Raven's Creative Portfolio

1. Raven
Davis’s
Work
Portfolio
PR, Digital Communications and
Marketing Professional

2. Skills and Attributes:
Skills:
- Public relations, digital and social media strategy
- Marketing and press writing
- Client management and team building
- Managing multiple projects at once, while delegating to Jr. team members
- Staying calm under pressure, working in fast-pace and priority shifting environments
- Ability to work independently and manage client projects/expectations
- Ability to problem solve and also identify/set-in-place various solutions ahead of time (Pro-active, not just re-
active)
- Liaise and negotiate with outside vendors, partners, agents and influencer / celebrity managers
- Program management and implementation
Attributes:
- Incredibly driven and passionate with an extremely strong work ethic
- Confident but a rational thinker and planner, when making decisions and completing projects
- Ethical human being with strong moral values
- Business minded and open minded to changes
- Communication and interpersonal skills
- Team player with the ability to take direction well

3. Raven’s position for CBS Radio’s
podcast Style Scouting and The Style
Scout website:
Raven Davis was hired to co-spearhead the PR, marketing, and social media efforts for CBS Radio’s
Style Scouting podcast show and The Style Scout website, with its Founder Alia Ahmed-Yahia in
efforts to develop the brand from the ground up. Raven contributed to growing its audience to
over 200,000 listeners nationally, in less than 6 months from April 2015 when she started.
Tile: Style and Digital Content Director (April 2015 - April 2016)
Alia Ahmed-Yahia is a veteran in the fashion industry. She is the ELLE Magazine Style
Correspondent, The Founder / Editor in Chief of TheStyleScout.com and The Founder / Host of
CBS Radio’s Style Scouting. Alia is the former Chief Style Director for Ann Taylor’s LOFT. She has
also worked for Style.com, Vanity Fair, Glamour, Vitals Magazine working with Joe Zee, and is a
regular style contributor for E! and The Today’s Show (http://www.aliaahmedyahia.com/bio/).
Raven has built a great professional relationship with Alia Ahmed-Yahia, amongst other fashion
industry and consumer goods influencers.

4. Secured guests for CBS Radio’s
Podcast, Style Scouting and
website The Style Scout:
– Kristina Bazan (Global Fashion Influencer)
– Chriselle Lim (Global Style Influencer and Mommy Blogger)
– Megan McIntyre (Former Beauty Director for Refinery29, Current Beauty Features Director for Refinery29)
– Bronson Van Wyck (Global A-List Celebrity Event Planner)
– Amanda Brooks (Fmr. Global Fashion Director for Barneys New York, Author of “How To Pack A Party Dress and
current Contributor for Conde Nast Traveler Magazine)
– Gabriele Hackworthy (Global Fashion Director for Porter Magazine and Editorial Fashion Director for Net-A-Porter)
– Micaela Erlanger (A-List Celebrity Stylist; Alia Ahmed-Yahia finalized the booking)
– Ashley Borden (Celebrity Fitness Trainer)

5. Garnered interest from potential guests
for future CBS Radio podcast, Style
Scouting:
– Olivia Palermo (Global Fashion Icon, Fashion Influencer and Founder / Creative Director of OliviaPalermo.com)
– Rachel Zoe (Global Fashion Icon, Designer and Celebrity Stylist)
– Aliza Licht (Former SVP of Global Communications at DKNY; Introduced and set-up phone meeting between Aliza
and ELLE Magazine Correspondent / Style Scout website Founder and CBS Radio’s Style Scouting Host Alia Ahmed-
Yahia)
– Tracy Anderson (A-List Celebrity Trainer)
– Mary-Kate and Ashley Olson (Founder’s / Creative Director’s of The ROW)
– Kelly Wearstler
– Gaby Fresh (Fashion Blogger and Influencer)
– Pitched and spoke with various press teams/agents for Blake Lively, Kendall Jenner, Gisele Bundchen, Eric Damen
(Lead Designer for Sex and The City & Gossip Girl), Carolina Herrera, Marc Jacobs, Mansur Gavriel and more
between NYC and Los Angeles

