My presentation at the Advanced Learning Institute's Social Media for Government Conference. It discusses strategy, education, and provides some best practices from the creation of the U.S. Army's social media program.
My presentation for the Australian Marketing Institute's Government Marketing and Communications Conference. Highlights include the importance (or unimportance) of open government across Washington; building social media strategy; and engaging on some of the most popular social media platforms.
The document discusses the Army's use of social media and strategies for engaging online audiences. It provides an overview of popular social media platforms, guidelines for use within the Department of Defense, and statistics on the Army's presence and followers across sites like Facebook, YouTube, Flickr and Twitter. Examples are given of how the Army communicates with the public through blogging, video sharing, and photo sharing on these various channels.
Farm Safety and Social Networking discusses how social networking platforms like Facebook and blogs can be used to share information with farmers and other agricultural groups. It notes that Facebook has over 590 million users and that the Vermont AgrAbility Project sees a 41% increase in friends and a 62.5% increase in blog views since starting to use these platforms. The document encourages using additional sharing functions like YouTube and recommends social networking as an effective way to reach target audiences with information and ideas.
The document discusses the rise of social media and its impact on communication. It defines social media as online tools and sites that people use to share content and have conversations. Social media has grown tremendously, with over half of all adults now having social network profiles. The summary discusses some of the major social media platforms and tools mentioned in the document like blogs, social networks, photo sharing, and videos. It concludes with tips on how to engage and participate in social media conversations.
Social media are Internet-based tools that allow people to share information, experiences, and perspectives. They integrate various media like text, photos, videos, and audio. Many large companies are increasingly embracing social media tools like blogs, wikis, podcasts, and social networks to interact with customers, partners, and employees. Social media offer affordable and accessible ways for organizations to globally share updates and gain feedback from a wide audience.
Health education and social media part 1Jeanette Ross
part 1 presentation to UTHSCSA family Medicine grandrounds. special thanks to Chrsistian Sinclair MD for sharing several slides. if you want to see the webcast you can get CME too at later at http://bit.ly/nneGtg
Fostering Community With Social Media - Midwest Newspaper Summit 2010Nathan Wright
This is a presentation I gave at the 2010 Midwest Newspaper Summit. The topic was "Fostering Community with Social Media," explaining how newspapers can operationalize social media tools to build community platforms, as well as engage their audience where they live.
My presentation for the Australian Marketing Institute's Government Marketing and Communications Conference. Highlights include the importance (or unimportance) of open government across Washington; building social media strategy; and engaging on some of the most popular social media platforms.
The document discusses the Army's use of social media and strategies for engaging online audiences. It provides an overview of popular social media platforms, guidelines for use within the Department of Defense, and statistics on the Army's presence and followers across sites like Facebook, YouTube, Flickr and Twitter. Examples are given of how the Army communicates with the public through blogging, video sharing, and photo sharing on these various channels.
Farm Safety and Social Networking discusses how social networking platforms like Facebook and blogs can be used to share information with farmers and other agricultural groups. It notes that Facebook has over 590 million users and that the Vermont AgrAbility Project sees a 41% increase in friends and a 62.5% increase in blog views since starting to use these platforms. The document encourages using additional sharing functions like YouTube and recommends social networking as an effective way to reach target audiences with information and ideas.
The document discusses the rise of social media and its impact on communication. It defines social media as online tools and sites that people use to share content and have conversations. Social media has grown tremendously, with over half of all adults now having social network profiles. The summary discusses some of the major social media platforms and tools mentioned in the document like blogs, social networks, photo sharing, and videos. It concludes with tips on how to engage and participate in social media conversations.
Social media are Internet-based tools that allow people to share information, experiences, and perspectives. They integrate various media like text, photos, videos, and audio. Many large companies are increasingly embracing social media tools like blogs, wikis, podcasts, and social networks to interact with customers, partners, and employees. Social media offer affordable and accessible ways for organizations to globally share updates and gain feedback from a wide audience.
Health education and social media part 1Jeanette Ross
part 1 presentation to UTHSCSA family Medicine grandrounds. special thanks to Chrsistian Sinclair MD for sharing several slides. if you want to see the webcast you can get CME too at later at http://bit.ly/nneGtg
Fostering Community With Social Media - Midwest Newspaper Summit 2010Nathan Wright
This is a presentation I gave at the 2010 Midwest Newspaper Summit. The topic was "Fostering Community with Social Media," explaining how newspapers can operationalize social media tools to build community platforms, as well as engage their audience where they live.
