Creativity involves generating new ideas and solutions through an intellectual process. It is defined as the ability to think in novel or unconventional ways to design new things or solve problems. Creativity is shaped by social and environmental factors and requires skills like choosing, predicting, interpreting, translating, and recalling. Fostering creativity benefits individuals and organizations by leading to innovation, positive attitudes, self-confidence, and satisfaction. While creativity can be facilitated by factors like specific knowledge and willingness to work hard, it is also limited by individual influences, aging, economic status, culture and other factors.