2. about me
I am truly a child of the web generation. From editing the
HTML of my GeoCities website (via dial-up connection) to
convincing my summer camp friends to start livejournals
so we could stay in touch all year. From the early days of
Facebook (my school was one of the first to get access) to
advocating for twitter before it was cool - I’ve always
been a social media pioneer (errr...hipster).
Understanding the social web inside and out, paired with
my degree in Marketing Communications, has led me to a
successful 6 year career as a digital marketing
professional.
Expertise in:
»»Social Media Marketing & Community Building
»»Blogging
»»Digital Strategy
»»Branding
experience in:
»»Photography
»»Graphic Design
pg. 2
3. social media marketing & community building
I would never call myself a social media
expert; I don’t think that anyone can. That’s
one of the things I love most about social
experienced in: media - much like fashion, it is always changing and
reinventing itself, always searching for a new
»»Twitter
approach, a new innovator and rising star. In
»»Facebook
the years I’ve spent on social media - both
»»Google +
personally and professionally - I have learned
»»StumbleUpon
many valuable lessons on how to leverage
»»Pinterest
digital media. I love to push boundaries and
»»YouTube
discover new ways to make the Internet a
»»Flickr
successful social and retail platform.
»»LinkedIn
»»Social ROI Tracking, Analytics & Reporting
At DwellStudio I used Social Media to
• Google Analytics
successfully increase sales and brand awareness.
• Radian6
• CrowdBooster
At Independent Fashion Bloggers I used Social
• Commun.it
Media and Content Marketing to drive more traf-
fic to the site, increasing monthly visits from 20K
to 50K in 6 months.
pg. 3
4. case study
DwellStudio Facebook
As Manager of the DwellStudio Facebook Page I:
»»Grew fan base from 4,000 to over 20,000 highly engaged fans
»»Conceptualized and worked with the design team to develop
custom tabs to bring the DwellStudio image to the Facebook
page
»»Managed daily posts and interactions with fans
»»Conceptualized and executed contests to build fan base and
reward existing fans, while supporting overall marketing strategies
http://www.facebook.com/dwellstudio
pg. 4
5. case study
DwellStudio twitter
As social Media manager at DwellStudio I worked closely with the company’s founder and creative director, Christiane, to
develop and implement a twitter strategy to grow and engage followers.
»»Grew fan base from a few hundred to over 19,000 followers
http://www.twitter.com/dwellstudio
ifb twitter
As Community manager at IFB I was responsible for the strategy and execution of the company’s twitter feed. Using a blend of
engagement, authenticity, and consistency I grew the following from 12,000 to over 24,000 in 6 months while increasing site
traffic from twitter by 15%.
http://www.twitter.com/_IFB
pg. 5
6. case study
IFB Pinterest
As the Community Manager at IFB, I saw an opportunity for growth
and launched a Pinterest presence for the brand.
»»Grew fan base from 0 to over 7,000
»»Developed pin boards that showcased and promoted fashion &
style bloggers (directly reflecting the company’s mission)
»»Increased traffic from Pinterest to hearifb.com from 90 per week
to 10,000 per week.
http://pinterest.com/_ifb/
pg. 6
7. blogging
the studio blog
As editor of DwellStudio’s blog I worked to
help integrate the look of the blog with the
rest of the company’s branding. I created
and maintained an editorial calendar that
supported the company’s overall
marketing efforts and helped personally
connect consumers to the brand.
http://www.dwellstudio.com/blog
8. blogging chicasaurus-rex
My fashion blog where I explore my love for the
crazy world of fashion while searching for my
own personal style.
http://www.chicasaurus-rex.com/
how to dress
princess edition
chic scarf
double breasted blazer
basic tee
bright jeans
classic pump
pg. 8
9. blogging
coco + kelley
Contributor to popular lifestyle blog
Coco + Kelley with a fashion column that appears
twice a month.
http://cocokelley.blogspot.com
pg. 9
10. blogging
See all my post for IFB here: http://heartifb.com/author/crissie-fuller
independent fashion
bloggers
Contributed biweekly columns relating to
Social Media, Marketing, Branding and
interviews with fashion brands.
pg. 10
