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CHANGE OUR PERCEPTION…
Try to escape the
mindset and explore
other possibilities
We do not see the world as it is;
We see it as we are…
CREATIVITY IN ORGANISATION
Importance of
WALT DISNEY’S CREATIVITY
The challenge in building creative thinking culture
is developing a flexible team structure where the
working teams have multi-disciplinary skills and work together.
In Walt Disney, the strategy used in the creative process to produce the
most successful animation consists of three stages:
Dreamer
the playful state of
generating new ideas
Realist
putting reality into ideas and
selecting the appropriate ones
Critic
looking at details for ways
to improve an idea
Benefits of transforming
into Critical &
Creative workforce
A People Development Strategy
A Breakthrough Strategy
A Management Tool

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