The document provides 10 strategies for retail growth. It emphasizes the importance of understanding consumers and being responsive to changes in what consumers value. Retailers must be where consumers are, provide exciting experiences rather than just products, leverage real estate, and focus on execution rather than just strategies. The key is being just ahead of consumers' perceptions of value. The document concludes by quoting Darwin about the importance of responsiveness to change for survival.

1. Hellomy name is

2. Marketing Strategies for Retail GrowthPankajBatraDirector-MarketingPizza Hut

3. RetailBusiness as usual

4. RetailWhat lies beneath

5. What lies beneath1. Of the people, by the people, for the people

6. 2. Being where the consumer isFull, frontal, intruding, tempting

7. 3. Scale driven“The guy with more stores wins”- Anonymous

8. 4. About leveraging real estate

9. 5. Not just product, but an experience

10. 6. Retail is detail “Strategy is only as good as its execution”

11. 7. Retail is news“Never before, never again”

12. 8. About advocacy

13. 9. Not about price-offs“Customers move to the lower cost provider when marketers stop giving them reasons not to”- Tom Peters

14. What lies beneath10. Exciting and humbling

15. Today’s consumerWilling to pay for relevanceWilling to pay for excitementWilling to pay for qualityWilling to pay for simplifying lifeWilling to pay for forward movementBut selective and defiant

16. Need to be just a step ahead…in sync with the consumer’s perception of value

17. “Its not the strongest of the species and not the wisest that survive, but the ones that are most responsive to change.”- Charles Darwin

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