The impact of the emotional branding in the nonprofit sector. Branding in the nonprofit sector appears to be at an inflection point in its development.

1. Emotional branding
MarketINg your Nonprofit
Sergio Levy

2. Marketing
Is the science and art of exploring, creating, and
delivering value to satisfy the needs of a target
market at a profit

3. Marketing in nonprofits…
Can sometimes be an uncomfortable topic because of a misconception
Nonprofits have the challenge of targeting multiple audiences,
including donors, reaching the right people for their programs,
establishing leadership, and advocating around their core issues
Marketing activates the audience. Branding is designed
to educate or create certain emotions
Emotional Branding
Emotions help us connect with one another, and inspire us to act

4. Brandingfor nonprofits is more than just a logo or name
 Is telling your story
 Is showing why YOU matter
 Is a strategic decision
 Lasts forever
 Emotions can be effectively integrated into a brand strategy
to drive positive results
Storytelling

5. Storytelling
 Every nonprofit is now a media organization
 Tools of visual storytelling are inexpensive, easy to use and accessible to the masses
Nonprofits have to take advantage of the different benefits that social media provides
such as raising awareness, fostering engagement, and expanding their network

6. Once an organization has a visual story, it can use it in its public outreach:
website or blog, Facebook page, annual report, email marketing
campaigns, and newsletters
Social media is playing a vital role in marketing for
nonprofit organizations

7. Remember…people take action on behalf of
a cause only when they feel an emotional
connection and the content is RELEVANT

8.  Why do you think that nonprofits in particular are famously bad for
telling their stories?
 Which is the role of brand marketing in the nonprofit sector?
Two questions about nonprofits to take into consideration