The document provides guidance to students on developing marketing materials to promote their "Big Goal" projects. It instructs students to analyze successful ads and articles to understand what elements engage audiences. Students are then asked to create their own ad for their project by developing a message, target audience, problem/solution, and call to action. They are also prompted to consider how to distribute their ad across various media like websites, social media, videos, and print. Finally, students are told to launch their ad publicly and think of ways to reach a wider target audience with follow-up promotions and updates.