Presentation produced for the purpose of educating BA (Hons) Graphic Design students on implementing social media into their creative advertising campaigns.

1. CREATIVE
ADVERTISING:
SOCIAL MEDIA
BA (HONS) GRAPHIC DESIGN
HOW TO MAKE YOUR CAMPAIGN STAND OUT AMONG THE MANY.

2. What is Social Media?
What to consider when developing your campaign?
Examples of strong social media campaigns.
This presentation will cover:

3. SOCIAL MEDIA
DesignMarketing Communications
Oxford Dictionary definition:
Websites and applications that enable users to create and
share content or to participate in social networking.

4. S
P
S
I
Plan in six steps.

5. Begin with...
A careful development
plan
01
Do your research!
Know your target audience
Identify your areas of opportunity
Define a budget

6. And then,
Clearly define your goals
02
These could be...
To increase brand awareness
Drive traffic to your website
Remember: Institutional, Advocacy
& Product advertising,
Take note: You can have more than one goal

7. Don't make me think.
03
Usability.
Design for an individual of average ability who will be able
to use it without getting hopelessly frustrated.
Design
Visuals make a difference
There is an importance in your choice of colours
Choose the right font!

8. Whats the point?
04
If it isn't necessary, why bother?

9. Cross channel promotion
05
Never miss an opportunity.
Note: Keep up-to-date with graphic dimensions because
these will differ depending on the social media platform.
These can usually be found within the brand guidelines.

10. Through analyses
06
Be critical & dont be afraid to say when something isn't
working. Take a trial & error approach.
A decision made in poor judgement can be catastrophic
upon a brands image and reputation.

11. Successful
campaigns
The Most Creative Social Media campaigns of the 2015
Hello Flo: First Moon Party campaign
Always: Like a Girl
ALS: Ice Bucket Challenge
Ikea: Experience the Power of a BookBook
Ikea PS: Instagram Website

12. Any questions?
Thank you.