'Mobile has reprogrammed our brains.
How our attitude toward email has changed?' - presentation from Mail My Day 2015, 19.05.2015, Warsaw, Poland.
#mobile #email #mobilemindshift
Discover the tech & digital trends to watch in 2017 based on our experience: AI & Machine Learning, Deep Learning, Cognitive Computing, Conversational Interfaces, Bots, Mixed Reality, Gesture-based controls, Omnichannel, Mobile Commerce, Mobile-only Customer Experience, Deep Linking, Video 360°, Real-time Fact Checking, System Integration, Digital Transformation and Experience Business.
Mobile Marketing statistics 2017 | Mobile Marketing StatsPixxelznet
Discover the mobile marketing statistics 2017 that will help you to reach your goals this 2017. Improve your plan strategy with these steps.
Visit: http://www.pixxelznet.com/mobile-marketing-statistics-2017/
Discover the tech & digital trends to watch in 2017 based on our experience: AI & Machine Learning, Deep Learning, Cognitive Computing, Conversational Interfaces, Bots, Mixed Reality, Gesture-based controls, Omnichannel, Mobile Commerce, Mobile-only Customer Experience, Deep Linking, Video 360°, Real-time Fact Checking, System Integration, Digital Transformation and Experience Business.
Mobile Marketing statistics 2017 | Mobile Marketing StatsPixxelznet
Discover the mobile marketing statistics 2017 that will help you to reach your goals this 2017. Improve your plan strategy with these steps.
Visit: http://www.pixxelznet.com/mobile-marketing-statistics-2017/
THE BEST OF MOBILE MARKETING 2014.
The list of projects, campaigns and concepts from 2014. Only a little bit subjective. In random order. Definitely worth remembering. By Monika and Karolina from mobee dick. Enjoy!
The presentation given during London Tech Week (Tuesday 21st June) by our Chief of Client Strategy, Emma Crowe.
Covering the eight main challenges to the digital landscape and how we should be approaching this migration.
Why Mobile Social Media Matters - Statistics, Trends, TechnologiesDavid Berkowitz
This is a primer on mobile social media, including statistics, how people are using it, why people use it, and the future of mobile social media. While specific technologies and stats will change with any given month, the trends should prove to be more enduring.
Your feedback is welcome, whether via email (dberkowitz@360i.com), Twitter (@dberkowitz & @360i), or however else you choose.
The way users are consuming content on their mobile devices is always a point of interest for developers and marketers, as it helps them in understanding their audience better.
Find out what the hottest topics for Digital Marketing are in the year ahead and beyond. Anything from 360 video, to social influencers and the role of big data.
Tarama is a futurist with love of data and passion for marketing results. In 2012, her company Adobe started actively mining its wealth of data, to discover trends and perspectives of interest to marketers, most of whom were (and still are) struggling to get ahead of what is happening in the digital marketplace. They wondered: Is there anything that would better prepare marketers for this very challenging and ever-changing new world? Tamara Gaffney will show some of her findings and explain how every company can do marketing that is useful and how marketers can do better.
A really quick review of the state of mobile marketing from the Global Head of the Mobile Marketing Association. Slapped together in 2 hours to manage your expectations.
Prelekcja pt. Mobile UX Unicorns wygłoszona na konferencji Mobile Trends, #MTC2017. Nagranie prelekcji dostępne online: http://periscope.tv/w/1MYGNLYDgjQxw.
In order to create engaging products and services you have to work as a truly engaged and consumer-focused team. How and why should we encourage people with different set of skills and experience to contribute to planning, user research, design and testing?
THE BEST OF MOBILE MARKETING 2014.
The list of projects, campaigns and concepts from 2014. Only a little bit subjective. In random order. Definitely worth remembering. By Monika and Karolina from mobee dick. Enjoy!
The presentation given during London Tech Week (Tuesday 21st June) by our Chief of Client Strategy, Emma Crowe.
Covering the eight main challenges to the digital landscape and how we should be approaching this migration.
