This document discusses the growth of mobile devices and apps. Some key points: - Mobile devices are growing the fastest of any technology, with 71% of users purchasing products/services on their phones. - 36% of adults own a smartphone, with 30% owning another mobile device like a tablet. - 82% of mobile media time is spent using apps, social media, utilities, games, and local information. - PortHand offers mobile app development and marketing services, including cross-platform apps, social media integration, push notifications, QR codes, in-app purchases/ads, augmented reality, and cloud-based app management.

1. PortHand
Mobile Marketing

2. Mobile Devices are the fastest
growing technology ever!

4. The Trends
71%
14%
36%
82%
of mobile users are already purchasing
products and services on their mobile devices
Year-on-year growth of smartphone/tablet
owners
of adults own a smartphone. 30% of whom
have another mobile device (tablet, netbook,
iPod)
of mobile media time is via apps, Social, Utility,
Games, Local predominate

5. Well spread….

6. An hour a day…

7. Would like to use to…
Make Online
Payments
Keep Track
of Finances
Transfer
Money
Top Up Mobile
Phone
Apply for New
Products
Pay for Goods & Services
Directly in Shops

14. Real Time Analytics
Premier Inn: Mobile sales
conversion almost doubled
with help of analytics…

15. LOCATION

16. 1. Cross platform Apps: Our mobile
apps are deployed to the Apple App
store and Google Playbook, other
mobile platforms can be supported if
required.
2. Social Media Integration: integrate
seamlessly with social networks,
boosting awareness and discovery
potential.
PortHand Mobile Marketing
Functionality

17. 3. Push Notifications: Keep users
engaged in your mobile
experience with the power of
Push Notifications - promotions,
news, alerts, and everything in
between, delivered smoothly
right to their devices. Targeted
notifications using geo-location
filters to age, delivered in real-
time with comprehensive
statistics for each campaign
PortHand Mobile Marketing
Functionality

18. 4. QR Codes: Can be used for simple
coupons, tickets and loyalty
programs, as well as direction to
web sites and app downloads.
5. In app purchases: Allows user to
try and then buy when they are
more fully engaged in the App,
allows for payment for new or
additional content and
functionality.
6. In app advertising: Additional
source of revenue, permits
“freemium apps”, allows
sponsored apps.

19. 7. Augmented Reality:
add a new viewing
experience by
streaming additional
video from different
angles and points of
view.
8. Passbook and Wallet
Integration: coupons,
tickets, loyalty
programs, gift cards,
invitations and other
cards.

20. 7. Cloud Based App
Management Console: Build
a console for application
content update, push
notifications, analytics,
advertising, messaging, event
management etc.
8. Dynamic Mobile Content:
Manage or integrate dynamic
content from the Cloud direct
to the mobile app. User
specific, context based.

21. Cloud Backend Services and Application Hosting:
• PortHand’s scalable and durable cloud infrastructure
matched with our content delivery network offers a
solid, reliable foundation for your apps.
Extensive App Security:
• Communication between the app and PortHand’s
backend are secured to industry standards via a HTTPS
connection.
• Login credentials sent by users are encrypted.
• Sensitive data is stored on-device in an encrypted
container.
PortHand App Platform

22. PortHand can help you…
Think Build Test Host
Specify the product
• Define Strategy
• Benchmark
Competition &
Best Practice
Prototypes
• Define and model
Concept &
Features
Design & Integrate
Architecture
• Back & Front End
• Project
Management
• APIs’ and Web
Services
• Integration with
existing systems
Organise and train
the team
• Define the
Organisation
• Train the Team to
Run the Service
• Monitor, Analyse
and Alter
Deploy & Manage for
your customer
• App Store
distribution
• Cloud powered
• Real-time
analytics
• Maintain and
Update

23. Thank You