6. Secured photos for Joyann King,
Harper’s Bazaar Head of Digital,
Style Podcast Feature Story:

7. Secured photos for Jackson
Pollock Feature Story:

8. Transcribed full CBS Radio podcast
interview with Emily Dougherty,
ELLE Beauty Director:

9. Secured CBS Radio’s podcast guest:
Kristina Bazan

10. Secured CBS Radio’s podcast guest:
Chriselle Lim

11. Secured CBS Radio’s podcast guest:
Megan McIntyre:

12. Secured CBS Radio’s podcast guest:
Gabriele Hackworthy

13. Secured CBS Radio’s podcast guest:
Bronson Van Wyck

14. Secured CBS Radio’s podcast guest:
Amanda Brooks

15. Secured CBS Radio’s podcast guest:
Ashley Borden

16. Alia Ahmed-Yahia’s feature stories for Radio.com
- Interviews with influencers I pitched and
booked for CBS Radio’s Style Scouting podcast:
– RADIO.COM
– Megan McIntyre: http://radio.com/2015/05/21/5-looks-summer-beauty-
wedding-date-after-work/
– Kristina Bazan: http://radio.com/2015/05/13/kristina-bazan-four-spring-style-
tricks/#.VyvFh1HmuCw.twitter

17. Press from my work:
– Connect Socialyte: http://connect.socialyte.co/profiles/blog/four-spring-style-
tricks-from-fashion-blogger-kristina-bazan?context=tag-style
– Young Sophisticate: http://youngsophisticate.com/blog/2015/9/27/5-podcasts-
for-your-commute

18. Press from my work:

19. Press from my work:

20. Press from my work:

21. Extended Social Media
Engagement Work:

22. Extended Social Media
Engagement Work:

23. Extended Social Media
Engagement Work:

24. Extended Social Media
Engagement Work:

25. Extended Social Media
Engagement Work:

26. Extended Social Media
Engagement Work:

27. Extended Social Media
Engagement Work:

28. Global Manager of Integrated
Marketing and Communications

29. Raven’s position for Frederick
Goldman and The Frederick
Goldman Luxury Group:
Raven was hired to co-create the strategy, online content and influencer partnerships
with the Director of Integrated Marketing and Communications.
During her time with the company, she juggled three roles. She handled social media
direction for ArtCarved Bridal, Triton and Triton Raw. She also created and managed
content for all three brands. Raven was the social media manager for Scott Kay, and
handled the B2C website for Frederick Goldman.
Raven lead all of the in-house sample requests, sample trafficking for influencer
campaigns, pitching press for placements, conducting research for analytics platforms
to use, creating/drafting project proposals for the CEO and Chief Marketing Officer .
Raven was also a liaison to the ION Marketing Agency for influencer digital campaigns.

30. Ideas for Frederick Goldman Inc.
– Expand video coverage for ArtCarved social media platforms
– Relaunch ArtCarved Bridal Twitter handle
– Include celebrity quotes for Triton Jewelry social media tactics (Justin
Timberlake, Drake etc.)
– Re-strategize ArtCarved social media strategy (Out of the box thinking : Create
better online content with limited resources)

31. Secured PR Placements:

32. Scott Kay Social Media Work

33. Scott Kay Social Media Work

34. Social Media Work:
(8.4.2016)

35. Social Media Work:
(6.28.2016)

36. Ideas used by Director of IMC at
Frederick Goldman

37. Ideas used by Director of IMC at
Frederick Goldman

38. Ideas used by Director of IMC at
Frederick Goldman

39. Social Media Work:
(8.4.2016 - 8.5.2016)

40. Social Media Work (Expanded
strategy tactics for Ring
Personalities)

41. Frederick Goldman Inc. / Frederick
Goldman Luxury Group Creative
work samples
– View LinkedIn profile, under the Frederick Goldman Inc. position:
– https://www.linkedin.com/in/ravenlynndavis?trk=hp-identity-name

42. Director of Integrated
Marketing and Communications

43. Raven’s Position for Brabble
Incorporated:
– Raven was hired to spearhead, the global Integrated Marketing and
Communications efforts for Brabble Incorporated.
– Reporting to the Global Chief Marketing Officer, Raven’s responsibilities include but
are not limited to global digital marketing and social media strategy, implementing
creative marketing ideas for online marketing copy and various partnership
programs. She works with outside vendors, agents, managers and in-house creative
designers for online marketing and social media efforts.
– Raven independently manages the Brabble endorser program. With a budget of half
a million dollars, Raven is responsible for securing a team of 50+ endorsers and
creating / implementing digital strategies and social media marketing tactics to
increase social media awareness and most importantly expand Brabble’s user base.
– Raven also manages public relations and future event logistics.

44. Brabble Social Posts (Organic
Media)

45. Brabble Social Posts (Organic
Media)

46. Brabble Social Posts (Organic
Media)

47. Brabble Social Posts (Organic
Media)

48. Brabble Social Posts (Organic
Media)

49. Brabble Social Posts (Organic
Media)

50. Brabble Social Posts (Organic
Media)