Marketing leaders should embrace uncertainty and complexity as catalysts for innovation, viewing constraints as opportunities for creativity. They must maintain confidence, humility, and curiosity, and be willing to take risks and learn from failure. The emphasis is on taking action and experimenting rather than just thinking.

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True marketing leaders embrace uncertainty and complexity as creative
catalysts that invite and demand innovation. Creative leaders should view
constraints as exciting challenges that promote creativity, not restrict it.
Additionally, a creative leader doesn’t fear failure despite recognising the
inherent risk of trying new things.
forbes.com

3. Confidence
ability to question
without fear
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Observation
Seeing problems and ideas

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knowing you don’t know everything
Humility

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Mindfullness
thinking on how to think

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Exploring and Experimenting
CURIOSITY

8. Resourcefulness
something to tinker with 8

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Energy
to explore and tinker

10. Resourcefulness: something to tinker with
Energy: to explore and tinker
Action: not just thinking, but doing.
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Action
not just thinking, but doing

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Advanced Master in Creativity and Marketing
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Laurent Bouty
Academic Director
Advanced Master in Creativity and Marketing
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