1. Douglas Boehm
As a social media manager, website designer and photographer, Douglas Boehm has a strong
track record of creating and managing social media campaigns. His strengths lie in helping
clients with every aspect of their social media needs. His efforts have successfully improved his
client’s total visibility, helped them to gain name recognition and built their overall businesses.
He possesses strong customer service sensibilities fromhelping client’s to identify their specific
social media needs to monitoring their social media channels to recognize opportunities for
facilitating customer relationship development to generating client reports that they can not
only understand but that enable them to see how social media marketing translates into
increased business for their firm.
Chicago Social Media Marketers:
Significantly Increased client’s sales, leads, name recognition and online traffic through the
design and implementation of successful social media campaigns.
Grew Chicago real estate firm’s monthly Twitter impressions from under 500 to over 25,000 per
month in less than a year.
Designed, implemented and tracked successful online PPC advertising campaigns using Google
AdWords and Facebook advertising campaigns.
Achieved first page rank on Google Search for numerous terms by using SEO best practice
techniques.
Created and maintained websites using Dreamweaver, HTML and WordPress. Websites include
fusedchicago.com, emilyrutledge.com, chicagosocialmediamarketers.com and
soarfarmersmarket.com. Used SEO best practice techniques to increase website visitors and
company visibility.
Improved client ROI though the use of web and social media analytics programs including
Google Analytics to track search engine results, key performance indicators and organic traffic
figures.
Drove traffic to client websites by writing online articles. Several articles have been read by
over 10,000 readers and one received over 20,000 Facebook likes.
Utilize successful history as accomplished artistic photographer with a solo and group exhibition
history to benefit clients.
2. Social Media
DouglasBoehmhasa historyof successfully designingandmanaging social mediacampaignsfromthe
groundup. Aftermeetingwith clientstogeta betterunderstandingof theirobjectiveshe designsa
campaignthat will achieve theirgoals. His social mediacampaignsnotonly increase name recognition
for hisclients,theybringnewpotential customerstoclient websites.He hasa strongtrack record of
buildingfollowersandincreasingaclient’snumberof impressionsandviews.
Twitternumberscomparingthe firstmonthbefore takingoveranaccountto the latestmonth.
Facebooklikesforaclient’saccountfromday 1 to present.
4. Website Design
Douglas Boehm has created visually appealing and easy-to-navigate websites for a variety of
clients including: fine art visual artists, a farmer’s market, and not for profit groups. He uses
several different web design platforms to produce the websites that best fit the needs of his
clients.
http://fusedchicago.com/
http://afboehm.com/
5. Photography
As a professional photographer Douglas Boehm with work in Chicago area galleries, his
photographs have appeared in many fine art shows including the Filter Photo Festival and the
Bridgeport Art Center’s Annual Art Competition. As a special event and architectural
photographer, he uses his extensive archive of photographs and his proficiency at taking high
quality and engaging shots to create more visually appealing social media and article posts.
6. Article Writing
Douglas Boehm has a long history of writing interesting, well-received articles and blogs. His
articles are both interesting and informative and encourage engagement by readers. For
example a free museum days article he published was liked over 20,000 times. His articles are
designed to create engagement and draw potential customers to client’s websites.
7. Article Writing
10 keys to building a successful social media campaign
02/18/2016
Social media is huge and getting bigger and more important every day. As a business you may have finally
recognized that you need a social media campaign or realized that your existing social media strategyhas
been a failure. There is no easy fix or simple solution. Well there is one… be famous. If you are a Grammy
nominated artist you will have no trouble attracting thousands of followers. If that is not an option then you
can follow these steps you to increase your number of followers and generatenew business.
1. Set Goals. What is it you hope to achieve with social media? Name recognition? Customer engagement?
Lead generation? You cannot achieve your goals without knowing what they are.
2. Commit to YourCampaign. A successful social media campaign is not complicated but it does take time,
effort and commitment. Designate accountability for the campaign and follow up. Besure to apply these
rules to yourself if you manage your company’s campaign!
