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An overview of


UCD
[User Centered Design]
i   am aaron HURSMAN
i   live in dallas, TEXAS
i   do user EXPERIENCE
i   work @RACETOWIN
i   tweet @HURSMAN
                            2
“   I can’t find anything on this site.
                Why do I have to click so many times to do anything?
                I hate this system, because it is impossible to use.
                I like the old one better.


SOUND
                This site so ugly, it hurts my eyes!
                These fields should be filled in automatically.
                This system is so clunky.
familiar?       This is taking way longer than it should.
                Why are all these fields required?
                This isn’t what I thought would happen.
                I must have clicked on the wrong thing
                This system is missing a critical feature I need to do my job.
                I’ll just have to find the data myself and dump it to a
                spreadsheet.
                Why are requirements taking so long to define?
                When can I see what the system will look like?
                This isn’t what I expected the screen to look like.
                There aren’t enough details in this requirements specification.
                The requirements specification is too detailed to consume.
                Why isn’t anyone using the system?
                Why aren’t we seeing the ROI we anticipated?


                                                                           ”
                It was just user error.
                That’s a training issue.
                                                                             3
doing the same thing
over and over again and
expecting DIFFERENT
results?
                                            4
                          http://bit.ly/dC8CaT
refresh
time to



                             5
          http://bit.ly/9j36hZ
What IS

User centered design?


                        6
What IS

User centered design?
User Centered Design (UCD) is an iterative
methodology that puts the user at the center of
all design decisions.




                                                  7
What IS

User centeredisdesign?
           UCD a DESIGN philosophy
User Centered Design (UCD) is an iterative
methodology that puts the user at the center of by a
                        and approach enabled
all design decisions.     wealth of disciplines and
                                    design methods.


                                                  8
What IS THE

GOAL OF UCD?



                  9
What IS THE

GOAL OF UCD?
                  The ultimate goal of UCD
                    is to optimize a user's
                   experience of a system,
                     product, or process.




                                              10
What IS THE

           GOAL OF UCD?
UCD looks to realize
this goal by considering
the user perspective              The ultimate goal of UCD
                                    is to optimize a user's
during all phases of the           experience of a system,
                                     product, or process.
development lifecycle.


                                                              11
What IS THE

USER PERSPECTIVE?                    12
                    http://bit.ly/czatli
USER perspective NO. 1:
NEEDS AND WANTS




                                            13
                          http://bit.ly/duRu7o
USER perspective NO. 2:
GOALS, MOTIVATION, AND TRIGGERS




                                                    14
                                  http://bit.ly/cBKoTK
USER perspective NO. 3:
Obstacles AND Limitations




                                              15
                            http://bit.ly/9giEMb
USER perspective NO. 4:
Tasks, Activities, AND Behaviors




                                                    16
                                   http://bit.ly/9rYgds
USER perspective NO. 5:
Geography AND Language




                                            17
                          http://bit.ly/agm9aw
USER perspective NO. 6:
Environment AND Gear




                                            18
                          http://bit.ly/bdNYpD
USER perspective NO. 7:
WORK LIFE AND EXPERIENCE




                                            19
                           http://bit.ly/9a3eCj
Understanding the
perspective a user
brings to a system
enables us to design
that system to meet
their needs.

                       20
What are the

UCD disciplines?



               21
What are the

UCD disciplines?


               Visual
               Design




                        22
What are the

UCD disciplines?

   Interaction
     Design      Visual
                 Design




                          23
What are the

           UCD disciplines?

              Interaction
Research
                Design      Visual
                            Design




                                     24
What are the

                          UCD disciplines?

            Information      Interaction
Research
           Architecture        Design      Visual
                                           Design




                                                    25
What are the

                          UCD disciplines?

            Information      Interaction
Research
           Architecture        Design      Visual   Usability
                                           Design




                                                         26
What IS the

UCD PROCESS?



               27
What IS the

UCD PROCESS?
  RESEARCH
                                 EVALUATE
              CONCEPT   DESIGN




                                            28
What IS the

UCD PROCESS?
  RESEARCH




               29
What IS the

 UCD PROCESS?
ESEARCH
               CONCEPT




                         30
What IS the

  UCD PROCESS?
RCH
         CONCEPT   DESIGN




                            31
What IS the

 UCD PROCESS?
                        EVALUATE
CONCEPT        DESIGN




                                   32
How about an
example?




               33
Storyboard
Interviews    Personas
                              Sketch



Hi-Fidelity   Usability       Paper
Prototype      Testing      Prototype



Usability     Hi-Fidelity    Usability
 Testing      Prototype       Testing

                                         34
35
http://bit.ly/d8JI5L
36
37
http://bit.ly/axWFqM
38
http://bit.ly/cIsiNQ
39
http://bit.ly/dssJzn http://bit.ly/drlHoZ
40
http://bit.ly/a477BW
41
http://bit.ly/aYLuhc
What ARE the

BENEFITS OF UCD?



                   42
What ARE the

BENEFITS OF UCD?