A blog is defined technically as a web application containing periodic time-stamped posts accessible to the public that are often displayed in reverse chronological order. However, blogs are also defined socially as personal diaries, spaces for collaboration, political platforms, sources for breaking news, link collections, or private thoughts. The social definition of blogs continues to evolve as bloggers shape new content and purposes for their blogs.
NFPtweetup Collaborative Slideshow 24 Nov 08Rachel Beer
A slideshow crowd-sourced through Twitter for NFPtweetup, 24 November 2008.
Thank you to everyone that contributed a slide to this project, made it greater than the sum of its parts and created something that can be shared by charities and nonprofits wanting to explore Twitter and social media.
Real names and Twitter IDs follow here:
Damien Austin-Walker: @bb2god
Folu Babatola: @FoluB
Steve Bridger: @stevebridger
James Briggs: @jamesbriggs
John Carnell: @bullyinguk
Rob Dyson: @Robpermeable
Michael Grimes: @citizensheep
Paul Henderson: @paulhenderson
Howard Lake: @howardlake
Ben Matthews: @benrmatthews
Jonathan Waddingham: @jon_bedford
Ed Walker: @ed_walker86
Amy Sample Ward: @amyrsward
Leah Williams: @leahmouse
James Stevens: @breathingsince
Michael Waugaman: @waugaman
Paul Webster: @watfordgap
Paul Whaley: @sixteenvoices
Laura Whitehead: @LittleLaura
For more content from this event, check the wiki here: http://nfptweetup.pbwiki.com/ or search Twitter for tweets including 'NFPtweetup'.
Digital surrey me and my web shadow slide show edition Antony Mayfield
This document provides advice on how to manage your online reputation by understanding how networks and the web work. It outlines 9 rules for curating your online presence and digital identity, including checking your web shadow, being the primary source of information about yourself, understanding your networks, being present and useful online, maintaining public and private profiles, knowing that anything posted is permanent, developing a thick skin, and recognizing that the online world is still part of the real world. The overall message is that how much you understand about networks can impact your future freedom, wealth, and participation online.
This is a short presentation I did for my class IST 561 Internet and Information Access @SUNY Albany. I was talking to a room of graduate students (Information Science). Not one of which uses Twitter. My goal was to introduce the utility of Twitter in Academia and Librarianship. Thanks to Max Wilson and Joe Murphy for being my exemplar examples.
According to published studies, about 30 percent of your customer base delivers the majority of your profits. And while 50 percent add absolutely nothing, the remaining 20 percent of customers are costing you money! So, why not cherry pick the ...best customers? It's possible, if you can determine who your high-value customers are, where to reach them, and how to find prospects like them.
Start allocating dollars to the channels that reach your high-value customers. The steady proliferation of new marketing channels today means you must optimize your marketing mix to reach your best customers in their preferred channel. If you don't, you're leaving money on the table.
A blog is a discussion or informational website consisting of discrete posts displayed in reverse chronological order. Blogs started as the work of individuals but now many are produced by large numbers of authors and edited professionally. Blogs allow visitors to leave comments and interact through widgets, distinguishing them from static websites. There are over 156 million public blogs in existence covering topics like commentary, personal diaries, advertising, education, art and more. Blogging tools have evolved to allow non-technical users to easily create and maintain blogs.
A talk I gave at the IT Summit 2007 Conference "Learning in a Digital Age" in Saskatoon, SK. May 1, 2007. The audio of my talk can be found at my website: http://ideasandthoughts.org
This document summarizes best practices for using social media in media relations based on a presentation given at an NCI retreat. It discusses how journalists now use social networks and search to assist their reporting. It also outlines how NCI has modernized its media relations website to incorporate more social media tools like blogs, videos, and integration with Twitter, YouTube and Flickr. Key lessons are to engage the right target audience, be useful and responsive on social platforms while avoiding spammy or defensive behaviors that could spark backlash.
