing: How To Influence Social Buying Behaviour
Sociable Labs
 
Marketing strategies
Marketing strategiesMarketing strategies
Marketing strategies
marketpedia_k
 

Viewers also liked (20)

The Referral Engine
The Referral EngineThe Referral Engine
The Referral Engine
 
How Top Brands Use Referral Programs to Drive Customer Acquisition
How Top Brands Use Referral Programs to Drive Customer AcquisitionHow Top Brands Use Referral Programs to Drive Customer Acquisition
How Top Brands Use Referral Programs to Drive Customer Acquisition
 
Referral Program Marketing Statistics
Referral Program Marketing StatisticsReferral Program Marketing Statistics
Referral Program Marketing Statistics
 
Presentation4
Presentation4Presentation4
Presentation4
 
Private Label Overview
Private Label OverviewPrivate Label Overview
Private Label Overview
 
Employee referral system
Employee referral systemEmployee referral system
Employee referral system
 
6 Referral Marketing Best Practices To Turn Customers Into Word-Of-Mouth Mark...
6 Referral Marketing Best Practices To Turn Customers Into Word-Of-Mouth Mark...6 Referral Marketing Best Practices To Turn Customers Into Word-Of-Mouth Mark...
6 Referral Marketing Best Practices To Turn Customers Into Word-Of-Mouth Mark...
 
TCS: Competitive Intelligence Tools - Tools Presentation Part 1
TCS: Competitive Intelligence Tools - Tools Presentation Part 1TCS: Competitive Intelligence Tools - Tools Presentation Part 1
TCS: Competitive Intelligence Tools - Tools Presentation Part 1
 
Private label brands & New Retail Enviornment
Private label brands & New Retail EnviornmentPrivate label brands & New Retail Enviornment
Private label brands & New Retail Enviornment
 
PRIVATE LABEL BRAND
PRIVATE LABEL BRANDPRIVATE LABEL BRAND
PRIVATE LABEL BRAND
 
9 Ways to Optimize Your Referral Flow
9 Ways to Optimize Your Referral Flow9 Ways to Optimize Your Referral Flow
9 Ways to Optimize Your Referral Flow
 
Referral marketing
Referral marketingReferral marketing
Referral marketing
 
TCS: Ecommerce Tools - Ecommerce Marketing Tools + Amazon Tools
TCS: Ecommerce Tools - Ecommerce Marketing Tools + Amazon ToolsTCS: Ecommerce Tools - Ecommerce Marketing Tools + Amazon Tools
TCS: Ecommerce Tools - Ecommerce Marketing Tools + Amazon Tools
 
How to Decrease Costly User Acquisition Costs The Uber Way
How to Decrease Costly User Acquisition Costs The Uber WayHow to Decrease Costly User Acquisition Costs The Uber Way
How to Decrease Costly User Acquisition Costs The Uber Way
 
Customer Acquisition Cost and Lifetime Value (CAC & LTV)
Customer Acquisition Cost and Lifetime Value (CAC & LTV)Customer Acquisition Cost and Lifetime Value (CAC & LTV)
Customer Acquisition Cost and Lifetime Value (CAC & LTV)
 
retailing-private label
retailing-private labelretailing-private label
retailing-private label
 
TCS: Analytics Tool, Influencer Marketing Analytics Tools + Retargeting Tools
TCS: Analytics Tool, Influencer Marketing Analytics Tools + Retargeting ToolsTCS: Analytics Tool, Influencer Marketing Analytics Tools + Retargeting Tools
TCS: Analytics Tool, Influencer Marketing Analytics Tools + Retargeting Tools
 
Private labels
Private labelsPrivate labels
Private labels
 
Referral Marketing: How To Influence Social Buying Behaviour
Referral Marketing: How To Influence Social Buying BehaviourReferral Marketing: How To Influence Social Buying Behaviour
Referral Marketing: How To Influence Social Buying Behaviour
 
Marketing strategies
Marketing strategiesMarketing strategies
Marketing strategies
 

Similar to Extole 2015 referral_guide

Referral marketing best practices for 2014
Referral marketing best practices for 2014Referral marketing best practices for 2014
Referral marketing best practices for 2014
Arnas Rackauskas
 
Mme 1901 refr_beauty
Mme 1901 refr_beautyMme 1901 refr_beauty
Mme 1901 refr_beauty
EvoLife.bg
 
AMPLIFINITY_REFERRAL_BEST_PRACTICES.PDF
AMPLIFINITY_REFERRAL_BEST_PRACTICES.PDFAMPLIFINITY_REFERRAL_BEST_PRACTICES.PDF
AMPLIFINITY_REFERRAL_BEST_PRACTICES.PDF
Theresa Trevor
 
Digital marketing
Digital marketingDigital marketing
Digital marketing
Hashir Mujtaba
 
DIGITAL MARKETING.pptx
DIGITAL MARKETING.pptxDIGITAL MARKETING.pptx
Campaign Ideation
Campaign IdeationCampaign Ideation
Campaign Ideation
Daniel McKean
 
