Creativity involves coming up with novel and useful ideas through cognitive activities and thinking. It is a process that uses intelligence to generate new ideas, solutions, and connections. To be truly innovative, creativity must be harnessed and applied to practical problems through work to transform ideas into reality. True innovation stems from creativity but requires taking creative ideas and executing them in a way that produces something new.

1. THINKING
CREATIVITY
INNOVATION
CREATIVITY IS… NOVELTY WHICH IS USEFUL
CREATIVE
THINKING
REAPING THE POWER OF THINKING
Coming up with new ideas.
Finding new ways of solving problems and
approaching situations. Ability to discover new and
original ideas, connections, and solutions to
problems.
Cognitive activities.
A process that acts upon intelligence. The action of
using your mind to produce ideas, decisions, and
memories. A flow of ideas and associations that can
lead to logical conclusions.
Doing something with new ideas.
An idea has been transformed into practical reality.
Creativity plus work results in innovation. Being
innovative means harnessing creative ability.
Generate and execute new ideas—incremental,
evolutionary, or revolutionary—and it starts with
creativity.
Novelty is the state or quality of being new, exciting,
unusual or unique. A central assumption in creativity
theory is that the creativity of an idea is defined by
its novelty and usefulness.
Creativity as production of novel and useful ideas and innovation as implementation of creative ideas