This document discusses how colleges and universities are using social media. It provides examples of several universities that have had success using social media platforms like Facebook, Twitter, blogs and Foursquare to engage students, alumni and fans. Specific strategies highlighted include the University of Texas at Austin making it easy for people to engage through their social media directory and Facebook bootcamps. Texas Tech University looks for existing conversations among audiences to join rather than starting new platforms. The University of Alabama uses Facebook, Twitter and challenges to engage alumni and increase membership in their alumni association. Emory University uses Facebook and Twitter to promote fundraising for undergraduate donations.
Social media? Get serious! Understanding the functional building blocks of so...Ian McCarthy
Traditionally, consumers used the Internet to simply expend content: they read it, they watched it, and they used it to buy products and services. Increasingly, however, consumers are utilizing platforms –— such as content sharing sites, blogs,
social networking, and wikis–—to create, modify, share, and discuss Internet content. This represents the social media phenomenon, which can now significantly impact a firm’s reputation, sales, and even survival. Yet, many executives eschew or ignore this form of media because they don’t understand what it is, the various forms it can take, and how to engage with it and learn. In response, we present a framework that defines
social media by using seven functional building blocks: identity, conversations, sharing, presence, relationships, reputation, and groups. As different social media activities are defined by the extent to which they focus on some or all of these blocks,
we explain the implications that each block can have for how firms should engage with social media. To conclude, we present a number of recommendations regarding how firms should develop strategies for monitoring, understanding, and responding to different social media activities.
Leading Media Advertising Agency Mediaedge:cia created a manual to help break down social media for clients and non-experts. It has input from many social media experts from within the agency.
Esta fue la presentación que finalmente me sirvió de base para el taller introductorio sobre social media del 9 de mayo 2011 en Málaga. A todos los que me ayudaron a prepararla (vía twitter y Linkedin) y a los que me inocularon la pasión por los Social Media, Gracias!!!Se admiten todos los comentarios y sugerencias que queráis hacerme.
Here is the presentation that finally became the basis for the introductory workshop on social media on 9 May 2011 in Malaga. To all who helped to prepare it (also via Twitter and LinkedIn) and inoculated in me the passion for Social Media, Thanks!
All comments and suggestions are welcome!!
More info at: https://aprendoylocuento.wordpress.com/2011/05/14/taller-muy-introdutorio-sobre-social-media-9-de-mayo-en-malaga/
Social media? Get serious! Understanding the functional building blocks of so...Ian McCarthy
Traditionally, consumers used the Internet to simply expend content: they read it, they watched it, and they used it to buy products and services. Increasingly, however, consumers are utilizing platforms –— such as content sharing sites, blogs,
social networking, and wikis–—to create, modify, share, and discuss Internet content. This represents the social media phenomenon, which can now significantly impact a firm’s reputation, sales, and even survival. Yet, many executives eschew or ignore this form of media because they don’t understand what it is, the various forms it can take, and how to engage with it and learn. In response, we present a framework that defines
social media by using seven functional building blocks: identity, conversations, sharing, presence, relationships, reputation, and groups. As different social media activities are defined by the extent to which they focus on some or all of these blocks,
we explain the implications that each block can have for how firms should engage with social media. To conclude, we present a number of recommendations regarding how firms should develop strategies for monitoring, understanding, and responding to different social media activities.
Leading Media Advertising Agency Mediaedge:cia created a manual to help break down social media for clients and non-experts. It has input from many social media experts from within the agency.
Esta fue la presentación que finalmente me sirvió de base para el taller introductorio sobre social media del 9 de mayo 2011 en Málaga. A todos los que me ayudaron a prepararla (vía twitter y Linkedin) y a los que me inocularon la pasión por los Social Media, Gracias!!!Se admiten todos los comentarios y sugerencias que queráis hacerme.
Here is the presentation that finally became the basis for the introductory workshop on social media on 9 May 2011 in Malaga. To all who helped to prepare it (also via Twitter and LinkedIn) and inoculated in me the passion for Social Media, Thanks!
All comments and suggestions are welcome!!