IAB Canada Roadshow 2015: How Can Online Display Ads Directly Drive Purchase ...
IAB Canada Roadshow 2015: How Can Online Display Ads Directly Drive Purchase ...IAB Canada Roadshow 2015: How Can Online Display Ads Directly Drive Purchase ...
IAB Canada Roadshow 2015: How Can Online Display Ads Directly Drive Purchase ...
IAB Canada
 
Influencer Marketing.pptx
Influencer Marketing.pptxInfluencer Marketing.pptx
Influencer Marketing.pptx
AmishaJaiswal26
 
4 Strategies to Unlock Value From Your Mobile Customer Data
4 Strategies to Unlock Value From Your Mobile Customer Data4 Strategies to Unlock Value From Your Mobile Customer Data
4 Strategies to Unlock Value From Your Mobile Customer Data
Jim Nichols
 
White paper on Referral Marketing
White paper on Referral Marketing White paper on Referral Marketing
White paper on Referral Marketing
Shiv ognito
 
Metrics that Measure Brand and Engagement
Metrics that Measure Brand and EngagementMetrics that Measure Brand and Engagement
Metrics that Measure Brand and Engagement
Mighty Guides, Inc.
 
talkable-referral-marketing-handbook-from-science-to-purchase
talkable-referral-marketing-handbook-from-science-to-purchasetalkable-referral-marketing-handbook-from-science-to-purchase
talkable-referral-marketing-handbook-from-science-to-purchase
Gillian MacMannis
 
Rebuild Nation - Dental Podcast
Rebuild Nation - Dental PodcastRebuild Nation - Dental Podcast
Rebuild Nation - Dental Podcast
RebuildNation
 
How to close your first 10 B2B Deals
How to close your first 10 B2B DealsHow to close your first 10 B2B Deals
How to close your first 10 B2B Deals
Ambassify
 
Principles to increase customer loyalty
Principles to increase customer loyaltyPrinciples to increase customer loyalty
Principles to increase customer loyalty
KHOURY George
 
Principles to increase customer loyalty
Principles to increase customer loyaltyPrinciples to increase customer loyalty
Principles to increase customer loyalty
KHOURY George
 
How to Develop an Influencer Marketing Plan in 5 Steps
How to Develop an Influencer Marketing Plan in 5 StepsHow to Develop an Influencer Marketing Plan in 5 Steps
How to Develop an Influencer Marketing Plan in 5 Steps
John Connolly
 
NaXum 2022 Direct Selling Trends Report
NaXum 2022 Direct Selling Trends ReportNaXum 2022 Direct Selling Trends Report
NaXum 2022 Direct Selling Trends Report
Ben Dixon
 
THE ESSENTIAL GUIDE TO Planning Your Influencer Marketing Budget
THE ESSENTIAL GUIDE TO Planning Your Influencer Marketing BudgetTHE ESSENTIAL GUIDE TO Planning Your Influencer Marketing Budget
THE ESSENTIAL GUIDE TO Planning Your Influencer Marketing Budget
run_frictionless
 
Extole_2022 Referral Best Practices for Retail Services Guide.pdf
Extole_2022 Referral Best Practices for Retail Services Guide.pdfExtole_2022 Referral Best Practices for Retail Services Guide.pdf
Extole_2022 Referral Best Practices for Retail Services Guide.pdf
PARASKUMARJAIN5
 

Similar to Extole 2015 referral_guide (20)

Referral marketing best practices for 2014
Referral marketing best practices for 2014Referral marketing best practices for 2014
Referral marketing best practices for 2014
 
Mme 1901 refr_beauty
Mme 1901 refr_beautyMme 1901 refr_beauty
Mme 1901 refr_beauty
 
AMPLIFINITY_REFERRAL_BEST_PRACTICES.PDF
AMPLIFINITY_REFERRAL_BEST_PRACTICES.PDFAMPLIFINITY_REFERRAL_BEST_PRACTICES.PDF
AMPLIFINITY_REFERRAL_BEST_PRACTICES.PDF
 
Digital marketing
Digital marketingDigital marketing
Digital marketing
 
DIGITAL MARKETING.pptx
DIGITAL MARKETING.pptxDIGITAL MARKETING.pptx
DIGITAL MARKETING.pptx
 
Campaign Ideation
Campaign IdeationCampaign Ideation
Campaign Ideation
 
IAB Canada Roadshow 2015: How Can Online Display Ads Directly Drive Purchase ...
IAB Canada Roadshow 2015: How Can Online Display Ads Directly Drive Purchase ...IAB Canada Roadshow 2015: How Can Online Display Ads Directly Drive Purchase ...
IAB Canada Roadshow 2015: How Can Online Display Ads Directly Drive Purchase ...
 
