This week I was talking to a rotary club about the value of customer loyalty. Most business folks look at social networking as a marketing and advertising vehicle to reach their customers. This is true. However social business is everything from PR, HR, customer service, community relations, and much more! Therefore, it’s all about a long-term strategy to serve your customers, and when their ready to talk or buy. Guess who is at the top of their list!

1. What is the secret behind social loyalty?

2. This week I was talking to a rotary club about the value of customer loyalty.
Most business folks look at social networking as a marketing and advertising
vehicle to reach their customers. This is true. However social business is
everything from PR, HR, customer service, community relations, and much
more! Therefore, it’s all about a long-term strategy to serve your customers,
and when their ready to talk or buy. Guess who is at the top of their list!
So what is the big secret behind loyalty that most businesses don’t
understand, and some may never get! The big secret behind social loyalty is
that it is all about LONG TERM! You cannot build a business overnight, and
you cannot build a social community overnight. It takes time.
Too often we have seen examples of brands giving up on social way too
soon. They are abandoning their pages and leaving them without new
content for months and years. I have always found that social is about
planting seeds for the future. And building loyalty with your customers only
happens when you do two simple things daily!

3. The biggest part of social is about
engagement. Check your
notifications and make sure that
comments, wall posts, and messages
are answered. Think about it, have
you ever sent a customer email
complaint, and they never answered
back? Will you go back to that
business? It’s the same with social
media. Now your team can be saving
your brand loyalty, from simply
taking the time to respond.
Check your Social Notifications Daily

4. With all the platform’s newsfeed
algorithms changing, we’ve seen that
it is greatly important to post daily.
Too often we see brands taking the
weekend off with their content.
Most advertising agencies only work
Monday through Friday. If you are
taking a break to post, then you are
losing out on an opportunity to
engage with your community. Take
one hour each week to schedule
seven posts for the week. It’s literally
all the time it takes to come up with
awesome content for your page. So
get started today, and leave no
excuses!
Posts Daily

5. I truly believe that if you implement these two strategies daily to
your social business, you will see your social customer loyalty
skyrocket throughout the next 5 to 10 years!!

6. I truly believe that if you implement these two strategies daily to
your social business, you will see your social customer loyalty
skyrocket throughout the next 5 to 10 years!!