Display advertising through Story Telling in Internet of Things connected world.

1. ADVERTISING INTELLIGENCE
“PERSONALIZED”

2. ADVERTISING
THAT ENGAGES
THROUGH
STORY

3. INTERNET OF THINGS
TARGET MARKET SEGMENTIOT DEVICES, APPS AND PUBLISHING MEDIUMS
This trend is going to grow and
people will be using following types
of devices daily
1.iPhone/ Smartphone
2.Tablet (iPad)
3.Laptop/Ultrabook/MacBook
4.Smart TV’s
5.Smart devices used in industries
for location tracking ,asset,
payments etc

4. •
•

6. 1.
2.
3.
4.

7. •
PERSONAL DEVICES NEED TO CONVEY ADS
“PERSONABLY”
1. More eyeBalls
2. More
Ads/Clicks
3. More Selling
Customer
discovers Ads on:
1. App
2. Browser
Mobile is Personal Device
Personal Devices need PERSONALIZED Ads for user to be engaged
Ads should be
1. More Personable
2. Establish instant
human
connection
3. Act as Assistant
Buzz:
Ad
network
deliverin
g story
1. Banner Ads
2. Video Ads
3. Image Ads
Solution  Native Ads

8. CREATE SUCCESSFUL ADS
 MORE CLICKS  MORE
PURCHASES  MORE
REVENUE

9. WHAT DO CONSUMERS WANT
TODAY

15. WHAT DOES ADVERTISERS WANT TODAY
1.
2.
3.
4.

16. Should Lead to:
1.More Click Rate
2.More Purchases
online
3.More Sales/ROI
4.Save More $$
Should lead to:
1.Increase in Brand
Awareness/Brand
Lift/Brand Loyalty
2.Increase in Human
connection/Sentiment
with Brand
3.Decrease in investment
of time/effort/money for
better ROI

17. “Story Telling” Ad Delivery Platform
Ad network PlatformData Mining
and
Analytics
Unique Ad
Delivery
based on
Data
Satisfy what
Advertisers
Want
Satisfy what
Consumers
Want

18. •
• Static Dynamic
Self
Learning
Intelligen
ce
1. Browsing Persona
2. Buying Persona
3. Device Level Persona
4. Demographic
5. Social Persona
1. IoT API
Intelligence for
Dynamic Env
1. Adaptive
Intelligence
2. Suggestive
Business
Intelligence and
Analytics
1. Decrease
Accidental
Clicks
2. Monetize 100%
installs of apps
3. Shows Ads when
user is most likely
to click and buy

19. Music
News
Social
Video/Shows
Email
CloudIDi Browsing
Persona
Shoes
Food
Furniture
Books
Clothes
CloudIDi Buying
Persona
1. Each Pie can further be observed into detail when clicked to find for each
ClientID
2. Relevant Ads from Advertisers of each category will be shown to all people
who
have >20% Pie share in either of above charts
3. All the users with >20% Pie share will be grouped together to observe the Ad
Static
Browse and Buy API
Survey API
Social API
IoT API Metrics:
• IoT Device Info – Smart Home metrics
• GeoLocation
• Time
• Weather
• Camera
• Position
• Latitude
• Longitude
• Altitude
• Speed/Motion
• Accuracy
Dynamic

20. 1. How to use Data derived from User and convert that into Dynamic Real time Story?
2. A Story that implies curiousity, Funny, excites, surprises, guides, helps, adds value
3. Creative visuals, images combined with Real time data to invoke two metrics:
1. Compelling to Notice (CTN) metric
2. Compelling to Click(CTC) metric
Its 70deg in San Luis, go take a drive
in a sunny weather
Are you feeling cold in Tahoe? I think
I am, that’s why I got my coffee from
Starbucks just right around Main
circle
Did you not like the Pizza Ad that we
showed you on your iPad? No worries,
there is still time left for flight and Peets
coffee on Gate12 has some great
Bread today.
Tired in Yosemite? Make sure you don’t
forget your Soda cans, Map and Your
morning Starbucks Coffee before you
leave in morning.
Save Energy. Save Planet. Participate if
you also vow to control electricity bills
in and around Los Gatos during this
summer.
Do you know what would be crazy at
this hour? Drinking 3 bottles of
budweiser with my friend Joe. But
that’s just me!
Brand Brand
BrandBrand
BrandBrand
Some Creative Advertising Techniques