Influencer Marketing.pptx
Influencer Marketing.pptxInfluencer Marketing.pptx
Influencer Marketing.pptx
 
4 Strategies to Unlock Value From Your Mobile Customer Data
4 Strategies to Unlock Value From Your Mobile Customer Data4 Strategies to Unlock Value From Your Mobile Customer Data
4 Strategies to Unlock Value From Your Mobile Customer Data
 
White paper on Referral Marketing
White paper on Referral Marketing White paper on Referral Marketing
White paper on Referral Marketing
 
Metrics that Measure Brand and Engagement
Metrics that Measure Brand and EngagementMetrics that Measure Brand and Engagement
Metrics that Measure Brand and Engagement
 
talkable-referral-marketing-handbook-from-science-to-purchase
talkable-referral-marketing-handbook-from-science-to-purchasetalkable-referral-marketing-handbook-from-science-to-purchase
talkable-referral-marketing-handbook-from-science-to-purchase
 
Rebuild Nation - Dental Podcast
Rebuild Nation - Dental PodcastRebuild Nation - Dental Podcast
Rebuild Nation - Dental Podcast
 
How to close your first 10 B2B Deals
How to close your first 10 B2B DealsHow to close your first 10 B2B Deals
How to close your first 10 B2B Deals
 
Principles to increase customer loyalty
Principles to increase customer loyaltyPrinciples to increase customer loyalty
Principles to increase customer loyalty
 
Principles to increase customer loyalty
Principles to increase customer loyaltyPrinciples to increase customer loyalty
Principles to increase customer loyalty
 
How to Develop an Influencer Marketing Plan in 5 Steps
How to Develop an Influencer Marketing Plan in 5 StepsHow to Develop an Influencer Marketing Plan in 5 Steps
How to Develop an Influencer Marketing Plan in 5 Steps
 
NaXum 2022 Direct Selling Trends Report
NaXum 2022 Direct Selling Trends ReportNaXum 2022 Direct Selling Trends Report
NaXum 2022 Direct Selling Trends Report
 
THE ESSENTIAL GUIDE TO Planning Your Influencer Marketing Budget
THE ESSENTIAL GUIDE TO Planning Your Influencer Marketing BudgetTHE ESSENTIAL GUIDE TO Planning Your Influencer Marketing Budget
THE ESSENTIAL GUIDE TO Planning Your Influencer Marketing Budget
 
Extole_2022 Referral Best Practices for Retail Services Guide.pdf
Extole_2022 Referral Best Practices for Retail Services Guide.pdfExtole_2022 Referral Best Practices for Retail Services Guide.pdf
Extole_2022 Referral Best Practices for Retail Services Guide.pdf
 

Recently uploaded

AI Best Practices for Marketing HUG June 2024
AI Best Practices for Marketing HUG June 2024AI Best Practices for Marketing HUG June 2024
AI Best Practices for Marketing HUG June 2024
Amanda Farrell
 
Assignment 2 Task 1: Digital Marketing Course
Assignment 2 Task 1: Digital Marketing CourseAssignment 2 Task 1: Digital Marketing Course
Assignment 2 Task 1: Digital Marketing Course
klaudiadgmkt
 
Spotify: Revolutionizing the Music Streaming Industry
Spotify: Revolutionizing the Music  Streaming IndustrySpotify: Revolutionizing the Music  Streaming Industry
Spotify: Revolutionizing the Music Streaming Industry
TMR Infra
 
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfHow to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
SimpleMoneyMaker
 
How to Maximize Sales Using Social Commerce
How to Maximize Sales Using Social CommerceHow to Maximize Sales Using Social Commerce
How to Maximize Sales Using Social Commerce
Vbout.com
 
Practical Progress from a Theory by Steven Kingpdf
Practical Progress from a Theory by Steven KingpdfPractical Progress from a Theory by Steven Kingpdf
Practical Progress from a Theory by Steven Kingpdf
william charnock
 
Get admission in various courses and boost your employment opportunities.
Get admission in various courses and boost your employment opportunities.Get admission in various courses and boost your employment opportunities.
Get admission in various courses and boost your employment opportunities.
complete knowledge
 
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialBreaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Navah Hopkins
 
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis ShiaoHow to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Efficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing ProsEfficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing Pros
Lauren Polinsky
 
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineNo Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
PickUp_conversational AI_Capex, Inc._20240610
PickUp_conversational AI_Capex, Inc._20240610PickUp_conversational AI_Capex, Inc._20240610
PickUp_conversational AI_Capex, Inc._20240610
Shuntaro Kogame
 
Concept of Marketing Information systems .ppt(1).pptx....
Concept of  Marketing  Information systems .ppt(1).pptx....Concept of  Marketing  Information systems .ppt(1).pptx....
Concept of Marketing Information systems .ppt(1).pptx....
arshrathee745
 
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyGlobal Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Amsive
 
