Too often are industry experts considered only as distribution partners. But they usually are closer to your customer than you are and they know what type of content their audience is looking for. This presentation details why it's a good idea to let industry experts define what your content strategy should be.

1. CONTENT STRATEGY
Let industry experts
CHOOSE WHAT
YOU SHOULD WRITE
ABOUT

2. Content marketing can be easily boosted by
using influencers, or industry experts with
an established audience, to develop
content.
Jay Baer says: "True influence drives action,
not just awareness."

3. Here are 4 reasons why you
should let influencers choose
your content for you

4. 1 - THEY KNOW YOUR AUDIENCE

5. Everybody knows that great content marketing requires
developing content based on what your audience wants,
rather than what you want to tell them.
Influencers are immersed in their
industry and have a deep
understanding of their audience's
perspective.
Working with these experts gives
you access to a vast wealth of
knowledge about your audience
and help you develop higher
quality content.

6. 2 - THEY ARE TREND-SAVY

7. Many of today’s industries are constantly growing and
changing, especially those that rely on technology. Keeping
up with the ebb and flow of industry trends can be a
daunting task for those who aren’t in the know.
By involving influencers in your
content marketing strategy,
you’ll have a better chance of
staying up-to-date with current
trends and building a brand
identity associated with the
cutting edge.

8. 3 - THEY CAN TALK THE INDUSTRY
TALK

9. Each industry has its own jargon and style that work best
for communicating its ideas.
For many companies, figuring out how to speak the
language of their audience can involve a lot of trial and
error.
Industry experts are already familiar with what resonates
best with their audience, giving you a head start when it
comes to making your message click for your readers.

10. 4 - THEY CAN BOOST YOUR
DISTRIBUTION

11. Of course they are great information relays!
Influencers can help amplify your social
reach and put your brand in front of more
eyes. Industry influencers often have active
social media followings of their own and
will retweet their contributions to your
brand.
By involving influencers in
your content generation
efforts, you’re gaining access
to a broader audience

12. SO, FIND INFLUENCERS AND CREATE AMAZING
CONTENT
If you haven't yet tried influencer marketing for yourself, you
may be surprised at how much it can add to your content
strategy.
Influencers can provide highly effective, targeted content
that will help give your brand the presence it needs to get to
the next level.

13. Thank you
If you’re planning an influencer marketing campaign, we’d love to help!
Upfluence
Runway SF 1355 market
street,
San Francisco, CA,
94114,USA
www.upfluence.com
Contact: Kevin Creusy
kevin.creusy@upfluence.com
+33 970 447 443