More info at: https://aprendoylocuento.wordpress.com/2011/05/14/taller-muy-introdutorio-sobre-social-media-9-de-mayo-en-malaga/
"Social Media for non-profit organizations" module lead by Achintya Gupta from ISB (Diffusion Pune - 2 day residential workshop for non-profit and social enterprises)
This presentation has brief introduction to social media marketing, it doesn't go into details but talks briefly about different social media channels.
Social Media achieves the best results when used as part of a wider integrated marketing strategy.
Check out our simple best practice tips to help you maximise your social media impact!
"Social Media for non-profit organizations" module lead by Achintya Gupta from ISB (Diffusion Pune - 2 day residential workshop for non-profit and social enterprises)
This presentation has brief introduction to social media marketing, it doesn't go into details but talks briefly about different social media channels.
Social Media achieves the best results when used as part of a wider integrated marketing strategy.
Check out our simple best practice tips to help you maximise your social media impact!
The exponential growth of social media and ubiquitous use of mobile technology has changed the way we communicate both socially and for many also professionally. It is therefore timely to consider how social media can be used to develop personal learning networks and through open sharing find opportunities to also develop our scholarly practice.
This presentation was given as a public lecture at the Open University of Catalonia Edul@b, Barcelona Growth Centre
@UOCuniversitat @edulab
Do alumni from your college have a way to connect? Are there guidelines in place for social media? This presentation shares insight on how many colleges are connection through social networks. For more insight, www.pickshovelmarketing.com
How will Historically Black Colleges narrow the digital divide with social media? The way people communicate has changed. All students connect through social networking sites. Create a social presence with a more branded look. This presentation explores social media and the opportunity it presents for colleges including HBCU's. For more information, www.awesomeinsight.com.
The Art Pastor's Guide to Sabbath | Steve ThomasonSteve Thomason
What is the purpose of the Sabbath Law in the Torah. It is interesting to compare how the context of the law shifts from Exodus to Deuteronomy. Who gets to rest, and why?
We all have good and bad thoughts from time to time and situation to situation. We are bombarded daily with spiraling thoughts(both negative and positive) creating all-consuming feel , making us difficult to manage with associated suffering. Good thoughts are like our Mob Signal (Positive thought) amidst noise(negative thought) in the atmosphere. Negative thoughts like noise outweigh positive thoughts. These thoughts often create unwanted confusion, trouble, stress and frustration in our mind as well as chaos in our physical world. Negative thoughts are also known as “distorted thinking”.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
UCDA Game Changers: How Higher Ed Institutions are Embracing Social media
1. Game Changers
How Colleges &
Universities are Using
Social Media
Lauren Candito
Co-Founder, Social Media Solutions
Monday, October 24, 2011 1
2. WHO AM I?
• Co-Founder of SMS
• Author
• Blogger
• Entrepreneur
• Animal enthusiast
• Scuba diver
• Social Media Specialist
Monday, October 24, 2011 2
3. RISING
TI DE S
MY BOOK:
RISING TIDES
Monday, October 24, 2011 3
5. SM4EDU.COM Online Community For Higher
Education Professionals
Monday, October 24, 2011 5
6. JOIN &
L E A RN
Join Us At
www.SM4Edu.com
Monday, October 24, 2011 6
7. What is
Social Media?
Monday, October 24, 2011 7
8. Social media are media for
social interaction, using highly accessible
and scalable communication
techniques. Social media is the use of
web-based and mobile technologies to turn
interactive
communication into
dialogue.
Monday, October 24, 2011 8
9. photo sharing
blogs
forums
wikis
bookmarking
Social Media sites
video sharing
rating sites
microblogging
podcasts
Monday, October 24, 2011 9
12. University
of
Texas
@
Aus3n
12
Monday, October 24, 2011 12
In the city that hosts SXSW, The University of Texas at Austin is at the forefront
of social media. The school makes it easy to engage through their Know
website, which offers a social media directory sorted by colleges, offices,
libraries and museums. UT also supports social media with Facebook
bootcamps and a Social Media Club.
13. University
of
Oregon
13
Monday, October 24, 2011 13
Now this is how to have a clean, clear social media index page with best
practices and a very cool mobile site.
14. Carnegie
Mellon
University
14
Monday, October 24, 2011 14
their interactive student social media dashboard that even includes a bus
schedule.