Embark on style journeys Indian clothing store denver guide.pptx
Embark on style journeys Indian clothing store denver guide.pptxEmbark on style journeys Indian clothing store denver guide.pptx
Embark on style journeys Indian clothing store denver guide.pptx
Omnama Fashions
 
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdfLuxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
KiranRai75
 
DCC Technology Intro Slides June 2024.pptx
DCC Technology Intro Slides June 2024.pptxDCC Technology Intro Slides June 2024.pptx
DCC Technology Intro Slides June 2024.pptx
vishc81
 
How to Make Your Trade Show Booth Stand Out
How to Make Your Trade Show Booth Stand OutHow to Make Your Trade Show Booth Stand Out
How to Make Your Trade Show Booth Stand Out
Blue Atlas Marketing
 

Recently uploaded (20)

AI Best Practices for Marketing HUG June 2024
AI Best Practices for Marketing HUG June 2024AI Best Practices for Marketing HUG June 2024
AI Best Practices for Marketing HUG June 2024
 
Assignment 2 Task 1: Digital Marketing Course
Assignment 2 Task 1: Digital Marketing CourseAssignment 2 Task 1: Digital Marketing Course
Assignment 2 Task 1: Digital Marketing Course
 
Spotify: Revolutionizing the Music Streaming Industry
Spotify: Revolutionizing the Music  Streaming IndustrySpotify: Revolutionizing the Music  Streaming Industry
Spotify: Revolutionizing the Music Streaming Industry
 
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfHow to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
 
How to Maximize Sales Using Social Commerce
How to Maximize Sales Using Social CommerceHow to Maximize Sales Using Social Commerce
How to Maximize Sales Using Social Commerce
 
Practical Progress from a Theory by Steven Kingpdf
Practical Progress from a Theory by Steven KingpdfPractical Progress from a Theory by Steven Kingpdf
Practical Progress from a Theory by Steven Kingpdf
 
Get admission in various courses and boost your employment opportunities.
Get admission in various courses and boost your employment opportunities.Get admission in various courses and boost your employment opportunities.
Get admission in various courses and boost your employment opportunities.
 
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialBreaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
 
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis ShiaoHow to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
 
Efficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing ProsEfficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing Pros
 
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineNo Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
 
PickUp_conversational AI_Capex, Inc._20240610
PickUp_conversational AI_Capex, Inc._20240610PickUp_conversational AI_Capex, Inc._20240610
PickUp_conversational AI_Capex, Inc._20240610
 
Amazing and On Point - Ramon Ray, USA TODAY
Amazing and On Point - Ramon Ray, USA TODAYAmazing and On Point - Ramon Ray, USA TODAY
Amazing and On Point - Ramon Ray, USA TODAY
 
Concept of Marketing Information systems .ppt(1).pptx....
Concept of  Marketing  Information systems .ppt(1).pptx....Concept of  Marketing  Information systems .ppt(1).pptx....
Concept of Marketing Information systems .ppt(1).pptx....
 
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyGlobal Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
 
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
 
Embark on style journeys Indian clothing store denver guide.pptx
Embark on style journeys Indian clothing store denver guide.pptxEmbark on style journeys Indian clothing store denver guide.pptx
Embark on style journeys Indian clothing store denver guide.pptx
 
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdfLuxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
 
DCC Technology Intro Slides June 2024.pptx
DCC Technology Intro Slides June 2024.pptxDCC Technology Intro Slides June 2024.pptx
DCC Technology Intro Slides June 2024.pptx
 
How to Make Your Trade Show Booth Stand Out
How to Make Your Trade Show Booth Stand OutHow to Make Your Trade Show Booth Stand Out
How to Make Your Trade Show Booth Stand Out
 