Gaurav Mishra Digital Activism Social Media Club Delhi 21112009Gaurav Mishra
This document discusses digital activism in India and China through social media. It shows that both countries have high social media usage, especially in cyber cafes early on. In India, social media was used to spread awareness of issues like the Mumbai terror attacks and organize pink chaddi protests. In China, social media allowed sharing of citizen journalism during the Sichuan earthquake but is also strictly censored by the government. The document advocates listening to public opinion online, energizing grassroots movements using social media, and bridging online and offline action for effective digital activism.
Building Connections and Communities through the WebBritt Watwood
This document discusses how web technologies can be used to build community and foster connections. It highlights how tools like social networks, blogs, wikis, tagging, and sharing allow for two-way communication and help form connections between people with shared interests that can grow into online communities. Examples mentioned include using Facebook, Twitter, Yammer and other sites to engage in discussions, share content, and develop interconnections.
The document discusses the U.S. Army's use of social media and its strategy for an official presence across various platforms. It provides background on the Department of Defense's social media policy, an overview of where the different military services are currently active on sites like Facebook, YouTube, Flickr and Twitter, and how the Army is integrating social media into its everyday communication efforts. It also explores possibilities for using social media to augment distributed learning and shares lessons learned from the Army's social media efforts.
Internet Marketing Now: New Tools and TrendsSusby Digital
The document provides an overview of new internet marketing tools and trends in 2009. It discusses the shift from Web 1.0 to the more social and participatory Web 2.0, and the rise of social media platforms like blogs, social networks, photos and videos sharing sites, Twitter, and more. It emphasizes that internet marketing now is about listening, participating in conversations, building relationships and trust through social interactions online.
This document discusses various forms of online social media including email, social networks, blogs, microblogs, wikis, media sharing sites, and chat rooms. It provides examples of popular sites for each type and notes that social media allows people to easily communicate and share information with broad audiences. However, it also mentions some concerns about oversharing personal information online.
Adult Workforce Development Conference Social Media PresentationShane Haggerty
This document discusses the rise of social media and its benefits for organizations. It provides an overview of popular social media platforms like Twitter, Facebook, Flickr, YouTube, and blogging. While social media was once dominated by younger users, it now sees significant usage across all age groups. The document advocates for organizations to engage with social media to connect with audiences, share content, and build communities. It addresses common myths about social media and provides tips for social media use.
This is a live presentation by @EdCabellon on how to use Social Media to build communities at the college level. This is for anyone wanting to learn how to use social media as well as experienced practitioners wanting to see how BSC uses it.
Social media allows businesses to connect with customers through sharing and discussing information online. It transforms one-way communication into two-way dialogues. Businesses can use social media to network, meet potential customers, listen to feedback, and build relationships in a cost-effective manner. Popular forms of social media include microblogs, social networking sites, video/photo sharing, and blogs, which allow businesses to engage customers and spread their message through sharing content.
Marketing with New Technologies Presentation by Angie A. Swartz (@aaswartz) and Christine Geltz (@geltzcomm) at the Dorothy Chandler Pavilion given July 23, 2009 as part of Reflections on Leadership-Women's Business Conference sponsored by The Metropolitan Water District of Southern California. For more information, email Angie@squaremartinimedia.com.
This document provides an overview of social media and how publishers can engage with various social platforms. It discusses the rise of technologies like broadband internet and mobile devices that enabled social networking. Platforms covered include blogs, Facebook, LinkedIn, Twitter, YouTube and Flickr. The document provides tips on setting up accounts, engaging audiences, listening to conversations, and measuring success. The overall message is that social media can help publishers connect with readers and learn about their interests if integrated as part of a clear strategy.
Twitter is one of the most powerful tools for social media and communication. This presentation highlights how Twitter can be used effectively and presents case studies on how a few celebrities are using twitter.
A blog is defined technically as a web application containing periodic time-stamped posts accessible to the public that are often displayed in reverse chronological order. However, blogs are also defined socially as personal diaries, spaces for collaboration, political platforms, sources for breaking news, link collections, or private thoughts. The social definition of blogs continues to evolve as bloggers shape new content and purposes for their blogs.
NFPtweetup Collaborative Slideshow 24 Nov 08Rachel Beer
A slideshow crowd-sourced through Twitter for NFPtweetup, 24 November 2008.
Thank you to everyone that contributed a slide to this project, made it greater than the sum of its parts and created something that can be shared by charities and nonprofits wanting to explore Twitter and social media.
