The document provides 10 strategies for retail growth. It emphasizes the importance of understanding consumers and being responsive to changes in what consumers value. Retailers must be where consumers are, provide exciting experiences rather than just products, leverage real estate, and focus on execution rather than just strategies. The key is being just ahead of consumers' perceptions of value. The document concludes by quoting Darwin about the importance of responsiveness to change for survival.

1. Hello my name is

2. Marketing Strategies for Retail Growth PankajBatra Director-Marketing Pizza Hut

3. Retail Business as usual

4. Retail What lies beneath

5. What lies beneath 1. Of the people, by the people, for the people

6. 2. Being where the consumer is Full, frontal, intruding, tempting

7. 3. Scale driven “The guy with more stores wins” - Anonymous

8. 4. About leveraging real estate

9. 5. Not just product, but an experience

10. 6. Retail is detail “Strategy is only as good as its execution”

11. 7. Retail is news “Never before, never again”

12. 8. About advocacy

13. 9. Not about price-offs “Customers move to the lower cost provider when marketers stop giving them reasons not to” - Tom Peters

14. What lies beneath 10. Exciting and humbling

15. Today’s consumer Willing to pay for relevance Willing to pay for excitement Willing to pay for quality Willing to pay for simplifying life Willing to pay for forward movement But selective and defiant

16. Need to be just a step ahead…in sync with the consumer’s perception of value

17. “Its not the strongest of the species and not the wisest that survive, but the ones that are most responsive to change.” - Charles Darwin

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