Extole 2015 referral_guide

  • 1. REFERRAL MARKETING BEST PRACTICES Extole | acquire new customers at scale by rewarding existing customers 2015
  • 2. 2©2014 Extole Inc. All Rights Reserved. PROPRIETARY/CONFIDENTIAL 03 Introduction 05 Your Goal 06 Best Practices 17 Conclusion / How Extole Can Help 18 Appendix: Gigaom Survey Results TABLE OF CONTENTS
  • 3. 3©2014 Extole Inc. All Rights Reserved. PROPRIETARY/CONFIDENTIAL INTRODUCTION: YOU CAN DO THIS As a marketer, you have one goal above all else: acquire new customers. How will you do it? Referral marketing is one of your most effective options. It's the third channel alongside SEO and SEM, and it reaches people who those channels can’t. Instead of waiting for people to search for your brand, it proactively reaches high-quality potential customers through people they trust: their friends who already know about you. Referred customers have higher NPS scores than customers who come through other channels, along with high LTVs. They’re also more likely to share referrals themselves, which means a referral marketing creates a self-sustaining flywheel effect. At Extole, we've partnered with over 500 top brands to create referral programs. That's a lot of very smart marketers. They’ve taught us that referrals work best when they’re integrated into a brand and visible cross-channel, cross-platform, in-store and everywhere people can see, hear, and interact with a brand. They recognize that, while a brand may not be right for everyone, almost everyone knows someone who is right for their brand. Follow their example and let people who aren’t your customers introduce you to people who should be. “From my perspective, referral customer acquisition programs are table stakes for Intuit online marketers, and Extole has been a great partner.” Why? Because referral marketing relies on everyday advocates, which means everyone — not just your customers, but all your site visitors and all the consumers who see your marketing — can become one. The more often and more prominently you encourage them all to refer, the more advocates you’ll create. And the more new customers they'll drive. While referral marketing is a new channel, mastering it doesn’t require a whole new set of marketing skills. Success relies on the same principles behind success in other direct channels. The point of this guide is to give you best practices for getting a great referral program up and running quickly. Combine them with the marketing knowledge you already have, and you can reach and acquire a better class of new customers, at scale, while strengthening loyalty among the customers you already have. — Jenni Buchbinder Group Manager, Social Marketing, Intuit
  • 4. 4©2014 Extole Inc. All Rights Reserved. PROPRIETARY/CONFIDENTIAL Why you’re wired to be good at referrals The good news is, if you’re a smart digital marketer you already have the tools to be a great referral marketer. Like SEO and SEM, referral marketing is a direct marketing channel. Determine your goal, create your assets, test and refine to see what works best, and scale your winners. Keep testing new ideas. Acquire more customers. Generate more revenue. You do this every day. Do it with referrals and you reach a whole new audience that you are not reaching with other channels. Referral marketing is different and it works Referral marketing is built on trust: people trust the people they know, so recommendations from those people matter. Referrals turn these recommendations into direct paths to purchase. Targeted, personalized, and genuine content efficiently drives people to become your customers. In June 2014, Gigaom Research surveyed 300 digital marketers to learn what tactics they used to hit their goals across the funnel, from awareness to acquisition to conversion to retention. They found that referral marketing was so effective at acquiring customers that almost 30% of marketers who use it acquire over half their customers with it. (Fig. 1 at right. See the Appendix for more survey data.) “Using existing customers to reach new customers makes sense for us because our audience is highly mobile. They’re not sitting in front of their desktops. Extole makes it easy to promote our program to them where and when it matters most. We can turn brand awareness and brand affinity into revenue.” — Anna Sergeeva Director of Marketing, Nomad SHAREOFNEWCUSTOMERSFROMREFERRALMARKETING 0-10% 11-25% 26-35% 36-50% Over 50% Share of respondents listing referral marketing in top 3 (percent) 0.0 2.5 5.0 7.5 10.0 12.5 15.0 17.5 20.0 22.5 25.0 27.5 30.0 27 16 19 20 18 Figure 1: Referral marketing customer acquisition rates
  • 5. 5©2014 Extole Inc. All Rights Reserved. PROPRIETARY/CONFIDENTIAL YOUR GOAL: MAKE REFERRALS PART OF YOUR BRAND The more integrated referrals are into customers’ experience with your brand, the more referrals are going to drive acquisition and revenue for you. Why? Because ubiquity equals greater awareness, and greater awareness drives increased participation. That’s why it’s important to make your referral program easy for people to find, easy to use, and compelling to participate in. Take Uber’s program, for example. It’s prominent: it gets a top-level menu spot in the app (“Free Rides,” alongside a sharing icon), along with promotion like the seasonal overlay that greeted users when they opened their apps around holiday time (third image at left). It’s easy to use: one click on the menu item or promo overlay takes you to the sharing screen, where sharing just takes a single tap. And it’s compelling: the reward for referring each friend is a free ride. Uber encourages every user to participate by making the referral experience a quick, frictionless way to earn something of value. How can you build a program as good as this? Follow these best practices.