21. Client id 1 Client id 2 Client id 3 Client id 4 Client id n
Cloud identity
Device id 1 Device id 1 Device id 1 Device id 1 Device id 1
All activity from apps/browsers for each Client and Device is Logged Real time
A unique customer Analytics map is formed to keep Data analytics for User Preferences
Device 1:
All apps integrating
API will track user
activity and sync
with cloud
1. Cookie is dropped
to track activity
2. REST/JSON API is
used to interact
with Ad server and
display ads
Ad Network:
Product
Functionality
1. SDK/API/Website/App
2. Real time Analytics tool
3. Campaign Creator/Tracker
4. Suggestion AI Engine
Devices Like:
1. Multiple Mobile Devices
2. Connected Cars
3. Wearable Tech
4. IoT devices

22. • MOBILE AND TABLET COMPUTING, BROWSERS AND NEW APPLICATIONS
• WEARABLE COMPUTING LIKE GOOGLE GLASS AND INTERNET OF THINGS FOR HOME/BUSINESS
• INFLUENCER ANALYSIS WITH GRAPH ANALYSIS TO UNDERSTAND ONLINE BEHAVIOR FOR PEOPLE BUYING PATTERNS
• PERSONAL HEALTH MANAGEMENT
• BUSINESS INTELLIGENCE AND ADS WITH TAXIS
• CITY DEMOGRAPHICS + LOCAL/SOCIAL CONNECTIONS
• REAL TIME RETAIL STORE MAPS AND DYNAMIC AD TARGETING+ STORE STATISTICS
• FOOD/SAFETY
• BUSINESS LOGISTICS AND INTELLIGENCE
• ENERGY, SMART GRID AND INDUSTRIAL AUTOMATION
• E-BIZ, MEDIA AND ENTERTAINMENT, TV, NEWS, GAMES ETC
NEW EMERGING BUSINESS MODELS THAT CAN
BENEFIT WITH IOT BASED AD PLATFORM:

23. COMMON USAGE MODELS FOR REAL TIME AD
TARGETING USING AD API:
• DYNAMIC PRICING REAL TIME, PERSONALIZED AD AUTO
PROMOTION/COUPON, SOCIAL NETWORK CONNECTION
• RETAIL LIKE WAL-MART HEAT MAP, HOT MERCHANDISE,
BROWSING HISTORY, CONVERSION RATE
• USER BEHAVIOR, USER LOCATION, WEATHER, TIME, MOTION,
ALTITUDE, BUYING PATTERNS ETC

24. CUSTOMER DISCOVERY: (CUSTOMER TODAY
OWNS MORE THAN 2+ MOBILE/TABLET DEVICES.)
• HOME - STATIONARY
• WORK - DYNAMIC
• OUTDOOR
• MALL/SCHOOL/COLLEGE/HOTEL - PLACES
• DRIVING/WALKING/BUS/TRAIN- MOTION
• TRAVELLING OR VISITING(IN TOWN OR OUTSIDE) ETC. -
TRAVEL

25.  BROADER PERSPECTIVE:
1. IMPROVED PROJECTIONS ABOUT SALES
2. COMPETITIVE ADVANTAGE
3. INCREASED PRODUCTIVITY, EFFICIENCY, SUPPLY CHAIN
4. ROI, SALES
5. ENGAGEMENT WITH ADS
6. ROI , PERFORMANCE
7. BRAND LIFT, BRAND LOYALTY, BRAND AWARENESS
 KPI METRICS:
1. KPI METRICS ABOUT AD DELIVERY AND PERFORMANCE( CTR, CPC,
CPM, CPA ETC)
2. ACTUAL VIEWERSHIP AND EXPOSURE TIME
1. Quantitative indicators which can be
presented with a number.
2. Qualitative indicators which can't be
presented as a number.
3. Leading indicators which can predict the
future outcome of a process
4. Lagging indicators which present the
success or failure post hoc
5. Input indicators which measure the
amount of resources consumed during
the generation of the outcome
6. Process indicators which represent the
efficiency or the productivity of the
process
7. Output indicators which reflect the
outcome or results of the process
activities
8. Practical indicators that interface with
existing company processes.
9. Directional indicators specifying whether
an organization is getting better or not.
10. Actionable indicators are sufficiently in an
organization's control to affect change.
11. Financial indicators used in performance
measurement and when looking at an
operating index

