The document outlines the sections and contents of a crisis communication plan, including identifying potential crises and their probability and damage potential, writing an introduction and acknowledgments, outlining the plan's purpose and objectives, identifying key internal and external publics, types of publics, the crisis team directory, and identifying a media spokesperson. The plan provides guidance on assessing risks and communicating effectively in the event of an organizational crisis.

1. The Crisis Communication Plan

2. CRISIS INVENTORY Ashley Souza Identify an organizations most likely crisis' and rank them from 0 to 5 by both: Probability that the crisis will occur. Potential damage that the crisis will cause to company.

3. CRISIS INVENTORY Make a bar graph of each crisis' probability and potential damage and then develop crisis management

4. DESIGN THE COVER PAGE Ashley Souza Write the title of the crisis communications plan and then include: Who wrote the plan When it was written When the plan was tested

5. Writing the Introduction Jeanette Melahouris Why is this plan important? What can happen if it is not followed? Have there been warning signs? Has the crisis happened before here? Has it happened to similar organizations?

6. Preparing the Acknowledgments Jeanette Melahouris Clearly state the crisis Key examples: Why action? All key executives and personnel Lines for each of their names Example: President and CEO } ________________ (signature and date)

7. Purpose and Objectives Bill King Purpose In the event of... Transfer of information Resolving the situation Eliminate future problems Objectives Initiate plan Inform key publics Find source Ways to avoid future problems Implement changes

8. Key Publics Corey Spellman Internal Publics: board members key management shareholders financial partners External Publics: clients media suppliers employees

9. Types of Publics Corey Spellman Enabling Functional Normative Diffused

10. Identifying Crisis Team Kim Derr Crisis Team Directory Location of info Contact info Backup contact

11. Identify Media Spokesperson Kim Derr Represents Company Spokesperson and Backup Selection Criteria Decision Making Power Articulation Appearing Rational One Voice Interview for Position