  • 6. 6©2014 Extole Inc. All Rights Reserved. PROPRIETARY/CONFIDENTIAL BEST PRACTICES 1. BUILD A SOLID FOUNDATION The first step to building any referral program is the same first step in building anything: make sure you create a solid foundation. In this case, that means setting up a campaign that you can analyze, modify and, once you see what works, expand into other channels. Set goals. Define rewards. Determine where you’ll present offers. Measure your results in real time so you can optimize based on what works. Is your referral program actually a program? Here’s a handy checklist: q I can easily change referral rewards, creative copy, and promotional placements q I can protect against fraud and deliver great customer service q I can immediately gain insight into customer behavior and program performance q I can create multiple campaigns targeted to different types of visitors or featuring different offers and content q I have a choice of incentives ranging from internal rewards like coupon codes or loyalty points to external rewards like gift cards to cash equivalents like PayPal q I have broad promotion capabilities — online, offline, and in mobile — to give everyone an opportunity to refer q I can model out performance, adjust costs, and optimize performance
  • 7. 7©2014 Extole Inc. All Rights Reserved. PROPRIETARY/CONFIDENTIAL 2. TEST YOUR PREMISES (AND YOUR REWARDS) Rewards don’t, in and of themselves, determine whether someone will refer your brand or product. But a reward will determine whether someone will refer RIGHT NOW. The right reward gives the extra push that customers need to refer instead of putting it off until later. It's important to test and determine which reward gets the most people to refer. You can even offer customers a choice of rewards to drive the most conversions among multiple segments. Bigger isn’t always better What rewards work best to motivate your customers? One popular online marketplace found that bigger isn’t always better. It tested the size of the gift card it gave to its advocates. While the $25 card ultimately came out ahead, the $10 card beat out both $15 and $20 options before losing in the final A/B test. It’s not just size that matters Don’t just test the size of rewards. Test the type. We’ve seen product discounts or credits drive 45% more sharing than Amazon Gift Cards. But we’ve also seen gift cards crush free product rewards by driving 50% more customers. The moral of the story? You know it already: test. $10 $20 $15 $25
  • 8. 8©2014 Extole Inc. All Rights Reserved. PROPRIETARY/CONFIDENTIAL 3. GIVE DIFFERENT FOLKS DIFFERENT STROKES Your customers don’t move to the beat of just one drum. They refer at different rates, to different friends. Recognize this and use it to your advantage. Like with other marketing initiatives, you can successfully motivate different segments of your customer base with targeted messaging, creative, and rewards. Give customers the chance to share where they’re most likely to see it, whether that’s in-store, in print, digitally, or a cross-channel combination. Coddle your top everyday advocates Referral marketing isn’t affiliate marketing. In fact, in retail, spending on affiliate marketing is falling while spending on referrals is rising. Advocates and affiliates differ in another key way: advocates aren’t waiting for you to cut a commission check every month. They’re people, customers who happen to do you the huge favor of driving extra revenue. You reward them in return. Treat your top advocates differently from the rest. Give them something extra-special that they can’t get anywhere else. Product exclusives...extra discounts...insider access...the opportunities are boundless. Be creative. Surprise and delight them! Referral marketing Affiliate marketing Share of retail marketers 19% 21% 22% 24% 25% 24% 21% 21% 24% Will spend more Will spend less SPENDONTACTICSVS.LASTYEAR
  • 9. 9©2014 Extole Inc. All Rights Reserved. PROPRIETARY/CONFIDENTIAL 4. YOUR CUSTOMERS ARE ON MOBILE. BE RESPONSIVE TO THEM. In case you haven’t noticed — probably because your nose is buried in one all the time — smartphones are everywhere. Mobile devices now account for at least 55% of Internet traffic, so how can your brand *not* be on mobile? Having a referral program that is automatically responsive to mobile users lets your customers easily refer friends whenever and wherever they’re on your site. It’s a no-brainer.
  • 10. 10©2014 Extole Inc. All Rights Reserved. PROPRIETARY/CONFIDENTIAL 5. NUKE YOUR MICROSITE Microsites were the darling of the Internet... before mobile became dominant. Now they’re like warmed-over buffets: edible, but far from advisable. Instead, keep people on your page at all times by showing the sharing experience as part of it. Customers are 300% more likely to share when the sharing experience appears on the same page vs. on a dedicated landing page. When coming from an offsite call to action, like an email, customers are 8% more likely to share from a lightbox landing experience than from a dedicated landing page. 6. MAKE SHARING AUTOMATIC (WELL, ALMOST) Your post-purchase thank you page is the perfect place to present the referral opportunity. After all, your customer was just excited enough to spend money on your product and is now full of anticipation about receiving it. You can make it even more likely they’ll refer by automatically popping the sharing experience over this page. Our internal data show it can increase conversions per impression by 16x.
