Digital Marketing & Social Media Portfolio

1. Digital Marketing
& Social Media
Portfolio
Brett Dovey
http://www.doyoubuzz.com/brett-dovey_1
https://za.linkedin.com/in/brettdovey

2. Table of content
About Brett Dovey
6 Years of Social Media Experience
My Personal Branding on Social Media Platforms
Clients' Digital strategies
Writing piece about Social Media Marketing
Facebook Advertising Campaign
Clients' Facebook Cover Design
Social Media Business Card
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10
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A 360 Social Media Presence
Social media page customization

3. +
 Active social listener, contributor;
early adopter of social media
 Expertise with:
 Social Media Marketing
 Social Media Strategy
 Content Development
 Content Management
 Marketing Communication
 Digital Marketing
 Community Management
 PPC Specialist
 ORM Specialist
 Hootsuite Professional
 Multimedia Professional
 Some Clients I’ve worked with:
T – Marketer | Head of Social
Media | Digital Specialist/
ORM Specialist | Multimedia
Specialist
About Brett Dovey
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4. A 360 SOCIAL MEDIA PRESENCE
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5. +6Years of Social Media Experience
 CBR Marketing (Head Of Social ):June 2013-Present
 created and maintained social networks for personal brands,& companies
 created in-depth social media strategies for small and large businesses
 participated with the brainstorming, organization and development of
social media opportunities
 oversaw social media accounts and initiatives,ensuring excellence in
digital services and project/staff efficiencies
 CBR Marketing (Social Media Specialist) :Aug2012–May 2013
 Suggest, execute, measure and report social media marketing strategy
 Develop and manage social media sites including Facebook,Twitter,
Linkedin, Google+, Pinterest,YouTube, etc
 Development/Design of Social Media Campaigns, which includes
development of tabs/apps for running managing & monitoring ROI &
impact of campaign with tools like Short Stack.
 Whatsup Publishing (Director SMM) :Feb 2012 – Aug 2012
 Build and maintain our content distribution network by way of social media
channels
 Minute by minute participation in conversations that surround our content
and brand, answer comments, 5

6. + My Personal Branding
on Social Media Platforms
https://www.facebook.com/CreateUni
queLikePagesBySensibleDesigns
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@awehjozi
https://www.pinterest.com/sensibledesigns/
https://www.youtube.com/user/SensibleDesigns

7. + My Personal Branding
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Key Metrics

8. +Clients' Digital strategies
(McCarthy Group)
 Description:
 An automotive enterprise with brick & mortar dealerships
 Type ofWork:
 Disruptive social media campaign and strategy including tactics,marketing
campaigns and monitoring,and content management.
 Strategy development of KEEP ROLING social media campaign:
 These 4 categories were tailored to the McCarthy Group based on their needs:
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Online Identity Information sharing Experience sharing Advice sharing
Blog
Facebook Fan Page
Twitter account
YouTube channel
Website promotion
Media relations
Advertising
Newsletter signup
Video diaries
Before/After photos
Friend invite
Share button
Dealership Branding
AutomotiveTips
Expert Advice
Safety Tips

9. +KEEPROLLING
MCCARTHY
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10. Writing Piece about Social Media Marketing
In conclusion, Social media marketing is an addition to personal, small business, corporate, and non-profit
organizations’integrated marketing communications plan.
Social media has the ability to play a huge hand in this shift of changing the rules of traditional media.
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What stops your thumb?
You are logged in ! And scrolling through your Facebook news feed, then your thumb stops! Why ?
What caught you eye? We you delve into the reality of this, you begin to understand how important imagery is in our everyday lives and more so as a brand
or product.
Sadly there are far to many examples of poor imagery.
When analyzing this picture, more especially on a mobile device, being that South Africa is a mobile first network, they first question you would ask
yourself?
Why is the road dominating the majority of the picture?
You need to ask yourself,unless you are a huge #Subaru Fan, would this post stop your thumb? Secondly, the copy on this post is not particularly
compelling. Subaru should rather have taken an excerpt from the article
"Forester improves on a practical package" CLICK to read more.
The likelihood that someone would click here is more likely, as it gives the idea that the review was positive. Overlaying the image with the product logo
would have also gone a long way for FANS to have affinity with the image that they are looking at.
Take this example from Honda.
One can clearly see which brand this is. There is a clear call to action. The copy is an ideal length. This particular post received the following interaction:
Like 144 133
Comments 833
Shares 644
Engagement rate 13.4%
It's clear that with this post that Honda India went a long way to stopping your thumb.
With this in mind before posting one should consider the following aspects:
1.Is the post shareable? (Would I share it on my timeline?)
2.Is it short (Ideally 80 characters or less. Jeff Bullas Study)
3.Does it have an appropriate Call to Action?
4.Is it conversational? Does it tell my brands story?
5.Is it relevant to my Page | Brand?
6.Is it timely & newsworthy?
With a fair amount of planning taking the aspects above into account, one can create definitive creative content that is relative to your audience that causes
them to stop their thumbs when scrolling through their fe

11. +Social media page customization
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12. +
Facebook Advertising Campaign
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13. + Clients’ Facebook Cover Design
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14. +Social Media Business Card
BACK SIDE
FRONT SIDE
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HEAD OF SOCIAL MEDIA
T MARKETER & CONTENT DEVELOPER
https://www.facebook.com/doveybrett
https://twitter.com/awehjozi
https://za.linkedin.com/in/brettdovey
doveybrett@gmail.com
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