                   43
What ARE the

BENEFITS OF UCD?



                   44
What ARE the

BENEFITS OF UCD?



                   45
What ARE the

BENEFITS OF UCD?



                   46
What ARE the

BENEFITS OF UCD?



                   47
FAQs
Frequently Asked Questions




                             48
FAQs
Frequently Asked Questions




How long does UCD take? Will it impact my project
timeline? Yes, but hopefully in a good way. UCD is an
alternative design approach that usually replaces
antiquated methods. That being said, UCD will be
tailored to your project, but it usually requires “front-
loading” additional effort early in the project. The
philosophy is to “fail fast” to uncover problem areas
earlier using UCD methods instead of discovering the
problems late in development stages of the project.
                                                            49
FAQs
Frequently Asked Questions




It sounds complicated. Won’t I need a large team of
UCD experts? Not necessarily. The UCD process is
easy to teach and learn. A single UCD professional
can lead a team of resources including client team
members through the process. Although many of
the techniques have fancy names, the exercises are
not only easy to learn and execute, but they are
usually fun to perform as well.

                                                      50
FAQs
Frequently Asked Questions




It sounds expensive. How much does it cost? One
of the benefits of the UCD approach is that total
development and maintenance costs are reduced. In
addition, an effective user experience promotes user
adoption and productivity. As a result, you are more
likely to realize your return on investment which may
include key performance metrics such as increased
company revenue.

                                                        51
FAQs
Frequently Asked Questions




Do I have to adopt the entire UCD process?
Absolutely not. Can it be customized? Absolutely!
Every project is unique and the UCD approach can be
tailored to the specific needs of the client, project,
team, and business objectives. UCD provides a
structured design framework but its flexibility allows
a project team to craft an approach that considers all
project factors.

                                                         52
FAQs
Frequently Asked Questions




Does it work with Waterfall and Agile project
methodologies? Yes, UCD is not dependant upon a
specific project management methodology. UCD
does lend itself better to agile methodologies,
because of similar philosophies of short iterations,
sprints, and speed to completion.



                                                       53
FAQs
Frequently Asked Questions




Do I really need all this? Isn’t all this just to make
stuff look pretty? UCD is comprised of a wealth of
disciplines. Visual and graphic design is a key
discipline, but an effective user experience is
dependant upon a well-round design that was a
aided by UCD. Of course, you can forego the User
Centered Design for more traditional design
approaches, but expectations should not be set any
higher than the results of past initiatives.
                                                         54
FAQs
Frequently Asked Questions




What is the Return on Investment (ROI) for UCD?
There is not return on investment for a design
methodology like UCD. The product, application,
system, or solution, on the other hand, should have
an ROI. UCD is an ROI enabler for a particular
initiative. Achieving certain user adoption levels is
normally a prerequisite to seeing any return on any
systemic investment. UCD is an ROI stimulant,
because its ultimate goal is user experience and user
adoption is the most significant benefit of UCD.        55
@hursman




                             56
           http://bit.ly/czeqLw

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User Centered Design Overview