  • 11. 11©2014 Extole Inc. All Rights Reserved. PROPRIETARY/CONFIDENTIAL 7. REMIND NEW CUSTOMERS: WE’RE ALL FRIENDS HERE Admit it: going somewhere new can be intimidating. The same goes for checking out a new brand or product that a friend tells you about. Even though they’ve been personally introduced, reassure your customers’ friends that they’re in the right place. Boost your referral conversion rate by 3% just by showing potential new customers that you know who sent them your way. Similar to autopopping a share experience on your thank you page, autopop critical info for new customers when they hit your friend landing page. Our suggestion: show the name of the advocate who sent them, instructions for how to purchase/claim a reward, and the coupon code required (if necessary) , like in the friend welcome popup at right. 8. PRESUME PARTICIPATION Give a personalized sharing link to all your existing customers and every new customer. Personalizing the link makes your customers feel special and more likely to share. Associate the link with each person in your CRM so you can easily drive personalized sharing in all campaigns and communications. This helps you drive revenue every time you speak to your customers.
  • 12. 12©2014 Extole Inc. All Rights Reserved. PROPRIETARY/CONFIDENTIAL 9. GO GLOBAL If your brand serves customers beyond U.S. borders, your referral program should reach beyond U.S. borders, too. Make it easy for your customers to share with everyone they know, everywhere, by presenting the opportunity in the language(s) of your potential new customers, like in the screenshot at left. 10.REWARD SUCCESS QUICKLY There’s nothing worse than unfulfilled expectation. When you offer a reward to advocates for referring new customers and they do just that, hold up your end of the bargain quickly. Issuing rewards as soon as possible after a friend converts doesn’t just deliver customer satisfaction; it also helps your referrals go viral by raising advocates’ excitement about the program.
  • 13. 13©2014 Extole Inc. All Rights Reserved. PROPRIETARY/CONFIDENTIAL 11. DON’T KEEP YOUR PROGRAM A SECRET Referral marketing experts know that telling people about the referral opportunity, consistently and visibly, is the single biggest key to driving referrals. This simple fact separates the superstars who acquire 40% of their customers through referrals from the mere stars who get 5 - 15%. Need some inspiration? Here's a rule of thumb: use all your owned assets, like your website, existing emails, and even packaging, first. They're easy. Then think about paid media, particularly retargeting and direct mail. Put referral CTAs on your packaging There’s a moment when your customer is even more joyful about your product than the one when she just purchased: the moment she first holds it in her hand. Before she opens it, tell her where to go to refer a friend. It’s easy! Here’s my contact information: Sammi Salesperson AAA Folsom 2405 Iron Point Rd, Ste 130 Folsom (555) 555-5555 sammi.salesperson@goAAA.com License No. XX-xxxx You can also refer people online at: http://refer.go.aaa.com/ssalesperson *Referrals must purchase a qualifying insurance policy. Each qualifying policy purchase earns $20 in gift rewards. Qualifying policies include: Auto, Home, Specialty and Renters Insurance. Limit one $20 gift reward per policy per household. Offer good for California residents only. AAA NCNU employees, other than AAA NCNU employees who work for Auto Guardian, and licensed insurance agents are not eligible. This program may be changed or cancelled by AAA NCNU at any time in its sole discretion. Insurance products offered in California by AAA Northern California Insurance Agency, License #0175868. The provider of AAA Auto and Home Insurance is CSAA Insurance Group, a AAA Insurer. Specialty Insurance is made available through Lighthouse Risk & Insurance Solutions, Inc. © 2014 AAA Northern California, Nevada & Utah. All rights reserved. 1 2 3 Tell your friends, family and colleagues to call me, send me an email or come by my AAA branch for a free, no-obligation quote on auto or home insurance. Ask them to mention your name or email address or bring in one of these referral cards. You’ll get $20 in gift rewards each time someone you refer purchases AAA Insurance. You can choose rewards from Amazon, Home Depot, Walmart, Starbucks or iTunes. 111470_15711_15025
  • 14. 14©2014 Extole Inc. All Rights Reserved. PROPRIETARY/CONFIDENTIAL DON’T KEEP YOUR PROGRAM A SECRET (CONT'D) Put them in your product Because you’re rarely as top-of-mind as when your customer is using your product. Drop them into emails Your brand sends email for everything from transaction confirmations to marketing newsletters. Including a referral opportunity gives these emails the power to acquire new customers. Dedicated promotional emails about your referral program (like the one at left) are also an easy, effective way to drive participation.
  • 15. 15©2014 Extole Inc. All Rights Reserved. PROPRIETARY/CONFIDENTIAL DON’T KEEP YOUR PROGRAM A SECRET (CONT'D) Give them to your people If you have employees or partners who interact with customers, have them spread the word about your referral program. Some companies arm customer-support agents on Twitter with links to tweet after successful support interactions. Other give their salespeople CTAs to put on their cards. Put a familiar face in an unfamiliar place You know who your website visitors are. Try retargeting them on Facebook by importing them into a custom audience group. (Bonus pro tip! Make referral URLs simple and memorable, especially when displaying them offline.) Sharing is caring! Invite a friend to try TurboTax Online and you’ll get a $10 Amazon. com Gift Card tax.sh/1fzKzmX TurboTax @turbotax Feb 19
