Rod Willmott, Innovation Specialist & Fast Track Director at LV=, and Arjo van Oosten, Global Director of the Digital Execution Practice at Mendix, share insight on expertly prioritizing your digital initiatives.

1. Application Portfolio
Management Strategies
that Accelerate Digital
Transformation
Webinar

2. Arjo van Oosten
Global Director Digital
Execution Practice, Mendix
@arjovanoosten
Rod Willmott
Innovation Specialist & Fast
Track Director, LV=
@rwbdjr
Presentation Review Discussion Points
Insights From:

3. Digital Execution: an introduction
Selecting your first project

4. Definitions
DIGITAL
TRANSFORMATION:
The (re)alignment & investment in
technology & business models to more
successfully engage digital users at
every point in the user lifecycle
DIGITAL EXECUTION:
A set of best practices to realize your
digital goals

5. Digital Execution – Technology is NOT the Biggest
Challenge
Source: Gartner, Insights From the 2016 Gartner CIO Agenda Repo
People
Process
People
Process
People
Portfolio
Platform

6. First Time
Right
Process
Software ‘Lives’
People
Business & IT
Collaboration
Platform
Open
Innovation Platform
Portfolio
Think Bi-Modal IT
Digital Execution: Focus on the 4 Ps

7. Start
Start Small and
Celebrate Success
Structure
Scale
Formalize Processes,
Portfolio, Team &
Strategy
The Digital Enterprise
Think Big, Start Small
FOCUS:
Gain the
confidence to start
your Digital
Execution
FOCUS:
Find, prioritize and
create solutions that
deliver value & support
your strategic goals
FOCUS:
Drive and scale
innovation to achieve
and sustain
leadership

8. Digital Execution: an introduction
Selecting your first project

9. EXPERIENCES
(your application)
INFLUENCE
resultsattitudes drive behaviors deliver

10. H.E.L.M.E.T. : Discovery of Accelerators and
Decelerators
H E L
M E T
HIGH LEVEL
LEADERSHIP
COMPELLIN
G
EVENT
LOCATIONS
MINDSET &
METHODOLOGY
ENTERPRISE
IT LANDSCAPE
TALENT

11. Health Insurance
CRM
Car Insurance Bank Accounts
Customer
Portal
Internal
Portal
Mobile
App
Phone Email
Postal
Service
Customer Employee Call Center Account Manager Insurance Partner
Financial System DMS BI
Declare Manage Reporting Fraud detection
Roles
Channels
Primary Functions
Secondary Functions
IT landscape
Define Your Business Function Model

12. Systems
of Differentiation
Extend core systems
Systems
of Innovation
Enable new ways of working
Systems
of Record
Modernize legacy systems
Selecting Digital Acceleration Initiatives

13. Business Considerations: Technical Considerations:
Time to market is important
(opportunity costs)
Continuous changing
requirements (even after
delivery)
Unclear business
requirements before
delivery
A combination of
A data driven,
user friendly application
working on multi device / mobile
with workflow,
and data integrations
* most boxes should be checked
Selecting Digital Acceleration Initiatives

14. Core Adjacent Disruptive
More Than One Type of Innovation

15. Road to the Perfect 1st Initiative
Does the initiative meet
the majority of business
characteristics?
PERFECT
FIT
Does it meet the majority
of technical
characteristics?
Can you initially
work towards an
MVP?
FIT
Is it a system of
innovation or
differentiation?

16. PROJECT WHAT IS IT AND WHAT DOES IT SOLVE #USERS
1
2
3
4
5
Starting Point: Your Top 5 First Initiative Ideas

17. • Goal of the first app is to create
adoption, acceptance and proof of
building your digital acceleration
capability
• Example:
• Proving Business and IT collaboration
• Proving development acceleration
• Unexpected high-impact feature
• Solving a real problem of business users
• Proving ROI on a program level
• MVP can go live in 30-60 days
Step 1: Validate First Success Focus (Wow Factor)

18. Step 2: Validate an Achievable Business Function Model
Health Insurance
CRM
Car Insurance Bank Accounts
Customer
Portal
Internal
Portal
Mobile
App
Phone Email
Postal
Service
Customer Employee Call Center Account Manager Insurance Partner
Financial System DMS BI
Declare Manage Reporting Fraud detection
Roles
Channels
Primary Functions
Secondary Functions
Registers

19. Step 3: Validate the Minimum Viable Digital Use Case
Current Situation:
Our incident management processes today are paper-based, with no immediate access to safety
systems, and capturing of incidents is delayed.
Description of the Idea (“we believe”):
Mobile incident management enables anyone to capture initial information related to incidents,
near misses, or any safety observation from anywhere at any time.
Enabled by:
Connecting existing safety
systems together in one new
app that alerts stakeholders
when an incident or near miss
occurs
What Will It Solve:
The problem that stakeholders
now only rely on reactive
monitoring instead of proactive
management of risks.
What Are the Affected
KPIs:
• Increased reporting capture,
and accuracy
• Decreased time to response
• Increase safety culture.

20. Step 4: Validate Complexity vs. Exposure
Complexity
High
Complexity,
High Exposure
Low
Complexity,
High Exposure
Low Complexity,
Low Exposure
High
Complexity,
Low Exposure
Example: automating
manual processes
Example: integrate
multiple systems / single
view across systems
Example: lead generation
app, customer
engagement
Example: customer self-
service portal
Exposure
Business Unit Company
Internal
External

21. • Should be size “S” (as MVP delivery)
• Functionality expected (MVP)
• Integrations
• Parties involved (interdepartmental, integrations)
• Architecture impact (SOA, CBA)
• Governance (cross regional, foreign, cross BU)
Step 5: Validate the Right T-shirt Size

22. PROJECT WHAT IS IT AND WHAT DOES IT SOLVE #USERS
1
2
3
4
5
Your Top 5 Portfolio Apps with a (Perfect) Fit
Which one is the best candidate?

23. Download the on-demand webinar to
learn more about expertly prioritizing
your digital initiatives.
Download Webinar