The document discusses the importance of APIs in creating open platform ecosystems that enhance customer experiences and drive business opportunities. It outlines four key strategies for leveraging APIs: developing a comprehensive API vision, treating APIs as products, breaking down organizational silos, and fostering community engagement. The focus is on API-driven innovations that can lead to significant revenue growth and efficiency improvements for businesses.

1. @erichoresnyi
10-Dec-2020

2. Business
Platform
Technology
Platform
Open Platform

4. Open
Vision
The 4 super powers of APIs
Super
Experience
Superstar
Break
Walls

5. #1
API strategy
vision of your
open platform

6. Ecosystem
Platform vision: BMW ConnectedDrive
Member
ConnectedDrive
Marketplace Experience Data Exchange
Distributors Integrated
Partners
Community
Providers

7. Ecosystem
Audience
Service
Distributors Member
Referral
Open Platform
Integrated
Partners
Aggregation
Community
Providers
Audience
Resell
Subscription
Or License
Marketplace Experience Data Exchange
Visualize your open platform

8. #2
API = Product
Super Experience

9. What product managers want to create
9
Custom experiences for moments in life

10. Compose journeys with API bricks
10
APIs with their own lifecycle
If you want to buy solar panels for your energy
consumption, you can get a specialized loan and, via
API, that loan amount is attached to your mortgage so
we can reduce the interest on the loan overall. That is
a pure business opportunity for the banks that is
becoming possible with APIs.
— Baard Slaattelid, Sparebank1
EVP/Director of Banking as a Service

11. API = Product
11
{API}

12. Product and marketing mix
12
EJ McCarthy “Basic Marketing: A Managerial Approach”
Product Place
Price Promotion

13. Monetization
13
Monetization
Direct: 5%
Indirect: 95%
Revenue
Growth
Cost Savings
Risk

14. Platform value metering
14

15. #3
API Program
Break Walls

16. What we need to focus on
16
Build experiences

17. APIs to compose customer journeys
17

18. What IT
seems to offer
18
A monolith

19. Unlock value from existing assets
19
Turning legacy into internal APIs

20. 20
Embrace API natives
Microservices and streams
Modern DB buster: streams

21. Drive efficiency
21
Turning your IT as reusable
differentiated building blocks

22. Break silos
Ecosystem

23. API platform team ecosystem
23
API Platform Team
Sharing, distributed and embedded
…API Product Team
LOB 1
API Product Team
LOB 2
API Product Team
New LOB
API Product Team
LOB N

24. #4
Platform
Superstar

25. Outreach
Partner Ecosystem
Product Experience
Internal Alignment
25
Platform adoption
Drive consumption with internal com, partner community, amazing UX, and external communication
A/B

26. Open
Vision
The 4 super powers of APIs
Super
Experience
Superstar
Break
Walls

27. © 2020 Axway | axway.com