26. Internet of Everything based Ad Network Platform.
Machine Learning,
Cognitive Learning
and Artificial
Intelligence based Ad
Platform
Accurate
tracking of
metrics and
sensors for
effective ad
delivery
Best in Class Business
Analytics, Business
Intelligence and Ad
delivery platform
Works for integration
with iOS, Android and
any modern website
on top web browsers.
Real-time remote
sharing with co-
workers, boss about
analytics,
performance of
campaigns and
Recommender Engine
to change campaign
on the fly.
Securely Share
Dashboard images,
convert into PDF files,
Import CSV/Excel
sheets for big
Integration with
Dropbox, Google,
AWS, GDocs and Box.
Allows integration
with all top Business
Analytics softwares
and partners
Data encryption using
password protection and
256-bit data encryption.
(SSL)
Just like your bank.
Privacy
Safeguards for
user Private
Identifiable
Information

27. IoT Ad
network
RT Business
Intelligence
RT Business
Analytics
Performance
Dashboards
App, SDK, API, Website
Real time AI
Recommende
r Engine
Real time AI
Ad Targeter
IoT REST
API
Integration
with Pre-
existing
Business
Processes
Cloud Identity
Management
Real time
Bidding, Billing
and
Monetization
Security and
Data
Protection
Video and
Banner Ad
Management
Customized
Business
Solution

28. •
•
•
•
•
•
•
•
•
•
API Discovery and Integration
on-boarding, exploration, education
authentication, code
samples
testing
monitoring
sandboxing

29. 1. WE ARE AFRAID THAT WE WILL BE OVEREXPOSING OUR BUSINESS ASSETS TO OUR COMPETITION
RESPONSE: UNDERSTANDING COMPETITIVE ADVANTAGES AND PROTECTING THEM IS A CRITICAL ASPECT OF OUR
API DESIGN AND OFFERING. USING RIGHTS MANAGEMENT CAN ENABLE YOU TO EXPOSE THE RIGHT ASSETS TO RIGHT
AUDIENCE, ALLOWING YOU TO PROTECT YOUR ASSETS
2. WE ARE AFRAID OUR CONTENT MAY BE MISUSED
RESPONSE: CONTENT AVAILABLE VIA WELL-MANAGED API IS AT LESS RISK THAN CONTENT AVAILABLE ON
WEBSITE. YOU CAN IDENTIFY A PARTICULAR ABUSIVE USER AND SHUT THEM DOWN, OR IF AN INAPPROPRIATE APP IS
WRITTEN, YOU CAN DENY API ACCESS TO THE WHOLE APP
3. WE ARE AFRAID OF THE LOAD ON OUR SYSTEM
RESPONSE: LOAD ON SYSTEMS IS GOOD AS IT MEANS YOUR AUDIENCE IS GROWING, EITHER IN UNIQUE USERS OR
LOYALTY METRICS. YOUR SYSTEMS MIGHT NEED SOME PERFORMANCE TUNING OR YOU CAN USE THIRD PARTY
VENDORS TO HELP MANAGE THE INFRASTRUCTURE PART OF API.
4. WE ARE AFRAID OF SECURITY THREATS
RESPONSE: SECURITY THREATS EXISTS WITH ANY SYSTEM EXPOSED OUT OF COMPANY’S FIREWALLS. WE HAVE ALL
SECURITY MEASURES TO SAFEGUARD AGAINST ALL SUCH THREATS