15. Dartmouth
15
Monday, October 24, 2011 15
Once you "like" Dartmouth's Facebook page, you get to a welcome page with a
note from the president.
16. Lynn
University
16
Monday, October 24, 2011 16
Lynn students and staff are blogging up a storm! Check out the school's fun
and informative blog directory featuring real-time updates.
17. Texas
Tech
University
Monday, October 24, 2011 17
Texas Tech University: From Experimenter to Innovator
To find innovation and inspiration for her universityʼs social media efforts, Lisa
Dubois Low of Texas Tech looks to top marketers for ideas that can translate
within higher education.
18. Texas
Tech
University
Monday, October 24, 2011 18
Link:
h@p://www.facebook.com/#!/TexasTechYou
Texas Tech uses social media to target a variety of stakeholders – from
prospective and current students to alumni and athletic fans to faculty and
staff. Their strategy is less about creating platforms to start conversations and
more about looking for conversations that their audiences are already having
and joining in.
Texas Tech their social media efforts through iTunes University. Next the Office
of Communications and Marketing launched a Facebook page. Unfortunately,
no one cared. The office took notice and decided to find out why. They
discovered no one was talking about the news they were pushing out, so they
decided to step back and realign their strategy. They scrapped the Office of
Communications and Marketing page and created a page for the entire
University brand instead.
After seeing success with Facebook, Texas Tech took on Twitter. To help
manage the social media efforts, Texas Tech hires on interns and require those
interns to bring fresh ideas to the table.
19. Texas
Tech
University
Monday, October 24, 2011 19
Link:
h@p://foursquare.com/texastech
Partnership with Foursquare: Texas Tech began keeping an eye on location-
based marketing at the beginning of 2010. Three months later, Lisa decided it
was time to take action. Step 1 was getting her team to use location based
tools themselves. Lisa saw so much potential in allowing visitors and students
to interact with tips, push messages, and custom badges as they explored
campus, but needed make sure they used the write platform. After using
GoWalla and Foursquare on a personal level, the Texas Tech team learned
Foursquare was launching pilot programs with universities like Stanford and
Harvard. Although Texas Tech was much smaller than the pilot universities,
their persistent efforts to convince Foursquare to launch a pilot program at
Texas Tech paid off. Because they had been strategically been thinking about
geolocation for 6 to 9 months, they had their Foursquare channel up within a
week of being accepted into the pilot program.
20. The
University
of
Alabama
Na3onal
Alumni
Associa3on
Monday, October 24, 2011 20
Goals: Engage UA alumni & Alabama fans in conversation; Increase
membership of the National Alabama Alumni Association.
Challenges: Diversity of info to share – finding interesting/relevant info other
than athletics; how to effectively engage alumni & keep them talking;
converting fans of the Facebook page to members of the organization.
21. The
University
of
Alabama
Na3onal
Alumni
Associa3on
Monday, October 24, 2011 21
Link:
h@p://www.facebook.com/#!/alabamaalumni
Strategy Development: 1) Switch from FB group to FB Page. How? Posted
on group to move to page, messaged users, spread the word through personal
networks, added link to FB page to the alumni staff email signatures for 1
month. Reached 3,956 fans within 4 months.
2)
Add
FB
link
to
alumni
website
3)
Two
week
challenge
for
fans
to
add
2010
more
fans
by
January
1,
2010.
22. The
University
of
Alabama
Na3onal
Alumni
Associa3on
Monday, October 24, 2011 22
Link:
h@p://twi@er.com/UAAlumniAssoc
Beyond Facebook: UA linked Facebook to Twitter so that anything posted to
Facebook also goes to Twitter. For original Twitter content, UA hosts a UA
Trivia contest on Twitter on Friday mornings. The questions are broad and can
ranging form anything pertinaing to the alumni association, university, a
specific college, or anything else fun and interesting. The first person to submit
the correct answer via Twitter wins an Alabama-related prize.
23. Emory
University
Blue
Pig
Campaign
Monday, October 24, 2011 23
Social Media for Fundraising: Blue Pig campaign focuses on improving
undergraduate donations to Emoryʼs Annual Fund. Primarily used Facebook
and Twitter for outreach to Emory students to boost undergraduate donations
to the class gift campaign.