Why Mobile Social Media Matters - Statistics, Trends, TechnologiesDavid Berkowitz
This is a primer on mobile social media, including statistics, how people are using it, why people use it, and the future of mobile social media. While specific technologies and stats will change with any given month, the trends should prove to be more enduring.
Your feedback is welcome, whether via email (dberkowitz@360i.com), Twitter (@dberkowitz & @360i), or however else you choose.
The way users are consuming content on their mobile devices is always a point of interest for developers and marketers, as it helps them in understanding their audience better.
Find out what the hottest topics for Digital Marketing are in the year ahead and beyond. Anything from 360 video, to social influencers and the role of big data.
Tarama is a futurist with love of data and passion for marketing results. In 2012, her company Adobe started actively mining its wealth of data, to discover trends and perspectives of interest to marketers, most of whom were (and still are) struggling to get ahead of what is happening in the digital marketplace. They wondered: Is there anything that would better prepare marketers for this very challenging and ever-changing new world? Tamara Gaffney will show some of her findings and explain how every company can do marketing that is useful and how marketers can do better.
A really quick review of the state of mobile marketing from the Global Head of the Mobile Marketing Association. Slapped together in 2 hours to manage your expectations.
Prelekcja pt. Mobile UX Unicorns wygłoszona na konferencji Mobile Trends, #MTC2017. Nagranie prelekcji dostępne online: http://periscope.tv/w/1MYGNLYDgjQxw.
In order to create engaging products and services you have to work as a truly engaged and consumer-focused team. How and why should we encourage people with different set of skills and experience to contribute to planning, user research, design and testing?
My presentation from UXcamp Trójmiasto 2014 about Impact mapping - collaborative and visual technique that helps to come up with ideas that are 100% consistent with your business goal. Impact mapping was developed by Gojko Adzic.
Prezentacja z konferencji Forum Promocji Województwa Łódzkiego, 03.10.2014, Rawa Mazowiecka, pt. “Potencjał marketingu mobilnego a doświadczenia użytkownika rozwiązań mobilnych”, Monika Mikowska. Nagranie prelekcji dostępne na YT: https://www.youtube.com/watch?v=CspLhvLJGR4. #ForumPromocji
THE BEST OF MOBILE MARKETING 2014.
The list of projects, campaigns and concepts from 2014. Only a little bit subjective. Definitely worth remembering. By @mobimoni. Enjoy!
10 problemów w aplikacjach mobilnych (fragment raportu BANK.JEST.MOBI 2016)Monika Mikowska
10 najbardziej irytujących problemów w aplikacjach mobilnych (na podstawie wybranych wniosków z raportu BANK.JEST.MOBI 2016). Premiera raportu odbędzie się 19 maja 2016 roku na stronie http://mobibank.report.
BANK.JEST.MOBI 2016 - w tej prezentacji udostępniamy próbkę raportu - 34 strony z 286 dostępnych w wersji płatnej.
Pełną wersję raportu można kupić na stronie http://mobibank.report. Zapraszamy!
2016 YEAR IN REVIEW: MOBILE. The most important deals, releases, figures, moments and trends of the passing year. By Monika from Mobee Dick. Enjoy and have a great 2017!
All the information you need to know about Krakow in one place. We've put down all of the information regarding Krakow startup ecosystem here. If you wish to add something contact chris@innovationnest.co
2015 YEAR IN REVIEW: MOBILE. The most important deals, releases, figures, moments and trends of the passing year. By Monika from mobee dick. Enjoy and have a great 2016!
This companion report to We Are Social's comprehensive new Digital in 2016 report presents headline internet, social and mobile data for 232 countries around the world. Each country snapshot is presented as its own infographic, ready to be copy-pasted direct into your own presentations or web content. For a more insightful analysis of the numbers in this report, please visit http://bit.ly/DSM2016ES.
We Are Social's comprehensive new Digital in 2016 report presents internet, social media, and mobile usage statistics and trends from all over the world. It contains more than 500 infographics, including global data snapshots, regional overviews, and in-depth profiles of the digital landscapes in 30 of the world's key economies. For a more insightful analysis of the numbers contained in this report, please visit http://bit.ly/DSM2016ES.