  • 16. 16©2014 Extole Inc. All Rights Reserved. PROPRIETARY/CONFIDENTIAL 12.TIMING IS EVERYTHING Here’s something else you already know about marketing: your best chance of getting someone to take action is to talk to them when they’re most likely to listen. When asking for referrals, keep the following in mind. Mondays and Thursdays are your friends Thursdays drive the most referral shares during the week, while Mondays yield the highest conversion rates on those shares and clicks. (You knew there had to be a reason to like Mondays.) Start your month off right Shares, clicks and conversions are generally higher than average in the first third of the month and well below average in the last third. Beware the last week of the month! Conversions tend to take a nosedive then. Make any time special time Try a quarterly special for top advocates, a Friends and Family promotion, or a time- limited special offer. A week of double rewards can drive two to five times your standard weekly conversions. M T W T F SS January M T W T F SS
  • 17. 17©2014 Extole Inc. All Rights Reserved. PROPRIETARY/CONFIDENTIAL CONCLUSION: SEE? YOU KNEW YOU COULD DO THIS. How Extole Can Help You Extole enables brands to acquire new, high value customers at scale with our referral marketing platform. We have helped over 500 brands build successful referral marketing programs. With our simple, turnkey solution, marketers can create a complete, efficient, and reliable acquisition channel by encouraging their customers to refer new customers. www.extole.com | www.extole.com/blog hello@extole.com (877) 739 - 8653 Referral marketing may be the newest acquisition channel. It reaches and acquires customers that other channels can’t, with extremely relevant, personal and trustworthy messages. But you don’t have to learn an entirely new set of skills to know how to be great at it. The same basics apply to referral marketing that apply to the other channels you’ve had to master in your career. In order to make your referral program succeed for your brand, make sure it’s easy to find, easy to use, and worth your customers’ while. The more you get people to notice the program, the more likely they are to check it out. The simpler and more rewarding it is to use, the more people will use it. And the more people use it, the more they’ll get their friends to use it, too. You scale referral marketing using the same principles you use to scale your other direct channels. In other words, you already have the skills to take the referral marketing crown. Go. Take it. And when you're ready to become an expert, we’ll be here for you at extole.com.
  • 18. 18©2014 Extole Inc. All Rights Reserved. PROPRIETARY/CONFIDENTIAL APPENDIX: THE NUMBERS SAY "DO THIS NOW" Gigaom Research's June 2014 report, "Workhorses and dark horses: digital tactics for customer acquisition" details the results of a survey of 300 digital marketers regarding the tactics they used to hit their goals across the funnel, from awareness to acquisition to conversion to retention. They found that marketers’ main goal is acquisition (Fig. 2) and that referral marketing is one of the most effective tactics for achieving it. In August 2014, Extole asked similar questions of just over 300 retail digital marketers. The results were nearly the same: acquisition is retail marketers’ primary goal, followed closely by retention (Fig. 3), and referral marketing is a top tactic for hitting both goals. Awareness Acquisition Conversion Retention Share of respondents saying “extremely” or “fairly” important (Percent) 0 10 20 30 40 50 60 70 80 90 100 84 72 91 90 IMPORTANCEOFDIGITALMARKETINGOBJECTIVES Figure 2: Digital marketing goals ACQUISITIONANDRETENTIONARETOPGOALS Awareness Acquisition Conversion Retention Share of respondents ranking objective as "fairly" or "extremely" important 76.0% 78.8% 81.5% 84.3% 87.0% 85% 84% 86% 77% Figure 3: Retail marketing goals
  • 19. 19©2014 Extole Inc. All Rights Reserved. PROPRIETARY/CONFIDENTIAL SHAREOFNEWCUSTOMERSFROMREFERRALMARKETING 0-10% 11-25% 26-35% 36-50% Over 50% Share of respondents listing referral marketing in top 3 (percent) 0.0 2.5 5.0 7.5 10.0 12.5 15.0 17.5 20.0 22.5 25.0 27.5 30.0 27 16 19 20 18 Referral marketing drives acquisition Of the four funnel goals, Gigaom found that marketers believe referrals are most effective at driving acquisition and conversion (Fig. 4). And almost half the marketers who use referral marketing acquire more than a third of their customers with it (Fig. 5). That’s double the percentage of customers they acquire with email. 43% of referral marketing users acquire more than 35% of their new customers with it REFERRALMARKETINGMOSTEFFECTIVEATACQUISITION&CONVERSION Awareness Acquisition Conversion Retention Share of respondents (Percent) 0 5 10 15 20 25 30 35 26 31 31 23 Figure 4: Referral marketing effectiveness in funnel Figure 5: Referral marketing customer acquisition rates
  • 20. 20©2014 Extole Inc. All Rights Reserved. PROPRIETARY/CONFIDENTIAL For retail, it also drives retention Referrals help retailer marketers retain customers as well as acquire them (Figs. 6, 7). Retail marketers believe referral marketing provides additional benefits for their existing customers and followers, too. 54% say referrals are a way to reward existing customers 50% say referrals are a way for their existing customers to share rewards with their friends 46% say referrals help capitalize on their social follower base social media marketing referral marketing search engine optimization email marketing display advertising paid search digital video advertising mobile advertising affiliate marketing content marketing Share of respondents listing program in top 3 0% 13% 25% 38% 50% 16% 18% 22% 22% 24% 27% 31% 32% 32% 50% MOSTEFFECTIVEATACQUIRINGCUSTOMERS Figure 6: Retail marketing acquisition techniques email marketing social media marketing referral marketing mobile advertising display advertising digital video advertising search engine optimization affiliate marketing content marketing paid search Share of respondents listing program in top 3 0% 15% 30% 45% 60% 11% 18% 18% 20% 22% 23% 27% 29% 46% 51% MOSTEFFECTIVEATRETAININGCUSTOMERS Figure 7: Retail marketing retention techniques