SlideShare a Scribd company logo
Theatre • Classical music • wine • InfoRMATION products
Digital Marketing SINCE 1996 • Facebook ADVERTISING since 2009
AGENDA
the WHY Of Social Media Marketing
Systematizing Your Social Marketing
The Great Money vs. Time Debate
Why are you using social
media for your business?
"I love social
media because
it sells stuff"
gary vaynerchuck
AIDA
Awareness
it's not about you
it's about them
interest
they've got a need
you've got
a solution
desire
ACTION
ACTION
time
money
YOUR INVEStment
HAVE YOU EVER RUN FACEBOOK ADS?
RUN AN AD TO your ideal client
TRAFFIC
THE ONLINE MARKETING FANTASY
YOUR AD
YOUR
OFFER
MAKE
MONEY
bad news...
People LOVE to buy
But we don't
like to be sold
provide value first
develop a communication
channel to build a lasting
and trusting relationship
This is called a
"value exchange"
here's the blueprint...
Identify your ideal audience
RESEARCH: AUDIENCE INSIGHTS
RESEARCH: AUDIENCE INSIGHTS
RESEARCH: AUDIENCE INSIGHTS
CREATING THE AD
CAMPAIGN
This is where you tell
Facebook what you’re
trying to achieve.
AD SET
start small
and scale
AD SET
THE AD
This is where you tell Facebook where you want it
shown and... CREATE YOUR AWESOME AND COMPELLING COPY.
ARE YOU WITH
ME SO FAR?
running the ad
YOUR FIRST AD
PRE-FRAME
YOUR FIRST AD
establish
authority
running the ad
HAVE YOU EVER RUN RETARGETING ADS?
running the ad
Retarget +
split-test
Ad to home page
Ad to APPOINTMENT FORM
Ad to ORDER FORM
multi-video sequence
KEEP EVERYTHING
INSIDE FACEBOOK
baeronmarketing.com/audit

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