Real names and Twitter IDs follow here:
Damien Austin-Walker: @bb2god
Folu Babatola: @FoluB
Steve Bridger: @stevebridger
James Briggs: @jamesbriggs
John Carnell: @bullyinguk
Rob Dyson: @Robpermeable
Michael Grimes: @citizensheep
Paul Henderson: @paulhenderson
Howard Lake: @howardlake
Ben Matthews: @benrmatthews
Jonathan Waddingham: @jon_bedford
Ed Walker: @ed_walker86
Amy Sample Ward: @amyrsward
Leah Williams: @leahmouse
James Stevens: @breathingsince
Michael Waugaman: @waugaman
Paul Webster: @watfordgap
Paul Whaley: @sixteenvoices
Laura Whitehead: @LittleLaura
For more content from this event, check the wiki here: http://nfptweetup.pbwiki.com/ or search Twitter for tweets including 'NFPtweetup'.
Digital surrey me and my web shadow slide show edition Antony Mayfield
This document provides advice on how to manage your online reputation by understanding how networks and the web work. It outlines 9 rules for curating your online presence and digital identity, including checking your web shadow, being the primary source of information about yourself, understanding your networks, being present and useful online, maintaining public and private profiles, knowing that anything posted is permanent, developing a thick skin, and recognizing that the online world is still part of the real world. The overall message is that how much you understand about networks can impact your future freedom, wealth, and participation online.
This is a short presentation I did for my class IST 561 Internet and Information Access @SUNY Albany. I was talking to a room of graduate students (Information Science). Not one of which uses Twitter. My goal was to introduce the utility of Twitter in Academia and Librarianship. Thanks to Max Wilson and Joe Murphy for being my exemplar examples.
According to published studies, about 30 percent of your customer base delivers the majority of your profits. And while 50 percent add absolutely nothing, the remaining 20 percent of customers are costing you money! So, why not cherry pick the ...best customers? It's possible, if you can determine who your high-value customers are, where to reach them, and how to find prospects like them.
Start allocating dollars to the channels that reach your high-value customers. The steady proliferation of new marketing channels today means you must optimize your marketing mix to reach your best customers in their preferred channel. If you don't, you're leaving money on the table.
A blog is a discussion or informational website consisting of discrete posts displayed in reverse chronological order. Blogs started as the work of individuals but now many are produced by large numbers of authors and edited professionally. Blogs allow visitors to leave comments and interact through widgets, distinguishing them from static websites. There are over 156 million public blogs in existence covering topics like commentary, personal diaries, advertising, education, art and more. Blogging tools have evolved to allow non-technical users to easily create and maintain blogs.
A talk I gave at the IT Summit 2007 Conference "Learning in a Digital Age" in Saskatoon, SK. May 1, 2007. The audio of my talk can be found at my website: http://ideasandthoughts.org
This document summarizes best practices for using social media in media relations based on a presentation given at an NCI retreat. It discusses how journalists now use social networks and search to assist their reporting. It also outlines how NCI has modernized its media relations website to incorporate more social media tools like blogs, videos, and integration with Twitter, YouTube and Flickr. Key lessons are to engage the right target audience, be useful and responsive on social platforms while avoiding spammy or defensive behaviors that could spark backlash.
Gaurav Mishra Digital Activism Social Media Club Delhi 21112009Gaurav Mishra
This document discusses digital activism in India and China through social media. It shows that both countries have high social media usage, especially in cyber cafes early on. In India, social media was used to spread awareness of issues like the Mumbai terror attacks and organize pink chaddi protests. In China, social media allowed sharing of citizen journalism during the Sichuan earthquake but is also strictly censored by the government. The document advocates listening to public opinion online, energizing grassroots movements using social media, and bridging online and offline action for effective digital activism.
Building Connections and Communities through the WebBritt Watwood
This document discusses how web technologies can be used to build community and foster connections. It highlights how tools like social networks, blogs, wikis, tagging, and sharing allow for two-way communication and help form connections between people with shared interests that can grow into online communities. Examples mentioned include using Facebook, Twitter, Yammer and other sites to engage in discussions, share content, and develop interconnections.
The document discusses the U.S. Army's use of social media and its strategy for an official presence across various platforms. It provides background on the Department of Defense's social media policy, an overview of where the different military services are currently active on sites like Facebook, YouTube, Flickr and Twitter, and how the Army is integrating social media into its everyday communication efforts. It also explores possibilities for using social media to augment distributed learning and shares lessons learned from the Army's social media efforts.