The SlideShare 101 is a quick start guide if you want to walk through the main features that the platform offers. This will keep getting updated as new features are launched.
The SlideShare 101 replaces the earlier "SlideShare Quick Tour".
this information packed power point will show you mobile marketing – the hands on, low cost marketing tool – can really help you drive your business success. Discover how communicating with your customers regularly can help you stay connected, and generate increased referrals, repeat sales, and unwavering customer loyalty.
You will learn…
How to start and build a strong permission-based customer list.
Get your audience to act on your text messages.
Use your past results to sharpen your mobile marketing program as you go along.
This comprehensive overview of how easy it is to create and send professional-looking texts and take your business Mobile.
Harness the Power of Mobile (Nonprofits Edition)Audra Wallace
Mobile Internet usage is growing fast – more people are starting to receive and read your email and social media messages with their smartphones. And more businesses are starting to use mobile to create marketing communications and make it easy for their customers to buy from them. Join us for this workshop to make mobile a part of your business.
You’ll learn:
Why mobile makes local listings more important than ever
How to drive action with mobile marketing
How to create content with and for mobile
Jon Moser's edSocialMedia Webinar: Going Mobile: How it Pertains to Social Me...edSocialMedia
Jon Moser, President and Founder of finalsite, is passionate about web trends and strategies that impact the education field. In this edSocialMedia webinar, Moser discusses how an organizations' websites should be optimized for mobile consumption. Topics include: just how mobile are we, social media on a mobile device, school website functionality, design revision for a new world, and more.
Content Marketing World 2011
“Taking Your Content Mobile: Content Tips for Smartphones, iPads, Tablets and the Next New Thing”
Morgan Stewart, CEO, Trendline Interactive
The proliferation of smartphones, iPads, and tablets are driving increased expectations among consumers—now they expect great content while they are on the go. But before you run off and develop a new app, join Morgan Stewart as he shares insights from recent research conducted for ExactTarget on how consumers consume marketing content on mobile devices, what they do as a result, and how approaching mobile as a platform instead of a channel is helping marketers improve their marketing results across the board
The Mobile Revolution in Diagnostics Marketing DxMA Summit 2014Matthew Donegan-Ryan
If Marketing is Your Game How Often Do You Practice?
Staying relevant in this fast-paced industry is essential in order to meet changing customer needs. Mobile technology is one of the most significant areas of change facing the meetings and events industry today. It is not only shifting the way companies do business, it’s also presenting opportunities to increase engagement and extend the life of each meeting, conference or event.
More than 80% of meeting professionals use smart devices, and they are becoming a one-stop shop for communication, social networking, email marketing and, now, event management. Event professionals will learn how to utilize apps to let attendees manage their schedules, facilitate vendor interaction and, of course, network.
This session will explore how mobile app trends are creating new marketing channels, levels of social media sharing and event sponsorships opportunities. This session will not only be intuitive, but interactive as well, as attendees will engage with the presenter and others through the Q&A portion of our presentation.
In this session, attendees will learn how to:
• Select an app that meets the goals of their event
• Inspire attendees to utilize the app
• Create ROI from the app by engaging exhibitors and sponsors
• Plan and execute unique ways of a more technologically advanced conference with the addition of mobile apps
Mobile Email Marketing: Small Screen, Big OpportunityMass Transmit
Slides from the Mass Transmit webinar "Mobile Email Marketing: Small Screen, Big Opportunity". The slides cover the opportunities available to email marketers due to the rise in smartphone penetration. Learn about mobile email design, programming and strategy.
If you're interested in selling your mobile app, you won't want to miss this SlideShare deck presented by Jamie Turner, co-author of the Amazon #1 best-selling mobile marketing book called "Go Mobile."
Learn how to create high impact marketing campaigns involving highly personalized and highly relevant content across multiple channels. The key is creating a personalized marketing strategy that uses today's technology to speak to your audiences in the channels they are using. This seminar covers the ins and outs of PURLs, QR Codes, mobile-optimized emails and landing pages, campaign-specific microsites, social media integration, and how to track individual user behavior across each channel. Specific examples of actual campaigns are demonstrated along results and metrics.
