Brainstorming for Marketing Campaign Ideas
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Brainstorm ideas for your next marketing campaign using the elements discussed in this blog. It will help to generate some creative and unique ideas that can be converted into successful marketing campaigns.
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dschool_toolkit
This document provides an overview of the d.school bootcamp bootleg, which is intended as an active toolkit to support design thinking practice. It outlines the human-centered design process and describes specific methods that can be used at each stage. The bootleg captures some of the teachings from the d.school's foundation course on design thinking and includes updated and new methods based on lessons learned. The methods presented were culled from various individuals and organizations to impart design thinking. The document is shared freely under a Creative Commons license and feedback is welcomed.
Bootcamp_bootleg
Design Thinking ist eine neuartige Methode zur Entwicklung innovativer Ideen in allen Lebensbereichen. Das Konzept basiert auf der Überzeugung, dass wahre Innovation nur dann geschehen kann, wenn starke multidisziplinäre Gruppen sich zusammenschließen, eine gemeinschaftliche Kultur bilden und die Schnittstellen der unterschiedlichen Meinungen und Perspektiven erforschen.
D.school's design thinking process mode guide
The document provides an overview of the design thinking process, which includes the key modes of Empathize, Define, Ideate, Prototype, and Test. It describes each mode in terms of what it is, why it is important, and how to execute it. The Empathize mode involves understanding users through observation and engagement to gain insights. Define is about synthesizing research to craft a problem statement. Ideate is the generation of ideas. Prototype creates artifacts to test ideas. Test gets feedback on prototypes from users.
Methodcards v3-slim (1)
The document provides an overview of the d.school's design thinking bootcamp bootleg guide. It outlines the human-centered design process modes of empathize, define, ideate, prototype, and test. It then describes dozens of specific methods that can be used within each mode, such as assuming a beginner's mindset, using what/how/why questions, and conducting user camera studies and interview preparation. The bootleg is intended as an active toolkit for practitioners to try these tools and share their experiences using the methods.
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We hear it every day: Everything is changing. Social media, globalization, climate change are just a few of the powerful and complex forces at work in our every day lives. Not only are people more connected than ever with constant access to a world of opinion mixed with fact, but they’re also feeling less confident, lacking control over everything from home to work to politics. So, the world is complex and facing major challenges, competition is fierce, and brands mean more. So what?
Ideation
The document provides an overview of ideation and brainstorming techniques. It introduces the trainer and outlines an agenda that includes defining ideation, discussing its benefits, and presenting various ideation techniques. Some key techniques discussed are mind mapping, brainstorming, brainwriting, and SCAMPER. The document also provides tips for successful ideation sessions, such as choosing a diverse group, appointing a facilitator, and going for quantity over quality of ideas initially.
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Brainstorming for Marketing Campaign Ideas
- 2. Defer Judgment Any creative marketing campaign that hopes to be successful must have a team behind it that is willing and able to think outside of the box. This means that they need to be able to think without judgment or self-censorship. It is important to have a diverse range of thinking styles in groups so that ideas can flourish.
- 3. Encourage Wild Ideas Having wild ideas will inspire you and make you think outside the box. The things you don't consider in your daily life could be wonderful ideas. Whether you're devising the next meme that will dazzle 'em on social media, your next product innovation, crazy ideas will get you your next new viral campaign.
- 4. Build On The Idea Of Others You add your perspective and experience to ideas shared by others. This way you will come up with a rich set of ideas. Some of the best ideas come from combining different ideas together. This is a great way to expand your thinking and see if you can improve the idea by incorporating different points of views.
- 5. Stay Focused On The Topic When discussing crazy and interesting ideas, it is easy to get sidetracked. Be mindful of staying on topic and keeping the discussion focused. At times, when the discussion gets too far-fetched, it is better to steer the conversation towards more practical topics.
- 6. One Conversation At A Time When everyone is trying to contribute helpful information but no one is listening is not going to be productive for brainstorming. Side conversations can derail the creative process and make it difficult to generate new ideas. It's not how many people we have in the room. It's how many ideas we can make.
- 7. Be Visual The best way to come up with ideas is to use brainstorming techniques. Write down ideas and draw links between those ideas. Use visual aids. Create mindmaps. And draw doodles to have the associations form in your head. This will help identify possible relationships and help determine which ideas are worth pursuing.
- 8. Go For Quality A key ingredient in running an effective marketing campaign is quality. Quality is about the level of detail in an action plan. Each of the different action steps listed in the plan should be Specific, Measurable, Assignable, Realistic, and Time-based.