24. Emory
University
Blue
Pig
Campaign
Monday, October 24, 2011 24
Link:
h@p://www.facebook.com/#!/thebluepig
Twi@er:
h@p://twi@er.com/thebluepig
During
the
school
year
students
were
informed
of
special
events
though
the
Blue
PiggyBank
Facebook
profile
and
Twi@er
(@thebluepig).
When
students
brought
their
spare
change
at
special
events,e
very
penny
went
towards
the
Class
Gi[
Book
Award,
which
is
a
$500
textbook
s3pend.
144
awards
were
given
out
that
year,
resul3ng
in
$72,000
of
textbook
money.
25. Oklahoma
State
University
Alumni
Associa3on
Monday, October 24, 2011 25
Link:
Orange
connect:
h@p://orangeconnec3on.org/s/860/start.aspx
How
your
Organiza3on
Can
Do
A
Lot
with
a
Li@le:
In
2008,
two
OSU
interns
got
approval
from
OSU’s
Alumni
staff
to
start
a
Facebook
group.
Within
a
couple
of
weeks,
they
transi3on
to
a
Page.
A[er
Facebook,
the
associa3on
began
adding
plahorms
one
at
a
3me
and
now
uses
Facebook,
Myspace,
Twi@er,
LinkedIn,
YouTube,
and
Flickr.
26. Oklahoma
State
University
Alumni
Associa3on
Monday, October 24, 2011 26
Link:
Orange
connect:
h@p://orangeconnec3on.org/s/860/start.aspx
h@p://www.facebook.com/okstatealumni
Strategy
Development:
Goals
–
expand
web
presence;
reach
OSU
alumni
through
social
media;
grow
email
database;
keep
alumni
connected
to
each
other
&
the
organiza3on.
Challenges
–
Limited
budget;
limited
manpower;
maintaing
the
value
of
the
dues-‐based
organiza3on;
24/7
updates
A[er
a
Facebook
search
for
OSU
alumni
provided
over
40,000
results,
OSU’s
Alumni
Associated
decided
to
jump
right
in
with
a
hands-‐on
exploratory
trial
approach.
With
a
$5,000
budget,
the
associated
invested
most
of
their
resources
into
Facebook
ads.
Theses
highly
targeted
ads
featured
different
messages
for
alumni
based
on
their
geographic
region.
Metrics:
OSU
uses
free
web
apps
like
bit.ly,
Google
Analy3cs,
and
TweetDeck
to
monitor
their
social
media
ac3bity.
According
to
Google
Analy3cs,
Facebook,
LinkedIn,
and
Twi@er
all
rank
in
the
top
10
for
referral
traffic
to
the
OSU
website.
27. Oklahoma
State
University
Alumni
Associa3on
“I
think
we’re
a
pre@y
good
example
of
how
you
can
do
a
lot
with
a
li.le.
We’ve
got
a
very
small
budget.
It
doesn’t
take
that
much
money
to
build
a
Facebook
Page.
It
takes
a
lot
of
hard
work
and
effort.”
Monday, October 24, 2011 27
Words
of
wisdom
from
Chase
Carter
–
the
original
intern
advocate
turned
alumni
associate
employee
for
OSU
–
“I
think
we’re
a
pre@y
good
example
of
how
you
can
do
a
lot
with
a
li@le.
We’ve
got
a
very
small
budget.
It
doesn’t
take
that
much
money
to
build
a
Facebook
Page.
It
takes
a
lot
of
hard
work
and
effort.”
28. University
of
Central
Oklahoma
Monday, October 24, 2011 28
Tracy
Fairless
is
an
instruc3onal
designer
at
the
University
of
Central
Oklahoma
and
an
advocate
for
social
media’s
use
in
the
classroom.
She
currently
uses
YouTube
for
student
presenta3ons
as
part
of
her
public
speaking
class
and
is
also
exploring
VoiceThread.
When
using
social
media
in
the
classrooom,
Tracy
advises
against
taking
on
too
much
technology
in
one
course
or
building
a
course
around
technology.
Instead,
pick
the
right
tools
that
benefit
your
students
and
enhance
your
course
objec3ves.
29. 29
Monday, October 24, 2011 29
With VoiceThread, group conversations are collected and shared in one place from anywhere in the
world. All with no software to install.