Internet Marketing Now: New Tools and TrendsSusby Digital
The document provides an overview of new internet marketing tools and trends in 2009. It discusses the shift from Web 1.0 to the more social and participatory Web 2.0, and the rise of social media platforms like blogs, social networks, photos and videos sharing sites, Twitter, and more. It emphasizes that internet marketing now is about listening, participating in conversations, building relationships and trust through social interactions online.
This document discusses various forms of online social media including email, social networks, blogs, microblogs, wikis, media sharing sites, and chat rooms. It provides examples of popular sites for each type and notes that social media allows people to easily communicate and share information with broad audiences. However, it also mentions some concerns about oversharing personal information online.
Adult Workforce Development Conference Social Media PresentationShane Haggerty
This document discusses the rise of social media and its benefits for organizations. It provides an overview of popular social media platforms like Twitter, Facebook, Flickr, YouTube, and blogging. While social media was once dominated by younger users, it now sees significant usage across all age groups. The document advocates for organizations to engage with social media to connect with audiences, share content, and build communities. It addresses common myths about social media and provides tips for social media use.
This is a live presentation by @EdCabellon on how to use Social Media to build communities at the college level. This is for anyone wanting to learn how to use social media as well as experienced practitioners wanting to see how BSC uses it.
Social media allows businesses to connect with customers through sharing and discussing information online. It transforms one-way communication into two-way dialogues. Businesses can use social media to network, meet potential customers, listen to feedback, and build relationships in a cost-effective manner. Popular forms of social media include microblogs, social networking sites, video/photo sharing, and blogs, which allow businesses to engage customers and spread their message through sharing content.
Marketing with New Technologies Presentation by Angie A. Swartz (@aaswartz) and Christine Geltz (@geltzcomm) at the Dorothy Chandler Pavilion given July 23, 2009 as part of Reflections on Leadership-Women's Business Conference sponsored by The Metropolitan Water District of Southern California. For more information, email Angie@squaremartinimedia.com.
This document provides an overview of social media and how publishers can engage with various social platforms. It discusses the rise of technologies like broadband internet and mobile devices that enabled social networking. Platforms covered include blogs, Facebook, LinkedIn, Twitter, YouTube and Flickr. The document provides tips on setting up accounts, engaging audiences, listening to conversations, and measuring success. The overall message is that social media can help publishers connect with readers and learn about their interests if integrated as part of a clear strategy.
Twitter is one of the most powerful tools for social media and communication. This presentation highlights how Twitter can be used effectively and presents case studies on how a few celebrities are using twitter.
This document discusses social media and its purposes. It provides an overview of popular social media tools like Twitter, Facebook, Flickr, YouTube, and blogging. It explains that social media allows for conversations and relationship building through collaboration. It also discusses how social media can be used to protect brands, create communities, and engage audiences to achieve results. The document encourages organizations to use social media as an interactive communications tool to have two-way dialogue rather than one-way pushes of information.
This document provides an overview of various social media platforms and how businesses can utilize social media for marketing purposes. It discusses popular social networks like Facebook, Twitter, and LinkedIn. It also covers other social media tools like blogs, microblogging, video and photo sharing sites. The document provides tips on how businesses can connect with customers, build their brand and promote events using these social media tools.
The document provides best practices guidelines for Army personnel engaging in social media. It discusses policies around social media use and outlines tactics for implementing platforms like blogs, Facebook, and Twitter. The key points are:
1) Army personnel must maintain professional conduct online and remember policies around operations security and the Uniform Code of Military Justice.
2) Effective social media use requires planning, resources to maintain sites, and engagement with audiences.
3) Platforms like blogs and Facebook should present an official perspective and engage communities through content and comments.
4) Personnel must identify their Army affiliation online and make their commander aware of any personal blogs or profiles. Operations security and policies still apply to personal sites.
This document provides an overview of social media tools that could be used for election administration. It discusses how the media landscape is changing with declines in newspapers and rise of tools like blogs, podcasts, RSS, social networking sites, wikis, YouTube and Twitter. The document outlines these tools and provides examples of how the Mayo Clinic has used social media. It suggests that election administrators could use blogs for voter education and updates, Twitter for mini-updates and feedback, and YouTube for training videos. The overall cost to implement these tools is estimated at $300.
