Emmelyn Wang, API strategist at Axway shares a keynote on "IT and Business as Critical API Partners, Strategies to Win in Global and Local Markets" at APIdays Zurich 2019.

1. Critical API Partners
IT and Business

2. Over 11,000 companies trust us including financial
institutions to healthcare

3. “A catalyst is a substance that speeds up the rate of a
chemical reaction but is not consumed during the course of the
reaction.”
lifewingmate
Catalysts are a type of Center of Innovation + Excellence team distributed across the
world. We help break down barriers both internally and as we serve customers by working
cross-functionally. We are a lean team that partners and accelerates outcome-based,
strategic engagements.

4. The impact of successful integration on business success
But organizations need to overcome
their integration challenges if they
wish to be successful
91%
“Being able to integrate
seamlessly across different
systems, departments and
partners is crucial for business
success”

5. APIs and Integrations
What powerful, meaningful experiences do you see
CX | Trust, Security, Seamless
Vision created before Digital
Assistants became a Commodity
Monetized ecosystem
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Source: British Gas 2012 Emerging Technologies Concept

6. Healthy Signs of Critical
API Partnerships
1. Critical API partners work to understand each others’
needs, goals, and communicate about desired
outcomes
2. Data-driven Narratives
3. True Empathy to Manage Expectations
4. Collaborate to define implementation of strategy
internally and externally for the business and to
empower IT and beyond
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7. How the Business Views IT
1. We think IT keeps productivity high with
leadership, process, metrics, and problem
solving to shape the culture of work
2. However, IT is also considered a cost center.
3. Yet, IT navigates limitations by empowering
every group within the business.
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8. IT shifting from integration factory to an integration enabler
Rather than integrating for other
departments, the IT department should
be helping them to integrate more
effectively for themselves
86%
“The IT department should
not just be integrating for
other departments – IT
should be enabling others
to integrate for themselves”

9. How IT Views Business
1. Business handles justifications to fund IT and
provides contextual intelligence and
requirements.
2. Cyclical support from IT Example: Digital
marketing and outputs keep the business running
through supported Sales.
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10. How Healthy
is your IT and Business API Partnership Today?
We collaborate well and move quickly
It’s complicated and stressful
We need to start working together
We understand the business and our culture empowers everyone

11. API Partnership
MAP
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API Architecture
Human Elements
Core Business vs
Customizations
Adoption Drivers
Secure, Scale, Resilient

12. API
Architecture

13. Partnership |Navigating Constraints
Managing Tradeoffs
WHY Software Architecture decisions defend both the
technical and business choices
API Architecture(s) chosen affect cost, scale, modularity
Sources: Mark Richards and Neal Fordlifewingmate

14. O’Reilly Sources: Mark Richards and Neal Ford
Microservices
Service-based
Layered
Event-Driven
Pipeline
Microkernel
Space-based

15. Partnership | Navigating Constraints
Unfortunately, you can’t just combine the best aspects of
each Software Architecture….
That is why partnering with Business is the best way IT can
navigate API Architecture(s) to control cost, scale, and
design for modularity and reuse.
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16. Human
Elements

17. The Rise + Success of Banking + Fintech

18. Partnering Through Culture
Support inside the company matches the excellence of what
is delivered. Example: Company Profile – Deltek, ERP
Company
Fully Remote, Onsite Only, or Hybrid
Reduce Friction for Employees, Customers, Partners, Future
Proof
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19. Partnering through Talent and Value
Capture/Development
Word of Mouth – What is it like to work there?
Community – Adoption and Champions
Properly Incentivizing
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20. Core Business v
Customizations

21. Platform Agnosticism Creating More
Work…
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22. Secure, Scale, Resilient

23. Thoughtfully
expose to the
world
Internal
applications,
customizations for
customers and
partners
“We Don’t Have Public-
facing APIs”
Image Credit: https://pixabay.com/users/MoteOo-466065

24. World's Biggest Data Breaches & Hacks
Select losses greater than 30,000 records (updated 1st Feb 2019)
How to overturn “Sorry we do not have a public API?” Are you sure? Do
you have a mobile app? A website? All of those applications are built
with APIs. How to prevent these kinds of breaches (not the only aspect)
– design APIs and platforms with security in mind initially.
Image / Media Source: David McCandless https://informationisbeautiful.net/visualizations/worlds-biggest-data-breaches-hacks/

25. Performance
Reliability
Contract
Consistency
Access
Predictability
Design for
Resilience

26. Adoption
Drivers

27. User Acquisition
Developer Experience
Network Effects and Patterns
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28. Project
Program
Platform
Ecosystem
Economy
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The control and flow patterns of
data, functionality, and
resources determine how
quickly the API shapes the
landscape and vice versa.
-- Emmelyn Wang

29. Platform Maturity
Leads to Healthy
Ecosystem
Engagement
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The WeWork ecosystem blends hospitality,
community, and service into the coworking and
office space business model disrupting the model
entirely. Fosters business development from within.
Platform Traits
Consistency experienced globally,
serving locally. Balanced digital onboarding with
human interaction.
One card. One app. One way.
WeWork Labs Nurtures start ups through incubation
and acceleration. With founders and organizations
from the start as a retention mechanism for the
journey as they grow.
Supports the Gig Economy and Digital Nomads.
Focuses on Creators.
In-between and expansion options for enterprises.

30. The Amazon Economy
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31. The Amazon Economy
The 7-Eleven Economy
Managed distribution for fresh food, order fulfillment, supply chain strategy
Franchise model with HQ and 7 Eleven & Holdings tightly coupled with Japanese origins and Tech Partnerships
Compete directly with Amazon so use other cloud computing technologies
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WhatbusinessaretheyNOTin?

32. BMW Connected Car
Experience
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33. Healthy Signs of Critical
API Partnerships
1. Critical API partners work to understand each others’
needs, goals, and communicate about desired
outcomes
2. Data-driven Narratives
3. True Empathy to Manage Expectations
4. Collaborate to define implementation of strategy
internally and externally for the business and to
empower IT and beyond
lifewingmate

34. IT and
Business:
Critical API
Partnership
Summary
lifewingmate
API Architecture
Human Elements
Core Business vs
Customizations
Adoption Drivers
Secure, Scale, Resilient
Culture | Talent | Incentivized
Why and How | Justify decisions made | Cost
Managing Expectations and Tradeoffs
Performance Reliability | Contract Consistency | Access Predictability
User Acquisition | Network Effects | DX

35. Get the Report https://www.axway.com/en/drive-hybrid-integration#IC

36. lifewingmate
emmelyn@axway.com
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