A VoiceThread is a collaborative, multimedia slide show that holds images, documents, and videos
and allows people to navigate slides and leave comments in 5 ways - using voice (with a mic or
telephone), text, audio file, or video (via a webcam). Share a VoiceThread with friends, students,
and colleagues for them to record comments too.
Users can doodle while commenting, use multiple identities, and pick which comments are shown
through moderation. VoiceThreads can even be embedded to show and receive comments on other
websites and exported to MP3 players or DVDs to play as archival movies.
31. 31
Monday, October 24, 2011 31
West Point Association of Graduates (http://www.westpointaog.org/netcommunity/)
started integrating social media into their marketing plans, and West Point and their
athletics department followed suit. Within the first year, they had 850 fans and have
grown to over 6,000 fans. Itʼs not only a way to stay in touch with alumni, but also share
relevant content such as photos and event information.
32. 32
Monday, October 24, 2011 32
“Social media has let us manage things we could not have done without it. For example,
we filled a position in the advisory council through someone on Twitter,” states
McDermott. Social media has expanded the West Point Associate of Graduates network
and allows the organization to connect with their followers.
Hashtags During Graduation
During West Pointʼs graduation ceremony, the Associate of Graduates started a new
tradition. Parents and guests could tweet with the hashtag #WPgrad and join in on the
conversation. Now thatʼs social media in action!
33. Texas
A&M
University
Monday, October 24, 2011 33
Links:
h@p://www.facebook.com/tamu,
h@p://twi@er.com/TAMUtalk/,
h@p://foursquare.com/tamutalk
Texas A&M: Scavenger Hunt
Texas A&M recently used Facebook, YouTube, Twitter, and Foursquare for a campus-
wide scavenger hunt. Facebook and Youtube were used to promote the hunt, clues
appeared on Twitter, and users were awarded for checking in via Foursquare.
34. Texas
A&M
University
Monday, October 24, 2011 34
The
primary
goals
for
the
Scavenger
Hunt
campaign
were
to
1)
partner
with
the
Collegiate
Licensing
Company
to
promote
corporate
sponsors
of
the
University’s
Foursquare
program.
Sponsors
donated
prizes
for
the
scavenger
hunt.
2)
Integrate
all
socail
media
plahorms
together
and
grow
the
university’s
Twi@er
and
Foursquare
following.
Clues
were
only
distributed
the
the
officual
@TAMUtalk
twi@er
account,
and
students
had
to
check-‐in
to
venues
using
Foursquare
to
win.
3)
The
final
goal
was
to
leverage
social
media
to
encourage
the
university’s
50,000
students
to
explore
their
5,200
acre
campus
as
never
before.
The
technology
was
a
tool
to
help
students
make
real-‐world
connec3ons
while
learning
more
about
their
campus.
35. Butler
University
Monday, October 24, 2011 35
h@p://twi@er.com/butlerblue2
Butler
University:
Butler
University
takes
its
Butler
Blue
mascot
to
a
new
level
by
giving
him
his
own
Twi@er
account.
@ButlerBlue2
updates
his
status
mul3ple
3mes
a
day
providing
a
fun
way
to
interact
wit
the
school’s
brand.
37. Stanford
University
37
Monday, October 24, 2011 37
Many universities are interested in sharing projects with the world — not to mention
educating others in the school. To that end, Stanford University is providing access to
faculty and student projects on its Facebook page. Students looking for inspiration for
projects can see videos, pictures and other previously done projects.
Also, gathering this information into one place makes it a little bit easier to search for
news and research being done at Stanford. The university has multiple pages, making it
easy to locate information on the Green Library, hospital and a number of the colleges
and departments. Stanford University also offers Facebook office hours, at which time
faculty is available to answer questions on Facebook.
38. Harvard
38
Monday, October 24, 2011 38
The free social-networking and mapping game for smartphones, Foursquare, is making
its way into the world of higher education. While universities are still figuring out how to
address Facebook, Twitter and other web 2.0 platforms, students are starting to use
Foursquare to label, praise, and sometimes mock college campuses.
Through Foursquare, students can add places, leave public tips, or add to existing ones
while gaining “badges” for checking into places. If they frequent one location enough,
they may even be awarded the coveted “mayor” badge. Harvard University has even
embraced Foursquare by using it to create an official school program that helps students
explore the campus.