This document discusses the rise of social media and its importance for recruiting. It defines social media as activities that integrate technology, social interaction, and sharing content online. Examples mentioned include Facebook, Twitter, YouTube and blogs. The document emphasizes that social media is a fundamental shift in how people communicate and that most people now use these technologies. It provides examples of how coaches can use social media like Twitter and Facebook to connect with recruits, fans, and build their program's brand.
Social Networking Sites and TerminologiesLaiba Yaseen
This document provides an overview of social networking sites and related terminology. It discusses popular social media platforms like Facebook, YouTube, and Twitter, detailing their founding dates and key usage statistics. Both advantages like low-cost advertising and keeping in touch with others, and disadvantages like addiction and privacy issues are reviewed. Finally, common social media terms are defined, such as viral, platform, algorithm, and microblogging.
Module 1: Interacting With and Creating a CommunityKirsty Groff
This document discusses how journalists can use social media for reporting. It identifies several types of social media sites useful for journalists: networking sites like Facebook and LinkedIn to find sources; video sites like YouTube and Vimeo to share multimedia content; and blogging sites like WordPress and Blogger for long-form writing. Within each category, specific sites are described and examples given of how journalists can use the sites to interact with communities and crowdsource information and content.
This document summarizes the benefits and best practices for nonprofits using social media. It discusses how social media platforms like Facebook, Twitter, YouTube, and blogs can help nonprofits reach more people and stay connected with supporters. Key recommendations include starting with Twitter and Facebook, linking back to the organization's website, getting volunteers to help, and using other channels to promote social media activities. The goal of social media for nonprofits should be to start conversations and engage with supporters.
The document discusses key statistics about social media usage. It notes that Facebook has over 1.3 billion active users, 82% of which are outside of the US and Canada. It also mentions that 60 million photos are uploaded to Instagram each day. The document then discusses predictions that social media usage will nearly double by 2018 with over 2.44 billion people using social networks globally. It ends by emphasizing the importance of aligning social media goals with organizational goals.
We were invited to present at Fresh Event 2010, the annual conference for the fresh produce industry of Australia and New Zealand.
We were asked to talk on social media, specifically the ways that fresh produce business could use it as a tool to compete with the best.
The audience spanned the full spectrum from 'Farm to Fork' with a corresponding range of social media experience. We structured the content accordingly.
This document provides an overview of various social media tools and strategies for using them effectively. It discusses platforms like Twitter, Facebook, LinkedIn, YouTube, Flickr, Digg and others. It offers tips on setting up profiles, engaging with others, sharing content and leveraging these tools for marketing purposes while avoiding common pitfalls. The goal is to help users develop a practical social media strategy.
Similar to Harnessing the power of a 1 million + organization (20)
4. A “free, online encyclopedia” The power of Wikipedia: search engine optimization According to an investigation by Nature magazine, you’ll find the same number of errors in the Encyclopedia Britannica Start with step #1, not step #45 Strategy Have one before you start. Wikipedia Don’t steal someone else’s. Don’t ignore the obvious.
5. Culture change Sell the boss. Be pragmatic, not idealistic. Culture change starts with education – your boss, your community and yourself.
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8. It IS a competition Make sure your leadership understands that.
9. 07/16/10 Social Media across DoD As of 26 March 2010 Services Social Media Comparison Army Marines Air Force Coast Guard Navy DoD Facebook 330,320 fans 302,020 fans 46,481 fans 11,496 fans 104,309 fans 24,912 fans You Tube 265,353 channel views 25,378 channel Views 90,580 channel views 268,159 channel views 14,465 channel views 26,907 channel views Flickr 5,274 Images 1,329 (Marine Corps News) images 1,425 images 745 images 3,307 images 1,932 images Twitter 30,435 Followers 9,408 followers 8,716 followers 7,472 followers 9,902 followers 5,538 followers
14. Blogging HTTP://ARMYLIVE.DODLIVE.MIL A blog is a conversational web site, typically offering news or opinion on a certain topic. Blogs should be written conversationally, and should be short – think op-ed length and e-mail tone. Determine how you’re already being talked about in the blogosphere before you engage yourself.
16. Twitter WWW.TWITTER.COM Twitter is a micro-blogging tool that updates in 140 characters or less. Twitter works better for people than organizations – it’s a great way to get the boss online.