How to Plan an Explosive Marketing Campaign

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Marketscan

Learn why you need 3 months to properly plan a marketing campaign and how you can spend that time wisely

Marketing

www.marketscan.co.uk
3 MONTHS TO LIFT-OFF
The first stage of your campaign is to ensure that you know who your campaign is going
to be targeted at and that you have the data you need to help you plan your campaign for
maximum effect:

AMONG THE ORGANISATIONS STUDIED,
THOSE DEEMED AS BEING STRONGER THAN
AVERAGE DISPLAYED SMALLER AMOUNTS OF
[CUSTOMER] DATABASE ERRORS (10%). TYPICAL
ORGANISATIONS SCORED 25% FOR THE
VOLUME OF UNHEALTHY DATA.
– SiriusDecisions.
www.marketscan.co.uk

www.marketscan.co.uk
2 MONTHS TO LIFT-OFF
Having knocked your business to business data into shape, the next month should be
spent putting it to work:

www.marketscan.co.uk
1 MONTH TO LIFT-OFF
Now you know that your B2B data is usable, and who you want to target, you need to
begin crafting the campaign specifics:

www.marketscan.co.uk
THE TYPICAL EMAIL HAS A 5%
OPEN RATE, BUT YOU CAN GET
THAT AS HIGH AS 95% IF THE
MESSAGE IS RELEVANT ENOUGH.
– Pratik Dholakiya. – eConsultancy.
5%
95%

www.marketscan.co.uk
LIFT-OFF!
The big day has arrived, and you can launch the campaign. The previous three months
of preparation mean that everything should go smoothly. Better still, your investment in
targeting should result in a much higher success rate.

www.marketscan.co.uk
Now you know the timescale, don’t
let anything else get in the way of
your perfect marketing campaign.
Download our free eGuide:
CONQUER YOUR
MARKETING CAMPAIGN
CHALLENGES
DOWNLOAD NOW!

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In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry. Key Takeaways: Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.

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How to Plan an Explosive Marketing Campaign

1. www.marketscan.co.uk HOW TO PLAN AN EXPLOSIVE MARKETING CAMPAIGN Learn how to plan a successful marketing campaign over three months

2. www.marketscan.co.uk According to the recent Marketscan Marketing Campaign Planning Survey, a third of marketers spend 3 months planning their campaigns. This handy guide will help you spend those 3 months profitably.

3. www.marketscan.co.uk 3 MONTHS TO LIFT-OFF The first stage of your campaign is to ensure that you know who your campaign is going to be targeted at and that you have the data you need to help you plan your campaign for maximum effect:

4. www.marketscan.co.uk 3 MONTHS TO LIFT-OFF The first stage of your campaign is to ensure that you know who your campaign is going to be targeted at and that you have the data you need to help you plan your campaign for maximum effect: Identify your best customer profiles. Who are you going to target with your campaign? Which customer groups present the greatest opportunity for success?

5. www.marketscan.co.uk 3 MONTHS TO LIFT-OFF The first stage of your campaign is to ensure that you know who your campaign is going to be targeted at and that you have the data you need to help you plan your campaign for maximum effect: Identify your best customer profiles. Who are you going to target with your campaign? Which customer groups present the greatest opportunity for success? Clean your B2B data. Your business to business data needs to be accurate, or you are wasting time and resources. Arrange to have your existing data ‘cleaned’ to ensure accuracy.

6. AMONG THE ORGANISATIONS STUDIED, THOSE DEEMED AS BEING STRONGER THAN AVERAGE DISPLAYED SMALLER AMOUNTS OF [CUSTOMER] DATABASE ERRORS (10%). TYPICAL ORGANISATIONS SCORED 25% FOR THE VOLUME OF UNHEALTHY DATA. – SiriusDecisions. www.marketscan.co.uk

7. www.marketscan.co.uk 2 MONTHS TO LIFT-OFF Having knocked your business to business data into shape, the next month should be spent putting it to work:

8. www.marketscan.co.uk 2 MONTHS TO LIFT-OFF Having knocked your business to business data into shape, the next month should be spent putting it to work: Beat your marketing data into shape. Does your marketing data currently match your best customer profiles? Less than 15% of data does.

9. www.marketscan.co.uk 2 MONTHS TO LIFT-OFF Having knocked your business to business data into shape, the next month should be spent putting it to work: Beat your marketing data into shape. Does your marketing data currently match your best customer profiles? Less than 15% of data does. Strengthen your B2B data. Make sure you have enough qualified leads that match your best customer profiles. Consider purchasing and importing additional contact lists.

10. www.marketscan.co.uk 1 MONTH TO LIFT-OFF Now you know that your B2B data is usable, and who you want to target, you need to begin crafting the campaign specifics:

11. www.marketscan.co.uk 1 MONTH TO LIFT-OFF Now you know that your B2B data is usable, and who you want to target, you need to begin crafting the campaign specifics: Build your message. What are you going to say to your customers? And is it relevant to their business pains?

12. www.marketscan.co.uk 1 MONTH TO LIFT-OFF Now you know that your B2B data is usable, and who you want to target, you need to begin crafting the campaign specifics: Build your message. What are you going to say to your customers? And is it relevant to their business pains? Test your message. Make sure that you have everything in place and ready to go when the campaign launches. Are your staff fully trained? Does your messaging system work properly?

13. www.marketscan.co.uk 1 MONTH TO LIFT-OFF Now you know that your B2B data is usable, and who you want to target, you need to begin crafting the campaign specifics: Build your message. What are you going to say to your customers? And is it relevant to their business pains? Test your message. Make sure that you have everything in place and ready to go when the campaign launches. Are your staff fully trained? Does your messaging system work properly? Make changes. Quickly! If you do come across any problems, this is your last chance to fix them before making an embarrassing mistake, or having to delay your campaign.

14. www.marketscan.co.uk THE TYPICAL EMAIL HAS A 5% OPEN RATE, BUT YOU CAN GET THAT AS HIGH AS 95% IF THE MESSAGE IS RELEVANT ENOUGH. – Pratik Dholakiya. – eConsultancy. 5% 95%

15. www.marketscan.co.uk LIFT-OFF! The big day has arrived, and you can launch the campaign. The previous three months of preparation mean that everything should go smoothly. Better still, your investment in targeting should result in a much higher success rate.

16. www.marketscan.co.uk LIFT-OFF! The big day has arrived, and you can launch the campaign. The previous three months of preparation mean that everything should go smoothly. Better still, your investment in targeting should result in a much higher success rate. The three steps you need to complete for greater marketing campaign success are: Get your B2B data in shape. Identify your best prospects and ensure your message is tailored towards them. Build and test your messages before launch date.

17. www.marketscan.co.uk Now you know the timescale, don’t let anything else get in the way of your perfect marketing campaign. Download our free eGuide: CONQUER YOUR MARKETING CAMPAIGN CHALLENGES DOWNLOAD NOW!

How to Plan an Explosive Marketing Campaign

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