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![Google: “…designers should regard not only visual complexity,
but also the factor prototypicality very carefully when
designing a website. […] Negative product expectations lead to
lower satisfaction.“
@peeplaja #ConvCon](https://image.slidesharecdn.com/conversionconference-peeplaja-140212155841-phpapp02/75/Principles-of-Persuasive-Web-Design-22-2048.jpg)
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Principles of Persuasive Web Design
The document discusses the importance of design in communication, emphasizing that it should focus not only on aesthetics but also functionality. Simplification in design leads to improved user satisfaction, as negative expectations decrease when visual complexity is managed well. The text also highlights specific design strategies for better user engagement and effectiveness.
In this document
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Act with confidence, communicate quickly, and be direct. Emphasizes assertive communication.
Focus on the concept of silent persuasion as a method to influence others without overt actions.
Highlights that design encompasses functionality as well as aesthetics, urging consideration of both.
A recurring hashtag (@peeplaja #ConvCon) is present, indicating ongoing themes in the presentation.
Cites Google on the importance of visual design and meeting expectations to ensure customer satisfaction.
Presents data indicating lifts in performance and sales; mentions a significant amount of $2,684,000.
Stresses the importance of having one primary action per screen and managing secondary actions to avoid overwhelming users.
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Principles of Persuasive Web Design
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- 36. Simpler is better. @peeplaja#ConvCon
- 37. Simpler go toAirbnb to look at the photos, and dream of travelling.” “I regularlyis better. @peeplaja #ConvCon
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- 53. 13.26% lift 11.78% lift 7.48%lift 8.28% lift * Monetate 2012 @peeplaja #ConvCon
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- 61. B&O Beoplay A9 @peeplaja#ConvCon
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- 65. Keep secondary actionssecondary @peeplaja #ConvCon
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