3. Decide Which Social Media Platforms to Use. There aredozens of possibilities and each channel can
serves a different purpose and often, reaches a different audience. Unless you have a fulltime employee
whose sole responsibility is social media you will never be able to utilize all of them. Pick 2 or 3 to
8. concentrate your efforts. The most important social media platforms are:
· Facebook. Byfar the biggest and most used platform. It should be a priority in your postings.
· Twitter. Second only to Facebook in users. Their 140 character limit makes it tough to get across your point
but it makes it easy for users to look at a lot of posts. It is a good site to make announcements and share
news.
· LinkedIn-Facebook for professionals. You will not see family photos on LinkedIn. Use it more like a website
by filling your page with information about your company and for making informative and more formal
posts.
· Instagram. Growing in popularity. It is a very photo centric. If you are in a visual business or have lots of
announcements to make this is a great outlet.
· Snapchat. Usedalmost exclusively on phones it is a great place to post videos. Your posts are automatically
deleted after 24 hours.
· YouTube. Theking of video posts. Others are stealing their business but they are still the most important
player in the fastest growing segment in social media, videos.
4. Creating YourPages. Each social media channel has made it easy to open an account but it is very
important to put in the time creating you page for each platform in order to have good looking and
informative pages. Important consideration include:
· A captivating description of your business. Bear in mind that you want visitors to want to find out more
about you.
· Quality banner photos. A quality and engaging imagewill help bring people into your page.
· Direct visitors to your website. This is possibly themost important element of yoursocial media
page. Facebook’s call to action button allows you to place a link to your website on your home page. Utilize
this.
5. Posting. Posting is the nuts and bolts of all good campaigns. What you post and when you post is worthy
of an article on its own. Hereare the basics.
· Posts should be a mixture of interesting items designed to build engagement and informative substance in
order to build your reputation as source of information.
· Posts about your company should be used sparingly. Followers do not want to see a lot of posts about how
wonderful you are. Ifyou hit a special milestone or win an important award by all means let people know just
do not overdue it.
· Post about topics related to your company. There is a lot of leeway here. You can post about the city you
are located in, your industry as a whole or interesting facts that in some way can be tied back to your
business. Cat videos are popular but a landscaping company posting a cat video is just going to look like a
9. cheap attempt to get views.
· Always add an image. Photos beat copy and videos beat photos. Use photographs or videos on almost
every post. An image draws attention to a post, increasing views and can grow followership.
6. Frequent and Consistent Posting. We cannot stress this consideration enough! It is essential to post
frequently and consistently. Posting for 5 straight days and then not posting for a week will not benefit your
company, and it might actually hurt it. Numerous studies show that a high percentage of consumers will
check a business’ social media pages before doing business with them. A lack of frequent and consistent
posting will be noted and will possibly affect their decision to createa relationship with that business.
7. Reinforce Followers. If someone goes to the trouble of commenting on one of your posts make sure you
reply to their comment or at least like it when appropriate. People love to have their opinions validated and
showing them some appreciation will bring you a lot of goodwill.
8. Avoid Mistakes. We covered common social media mistakes in our LinkedIn article. The most important
rules to remember are
· Beneutral like Switzerland! Do not post anything controversial.
· Accountability. Be sure that someone is being held responsible for your social media campaign.
9. Analyze. Social media channels provide basic analytical tools. Things to look for when analyzing your social
media efforts:
· Look at which posts are creating the most social media engagement. Some posts you think are great will fall
flat and some you were not excited about will createbuzz. Learn from the past and adjust your posts to
reflect the ones that are working.
10. Be Patient. You are not going to set the social media world on fire your first day and probably not even
your first year. Building followers and developing a good reputation takes time and effort. Eventually the
posts that were seen by 30 people will be seen by 100 and the ones that were seen by 100 will be up to
1000.