39. Let’s go off campus for a bit...
39
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41. KLM
Surprise
41
Monday, October 24, 2011 41
KLM Surprise is a social media campaign launched by KLM using two social media properties –
“Twitter and Foursquare”. The KLM Surprise campaign involves a person flying using KLM and
tagging the location of his flight and tweeting the Foursquare location. The lucky winner gets a
free surprise gift from KLM on the airport of his departure.
The basic concept of KLM Surprise is to surprise a person sharing his flight details online by
gifting him something with a little personalized act of kindness on the spot. The campaign is an
experiment on how happiness spreads from one place to another.
42. 42
Monday, October 24, 2011 42
Grasshopper, a company that provides virtual phone services, enticed 5,000 influential
politicians, business leaders, journalists, authors and bloggers in the U.S. with a FedEx
package containing 5 chocolate-covered grasshoppers. The package challenged each
recipient to eat the grasshoppers AND invited them to visit the Grasshopper website. The
website contained an inspirational video about entrepreneurship.
43. • 130,000 YouTube views
• 1,461 Tweets
• 1,999 blog posts and
news articles
• 8 mentions on national TV
broadcasts
• 93% increase in visitors to
the “How It Works” page
of their website
• 14 user-generated videos
• 51 user-generated photos
43
Monday, October 24, 2011 43
93% increase in visitors to the “How It Works” page of their website
44. My
Starbucks
Idea
44
Monday, October 24, 2011 44
To get a better handle on consumer feedback, Starbucks did just that with “My Starbucks Idea.”
The site allows users to submit suggestions to be voted on by Starbucks consumers, and the most
popular suggestions are highlighted and reviewed. Starbucks then took it a step further and added
an “Ideas in Action” blog that gives updates to users on the status of changes suggested.
By empowering their exceptionally web savvy consumer, Starbucks strengthens their campaign
to add a personal touch to coffee.
Lesson: Thinking of ways to build your company are great, but directly asking your consumers
what they want, is better. Acting on that information and doing it publicly is key to the success of
this campaign.
45. Tony Hawk’s Treasure Hunt
45
Monday, October 24, 2011 45
On Easter Sunday 2010, Tony Hawk hosted his second annual Tony Hawk Treasure Hunt on
Twitter, where he gave away skateboards, backpacks, guitars and other merchandise to fans. The
scavenger hunt was announced on his website and Twitter feed using the hashtag #THTH. He
sent items for hiding to friends in 60 cities in the U.S. and across the world and then spent hours
on Twitter on Sunday revealing their locations and learning which ones were found.
Hawk was able to successfully leverage Twitter to instantaneously build his fan base, which is
upwards of two million followers, and connect directly with fans in real-time.
YOu have alumni scattered across the country - bring your school spirit to them.
46. Are You Prepared?
Tips
for
Getting
Started
46
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47. Who will be listening?
Monday, October 24, 2011 47
49. Who will be posting?
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50. Find your voice
A Community Manager’s
job is to use social media
tools to build, manage,
and protect relationships
with your audience.
50
Monday, October 24, 2011 50
The community manager position is increasingly one that is at the pivot point between
the needs of the organization and the needs of the community and engages in aligning
both and enabling a conversational attitude that is meaningful for both sides.
59. How will you manage resources?
Monday, October 24, 2011 59
60. How will you integrate other
marketing efforts?
Monday, October 24, 2011 60
Jeweler Samuel Gordon ran this full-page magazine ad in a local publication. It includes
the company Twitter account, Facebook Page, iPhone App and a QR code for its
Android App.
61. Monday, October 24, 2011 61
To promote his reflective bike tape business, Brent Thomas sends postcards with a QR
code that may link to videos, pictures or his website.
Thomas also organized a scavenger hunt to promote his product. He announced the
hunt on his blog, hid free BikeWrappers all around the city, and disclosed their locations
over Twitter. The first one was found 20 minutes after the first Tweet.
64. Community Guidelines
Be Be Be
Amazing Accessible Authentic
Respond
Provide real Honest and
and
value transparent
participate
Monday, October 24, 2011 64