30. 1. WHO WILL USE API? (INTERNAL STAFF, CIO, PARTNERS, DEVELOPERS, SITES, TV, IT PROFESSIONALS)
2. WHAT ASSETS WILL BE MADE AVAILABLE THROUGH AN API?
3. WHO SHOULD HAVE ACCESS TO EACH TYPE OF AVAILABLE ASSETS?
4. HOW WILL THESE ASSETS BE MADE AVAILABLE THROUGH API?
5. WHAT TYPES OF APPLICATIONS COULD BE CONSTRUCTED USING API INTEGRATION?
6. WHAT WILL MOTIVATE DEVELOPERS, PEOPLE TO USE API TO CREATE APPS?
7. HOW WOULD THOSE TYPES OF APPS CREATE VALUE FOR EVERYONE INVOLVED?
8. HOW WILL AUDIENCE DISCOVER THE APPS MADE WITH API?
9. WHAT ARE KEY KPI’S OF AD CAMPAIGN SUCCESS MEASUREMENTS FOR BUSINESS USING API?
10. HOW WILL API BE INTEGRATED FOR REAL TIME DATA/ADVERTISING CAMPAIGN ANALYSIS?
11. HOW WOULD THIS API BE SECURE FOR BUSINESSES DATA?
12. HOW WOULD THIS API BE BETTER AND COMPETE WITH COMPETITION?
13. HOW WOULD YOU DESIGN CUSTOMIZED SOLUTIONS FOR EACH BUSINESS?
14. HOW TO CONTINUOUSLY IMPROVE AND ADD FEATURES FOR RENEWAL OF BUSINESS CONTRACTS AND INVADE OTHER MARKET
SEGMENTS?

31. • STEP 1: BUILD A STRONG AD NETWORK SOLUTION AND PRODUCT COMPRISING OF:
• STRONG AND MORE ACCURATE AD DELIVERY, MANAGEMENT MODEL ON MOBILE USING GPS, ACCELEROMETER,
LOCATION, TIME, DATE, WEATHER ETC
• PERFORMANCE OPTIMIZED SOLUTION FOR ENTERPRISES TO TRACK THEIR CAMPAIGNS EASILY, EFFECTIVELY,
SUGGESTIVELY ETC
• REAL TIME DATA ANALYTICS AND PERFORMANCE DASHBOARDS
• SUGGESTIVE AI FOR TWEAKING CAMPAIGNS TO EARN MORE REVENUE
• REAL TIME CAMPAIGN MANAGEMENT WITH ADJUSTOR
• TOOLS LIKE API, SDK, WEBSITE, APP, MARKET RESEARCH
• STEP 2:
• BETA LAUNCH, PRODUCT REVIEWS, FEEDBACK AND IMPROVEMENTS, PERFORMANCE
• INITIAL CUSTOMERS
• ESTABLISH MARKETING AND SALES FUNNEL

32. • TARGET ADS TO CUSTOMERS FOR
• BRANDING
• CREATE AWARENESS, BRAND LOYALTY
• SOCIAL BRANDING+SHARE
• SELLING
• OFFERS/PROMOTIONS
• BUYING OPTIONS

33. • HOW TO FIND MOST RELEVANT AUDIENCE FOR ADVERTISERS TO
TARGET?
• ANALYZE BUYING AND BROWSING PATTERN FOR EACH CLIENTID
• FIND THE MOST RELEVANT AUDIENCE FOR THE ADVERTISER TO MATCH
AND TARGET ADS TO.
• DEPENDING ON BUYING PATTERN ONLINE SHOW MORE ADS
RELEVANT TO CLIENT TASTE.
• DEPENDING ON BROWSING PATTERN SHOW MORE BRANDING ADS
TO CLIENTS.
• CLIENTSID’S WHICH HAVE LOW BUYING AND BROWSING PATTERNS
NEED NOT SEE THE ADS.

34. • HOW TO SHOW THE ADS AND TARGET THEM?
• ADS SHOULD BE PERSONALIZED AND MORE EMOTIONALLY
CONNECTED WITH ITS RELEVANT AUDIENCE
• ADS SHOULD DRAW SOME ELEMENT OF
SURPRISE+ANXIETY+CURIOUSTY+FRESHNESS
• ADS SHOULD NOT “TRY TO SELL” .
• ADS WILL CONTAIN “SURPRISE ELEMENT” + ACTUAL AD.

35. • HOW TO EMBED SURPRISE ELEMENT IN BANNER
AD?
• USE WEATHER API, LOCATION API, TIME API,
SPEED API, ALTITUDE API, TEMPERATURE API ETC TO
EXTRACT INFO FOR EACH CLIENT ID
• EMBED THIS “PERSONAL” INFO FROM API’S INTO AD
IN REAL TIME ALONGWITH THE AD.
• DEPENDING UPON LOCATION API- CREATE
TEMPLATES FOR ADVERTISERS TO TARGET IN
HYPERLOCAL OFFERS/LISTINGS WITHIN RADIUS ETC
• USERS VIEWING THE AD SHOULD FEEL AD TO BE
“HELPING” THEM RATHER THAN OBSTRUSIVE.