Mobile Email Marketing: Small Screen, Big OpportunityTheClubhou.se
Mobile email usage is growing exponentially, but how does it impact your business?
This eye-opening educational session will provide you with the strategy and tactics you need to plan, execute and analyze successful mobile email marketing campaigns. Topics will cover:
- Determining the value of your mobile audience
- Crafting effective multi-platform campaigns
- Preparing for increased mobile utilization
- Assessing mobile email marketing effectiveness
Similar to How our attitude toward email has changed? (20)
Mobile Email Marketing: Small Screen, Big Opportunity
How our attitude toward email has changed?
1. Mobile has reprogrammed our brains.
How our attitude toward email has changed?
Monika Mikowska
mobee dick
2.
3. mobimoni #MailMyDay
Cyborg
A person whose physiological functioning is aided by
or dependent upon a mechanical or electronic device
Dictionary.com
4. The mobile mind shift is the expectation that
I can get what I want in my immediate context
and moments of need.
Mobile has reprogrammed your customers’ brains.
mobimoni #MailMyDay Forrester Research
13. mobimoni #MailMyDay
74%
of smartphone owners check email on their devices.
Gartner, Survey Analysis: Early Tablet Adopters and Their Daily Use of Connected Devices (2012)
18. mobimoni #MailMyDay
57%
Apigee, “Mobile App Behavior survey” (2013)
of smartphone users said that email is a smartphone
app they can’t go without - not even for one day.
21. mobimoni #MailMyDay
63%
of email users read emails as during the weekend.
Apsis “The email Barometer, Email on mobile devices” (2013)
22. mobimoni #MailMyDay
68%
My.com E-mail usage research (July 2014)
of email users want to know about new messages
in the moment they hit their mobile Inbox,
so they turn on push notifications.
24. mobimoni #MailMyDay
45%
of email opens occured on mobile,
36% on desktop and 19% in a webmail client.
Adestra “Top 10 email clients” (March 2015)
25. mobimoni #MailMyDay
54%
Yahoo “Evolution of Conversations in the Age of Email Overload” (April 2015)
faster from phones than from desktop.
Average reply time from mobile: 28 minutes.
From tablets: 57 minutes, from desktops: 62 minutes.
26. mobimoni #MailMyDay
60%
Yahoo “Evolution of Conversations in the Age of Email Overload” (April 2015)
shorter from phones than from desktop.
Average length on mobile: 20 words.
From tablets: 27 words, from desktops: 60 words.
41. mobimoni #MailMyDay
1/3
McKinsey Global Institute, The social economy: Unlocking value and productivity through social technologies (2012)
of our workweek is needed to manage all emails.
42. mobimoni #MailMyDay
As the email load increases,
users reply to
a smaller fraction of their emails.
Yahoo, Evolution of Conversations in the Age of Email Overload (April 2015)
47. mobimoni #MailMyDay
62%
Pew Research Centre American Trends Panel survey (October 2014)
of smartphone owners have used their phone
to look up information about a health condition.
48.
49. 1. Wypisujcie się z newsletterów.
2. Komunikację firmową prowadźcie przez inne kanały.
3. Usuńcie klienta poczty ze swojego ekranu głównego na telefonie.
4. Wyłączcie notyfikacje w aplikacjach pocztowych. I innych :)
5. Powstrzymajcie się przed sprawdzaniem majli wieczorami i w weekendy.
6. Włączajcie tryb samolotowy w nocy.
7. Zmieńcie treść autoresponderów.
8. Rest more! Without smartphone, obviously :)
We did get crazy.
mobimoni #MailMyDay
How to survive in the era of email overload?
1. Unsubscribe from all marketing emails.
2. For internal communication move to other apps.
3. Move the email icon to the nested group on the last page.
4. Turn off notifications in email app. And other apps :)
5. Do not check email at the evenings and during weekends.
6. Turn on airplane mode for the whole night.
7. Change your autoresponder template & delete all emails after long absence.