  • 1. An overview of UCD [User Centered Design]
  • 2. i am aaron HURSMAN i live in dallas, TEXAS i do user EXPERIENCE i work @RACETOWIN i tweet @HURSMAN 2
  • 3. I can’t find anything on this site. Why do I have to click so many times to do anything? I hate this system, because it is impossible to use. I like the old one better. SOUND This site so ugly, it hurts my eyes! These fields should be filled in automatically. This system is so clunky. familiar? This is taking way longer than it should. Why are all these fields required? This isn’t what I thought would happen. I must have clicked on the wrong thing This system is missing a critical feature I need to do my job. I’ll just have to find the data myself and dump it to a spreadsheet. Why are requirements taking so long to define? When can I see what the system will look like? This isn’t what I expected the screen to look like. There aren’t enough details in this requirements specification. The requirements specification is too detailed to consume. Why isn’t anyone using the system? Why aren’t we seeing the ROI we anticipated? ” It was just user error. That’s a training issue. 3
  • 4. doing the same thing over and over again and expecting DIFFERENT results? 4 http://bit.ly/dC8CaT
  • 5. refresh time to 5 http://bit.ly/9j36hZ
  • 7. What IS User centered design? User Centered Design (UCD) is an iterative methodology that puts the user at the center of all design decisions. 7
  • 8. What IS User centeredisdesign? UCD a DESIGN philosophy User Centered Design (UCD) is an iterative methodology that puts the user at the center of by a and approach enabled all design decisions. wealth of disciplines and design methods. 8
  • 9. What IS THE GOAL OF UCD? 9
  • 10. What IS THE GOAL OF UCD? The ultimate goal of UCD is to optimize a user's experience of a system, product, or process. 10
  • 11. What IS THE GOAL OF UCD? UCD looks to realize this goal by considering the user perspective The ultimate goal of UCD is to optimize a user's during all phases of the experience of a system, product, or process. development lifecycle. 11
  • 12. What IS THE USER PERSPECTIVE? 12 http://bit.ly/czatli
  • 13. USER perspective NO. 1: NEEDS AND WANTS 13 http://bit.ly/duRu7o
  • 14. USER perspective NO. 2: GOALS, MOTIVATION, AND TRIGGERS 14 http://bit.ly/cBKoTK
  • 15. USER perspective NO. 3: Obstacles AND Limitations 15 http://bit.ly/9giEMb
  • 16. USER perspective NO. 4: Tasks, Activities, AND Behaviors 16 http://bit.ly/9rYgds
  • 17. USER perspective NO. 5: Geography AND Language 17 http://bit.ly/agm9aw
  • 18. USER perspective NO. 6: Environment AND Gear 18 http://bit.ly/bdNYpD
  • 19. USER perspective NO. 7: WORK LIFE AND EXPERIENCE 19 http://bit.ly/9a3eCj
  • 20. Understanding the perspective a user brings to a system enables us to design that system to meet their needs. 20
  • 21. What are the UCD disciplines? 21
  • 22. What are the UCD disciplines? Visual Design 22
  • 23. What are the UCD disciplines? Interaction Design Visual Design 23
  • 24. What are the UCD disciplines? Interaction Research Design Visual Design 24
  • 25. What are the UCD disciplines? Information Interaction Research Architecture Design Visual Design 25
  • 26. What are the UCD disciplines? Information Interaction Research Architecture Design Visual Usability Design 26
  • 27. What IS the UCD PROCESS? 27
  • 28. What IS the UCD PROCESS? RESEARCH EVALUATE CONCEPT DESIGN 28
  • 29. What IS the UCD PROCESS? RESEARCH 29
  • 30. What IS the UCD PROCESS? ESEARCH CONCEPT 30
  • 31. What IS the UCD PROCESS? RCH CONCEPT DESIGN 31
  • 32. What IS the UCD PROCESS? EVALUATE CONCEPT DESIGN 32
  • 34. Storyboard Interviews Personas Sketch Hi-Fidelity Usability Paper Prototype Testing Prototype Usability Hi-Fidelity Usability Testing Prototype Testing 34
  • 36. 36
  • 42. What ARE the BENEFITS OF UCD? 42
  • 43. What ARE the BENEFITS OF UCD? 43
  • 44. What ARE the BENEFITS OF UCD? 44
  • 45. What ARE the BENEFITS OF UCD? 45
  • 46. What ARE the BENEFITS OF UCD? 46
  • 47. What ARE the BENEFITS OF UCD? 47
  • 49. FAQs Frequently Asked Questions How long does UCD take? Will it impact my project timeline? Yes, but hopefully in a good way. UCD is an alternative design approach that usually replaces antiquated methods. That being said, UCD will be tailored to your project, but it usually requires “front- loading” additional effort early in the project. The philosophy is to “fail fast” to uncover problem areas earlier using UCD methods instead of discovering the problems late in development stages of the project. 49
  • 50. FAQs Frequently Asked Questions It sounds complicated. Won’t I need a large team of UCD experts? Not necessarily. The UCD process is easy to teach and learn. A single UCD professional can lead a team of resources including client team members through the process. Although many of the techniques have fancy names, the exercises are not only easy to learn and execute, but they are usually fun to perform as well. 50
  • 51. FAQs Frequently Asked Questions It sounds expensive. How much does it cost? One of the benefits of the UCD approach is that total development and maintenance costs are reduced. In addition, an effective user experience promotes user adoption and productivity. As a result, you are more likely to realize your return on investment which may include key performance metrics such as increased company revenue. 51
  • 52. FAQs Frequently Asked Questions Do I have to adopt the entire UCD process? Absolutely not. Can it be customized? Absolutely! Every project is unique and the UCD approach can be tailored to the specific needs of the client, project, team, and business objectives. UCD provides a structured design framework but its flexibility allows a project team to craft an approach that considers all project factors. 52
  • 53. FAQs Frequently Asked Questions Does it work with Waterfall and Agile project methodologies? Yes, UCD is not dependant upon a specific project management methodology. UCD does lend itself better to agile methodologies, because of similar philosophies of short iterations, sprints, and speed to completion. 53
  • 54. FAQs Frequently Asked Questions Do I really need all this? Isn’t all this just to make stuff look pretty? UCD is comprised of a wealth of disciplines. Visual and graphic design is a key discipline, but an effective user experience is dependant upon a well-round design that was a aided by UCD. Of course, you can forego the User Centered Design for more traditional design approaches, but expectations should not be set any higher than the results of past initiatives. 54
  • 55. FAQs Frequently Asked Questions What is the Return on Investment (ROI) for UCD? There is not return on investment for a design methodology like UCD. The product, application, system, or solution, on the other hand, should have an ROI. UCD is an ROI enabler for a particular initiative. Achieving certain user adoption levels is normally a prerequisite to seeing any return on any systemic investment. UCD is an ROI stimulant, because its ultimate goal is user experience and user adoption is the most significant benefit of UCD. 55
  • 56. @hursman 56 http://bit.ly/czeqLw