The document outlines key trends from 2010 to 2011, highlighting significant influences like the rise of the iPad in publishing and the shifting power dynamics toward emerging markets. It discusses how video will become a dominant force in internet traffic and the importance of resource productivity in response to growing demand and environmental concerns. Additionally, it notes the need for developed economies to enhance productivity for sustained growth.

1. © Leo Reynolds @ Flickr
THE YEAR IN SIX
WORDS
December 2010
Key trends
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2. 10
0 THE YEAR IN SIX WORDS
2
NORMAL, JOBS, STUCK, CURRENCY, SPILLS AND GAGA SAY ALL
THAT NEEDS TO BE SAID ABOUT 2010
Business week
More on: http://tinyurl.com/39g9vcn © Pictures @ Flickr

3. 11
0 THE YEAR IN SIX WORDS
2
IPAD, REBALANCING, VIDEO, PLANET, PRODUCTIVITY AND
LOBBYING SAY ALL THAT NEEDS TO BE SAID FOR 2011
McKinsey Quarterly, Harvard Business Review, Economist, PriceWaterhouseCoopers, Adage
More on: http://tinyurl.com/39g9vcn © Pictures @ Flickr

4. 11
20 A NEW HOPE THE APPLE IPAD GIVES
Adage.com
Book of Tens: Biggest Stories of the Year
Published: December 13, 2010
“One would think Steve Jobs was
the second coming for the
publishing industry, the way iPad
frenzy hit once the tablet launched
in April. There have been scores of
iPad editions, including some very
nice ones from Wired, Popular
Science, The Wall Street Journal
and USA Today. Heck, News Corp.
boss Rupert Murdoch even
assembled a team of pop culture
all-stars to create content for his
brand-new all-iPad venture, The
Daily. Early results show wide
disparities in just how valuable the
device has been for publishers,
with tech and science titles
showing more impact, but it will be
tough to determine whether that
hope turns into dollars until iPads
and subscription offers become
commonplace.”
More on: http://adage.com/bookoftens2010/article?article_id=147633

5. 11
20 THE GREAT REBALANCING
McKinsey Quarterly
Global forces shaping the future of business and society
November 2010
The coming decade will be the first in 200
years when emerging-market countries
contribute more growth than the developed
ones. This growth will not only unleash a wave
of new middle-class consumers but also drive
profound innovations in product design, market
infrastructure, and value chains
More on: http://www.mckinseyquarterly.com/special_topics.aspx?stid=104&srid=57 © Wen-Yan King @ Flickr

6. 11
20 COMPANIES ADAPT TO VIDEO AGE
Economist
Words fail them
Nov 22nd 2010 | from The World In 2011 PRINT EDITION
"… In the past three years video has
come from nothing to make up nearly half
of internet traffic; by 2012 it is likely to
be more than three-quarters. So far
corporations have taken a back seat in
this growth, but in 2011 they will climb
into the front and start to drive it. …"
More on: http://www.economist.com/node/17493438

7. 11
20 PRICING THE PLANET
McKinsey Quarterly
Global forces shaping the future of business and society
November 2010
A collision is shaping up among rising demand for resources, constrained
supplies, and changing social attitudes toward environmental protection. The
next decade will see an increased focus on resource productivity, the
emergence of substantial clean-tech industries, and regulatory initiatives.
More on: http://www.mckinseyquarterly.com/special_topics.aspx?stid=104&srid=57 © HOME project

8. 11
20 THE PRODUCTIVITY IMPERATIVE
McKinsey Quarterly
Global forces shaping the future of business and society
November 2010
Developed-world economies will need
to generate pronounced gains in
productivity to power continued
economic growth. The most dramatic
innovations in the Western world are
likely to be those that accelerate
economic productivity
More on: http://www.mckinseyquarterly.com/special_topics.aspx?stid=104&srid=57

9. 11
20 A BEAUTIFULLY DESIGNED LOBBY
Harvard Business Review
The Top Six Innovation Ideas of 2011
8:23 AM Thursday December 16, 2010
"… In 2011, a marginal dollar invested in
a lobbying campaign may yield far
greater returns than a dollar invested in a
brave new technology innovation. …"
More on: http://blogs.hbr.org/schrage/2010/12/the-top-six-innovation-ideas-o.html

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